Humility: Par 5 Events, Ara Messerlian – Interfanatic Customer Spotlight

Ara Messerlian and Par 5 Events, for our Customer Spotlight on Humility, an Interfanatic Quality

Humility is the greatest quality a man can have, and arrogance is undoubtedly the worst.

– Maulana W. Khan

Stay humble. It’s not always easy when you’re served with success after success. But it’s so important. One day’s miracle quickly becomes an expected norm. Just as easily, it can all turn around.

Gotta keep at it.

Khan is right: arrogance is the worst. Arrogant people require our empathy, if not our feeding. Arrogance is often a defense for massive insecurity, and while it’s tempting to focus on bringing ’em down a peg, we’re all better served trying to understand people, and by celebrating real humility.

Which brings me to Ara Messerlian. Messerlian created Par 5 Events some years ago, and immediately had success. He didn’t get or keep success with braggadocio; he brought customers in with confident humility. His results spoke for him, but his attitude kept new customers interested.

We try to remain quietly confident. Every time it feels like we’ve seen and done everything, a new customer comes in with a new challenge. After 20 years, we’ve seen plenty, but we’re still learning plenty, too.

Khan reminds us to stay humble, to stay thirsty, and never let our pride overwhelm us. It can all turn around so quickly – when you least expect it.

Humility: An Interfanatic Quality

When a new client comes our way, it’s a blessing. We treat every client as such. We’re proud of the way we’re able to work with clients of all budget-sizes. If you have $100,000, we can make your website and marketing rock and roll. But if you have $100, we can do something to help you, too.

Whatever it is, we can help. We’ve, at points, been down to $100, and we’ve had excess thousands. We’ve learned from that, and we’re happy to help anybody we possibly can.

We have a lot of experience, so we’re able to figure out how to most effectively help them invest their budget for the greatest return. And most importantly, we’ll stick it out with them until things start to work. We’ll stick it out if they’ll stick it out.

We remember the tough times. We’re here to help. We feel successful when we help our clients be successful.

Par 5 Events – Humility Always, Results That Were Always Becoming

Humility is a becoming quality. But what really matters are results. Ara Messerlian knew that, and he applied both with deftness to his business, Par 5 Events.

Ara leveraged his business into a better position, but while his business was running, we had the pleasure of working with him to fix up his site.

It’s always great to work with somebody humble.

It’s never great to work with somebody arrogant. So, if you’re humble, let’s work together! Let’s make some great things. It’ll be our great pleasure to work with you.

“It’s always great to work with somebody humble.”

Messerlian and Par 5 Events did well through their humility. They did well for their customers. It is our goal to do the same.

A Novel Way to Reach New Customers:
Interfanatic Power Social Advertising

One service that requires great humility: digital advertising. What you think you know, you don’t.

It’s always best to start with a clean slate and no expectations.

Proper digital advertising is really complicated. (Keep in mind, for professionals like us, the ads interfaces are quite different than those aimed at taking money from novice consumers.) But, it can also be an extremely useful way to generate leads when your brand is well known. For businesses just starting out, it can be a great way to get your name out there. The leads are slower to come than they are when people already recognize your name. People are much more likely to use your services when they already know you. And when you’re new, the only way to get known is to get your name out there so people learn your name.

Social advertising is a great way to get your name or brand in front of people. After they’ve seen your business a few times, it’ll start to be familiar. Especially if you do an excellent job of portraying your brand personality over social, you can really make an impact.

Then, we take it a step further and use your most successful posts to get in front of targeted customers.

We work with all sorts of Social Media platforms, like Facebook, Twitter, Instagram, Linkedin and Pinterest. Each have demographics that suit different businesses. But proper social posting is always a good idea for SEO.

Interfanatic and Humility

If you come to us for help, we’ll love to help you. We love to learn about your business and make an impression. And we know the only way we can learn about you is by approaching your business case with humility and experience.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

This is such a beautiful place. Sometimes, when we think we’ve made something good, it’s best to step back and appreciate all that surrounds us.


Black Lives Matter.

Nobody is perfect. But when we approach life with humility and a willingness to learn and do good for others, we can make this place better.

Doing the opposite, obviously, does not work.

This is America.

Let’s make it better with an experienced dose of humility.

Honesty: Aero-Vac Alloys & Forge – Interfanatic Customer Spotlight

Aero-Vac Alloys & Forge, for our Customer Spotlight on Honesty, an Interfanatic Quality

An honest man is believed without an oath, for his reputation swears for him.

– Eliza Cook

Reputation means so much. But if everyone was honest, what would all the lawyers do?

Just kidding. Stuff happens. But she makes a good point. You don’t need a lawyer when everyone just gives it to you straight and you do the same.

And immediately, I think of Tim LuMaye and his team at Aero-Vac Alloys & Forge, in Kalama Washington. These people give it to you straight. And that’s exactly why they’re doing so well.

When our customers come to us, we give it to them straight. We don’t tell them what they want to hear. It’s not our job to show them how to pay us more. We tell them how to be successful, and we help them with that task.

Cook reminds us to always be honest in our dealings. Consistent honesty builds a solid reputation.

Honesty: An Interfanatic Quality

Whenever we begin a new relationship with an individual or company, we start by giving them three alternatives. Perhaps it’s because I’m part Irish, but there’s something about three choices to me.

