Efficiency: All Clear LiveScan – Interfanatic Customer Spotlight

All Clear LiveScan, for our Customer Spotlight on Efficiency, an Interfanatic Quality

Conscienceless efficiency is no match for efficiency quickened by conscience.

Dr. Kelly Miller

My immediate reaction to this quote is a pessimistic one. I think of the brutal efficiency of a Civil War-era Gatling gun, or the efficiency of the Nazi concentration camps – can it get any more efficient than that?

And yet, it can. If Dr. Kelly Miller believed that, it must be so. Here we have a highly educated black man, the son of a Confederate soldier. He lived this concept and the conflict, so he knows far better than I. If he says that conscienceless efficiency won’t stand up to that with a conscience I believe him. I was wrong in my initial take.

Then I think of work. When we do mundane work, without purpose, without conscience, we can be quite efficient. But when we treat our customer’s business as our own, our conscience enters into it. We are driven to be efficient because we realize our work for them is a reflection upon us. We want them to succeed so that we feel successful. And therein I see the genius of Kelly Miller.

Once again, a brilliant man has used an well-designed phrase to enlighten and educate me.

We are not alone.

Efficiency: An Interfanatic Quality

Efficiency is critical in any profitable business. Without efficiency, there is no chance to get more done for less. At Interfanatic, we want to help lots of people. We want to help customers turn a lot of businesses in these trying times. We wish to help the good people we work with get more done.

When we are efficient, our clients profit. So we strive for efficiency in all we do. To offer a compelling price point. To create excellent production.

All Clear LiveScan – Efficiency in Action

Helena Lopez and her Greater Hope Foundation had great need for fingerprinting in their foster care service. There wasn’t sufficient fingerprinting facility in the California High Desert. Their solution: do it themselves.

So, they opened All Clear LiveScan. The brought fingerprinting to their community, filling a need, and even better, efficiently filling another need of their own customers.

This is the joy of efficiency a business can explore as it grows. It’s difficult to break through phases when you’re starting from scratch. But that’s what Helena did. That’s what Greater Hope Foundation did. And they are able to serve their customers and their community at large more efficiently. It’s a model story.

“…they are able to serve their … community … more efficiently. It’s a model story.”

And being good at Foster Care is such a critical function in our society. We hear about people fighting against abortion all the time. But what happens to those born children whose parents can’t handle the responsibility? Those would-be parents wise enough to recognize their shortcomings opt for adoption. Others can’t get there from here, and foster care is the result. It’s difficult. It’s hard on everyone. The effects trickle though our community and society.

Greater Hope Foundation getting good at foster care serves our community. And it is so needed. If they can get efficient at helping children, any thing they do is a bonus to all of us. All Clear LiveScan is just one example of how they come up with innovative ways to make our world better.

Use Our Efficiency to Your Advantage:
Interfanatic Power Site Production

When you’re looking for a business website, you want it to work. You want it to set the tone, and tell your story and bring those customers to you. If your website is not efficient in doing those things, you lose business.

We get that. We also get that you need it done quickly. There is no better way to control your narrative than through your website. We will build it for you. And then, we can keep your customers coming back.

It all starts with efficiency. It all ends with efficiency. We’ll complete your website efficiently. We work quickly and efficiently so you can get your business up and running.

And we’ll do it better than anybody else. Our price packages are pretty compelling, too. We work with budgets of all sizes.

Interfanatic and Efficiency

Our conscience is quickened by our goal to help our customers succeed. Their success drives everything we do. Therefore, we do everything we can to have excellent systems and processes in place to complete our tasks efficiently.

We need this conscience-quickened efficiency in everything we do. In work, but also in life in general. Right now, our brothers and sisters are hurting. Right now, we’re beginning to have the veil lifted on just how much they’re hurting. Their lives matter.

They have been hurting. Let us listen. To their stories – to their take. Let us be educated such that our conscience will quicken our efficiency to aid their cause.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

What is more efficient than a beautiful bloom in the desert, where no water flows? Okay, okay, yes, this isn’t from a desolate desert but rather a planter in my backyard. But this life’s ability to be efficient is still marvelous. It is beauty and efficiency to learn from and to marvel at.


Black Lives Matter.

There is a more efficient way to make our place, our country, our city, better. It is through listening and helping. It is through arguing against those things we used to let slip. We can do it if we work together. The more we listen, the more efficient we’ll be at building a better future.

This is America.

Let’s do better. I’m not talking about making America great again. In some ways, it has always been great. But for our brothers and our sisters, in many ways it has never been great. Anybody who thinks America used to be great and is not now is turning a blind eye to history. If you want to learn from history, shut up and listen to real people.

We’re listening.

Loyalty: Coach Chris Bouch – Interfanatic Customer Spotlight

Coach Chris Bouch - Healthy Habits 4 All - for our Customer Spotlight on Loyalty, an Interfanatic Quality

There is no negro problem. The problem is whether the American people have the loyalty enough, honor enough, patriotism enough, to live up to their own Constitution.

Frederick Douglass

Are we American enough? Are we loyal enough? When will we finally, collectively be able to admit that as Thomas Jefferson wrote and we now translate, “All people are created equal?”

When Jefferson outlawed slave trade after the War of 1812, I’m sure he thought inter-US slave trade would follow right behind, within perhaps a decade or two. It didn’t happen. It took a War. And Big Tobacco and Big Cotton got their claws into the South, and even Reconstruction after a giant, bloody war, was not enough. Even the protests of the ’60s were not enough. Here we are again, not learning from the history we choose to repeat. In 2020.

IN 2020! We were supposed to colonize the Moon and Mars and have automatic flying cars in 2020. Instead, we regress.

All because we don’t share the same view of loyalty to the Constitution. All because we refuse the innate belief that all people are created equal. We’re not loyal enough to the American Dream to share it with everyone.

Our leadership isn’t helping. By creating enemies of good, honest people, by invoking hate, he brings together a portion of the country we don’t want to see. A portion of the country we wish didn’t exist. I’m not talking about Blacks or Browns or Immigrants.