If they know their budget, we give them three proposals: one as far below their budget as we can realistically go while still achieving the most important objectives, one pretty close to bang on budget, getting the most for their money, and one way over budget, showing them all the things we can do.

From there, they tell us where they’re comfortable. We don’t ever expect them to choose proposal three, but sometimes they do. But by giving them choices, we allow them to work within their comfort zones and we give them honest alternatives. Our three-pronged proposal is a lot of work – hours of labor go into each one. And often, we get feedback from our new clients and revise to a further three. (We recently did three batches of three proposals for an existing client for a total of 9 proposals, each one less than the first, as his ideas evolved.) So this is a labor-intensive process.

But it works for them.

And then we have an honest starting point from which to work. This way, in our experience, everything goes so much better.

Aero-Vac Alloys & Forge – Honesty is their Policy

I’ve known Tim LuMaye for over a decade now. He and his team are the best because they give it to their competitors straight. They outwork their competitors and they tell the truth. So many salespeople say what they need to get the sale. Tim and co are not like that. They tell the truth.

And it’s critical that they do because their product quality has massive implications. They forge alloy steels, titaniums, aluminums and other alloys. They work with Aerospace, Energy, Automotive, and Medical sector producers. So if their alloy was wrong, or it didn’t get done in time, the results would be disastrous.

So they don’t fool around.

Over a decade ago, Tim LuMaye got wind of our work. We built a website for him. I’m pleased to say we did a good job. A few months ago, Tim did us the greatest honor of all. He contacted us again, and after reviewing our proposals, he said, “Go with the last one. I know anything you do will be great.”

Gosh, that’s a good feeling. And it’s well-founded – not to brag, but this is one of those real success stories I don’t often get to share. A decade ago, we built a really solid website for him – really solid. It has a great foundation for SEO.

Our chief task with the new site was to not lose any of that great organic traffic Tim and his team had worked so hard to build.

“The first week of Tim’s new website, traffic was UP by nearly 15%.”

Anybody who knows anything about SEO knows that when you launch a new website, there’s almost nothing you can do to not lose at least a little traffic. We typically tell our customers to expect a 20-30% drop in organic for a week or two, then things rebound and often meet or slightly exceed legacy.

Not this time. We really rolled up our sleeves for Tim’s project. And it took longer than expected, to be sure. Frustratingly so. But it was worth it. The first week of Tim’s new website, traffic was UP by nearly 15%. That’s astonishing.

His competitors hate it, I’m sure. Too bad.

As a result, his site now sees the same amount of traffic as it did before COVID-19. All the while, his competitors have seen a substantial drop-off.

This is our goal in every project we do. It takes great work to do a fantastic job like that. Not everyone is up for such a task. And those that are often charge an arm and a leg. We try to be as fair as we can be, to provide excellent ROI.

The Bedrock of Each Great Site:
Interfanatic The Works Business Site Production

It all starts with our Business Site Production service. Unlike our Basic Site, the absolute budget version of a website, our Business Sites have a solid SEO foundation built-in to them. This ensures the best chance for solid organic traffic out of the box, and even better SEO results when paired with Search Ads, Social Media, Email Marketing, or other digital marketing initiatives.

Doing things right is hard work. It takes experience. There are many little tricks to doing things the right way. We know them. We do them.

So many of our clients come to us initially, “I really want just a basic website.” Well, that’s fine – we can do that. And what we produce for you will be great. But when you empower us to do our job by investing, the results come.

How seriously do you take your business?

In 2020, a solid business website requires a proper foundation. Let somebody who knows what they’re doing help you. We work with budgets of all sizes. We like to take a small investment and increase that as the results pay off.

Interfanatic and Honesty

The cornerstone of our service is honesty. We give you our best, and we give it to you straight.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honesty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A few years ago, I had the privilege of attending an airshow with my nephew. I’ve been to lots of airshows, but this one was special in that it featured a P-38, one of my favorite aircraft, flying in formation with an F-15 (pictured above). The F-15 is special to our family as my uncle flew one for many years. I remember climbing into his when I was four, scared to death I’d hit the wrong button and take off. Seeing and hearing this bird in full afterburner (after the formation flying – not during!) was a special treat for us. Seems fitting as we talk about Tim LuMaye and Aero-Vac Alloys & Forge with his connection to the aerospace industry.


Black Lives Matter.

That same nephew, I’ll never forget, I took to see Red Tails. And after the movie, we were talking about it. I didn’t particularly love the comic book style, nor the computer aided effect that made the flying seem rather unauthentic. And I’m ashamed to say, I remember recounting to my nephew that the movie likely comprised many events that happened to many different people – not just a small group of characters, as the movie had portrayed.

I read up about it later and found that indeed, the movie’s story was extremely authentic. Obviously, not all of the flying (which, the effects were so bad, it was almost silly). But the rest was. The characters portrayed really did do all that was shown. It was a big lesson to me.

Oftentimes, war movies and other “true stories” are a grouping of events made more dramatic. I guess it was the flying that threw me off, but Red Tails needed no more drama added to it. It’s a tale of real American Heroes. And I’m very sorry I doubted their story, even for a minute. It should be my priority to watch the movie again, understanding the extent of its authenticity – I’ll certainly enjoy it more.

I did correct my mistake to my nephew, but it really bothers me that I made that mistake. I spoke as if I were some sort of authority, when in fact I was not.

And that has stuck with me; as I watch old white talking heads around me and on screens discussing racism as if they’re some sort of authority. People who do not suffer racism are not The Authority on the matter. They do not live it. They may witness it once in a great while, but our brothers and sisters live it. Every day. The few instances that make the news are but the tip of the iceberg, and we mustn’t forget that.

This is America.

Not to mention, the old white talking heads are obviously tinted with racism they deny, further eroding their authority on the subject. They just tell people what they want to hear – they report what they want to see, they hear what they want to hear, and they say what they know their audience craves. It’s not leadership during an eternal struggle. It’s brushing uncomfortable reality under the rug.

Discounting racism around us is a huge mistake.

Our challenge this week, as we remember the somewhat demure words of a white English woman in a man’s world, is to speak honestly, or not at all. Just because you are not witness to the horrors around you, that does not give you the right to discount the word of others. Doing so makes makes us dishonest and a betrayer of true, universal American Liberty.

Respect: Fresh Fundraising – Interfanatic Customer Spotlight

Fresh Fundraising, for our Customer Spotlight on Respect, an Interfanatic Quality

Above our modern socialism, and out of the worship of the mass, must persist and evolve that higher individualism which the centres of culture protect; there must come a loftier respect for the sovereign human soul that seeks to know itself and the world about it; that seeks a freedom for expansion and self-development; that will love and hate and labor it its own way, untrammeled alike by old and new.

– William Edward Burghardt Du Bois

Du Bois speaks about respect for curious sentients. It’s a wonderful part of being human for many, to wonder about their place and do their thing. Sadly, it’s not possible for all people because that respect is insufficient, even 100 years after he wrote of it.

When our customers come to us, they have an idea. They have either acted on it, and need assistance continuing the pursuit, or they have just begun to work on that idea, and they need our professionalism. They need our respect, as we need theirs’.

Respect is a critical component of any relationship. As it is in life, it is in business.

W.E.B. Du Bois speaks of the sovereign human soul. We further that cause for the sovereign human soul’s will to be productive and useful through their business enterprise.

Respect: An Interfanatic Quality

Whenever we begin a new relationship, we start by filling out our Interfanatic Digital Marketing Manifesto, a lengthy document we created to understand the depths of the project, both long and short term. We spend at least an hour with our customer, answering each question in detail, getting to know their business.

This is our way of showing respect for the business owner’s idea. It allows us to continue to respect their idea for the short term and the long term – hopefully the length of the project.

Plans change, but a completed IDMM puts us on the same page as our client so that we understand their problem fully and can execute in the best possible, most strategic manner.

It takes time, but our clients’ ideas are definitely worth that respect.

Fresh Fundraising – Borne from Respect For Educators

Some years ago, a couple of women came to us with an idea. They wanted to help teachers come up with interesting, fresh fundraising programs. They recognize how difficult education is for teachers, who often have to go out of pocket for supplies and other materials. It’s difficult enough to educate children – they wanted to help teachers take care of some of the other things.

We helped them, for a short time, with their blog. They chose to move on to another provider, and shortly after that, their project seemed to have ended. But while it was in our care, we took immense time to understand their needs and give them an effective outlet to explore their idea.

It was a good cause.

“…we took immense time to respect and understand their needs and give them an effective outlet to explore their idea.”

Respectful Storytelling:
Interfanatic Power Business Content Piece

One way we do right by our clients is through creating content from their perspective. We tell their story, we say what needs to be said, and we do it with the foundation of clearly understanding their business and goals.

It’s important to have a deep and clear understanding of a business before you begin writing solid, SEO-helpful content for them. Anybody can write, but not anybody can write well, nor with the intention of creating better sales and fewer still, writing that drives more valuable traffic.

Because we begin with our Interfanatic Digital Marketing Manifesto, we know everything we need to know about the customer’s business. We have the foundation to write great content from their perspective.

It’s not easy. It’s difficult writing. But it’s valuable content and we gladly produce it for great companies as we help them to their business goals.

Interfanatic and Respect

Everything begins with respect. Everything should end with respect. And respect should be paramount at every point in between.

That’s the Interfanatic way.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Respect, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

When I look at the moon, I think of the brave men and women of the Apollo Program (and all that lead up to it), who gave their everything to explore. I have immense respect for their deeds and their accomplishments. This includes those danged Ruskies who didn’t make it. Many of them also made the ultimate sacrifice for exploration. It was not an easy task, but it was a worthwhile one that has spurred and inspired generations.


Black Lives Matter.

The soaring words of Du Bois – “respect for the sovereign human soul!” Indeed. During a time where we so dearly need to have respect for all human souls, it’s obviously prescient. We show our respect by putting others first, but not all do. All ideas get our respect, and not all do. We do our best for the people around us, when certainly not all do.

This is America.

The beauty of freedom for all is that it comes from a fundamental respect of others. Some people choose to focus on a fundamental respect of themselves, and that is important. But the American idea is one founded upon respecting and working with others.

Democracy only works when everyone is given the same respect. Respect is not taken, it is given. When respect is not given to all people, all ideas, it is no longer democracy.