I’m talking about the racists. The insecure. Those so threatened they can’t share the American Dream with others.

Life is a struggle. Business is a struggle. COVID-19 is a struggle. The last thing we need is to blame that struggle on other good people because they’re 0.01% different than we are. We need to be in this together, to share our strengths and push forward.

Do we have the loyalty enough to everyone in this country?

Loyalty: An Interfanatic Quality

Loyalty is such a beautiful thing. I’m reminded of it this week, when a customer we used to work with came back to us for more help. They know we’re the best. That’s loyalty.

And we’re loyal to our customers. The good people we work with deserve more business, so we help them get more every way we can. It’s such a beautiful thing to feel somebody in your corner. When life keeps kicking you, it’s such a beautiful thing to know good people have your back.

So we give our backs.

Coach Chris Bouch – Inspiring Loyalty

Coach Chris came to us about 10 years ago. He wanted to promote his brand. His way of doing that was being good to the people around him. He works hard for the good people he surrounds himself with, and he’s loyal to them.

And they naturally return that loyalty. So when Coach Chris began selling supplements as a side gig, his loyal friends followed. They listened, because he led from the front. He tested what he sold, he studied the ingredients to make sure everything was the best it could be.

Coach Chris knows his stuff. He demonstrates that thoroughly, over and over through the years. He’s had the backs of youngsters trying to hone their athletic craft, and they continue to return that loyalty.

“They listened, because he led from the front.”

Coach Chris didn’t want to invest a lot of money, he just wanted a way for people to find him. So he created Healthy Habits 4 All, and we were the lucky ones who got to help him with it.

We’ve got his back, and we know he’s got ours.

The Loyalty in Returning: Interfanatic Complete Suite Services Packages

Whether you’re starting from scratch or reinventing your brand, it’s nice to know one group can do it all for you.

The fear I have in trying to explain this to people is that they’ll hear, “jack of all trades, master of none.” But that’s not how this works. We’ve mastered all of our trades and we keep getting more proficient at them as they change through time.

There’s a lot to know – but that’s the beauty of our modular business model. We work with the best so you don’t have to go anywhere else.

Do you know how hard it is to find a competent web developer who will be around in 2 years? No, really – do you? It’s almost impossible. How about 10? We’re still here.

But that’s what we’re here for. To create a path for the long run. We craft a plan and adjust course as the winds change. We’re here to give you consistent results for the long haul.

Our Complete Suites tackle everything. There are a number of weapons in our arsenal, and we bring to bear those that work best for you.

Interfanatic and Loyalty

We love having customers for decades. It’s something we work hard for, and a primary ingredient is two-way loyalty. We give loyalty to good people who deserve it.

Just like our country should. We need to have all Americans’ backs.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Car people know a whole different kind of loyalty. They’re loyal to their cars, and their cars are (mostly) loyal to them. I caught this unrestored beauty at a local car show – I just love it. Some call it rust, we car peeps call it patina. It’s awesome.


Black Lives Matter.

How are you creating being a loyal American? Are you loyal to the modern American Dream where all people are created equal. Where we treat all people as equals?

This is America.

Let’s be loyal.

Unfounded Patriotism is silly. Patriotism for America means being true to the ideals we strive toward, not the ideals we’ve left behind. Yes, Thomas Jefferson had slaves, in a time when it was accepted and even expected. But his words live on through 2020: “all people are created equal.”

When he wrote them in 1776, they didn’t mean what they mean today. But progress has brought us where we are, through the 15th amendment, the 22nd amendment, through to today. Where we can look at our flaws of the past and leave them behind with security, acknowledging them, knowing that we will move forward, as we have through our past, to a better ideal.

Beauty: Isaac Charles Design Group – Interfanatic Customer Spotlight

Isaac Charles Design Group - for our Customer Spotlight on Beauty, an Interfanatic Quality

Whenever you are creating beauty around you, you are restoring your own soul.

Alice Walker

Create beauty around you – an excellent directive. Restoration of soul – that’s always a good idea!

The Color Purple author created beauty and inspires us to be better. To create beauty around us. To fill our lives with beauty – to live our lives with beauty.

It’s a call to love. It’s a call to justice. It’s a call to basic decency that we need to hear so badly right now.

When the ultimate powers are indecent in any way, that trickles down into the fabric of our people. It reinforces bad behavior. It destroys beauty that has taken so long to create and build.

Don’t get me wrong, we’re all human. We can all do better. Some of us more than others. But glass houses and all, we can all do better. We can all create more beauty. And if that restores our souls, that’s a good thing. We need that.

Beauty: An Interfanatic Quality

Beauty can make bad things palatable. Like the physically gifted woman who is an awful person – she hides behind a sheen that makes her acceptable to some. Like a gilt book with hateful doctrine. You might buy the book because you like the way it looks on your shelf, even if you can’t stand the words inside. It’s all about choice to each of us.

But creating or capturing real beauty, true beauty – that’s what we’re talking about. Not skin deep, but inherent beauty – that makes the world a better place. That’s what we strive for at Interfanatic. A beautiful design that doesn’t just work now, but will work 100 years from now. Because it’s truly beautiful.

That’s what we aspire to create – not outer beauty, but thorough beauty.

Isaac Charles Design Group – Bringing Beauty

It’s strange to some to think of a masculine, straight man as a person who brings beauty. But as an apparel designer, that’s exactly what Isaac Charles does. He brings his own brand of beauty through design.

It’s important to see all kinds of beauty. As manly men, we might call his kicks “kick ass” or “nice”, but what we really mean is that they’re beautiful. Or, perhaps not beautiful – but they definitely express beauty.

“…he molds what is wanted into that which works.”

And that’s a beautiful thing.

Since ICDG, LLC Charles has moved on to new projects. And there, he creates beauty around him, too. I guess his soul is probably in pretty good shape!

Charles is a great designer because he knows how to interpret and express exactly what others envision. That’s a rare talent – it’s very difficult for some designers to create what others imagine. Charles has the gift of communication to understand not only what works, but what is wanted, and he molds what is wanted into that which works.