Ingenuity: FARUS, LLC – Interfanatic Customer Spotlight

FARUS, for our Customer Spotlight on Ingenuity, an Interfanatic Quality

The best substitute for money is ingenuity.

– Patti Page

Money gives the ability to power through problems, so long as you have it. But it’s most often not the most efficient or effective way to solve problems. It can be. But not always.

Often, there is a much less expensive, much more efficient solution. And that solution is arrived at with your noggin’. Experience and ingenuity.

And Patti Page, a country starlet, saw problems solved both ways during her vast experience, no doubt. Her experience showed her that ingenuity could substitute for money.

Our experience is the same.

We love (LOVE) coming up with a clever solution that saves money. In that way, we feel we’re very efficient. It’s always our goal to save our customers money in a practical way.

Ingenuity: An Interfanatic Quality

There’s always a way. We love to find it.

It’s our team’s hobby to find novel ways to approach new problems with reliable and excellent results. You’ll find we don’t always jump on to the latest technologies. But what we do is find ways to make established solutions work in a new way – sometimes, a way that has never been considered.

We don’t reinvent the wheel. But we do find ways to make it roll easier.

FARUS, LLC – Innovators Using Ingenuity as Their Capital

FARUS came to us about a decade ago. They had ideas. But they needed credibility. They needed a website.

So, we created one for them. It was quick and simple and a great project.

It was fun because it was the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff. And it worked better.

Their work has led to medical breakthroughs in optics and helped millions of people. It’s one of the unseen companies quietly doing its thing.

“…the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff.”

Their American Dream played out in front of us. We’re so pleased we could help them find the credibility.

An Ingenious Method:
Interfanatic The Works AI-Powered Social Media Marketing

Social Media Marketing. The platforms want you to think the best way to increase your reach is through paying for ads. And that is a good way to increase reach.

But what if you were able to up your post count with minimal effort? You wouldn’t reach non-followers as much as you would with paid boosts, but you could be sure your message is being seen consistently by your loyal follower base.

That’s where our AI-Powered service comes in. It’s an extremely cost efficient way to up your post count and increase engagement from your existing audience. We use a tool that does much of the heavy lifting, but we proof it and make sure the messages are on point before scheduling them.

We augment existing Social Media marketing campaigns with our AI-Powered tool. You wouldn’t want to run Social Media standalone, but if you’re already posting a couple of times per week, how nice would it be to be hitting your followers feeds a couple more times per week? A couple more times per day?

Talk to us. We’ll get you set up. Get your Social Media working for you.

Interfanatic and Ingenuity

We use proven technologies in novel ways to solve problems cost-effectively for our customers. We’re all about ROI. And, as Page says: the best way to ROI is to think yourself there, rather than spend yourself there.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

As you may know, following the release of Ford v. Ferrari last year, Carrol Shelby was quite ingenious. Let’s take a lightweight British car, put a powerful American Enigne in it, and see what happens. Well, unless you don’t know anything about anything, you know that Shelby’s Cobras won a lot of races. It was that kind of ingenuity that made Shell a legend. I was lucky to visit the Shelby facility here in Torrance, and I snapped these two looking like they were ready to remove a layer of asphalt from a strip.


Black Lives Matter.

Ingenuity. It may not seem ingenious to some, but looking at people as if we’re 99.9% the same is a genuine breakthrough for some people. Our differences strengthen our culture, but we’re all one race. What we’re taught is what’s different. Overcoming intuitive tribalism and poor education, overcoming insecurities – that’s hard. Working together to build something will always be harder than tearing things down. Weak leaders show us how to tear things down. Strong leaders lead us to be greater together.

This is America.

We can do better.

I recently had an interesting conversation about Lewis Hamilton. It had come to some old white guy’s attention that two old white guys thought Hamilton was overdoing it with his anti-racism messaging. I told him I didn’t think it was the place of old white guys – who never see real racism – to comment.

Why don’t we have more black racing drivers? People of all races excel in all sports. If you don’t see the obvious answer in front of your nose, it’s not that you’re ingenious, it’s because you’re racist.

Yes, generally speaking, if you’re quick, the best will pick you up. But there’s more to motorsport. You have to be good with sponsors, too. And some sponsors – wittingly or unwittingly – may not be smart enough to figure out how to work with drivers they’re not used to. Could it be systemic racism stops black racing drivers from succeeding?

And, everyone knows you have to start when you’re four. How many people can afford to put their kid in a kart when he’s four? Do you think there are greater or fewer black parents than can? Could it be systemic racism stops black racing drivers from succeeding?

And, let’s be fair – there are PLENTY of wealthy black parents. Not as many as wealthy white parents, obviously. But to get into something, you have to be exposed and you have to want to. Where are the heroes?

Well, we have black one right now in F1. His name is Lewis Hamilton. And if you don’t like him, it’s probably because you’re racist. Because he is overcoming and excelling and succeeding. That means there will be more black racing drivers from all over the world in the coming generations. The world moves on. Come with us or stand aside.

A black driver winning World Championships for Hitler’s favorite auto manufacturer. If the rest of the world can move along like that, you prove to us you’re not ingenious when you cannot.

Side note: I was weak. At Austin a few years ago, I did not kneel at the USGP during the national anthem. I wanted to. I knew it was the right thing to do. In fact, I remember I was sleepless because of it. My family wouldn’t approve. We were in Texas. I could legitimately get shot or beat up if I did the right thing. And I did not because I was weak.

Hamilton recently fessed up that he made the same mistake. It made me feel so much better. But now we’ve made that mistake, and we’ve learned from it. We won’t do it again.

Resolution: Paul Neights for School Board – Interfanatic Customer Spotlight

Paul Neights for School Board, for our Customer Spotlight on Resolution, an Interfanatic Quality

He who is firm and resolute in will moulds the world to himself.

Johann Wolfgang von Goethe

Resolution of will. When we battle for what’s right it is the exact time to be resolute in will.

No matter what you think about Goethe, he’s got a point. The person who is resolute in will molds the world to themselves. We see it in civil rights, we see it in business. We see it in success.

But in every opposition to success, somebody’s failure, we see it, too. It often comes down to a battle of wills, whether it be one person or the collective will. Democracy, influenced by will. The movement with the greater collective will is known for success, and the opposing movement is not. However, often the “losing” opposition moves the victorious. Compromise.

With that in mind, how resolute are you?

Resolution: An Interfanatic Quality

We’re insistent upon finishing projects. Despite setbacks, despite opposition, we feel driven to complete. That’s what we do.

Perhaps that’s why we’ve been in business for so long.

That’s certainly why we’ve completed so many projects.

Paul Neights – Attempting to Mold the World with Resolution

Paul Neights came to us about a decade ago. He had been to a couple of school board meetings and was appalled at what he’d heard. Immediately, he set about molding the world to himself – he decided he could do it better.

Ultimately, Neights did not win his position in election. But by being resolute, by taking action for what he believed in, he was able to sway the board, and some of the things he cared most about changed.

Change takes time and effort. And we don’t see Paul’s effort as a failure because in the end, he molded the world – in some small, but important way – to himself.

We were proud to be a part of this small local political campaign, and to help him mold the world the way he thought was best. Even in not winning a seat, the took a leadership role and succeeded in affecting change. We helped him put together a quick website that explained his platform, and it educated both his supporters and his opposition to his viewpoint. And what he wanted partly came true.

“…Paul Neights molded the world – in some small, but important way – to himself.”

It was fun to play a small part in this great American democracy. It was our first foray, and we’re pleased we helped an individual improve his world around him.

Keep your Customers Coming Back:
Interfanatic Power Weekly Email Marketing

If you have a substantial network, email is a great way to generate business. If you don’t have a substantial network, there’s no time to begin building one like the present.

For email to work, it must that a huge list – we’re talking thousands of interested subscribers. And you can’t just send an email to hundreds or thousands without using a service. Try it, and your personal email will be labeled as spam, and your personal email will be basically shut down.

Also, your content must be compelling. You can’t just send drivel and hope to have a fantastic response. Your subject line must be on point to get the open, and your content must seem and be useful to keep getting clicks.

But, you see, effective email marketing what we do. We’re here to help. We’re here to bend the world to yourself, to help you be more successful. We can be on your team to help mold the world to your ideas of success.

Interfanatic and Resolve

Not only will we advise you and get your project started. We’ll stick with it until you find the success you need.

That is the Interfanatic way. To keep at it; to bend the world to our customer’s will.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Resolution, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Resolution, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Ken Tyrrell resolved to bend the world to his will. He hired Jackie Stewart, then Derek Gardner, to create a world-beating F1 team. Pictured above is the “shed”, Ockham, England. This is where Ken and Derek built the Formula One World Championship Tyrrells. It doesn’t look like much. Compared to the factory at Maranello, it wasn’t much. But it was here that Ken’s resolution molded the world to his will. I was honored to go there after the restoration of the 1972 Tyrrell 006 (middle right). It is pictured with the 1970 Tyrrell 001. Ken, Derek and team built Tyrrell 006 in this shed. Derek built Tyrrell 001 in his own garage. Sadly, the shed from Ockham is gone. However, the Tyrrells live on, a testament to Ken Tyrrell and a celebration of his resolute will.


Black Lives Matter.

Resolution of will. Civil rights in America clearly have a long way to go. But as Dr. King put it, “the arc of the moral universe is long but it bends toward justice.” We’re moving there, slowly but surely. Once this country rectifies its massive leadership shortfall, hopefully we’ll be able to push that arc even more the right way again.

This depends upon us. It depends upon you. It depends upon me. We depend upon each other, talking together, working together, molding the world to our vision of what is right. It depends upon our resolution of will outworking and outlasting those who work to push the world backward.

This is America.

We can do better. We’re getting back to the right path. We continue to be resolute and we shall overcome.

Quickness: D&G Paving – Interfanatic Customer Spotlight

D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality

Forget perfect. Be quick. Quickness kills.”

Ehab Atalla

It strikes me as a bit controversial to use a Persian-American’s quote that features killing. No doubt it will offend someone. But Atalla knows how to “kill it” in a business sense, and he wants to be known for this quote. And his sentiment is true: quickness kills.

Whether you’re first to market with an idea or mash-up, or most responsive, your quickness determines your success or failure in great measure.

We fully admit that we’re more comprehensive than quick. But quickness, as all Interfanatic Qualities, is one we strive for.