The Beauty of Regularity: Interfanatic Power Fortnightly Email Marketing

When you run a business, the most important piece is sales. You have to have the ability to attract new customers and keep old ones coming back. Customer Service and Product Satisfaction can never be a factor if there are insufficient sales.

One of the best ways to keep customers returning is email marketing. Everyone hates spam, but everyone loves to hear from the company they enjoy working with. And let me tell you – the difference between spam and great email is sometimes a fine line! (Sometimes, it’s not.)

Does your email subject line entice people to open? Does your email provide value to your customer, or to you? Does your email work well with your website or other sales process?

You can have a great subject line that gets lots of opens, but if your email strategy doesn’t take it further, people may stop opening your emails.

You can have great, informative, valuable content, but if nobody opens your emails, your customers may never see it.

You can have a great offer going on at your website, but if nobody opens or reads their email, your customers may not find out about it.

Keep customers happy and coming back by regularly sending them valuable information. Email is the perfect vehicle.

Get your email marketing done right – have us do it. You’ll then have a valuable source of regular, incoming business. And you can do more of what you love – creating your own sort of beauty for your customers.

Interfanatic and Beauty

We’re always working to create more beauty around us. It’s our job. Creating beauty helps our soul stay fresh and well. Let us use our talents to enhance the beauty around you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A beautiful sunset, caught. Nope, we didn’t create this beauty, I just happened to be in the right place at the right time to capture it. And every time I look at this Redondo Beach, California sunset, it restores my soul a little bit. By sharing it, my hope is it does the same for you.


Black Lives Matter.

How are you creating beauty around you? We’re trying to advance progress by sharing ideas and openly contradicting ideas that don’t advance beautiful progress.

Friday is Juneteenth. It’s a historic day in United States history. Hopefully, it will be a day filled with beauty.

This is America.

Let’s make it beautiful.

Make America Great Again? America was already great. It needs a lot of work, but the idea is a beautiful one. Let’s make America beautiful again. Right now, there is great beauty here, but we can do better.

We share the beauty around us. We create beauty where we can. We destroy that which is not beautiful and replace it with beauty.

Kindness: Roger Klein & Spectrum West Design – Interfanatic Customer Spotlight

Spectrum West Design - for our Customer Spotlight on Kindness, an Interfanatic Quality

Continue to be who and how you are, to astonish a mean world with your acts of kindness.

Dr. Maya Angelou

Astonish a mean world with your acts of kindness. That’s all we can do. One at a time, collectively, with kindness, there is progress.

Kindness doesn’t always mean keeping your mouth shut. Sure, that’s comfortable, but as we’ve seen, it doesn’t move things in any direction. To go forward we must speak up with kindness and love.

Many people don’t feel heard. Some react with empathy, some react with force. Which is kinder? Which would Dr. Angelou have us do?

Unfortunately, sometimes empathy isn’t understood until people bring forward the alternative. And seen among the alternatives, kindness will astonish a mean world, and bring forth progress.

Dr. Angelou calls for kindness. When kindness isn’t enough, it surely stands out.

Kindness: An Interfanatic Quality

We deal with a lot of people. We always try to do it with kindness. I don’t know your situation. I hope we can work together and make our little parts of the world work – with kindness.

The ripple of kindness spreads through our community. We put that ripple into everything we do. Which is, at times, difficult, and frustrating. But it’s so worth doing because that ripple always reflects back somehow. Kindness is always worth the effort, even if its reflected effects aren’t immediate. The effect on our own hearts of projecting kindness is immediate, especially when kindness is given freely.

That’s one reason, during this difficult time of tumult, we’re offering free products to people who need them. Free SEO situation reports, free digital marketing situation reports, free performance situation reports.

Kindness is always worth the effort

These aren’t some pre-packaged drivel. These are custom, bespoke reports created around your website. They’re not as powerful as the non-free reports, of course, but they still give you a lot of information. Take us up on our offer. And if you win the weekly Tuesday Trivia contest on our social, you get a paid Situation Report of your choice for free.

Effort goes into our Free Situation Reports. They’re valuable for the people who get them. A great deal of effort goes into our paid-for SitReps, and they’re extremely valuable for people who get them.

Roger Klein of Spectrum West Design – Always with the Kindness

A few years ago, we worked with Roger Klein to build him an effective website for his interior design services. The thing you understand about Roger immediately is his kindness. He’s a kind gentleman.

And he’s a great interior designer.

It’s always great to work with somebody who is good at what they do. They always teach you something. There’s always a lesson. But when they’re good at what they do and they’re kind, that’s where the fun really begins.

Klein brings kindness to his talent. That’s quite an effective combination.

Kindness in all Actions: Interfanatic Basic Management – 1 Hour of Updates

If your website isn’t producing customers for you, look at it. How effective is it?

We use our SitReps to guide your revision, then plan out what updates need to be done. Right now is a time to be dynamic in business. Stagnancy will not win this day. Address your customers. Address their concerns. Tell them if you’re open for business, and if you’ve had to adapt your services to the times, tell them how.

If you feel in over your head, we’re here to help. This is what we do. We take care of the details so you can focus on your business. Whether that means thriving, or just keeping the doors open, we’re here to help. We work with customers of all budgets.

Really, you should be constantly updating your site. (We can do that, too.) But seriously, right now is a time to be proactive, especially if you normally are not.

Our Begin Management products might make sense, too. They can include a SitRep and two hours of labor. These new products are not on our website, but contact us to learn more about them.

We’re here to help. We feel successful when we help you be successful. Let us do our job and make your website and digital marketing even more effective.

That’s the Interfanatic way.

Interfanatic and Kindness

We’re always here for you. And we always bring a dose of kindness to our relationship. That’s a fundamental part of our job. It’s a wonderful feeling to go the extra mile for a small business, then watch them take that mile and make so much more of it.