Quickness: An Interfanatic Quality

When it comes to emergencies, we’re on it. It doesn’t matter what else is going on, in a digital marketing emergency, we drop everything to focus on making things right.

With that quickness, we keep our customers on top. So that they can respond quickly in the moment it is needed most.

There are very few businesses that treat your business as if it were their own. That’s an Interfanatic way.

D&G Paving – Killing it with Quickness

Dan Ash of D&G Paving came back to us recently with a problem. He needed customers NOW.

This is not usually a problem Dan ever has. He runs a tight ship with great people. But some extenuating circumstances were making his life difficult and drying up his funnel. The pandemic is no joke. Most of our lives have ground to a halt.

The cornerstone of Dan’s business is his ability to respond to customers quickly. Most people in his industry don’t bother to call back quickly. Dan knows this, and he exploits his competitors’ weakness.

For that reason, he always has business. His customers know they can trust him and always go back to him with any job – huge or tiny.

Also, his signs are prolific around Southern California’s South Bay. I know you’ve seen his orange signs. They’re everywhere.

“D&G Paving’s signs are prolific around Southern California’s South Bay. I know you’ve seen the orange signs. They’re everywhere.”

So, when Dan said he wanted help, and quick, we knew exactly what to do. To compliment his quickness, we needed to create some for him.

Get Interfanatic Customers Quick:
Interfanatic Search Advertising

Google Ads can turn the spigot back on for you.

In the hands of the incompetent, Google Ads are a horrendous waste of money. Google has seemingly taken great delight in making Analyitics and Ads so complicated, no normal person can figure them out.

No worries, mate – you’ve got Interfanatic ready to help. Most Ads vendors require a minimum ad spend on the order of $3,000. We do not. We’ll work with a $150 budget, and we’ll make it work.

That’s just what we’ve done for D&G. There’s a lot more to do, but to get things moving, we knew the place to start. We got business moving for Dan and D&G again. It’s a great feeling to make a instantaneous difference in a Southern California institution.

Interfanatic and Quickness

When you need all hands on deck and results NOW, we got you. We’ve been there. Nobody treats your business like you treat your business, but we make it our imperative to get pretty danged close.

To keep the lights on, sometimes cutting costs isn’t the correct answer. Sometimes it’s temporarily moving some around.

Be like Dan. Kill it. We’ll help.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality
D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality

Nothing is quite as nimble as a go-kart. And a real go-kart, real racers know, is the closest thing you can get to the top level of motorsport on a tiny budget. Nothing is quite as nimble as a real go-kart, but Interfanatic prides itself on being close. And we can get you Formula One results starting with a go-kart budget.


Black Lives Matter.

The path of progress is never one to be taken quickly. It takes years of pain and effort to move along to make the world better. But demonstrated significant pain does seem to hasten things. It’s frustrating it has to be that way.

This is America.

We can do better. We’re on the right path. A little kick in the ass of complacency never hurts.

Diligence: 1st Stop Urgent Care – Interfanatic Customer Spotlight

The 1st Stop Urgent Care Clinics, for our Customer Spotlight on Diligence, an Interfanatic Quality

Diligence overcomes Difficulties,
Sloth makes them.

Poor Richard, aka Benjamin Franklin

Poor Richard, over two hundred years ago, adapted an English quote from the 1500s to create this succinct gem.

Difficulties happen. With diligence, these difficulties are eventually removed. With the opposite of diligence, they just keep a-coming.

That’s why when you employ somebody to do a job for you, you need that person (or group) to not quit, no matter how much the troubles mount. It can be difficult to stick with fixing a problem when more and more keep piling on. We’ve all been there. It’s life.

In life, often, the best defense is a great offense. So it is with difficulties; thus quoth Franklin.

We take on those difficulties, those challenges of work, and we vanquish them.

Diligence: An Interfanatic Quality

We see diligence as a way of life. The thought of an unfinished project, or one not completed the best way it could be – that’s the ultimate frustration. We would much rather complete the project, and complete it brilliantly. We enjoy it when customers entrust us and empower us to do our job properly.

Our customers are diligent, and we match or exceed their work ethic whenever we can.

1st Stop Urgent Care – Diligence, Every Day

When Dr. Raphael Argueta came to us, he was in a bind. His old web company (who was very good, from the looks of it), unfortunately was unable to survive. Business is hard for everyone, of course. But business comprised of web geeks seem particularly prone to failure.

That’s okay. We’re here for that.

We got his websites back up to speed and we’re doing our diligence to keep them running well. We’re so glad Dr. Argueta found us!

Dr. Raphael Argueta is just the kind of customer we love. Dr. Argueta good things for the world, and we get to be involved! He runs two urgent care clinics in Southern California, and every day he and his staff help people live longer, healthier, happier lives.

“Dr. Argueta good things for the world, and we get to be involved!”

And because we get to work with Dr. Argueta, we get to help people in our own little way. We’d love to work with more Dr. Arguetas.

Dr. Argueta’s clinics are great. Check them out! The sites need a bit of work, but we’re working with Dr. Argueta toward that goal. For now, they’re running nicely: 1st Stop Urgent Care – Camarillo, 1st Stop Urgent Care – Torrance.

Get Interfanatic Diligence on Your Team:
Interfanatic HackSecure Business Hosting w/SSL

Our hosting packages come with site maintenance built-in.