We’ll bring you kindness with our good work. We love to continue to astonish this mean old world.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

What in the heck does spaghetti have to do with kindness??? Have you ever shared a bowl full of spaghetti with family? It’s made with love, just like this kindness my wifey made for me. She’s busy working every day, but she sees how hard I work so she goes the extra mile to make delicious food with kindness and love. So, I wanted to celebrate that. I don’t ask her to cook – in fact, I often offer to. But she refuses because she loves to cook. It’s a wonderful load she takes on, and I’m grateful for her kindness.


Black Lives Matter.

Another week, another week of peaceful protesting. And a week of change. Minneapolis is working to change the narrative – to defund its police in favor of other socially beneficial options. Sometimes, policing works great. And it will always be necessary. But sometimes, a community decides the cost is too great, and they want to try something new. They want to invest in kindness and empathy, rather than enforcement.

This doesn’t mean that community hates its police. Police are our friends, our neighbors. They work every day to keep us safe.

But we’ve seen sometimes it doesn’t feel like that. Sometimes it feels like they’re not keeping us safe. Of course, police training is such that these officers of the law believe they are taking crime off the streets, keeping criminals in check, preventing problems before they happen.

But are they? The Grand Experiment of Minneapolis will determine much.

The point is, if police could address situations with more kindness and empathy, they may be able to do a better job. Then again, they may end up dead. Nobody wants to see the good officers of the law killed. But our collective community is tired of seeing innocent people convicted without trial.

Something huge feels broken.

When peaceful protestors are treated with contempt, and those officers there to keep those Americans safe treat those Americans with contempt – to establish order, to “keep the peace”… this is not a viable answer.

What is the viable answer? We won’t know until we try something else. We may end up back at square one. But we won’t know if we don’t try.

This is America.

Until we change it.

So, we bring kindness to our communities, one person at a time. And we hope that all people do the same. We know that not everyone will. But that won’t keep us from trying.

Adaptability: Peter Getoff – Interfanatic Customer Spotlight

Peter Getoff's The Human Equation - for our Customer Spotlight on Adaptability, an Interfanatic Quality

Enjoying success requires the ability to adapt.

Nolan Ryan

Nolan Ryan stayed on top of baseball – in one of the most taxing positions – for an incredibly long time. He says here that he achieved that with adaptability.

Sometimes a company comes out of the gate looking huge. They seem to be doing everything right. Their customers love them. But even if they had the right product or service mix to answer consumer needs for a specific time, they won’t last. Just as they analyzed and adapted, to their opening moment, they have to keep analyzing and adapting.

Sears. Kodak. K-Mart. JC Penneys. All retail giants, gone.

The one I find most interesting is Sears. One of the original catalog companies is flailing and failing in 2020. Because somehow, they have not adapted their catalog model to the Internet: the most recent catalog going to everyone in the world.

On the face of it, they should be perfectly positioned to OWN the Internet and Internet retail. And yet, here comes a book seller who puts them and all other book sellers out of business. It’s remarkable.

Adapt. Just like Ryan suggest we need to.

Adaptability: An Interfanatic Quality

Because there are so many companies that come out of the gate without any way to monetize but billions of fake dollars in investment, there are hundreds of flavors of the month in this bizz. I tend to ignore all of them at first.

Once a company has been around for a while, once I feel it will be a viable long-term solution for filling needs, I start to pay attention.

If we tried to adapt to every new flavor of the month, we’d never get anything done. But if we did not adapt to the time-tested shifts in our industry, we wouldn’t be in business for over 20 years.

So, we adapt. An in many ways, we continually innovate. What we do is work in a way that is beneficial for our customers to do so.

Peter Getoff, Psychotherapist, Corporate Consultant and Trainer – Continually Adapting

We’re working with Peter Getoff to help people learn more about his business. He’s a very successful psychotherapist, corporate consultant, and an nfp management trainer in West Los Angeles.

And after working with Peter for some time, it’s clear that he understands the need to adapt. More than most. Even though he’s already quite successful, he wants to do more for his community, and getting to that next level requires adaptation.

It’s a pleasure to work with Getoff, and in many ways it’s because he’s willing to listen and change the things that need to be changed.

Even though he’s already quite successful, Getoff wants to do more for his community, and getting to that next level requires adaptation.”

Getoff’s industry is heavily influenced by the digital world, and he has chosen to embrace that digital world. To adapt – to work with it – to further his practice and his involvement.

By adapting to the world around him, Peter Getoff serves better himself, his customers, and his community. He acknowledges that things around him are changing and need more change. And he makes himself a positive part of that changing action.

Adapting to your Customers: Interfanatic Power Search Advertising with Setup

We have many great way to invest a small amount a learn a ton about your customers. One of the most efficient and enlightening is Search Advertising, like Google and Bing Ads.

You start with what you think you know about your customers. And sometimes you’re right. Sometimes you learn. And when you learn, you can adapt your business to better serve your customers.

For example, you run some ads for Product 1 you offer in Location A. But from running ads, you find that nobody in Location A is searching for Product 1. People in Location B are. Potential customers in Location A are looking for something like Product 1, but not exactly the same thing.

If you want to sell to the people in Location A, you can adapt your business by selling a different product. If you want to sell to people in Location B, you change your product to get them what they’re looking for. And, you can continue to run ads in different locations until you find a location with customers interested in your inventory of Product 1.

You might never figure this out if you never ran any ads. You can find out so much, so inexpensively, so fast. Search Ads are a great way to learn about your business so that you can adapt it to reach the customers are looking for.

And with Interfanatic, learning about your customers and product fit can be very, very inexpensive.

Interfanatic and Adaptability

After 20 years of working with many businesses, we have ideas to help you adapt. We can help you learn about where your business is failing, and where it is succeeding. But to adapt, you must first begin, and you must first show willingness to listen.

We’re here to be a resource to great businesses. To help them be greater.