It used to be that you could build a website and leave it there. Of course, that’s never been the best way to use a website – but it was possible. Unfortunately now, that’s not the case. They need constant care and feeding to keep the hackers away.

So, we take care of all that, and if you need quick changes made to your site, that’s usually covered, too. As is an SSL Certificate – something you definitely want with your modern website.

We’ll be diligent about keeping your website up-to-date and you can worry about your business. (And, of course, we have many ways to help you get more business.)

Interfanatic and Diligence

We use our diligence to overcome difficulties and prevent many more. Stuff happens, but with us on your side, you have a better chance for greater success.

Because when you’re successful, we feel successful. It is our pleasure to help. It is our pleasure to be diligent in the face of difficulties. It’s what we do.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Diligence, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Diligence, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This duomo required great diligence to create. The artwork is spectacular. And though the Catholic Church is always controversial, I sincerely believe that it, as most churches, on the whole does more good than harm with its own brand of diligence.


Black Lives Matter.

We must be diligent, as our black brothers and sisters have been. They’ve been diligent in the face of systemic racism for far too long. We must be diligent in our assistance. Let us not let this flame die – not that they would let time extinguish it. Clearly they will not. But we must not let it suffocate in indifference within us.

This is America.

We can do better. We can overcome obstacles with our collective diligence.

So let’s just do it.

Efficiency: All Clear LiveScan – Interfanatic Customer Spotlight

All Clear LiveScan, for our Customer Spotlight on Efficiency, an Interfanatic Quality

Conscienceless efficiency is no match for efficiency quickened by conscience.

Dr. Kelly Miller

My immediate reaction to this quote is a pessimistic one. I think of the brutal efficiency of a Civil War-era Gatling gun, or the efficiency of the Nazi concentration camps – can it get any more efficient than that?

And yet, it can. If Dr. Kelly Miller believed that, it must be so. Here we have a highly educated black man, the son of a Confederate soldier. He lived this concept and the conflict, so he knows far better than I. If he says that conscienceless efficiency won’t stand up to that with a conscience I believe him. I was wrong in my initial take.

Then I think of work. When we do mundane work, without purpose, without conscience, we can be quite efficient. But when we treat our customer’s business as our own, our conscience enters into it. We are driven to be efficient because we realize our work for them is a reflection upon us. We want them to succeed so that we feel successful. And therein I see the genius of Kelly Miller.

Once again, a brilliant man has used an well-designed phrase to enlighten and educate me.

We are not alone.

Efficiency: An Interfanatic Quality

Efficiency is critical in any profitable business. Without efficiency, there is no chance to get more done for less. At Interfanatic, we want to help lots of people. We want to help customers turn a lot of businesses in these trying times. We wish to help the good people we work with get more done.

When we are efficient, our clients profit. So we strive for efficiency in all we do. To offer a compelling price point. To create excellent production.

All Clear LiveScan – Efficiency in Action

Helena Lopez and her Greater Hope Foundation had great need for fingerprinting in their foster care service. There wasn’t sufficient fingerprinting facility in the California High Desert. Their solution: do it themselves.

So, they opened All Clear LiveScan. The brought fingerprinting to their community, filling a need, and even better, efficiently filling another need of their own customers.

This is the joy of efficiency a business can explore as it grows. It’s difficult to break through phases when you’re starting from scratch. But that’s what Helena did. That’s what Greater Hope Foundation did. And they are able to serve their customers and their community at large more efficiently. It’s a model story.

“…they are able to serve their … community … more efficiently. It’s a model story.”

And being good at Foster Care is such a critical function in our society. We hear about people fighting against abortion all the time. But what happens to those born children whose parents can’t handle the responsibility? Those would-be parents wise enough to recognize their shortcomings opt for adoption. Others can’t get there from here, and foster care is the result. It’s difficult. It’s hard on everyone. The effects trickle though our community and society.

Greater Hope Foundation getting good at foster care serves our community. And it is so needed. If they can get efficient at helping children, any thing they do is a bonus to all of us. All Clear LiveScan is just one example of how they come up with innovative ways to make our world better.

Use Our Efficiency to Your Advantage:
Interfanatic Power Site Production

When you’re looking for a business website, you want it to work. You want it to set the tone, and tell your story and bring those customers to you. If your website is not efficient in doing those things, you lose business.

We get that. We also get that you need it done quickly. There is no better way to control your narrative than through your website. We will build it for you. And then, we can keep your customers coming back.

It all starts with efficiency. It all ends with efficiency. We’ll complete your website efficiently. We work quickly and efficiently so you can get your business up and running.

And we’ll do it better than anybody else. Our price packages are pretty compelling, too. We work with budgets of all sizes.

Interfanatic and Efficiency

Our conscience is quickened by our goal to help our customers succeed. Their success drives everything we do. Therefore, we do everything we can to have excellent systems and processes in place to complete our tasks efficiently.

We need this conscience-quickened efficiency in everything we do. In work, but also in life in general. Right now, our brothers and sisters are hurting. Right now, we’re beginning to have the veil lifted on just how much they’re hurting. Their lives matter.