Like Nolan Ryan, we’ve adapted to much, and we can help you adapt, too.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The Long Beach Grand Prix. To win, these cars adapted. I took this photograph shortly after the conclusion of the sports car race on the Long Beach Grand Prix weekend. These cars are obviously designed to go fast. Their designers also created them to be elegant examples of adaptability. But so are all of the cars that raced. To win, engineers adapted these cars to the circuit and to their drivers better than any other cars. Just like business, these cars have strict rules they must keep. The cars that adapt best and stay quickest, longest, and adapt the most over the course of the race are the ones that win.


Black Lives Matter.

I goofed this week. I didn’t catch Blackout Tuesday. It’s a bad feeling to know I didn’t adapt quickly enough to the message needed this week. Our social is scheduled in advance. And every week, I try very hard to find an authentic quote from a person I think people need to hear. I don’t think anybody needed to hear from an old white guy this week. Nor from me. Of all the weeks I picked to quote an old white guy… Drat.

I chose this quote because the subject of our article this week is a baseball fan.

Next week, I hope old privileged white folks will listen to the motherly advice from Maya Angelou.

Black lives matter. Brown lives matter. Lives of immigrants matter. But the message we focus on right now is that BLACK LIVES MATTER.

And Ryan’s quote should go a long way to police – and everyone – in America. We are collectively not adapting. Not enough. Will our police – our friends, who we count on for law and order – listen to an old white guy? Will they adapt?

For years, hypocrites at the highest levels have called peaceful protesters “Sons of Bitches”. The same apparent supporters at the highest levels call White Supremacists “Very Fine People”.

So is it a wonder that peaceful protest is no longer seen as an option?

And this week, resilient people attempted to protest peacefully in spite of all this. They knelt and chanted, and were forcefully pushed out by riot police using riot gear so a powerful clown could make a photo op using a Bible as a prop and use a church for his scene. He desecrated that church. He didn’t go in to pray. Dude didn’t go in to ask for guidance. He didn’t go to ask for help – help he surely needs.

To make way for his circus act, riot police using riot gear forced out the real clergy of the church, doing their good work in front of the place they do good work. All this, so a person who doesn’t care for anything but himself could act like a bigoted tyrant.

(Side note: he used a liberal version of the Bible that may be in line with Church of England teachings. His fake Christian supporters won’t be very happy about that though. He can’t even get his own brand of fakery right.)

This is not fake news. I watched it all play out in real time on live TV with my own eyes. This is real.

This is America.

Until we change it. We must adapt.

The ____ WE elected after he called all Mexicans rapists and murderers led the way. Well, “not all of them, I’m sure some of them are very nice people.” It astonished me at the time that there were people in America who said, “He said, ‘Mexicans are rapists and murderers’? Yeah, I’ll go along with that. He should be President.”

To be clear, I didn’t vote for him. But nor did I do enough to ensure he wasn’t elected. It’s my fault, too.

Nobody who ever says anything remotely like that should ever be President of the United States.

This is racism. This is not okay. It’s not adaptability. It astonishes me that there are people that still find these actions acceptable.

THEY ARE NOT.

We will adapt.

And those who refuse to adapt will be left behind.

Following Lincoln’s example, we must learn to forgive our traitorous brothers and sisters. Lincoln could have hung all defeated Confederates. Perhaps he should have. But he didn’t. And we follow his example.

But to be forgiven, our traitorous brothers and sisters must adapt to the changing World around them. First, they must acknowledge their mistake with humility, and ask for forgiveness. Until then, adaptation will be forced upon them.

Courage: Life Impact Supplements – Interfanatic Customer Spotlight

Life Impact Supplements - for our Customer Spotlight on Courage, an Interfanatic Quality

Take chances; make mistakes. That’s how you grow. Pain nourishes your courage.”

Mary Tyler Moore

“Pain nourishes your courage.” If you can take the heat, stay in the kitchen.

Sounds like a good idea to me! As we’re finding out during #metoo, being an actress or comedienne in show biz in the ’60s was pretty tough. The norm was incredible.

But Moore’s sentiment that we must push ourselves outside our comfort zone by taking chances and by screwing up, is a good one. Nobody wants to screw up. But the more you screw up, the more you (hopefully) learn.

Lessons come from large mistakes and small. Even a big win is filled with places for improvement. So the important thing is to keep going – keep learning. Even if you’re winning.

Courage: An Interfanatic Quality

It takes courage to be in business. It takes more courage to be in business for yourself. We celebrate the big and small businesses we work with as filled with courageous individuals.

It’s easy to look at corporate behemoths and forget that they were once one or two people who had an idea, and got to work on it. Every big business was once, following the story down some path, a small business.

You have to start somewhere. You just have to start.

Life Impact Supplements – A Market Requiring Courage for any Business

Some years ago we helped Glenn Bernstein with his Virimm project. Virimm is a nutritional supplement that eases symptoms and flat-out prevents some viral infections (like the common cold, a coronavirus) in many people. But if you’re the one making a nutritional supplement, you can’t make any claims, according to strictly controlled advertising law.

Bernstein has a great product, but it takes courage to take on the liability with all of the imposed limitations.

It is a fun and exciting project. It’s the kind of project that takes tremendous courage to undertake. And Glenn did it.

I haven’t heard if it’s a successful treatment for COVID-19, but from what I understand it almost certainly would ease symptoms in most people.

Life Impact Supplements had the kind of project that takes tremendous courage to undertake.”

It’s a joy to work with people willing to take a risk – to hang it out there and see what works. Digital marketing requires tremendous experimentation and diligence. It’s not exactly “The Right Stuff” kind of courage, but when you put everything into your business, you need it to work.

We treat every project we work on as if it were our own. Because it is.

Supporting the Courageous: Interfanatic The Works Web Site Design & Production

When you have an idea, but you have no idea how to execute it online, we offer our The Works service packages. We do know how to execute. After extensive consultation with you, we take care of everything. You have a full approval.

This way you can focus on your business idea, your unique sales proposition, and creating a service or product that is so good, people will pay you more than you have for it.

At Interfanatic, we’ve got your back.

Interfanatic and Courage

Small business are struggling now, in this particular moment. It’s our job to help. We want to help you stay courageous. We have ideas, and we work with budgets of all sizes.

More people are spending time online now than ever, so it’s a great time to make sure your website is up to date. Address your customers concerns online. They’re looking!

Or, if you have the ability, it’s the perfect time to invest in a new business so that when we come out of this, you’re firing on all cylinders.

So do what Mary says. Take chances! Make mistakes! Go for it. Your courage will be nourished.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Sunrise. The beginning of a brand new day. Sometimes you start fresh, raring (and roaring) to go. Sometimes it take courage just to face the day.

Goodness: Green Ink Marketing – Interfanatic Customer Spotlight

Green Ink Marketing - for our Customer Spotlight on Goodness, an Interfanatic Quality

The fragrance of flowers spreads only in the direction of the wind. But the goodness of a person spreads in all directions.”

Chanakya

Chanakya, an early Indian philosopher and statesman, knew good from bad. He saw both sides of humanity throughout his life. He celebrated the proliferation of goodness.

It’s a beautiful sentiment. But I think, if there’s no wind, the fragrance of the flower permeates its surroundings in all directions. When there is wind against a person, what becomes of their goodness? Does it go with the wind, or against it?

Regardless, we appreciate the goodness of people. And we celebrate it. We try to share our goodness, and let it permeate all the work we do.

Goodness: An Interfanatic Quality

We love working with good people. In fact, we won’t work with people we don’t consider to have good hearts. Life is too short, and we need to apply our talents in a way that will improve the world.

Everyone has bad moments. But if they’re good at their core, the law of averages will right the situation and bring things back to a positive balance.

This is when work is worth doing. It’s easier to work hard for good people.

Green Ink Marketing – The Good Idea of Good People

Many years ago, Green Ink Marketing came to us for website consultation. They had the idea to do printing on recycled paper, with eco-friendly and sustainable inks that also were brilliant and lasting. All decisions are based around using the least environmentally impactful method whenever possible. It was a good idea, and we’re pleased to have helped.

It’s wonderful to work with new, small businesses who feel they can make the world better – if just a tiny bit. It’s encouraging and inspiring.

That’s the kind of goodness we love to work with. When doing good permeates your every move, as it does for Green Ink Marketing, it ripples outward, attracting like-minded individuals and their businesses.

Green Ink Marketing: a small, local company, doing good for their community and the businesses that surround them. It was our pleasure to work with them, even if just for a little bit.

When doing good permeates your every move, as it does for Green Ink Marketing, it ripples outward, attracting like-minded individuals and their businesses.”

We’re always looking to assist other businesses like Green Ink. If you have a good idea and you need help getting started, reach out to us. Let’s see what we can do together. We work with customers of all types and budget sizes.

What’s Good: Interfanatic The Works HackSecure Dedicated Business Hosting with SSL

For serious business websites, we have our The Works series of products. A great example of a business that could use our The Works HackSecure Dedicated Business Hosting is a high-traffic eCommerce site. It’s got all the bells and whistles you need to run a safe, secure website that’s not limited by resource.

All of our management and hosting plans come with use-it-or-lose-it labor included to keep things running even when problems arise. Because, let’s be honest, no matter what you do, stuff happens. The labor is designed to ensure the websites run safely, and to take care of any little changes you have for your site. If you have more changes or labor required (including The Works Advanced or Rush labor), you have to pay for it, but at least you start every month with some in the bank.

We keep the lights on for ya, so you can go about your business.

Interfanatic and Goodness

Chanakya is one of history’s interesting characters. He put himself in positions that gave him a fascinating collective experience to draw on. And his observations, I find, are often keen. (Of course, they should be taken in context.)

But this one – about the flowers and the goodness of people… It’s universal. Our goal, every day we go to work, is to spread a little goodness and hope a little comes back. The endeavor is to spread goodness whether the wind is with us, or against us.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Ah, a lovely and intricate succulent. The water’s surface tension interacts with the cuticle in repulsion, giving the water a gem-like, glassy quality. Sometimes it’s the little things, you know? Succulents are beautiful in California, a way to see greenery in a State plagued by drought. And, in line with the green theme of this week’s customer spotlight. And, our The Works hosting is like a succulent, in that it rarely runs dry on resources and it’s spiny to keep the baddies out.

Endurance: Eddie’s Artistic Wrought Iron, Inc. – Interfanatic Customer Spotlight

Eddy's Artistic Wrought Iron - for our Customer Spotlight on Endurance, an Interfanatic Quality

People have to learn sometimes not only how much the heart, but how much the head, can bear.

Maria Mitchell

Mitchell knew, as many pre-suffrage women knew, the heart and the head must bear much. As a scientist (astronomer) in Victorian-era society, she had her work cut out for her, she required great endurance.

It’s more than the sharp pangs against you. It’s that sometimes they keep coming. And you just have to push through.

Mitchell pushed through, and her discovery became Miss Mitchell’s comet – I’m sure frying a number of experienced male colleagues.

Mitchell never married, and I’m sure that was a cause of great distraction, especially considering her fame. Look, I’m sure she made it work! But I have a feeling that for whatever the reason she didn’t marry in a time when it was only acceptable to do so, she had to bear great burden of head and heart – for at least a little while.

And yet, she endured. She became internationally famous, reputed, and trusted as a learned woman.

And that’s what we do, too. Not every project is perfect. (Certainly, some are!) But when they are not, we stick with it. We improve it. And over time, the success comes because we out-end the projects we take on.

Endurance: An Interfanatic Quality

Most of our clients are fantastic to work with. Some are a little on the difficult side. Look, we love them anyway, but it’s the same for all business.

And sometimes that difficulty translates into making a project difficult to manage.

Most of the time, our clients don’t have to hear that. We take care of it. We power through the tough parts and make sure the project is completed. Brilliantly.

We don’t like being stressed out, either.

The reason we stick it out? As we began with – our customers are awesome. We love doing a great job for them. We feel more successful when we help them be more successful.

There are a multitude of quotes about endurance. And they’re all true. We love to keep going where others give up. And we keep going, even after the project is completed, improving the project. Coming up with ways to improve performance. Making stuff happen for our customers – over the long haul.

Eddy’s Artistic Wrought Iron, Inc. – Here for the Long Haul

One of the many customers that come to mind when we reflect upon endurance is Eddy’s Artistic. Eddy crafts fences and gates using his bare hands. Has done so for over a decade.

It’s not an easy business. He has a lot of competition, he has difficult customers, and he has a very high standard to which he holds both himself and his products. Which have to endure salty climes and much abuse.

And the industry is competitive, so making a business last is difficult, with slim margins.

But Eddy knows what iron works in your situation, and how to produce a beautiful product that will last.

We did some work for Eddy’s Artistic some years ago – we created a basic website for them to show off their products. It was a fun, small project, and one we enjoyed. It’s always great to connect with a local business and help them succeed.

Eddy knows what iron works in your situation, and how to produce a beautiful product that will last.

We seek out local companies who have out-endured their websites. We find many of our customers worked with businesses that have gone by the wayside, or were done as a favor.

Making a business like ours, that has lasted 20 years, that’s not easy. We’re proud of our endurance.

Interfanatic Power Business Site Production

When you want a website that will endure, go with our Power Business site production. We build our business sites to last – and be secure.

A lot of work goes into making a robust, effective website for the Interwebz in 2020. It’s definitely not like it use to be. But, we’ve been doing this for 20 years. Some of our 20-year-old sites are still going strong!

Isn’t that what you want?

Get some endurance for your business. Have us make your business website.

Interfanatic and Endurance

Mitchell is a great hero. Forget being a reknowned female astronomer of the 1850s, we have so many women who were buried in the 1950s! We admire her accomplishments here.

When we look to the skies, to see Messier objects, planets and hopefully comets, we’re reminded of our minuscule place in this universe. Our time here is finite compared to the endurance of heavenly objects. But when we hear about or see comets, in particular, we think of Maria Mitchell, and her ability to take arms against the slings and arrows of outrageous fortune. To endure.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Endurance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Endurance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

One of our many visits to the Getty. Whatever you think of ol’ J. Paul, it is one heck of a place to enjoy views of Los Angeles. Past Santa Monica, you see Venice, Manhattan Beach, Hermosa Beach, and our home – Redondo Beach. In the distance, under creamsicle clouds and cotton candy blue evening sky, is Palos Verdes.

Tranquility: Palos Verdes Coin Exchange – Interfanatic Customer Spotlight

Palos Verdes Coin Exchange - for our Customer Spotlight of Tranquility, an Interfanatic Quality

…it is neither wealth nor splendor, but tranquility and occupation that give happiness.”

Thomas Jefferson

Tranquility gives happiness. Of course it does; the opposite of tranquility (whether it be good or bad) doesn’t let the mind rest.

We chose this quote as it’s a good reminder to let competent professionals take care of their parts of your business for you, so you don’t have to worry about it.

This Jefferson quote, from a letter to his newlywed sister, is actually kinda funny when taken in context. He’s almost making excuses for her new husband, allowing as how he doesn’t know the man to be great, but he will do for her. He’ll keep her happy through tranquility. Not through acts of greatness, but by keeping things calm and being occupied. It’s like he’s telling his sister, “Anna, I don’t this guy that well, but I’m sure he’ll be just fine.” Hardly the glowing platitudes you would hope for.

Ah, older brother looking out for his sister.

But the point of all of this is: Isn’t it better to not be stressed out? Yes, of course it is. So let Interfanatic do our job for you so you can focus on your greatness.

Tranquility: An Interfanatic Quality

In a crisis scenario, it’s easy to get excited. A website goes down, a credit card API breaks, a home page stops showing up in search results – these are all things that can stress a business owner out.

We don’t like being stressed out, either.

That’s why we have systems and procedures in place to make sure these bad things don’t happen often, and when they do, we fix them quickly. We keep this stuff from happening. Of course, stuff happens – you can’t always keep it from happening. But our policies and procedures help everyone keep a cool head and we minimize the impact to the businesses we work with so they don’t have to stress about them.

And that’s how tranquility is a quality and a virtue that we strive for. To keep things calm on our end so you can focus on other things. (It helps us keep our sanity, too!) There’s a reason there aren’t many businesses around like ours after twenty years. And there’s a reason we still are.

Palos Verdes Coin Exchange: Tranquility for Customers During a Stressful Time

Thus, we think of Ron and Vincent at Palos Verdes Coin Exchange. They’re coin dealers in Palos Verdes who know how to instill tranquility in transactions.

People go to coin dealers for a few reasons. The most popular are:

  1. Somebody they know has passed on, and that person had a coin collection.
  2. They’re a coin collector and they’re looking for a deal on a coin they need for their collection.
  3. They found something in their pocket they think could be valuable and are hoping they won the lottery.

None of these mindsets is tranquil. When you lose a loved one, it’s stressful. No matter the situation, settling an estate is stressful.

Shopping for coins is stressful. You don’t know if the dealer is being fair or if you can really afford to spend this much money on your collection even though you really want to.

Thinking you won the lottery is stressful – it’s exciting, and can be fun. But it’s still an experience outside the norm, and therefore, stressful.

Ron and Vincent know this – indeed they carry wisdom beyond their years. They look young, but the fact is – THEY KNOW THEIR STUFF.

I’ve known Ron for a long time. When I worked at PCGS, when I worked at a coin shop, when I used to collect, Ron always impressed me. Vincent has learned everything from Ron, and he knows his stuff, too. Ron knows how to buy coins and how to sell them. He’s settled plenty of estate coin collections, he deals with dealers and collectors daily, and he knows what coins are valuable and which ones are not, even as they confuse experienced and amateur collectors alike.

That all comes from years of experience.

So, it’s with great tranquility that those of us who know Ron and Vincent deal with Ron and Vincent. We know they’re pros. Their offers are fair. Their prices are fair. When we buy or sell coins, we know we’re getting a square deal – maybe better. And I always think of Palos Verdes Coin Exchange when I make a referral to a local. The other “dealers” around here who deal with the public don’t get my referral. (Shapiro is great, but he doesn’t have a public storefront.)

…it’s with great tranquility that those of us who know [Palos Verdes Coin Exchange] deal with [them].

I never hesitate to send collectors, estate settlers, and other professional dealers to Ron and Vincent at Palos Verdes Coin Exchange. We know the transaction will go as well as it can go.

When I found out Palos Verdes Coin Exchange had expanded into a storefront, I was thrilled and proud. Interfanatic does not help them with their website for now, but we are handling a modest digital advertising campaign for them, and it’s going extremely well. It is our great pleasure to deal with Ron, Vince, and PVCE, and to aid them in their success.

Interfanatic The Works Domain Concierge

One of those niggling things business owners have to deal with is their domain name. Keeping hold of your domain name is absolutely critical. A missed payment, or a payment to the wrong company can spell disaster. There are so many fraudulent practices out there, stealing, hijacking and holding hostage domain names.

That’s why it’s a valuable service we’re happy to provide for many customers. We know what’s real and what’s fake because we do this every day, and we know how to take care of domain names. We have hundreds in our accounts.

So, take a step toward tranquility for you and your business. Let us handle your domain names so you don’t have to worry. That’s what Interfanatic The Works Domain Concierge is all about.

Interfanatic and Tranquility

Jefferson is such an interesting character of his time. Many love, some loathe, but none rightly protest the idea that he was a man of action. Aside from being a President of this country, a revolutionary, and a Statesmen, he was a creative visionary. And yeah, he was other, not-so-positive things. But one thing he sought – not for himself, but for the people of his country (whether he considered them all or not) – was tranquility.

Today, we read his words, “…that all men are created equal…”, and I, for one, choose to interpret that phrase to say that “…all humankind are created equal…” A lofty ideal, which we take to be self-evident. Not everyone was or is treated equal, but it’s something to strive after. And I know not everyone shares that aspiration when they read Jefferson and Franklin’s Declaration. But that’s how I choose to view it. And for me, working for true equality among all people will create a great, global tranquility. It’s an idealistic, perhaps naive vision. But the work is worth it.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Tranquility, an Interfanatic Quality.
Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This was a fun, old-timey still life I created for this week’s social. We see the Sea of Tranquility. Some old coins. Old stamps. When there was no TV, and when a radio in a household was yet a novelty, coin collecting was a great American pastime.

Humor: Storybrand Consulting – Interfanatic Customer Spotlight

Storybrand Consulting - for our Customer Spotlight of Humor, an Interfanatic Quality

There is nothing like a gleam of humor to reassure you that a fellow human being is ticking inside a strange face.”

Eva Hoffman

Humor reassures the humanity we see in others. And goodness, isn’t it a good time to see some humanity.

But to me it’s a reminder to show our own humanity by sharing a little humor. It might be what helps us laugh in the good times, or what helps us cope in the worse ones. Either way, it’s a necessary requirement. And, as Langston Hughes said last time we featured this Interfanatic Quality – it can really break the ice.

How can you bring more humanity to your dealings? It’s been the challenge before me all week. It’s tricky business.

So next time you hear one of us crack a really corny, wince-inducing joke, just remember – we’re only human. And maybe that was the point.

Humor: An Interfanatic Quality

As we reflect on twenty years of working with great companies here in Southern California and around the world, some of the best reflections have been those filled with laughter.

All work and no play makes Jack a dull boy. Dull doesn’t work for us, nor does it work for our business. It’s much better to have fun with the people you work with. So, we focus on bringing joy and fun – and humor – to the memories we make.

Some clients are all about business. Some appreciate a good laugh. Our favorites are the ones who pay us. But right after that, it’s the ones who share a laugh now and again.

In today’s cancel culture, you have to be very careful of what kind of humor you expose important people to. It’s a delicate balance. But the ones in synch with your balance – those are the ones to keep around.

Storybrand Consulting: Humor Skillfully Applied by from Tom Neveril

Many of the best memories are filled with humor.

As Tom Neveril knows, that can be a secret to marketing success.

Tom dives into the story behind each small business and corporation he works with, and tells that story in a relatable way. And, of course, the best way to relate to other humans is through humor.

So Neveril knows humor well. And he uses it to the advantage of the companies he consults with. By making his clients companies more human with humor, he’s able to bring them more customers, and more money.

Everybody wants to do business with a brand they connect with. With a brand they understand.

Neveril keyed into this fact well quite some time ago. And now he’s able to use it every day to bring in more customers for his clients.

Everybody wants to do business with a brand they connect with. With a brand they understand.

As a result, Tom Neveril has been very successful with his agency in the West side of Los Angeles.

It was our pleasure to work with Tom a bit ago, helping him get his website working. Tom is one of our favorite kinds of customers – he’s needed help here and there through the years, and he knows he can always trust us to get it done. He keeps coming back.

Interfanatic Power Social Advertising

So you finally crafted that perfect social post. It’s getting a lot more attention than your other posts. It seems to resonate with your customers. So naturally, you need to increase that post reach! Do you know how to do that?

We do. We got you. Interfanatic can also adjust your post for better platform-specific results. What works on Instagram may not in Linkedin. It can all be confusing – and those ad interfaces? Some are a breeze. Some… are not.

But don’t worry! We got you. We’re fluent in all that stuff. Interfanatic will take care of it for you. Use our Interfanatic Power Social Advertising service to get the most our of your social media..

Interfanatic and Humor

This week, we remember Hoffman’s words. We remember to bring humanity out, to remind our customers that there is a person behind all this digital barrier.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

What the heck is funny about Major Kong riding a nuclear bomb like a bucking bronco to global annihilation? If you don’t know, please see one of my favorite comedy films, Dr. Strangelove – Or: How I Learned To Stop Worrying And Love The Bomb. A Kubrick masterpiece. Luckily, they didn’t have to think about COVID-19 in 1964.