They have been hurting. Let us listen. To their stories – to their take. Let us be educated such that our conscience will quicken our efficiency to aid their cause.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

What is more efficient than a beautiful bloom in the desert, where no water flows? Okay, okay, yes, this isn’t from a desolate desert but rather a planter in my backyard. But this life’s ability to be efficient is still marvelous. It is beauty and efficiency to learn from and to marvel at.


Black Lives Matter.

There is a more efficient way to make our place, our country, our city, better. It is through listening and helping. It is through arguing against those things we used to let slip. We can do it if we work together. The more we listen, the more efficient we’ll be at building a better future.

This is America.

Let’s do better. I’m not talking about making America great again. In some ways, it has always been great. But for our brothers and our sisters, in many ways it has never been great. Anybody who thinks America used to be great and is not now is turning a blind eye to history. If you want to learn from history, shut up and listen to real people.

We’re listening.

Loyalty: Coach Chris Bouch – Interfanatic Customer Spotlight

Coach Chris Bouch - Healthy Habits 4 All - for our Customer Spotlight on Loyalty, an Interfanatic Quality

There is no negro problem. The problem is whether the American people have the loyalty enough, honor enough, patriotism enough, to live up to their own Constitution.

Frederick Douglass

Are we American enough? Are we loyal enough? When will we finally, collectively be able to admit that as Thomas Jefferson wrote and we now translate, “All people are created equal?”

When Jefferson outlawed slave trade after the War of 1812, I’m sure he thought inter-US slave trade would follow right behind, within perhaps a decade or two. It didn’t happen. It took a War. And Big Tobacco and Big Cotton got their claws into the South, and even Reconstruction after a giant, bloody war, was not enough. Even the protests of the ’60s were not enough. Here we are again, not learning from the history we choose to repeat. In 2020.

IN 2020! We were supposed to colonize the Moon and Mars and have automatic flying cars in 2020. Instead, we regress.

All because we don’t share the same view of loyalty to the Constitution. All because we refuse the innate belief that all people are created equal. We’re not loyal enough to the American Dream to share it with everyone.

Our leadership isn’t helping. By creating enemies of good, honest people, by invoking hate, he brings together a portion of the country we don’t want to see. A portion of the country we wish didn’t exist. I’m not talking about Blacks or Browns or Immigrants.

I’m talking about the racists. The insecure. Those so threatened they can’t share the American Dream with others.

Life is a struggle. Business is a struggle. COVID-19 is a struggle. The last thing we need is to blame that struggle on other good people because they’re 0.01% different than we are. We need to be in this together, to share our strengths and push forward.

Do we have the loyalty enough to everyone in this country?

Loyalty: An Interfanatic Quality

Loyalty is such a beautiful thing. I’m reminded of it this week, when a customer we used to work with came back to us for more help. They know we’re the best. That’s loyalty.

And we’re loyal to our customers. The good people we work with deserve more business, so we help them get more every way we can. It’s such a beautiful thing to feel somebody in your corner. When life keeps kicking you, it’s such a beautiful thing to know good people have your back.

So we give our backs.

Coach Chris Bouch – Inspiring Loyalty

Coach Chris came to us about 10 years ago. He wanted to promote his brand. His way of doing that was being good to the people around him. He works hard for the good people he surrounds himself with, and he’s loyal to them.

And they naturally return that loyalty. So when Coach Chris began selling supplements as a side gig, his loyal friends followed. They listened, because he led from the front. He tested what he sold, he studied the ingredients to make sure everything was the best it could be.

Coach Chris knows his stuff. He demonstrates that thoroughly, over and over through the years. He’s had the backs of youngsters trying to hone their athletic craft, and they continue to return that loyalty.

“They listened, because he led from the front.”

Coach Chris didn’t want to invest a lot of money, he just wanted a way for people to find him. So he created Healthy Habits 4 All, and we were the lucky ones who got to help him with it.

We’ve got his back, and we know he’s got ours.

The Loyalty in Returning: Interfanatic Complete Suite Services Packages

Whether you’re starting from scratch or reinventing your brand, it’s nice to know one group can do it all for you.

The fear I have in trying to explain this to people is that they’ll hear, “jack of all trades, master of none.” But that’s not how this works. We’ve mastered all of our trades and we keep getting more proficient at them as they change through time.

There’s a lot to know – but that’s the beauty of our modular business model. We work with the best so you don’t have to go anywhere else.

Do you know how hard it is to find a competent web developer who will be around in 2 years? No, really – do you? It’s almost impossible. How about 10? We’re still here.

But that’s what we’re here for. To create a path for the long run. We craft a plan and adjust course as the winds change. We’re here to give you consistent results for the long haul.

Our Complete Suites tackle everything. There are a number of weapons in our arsenal, and we bring to bear those that work best for you.

Interfanatic and Loyalty

We love having customers for decades. It’s something we work hard for, and a primary ingredient is two-way loyalty. We give loyalty to good people who deserve it.

Just like our country should. We need to have all Americans’ backs.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Car people know a whole different kind of loyalty. They’re loyal to their cars, and their cars are (mostly) loyal to them. I caught this unrestored beauty at a local car show – I just love it. Some call it rust, we car peeps call it patina. It’s awesome.


Black Lives Matter.

How are you creating being a loyal American? Are you loyal to the modern American Dream where all people are created equal. Where we treat all people as equals?

This is America.

Let’s be loyal.

Unfounded Patriotism is silly. Patriotism for America means being true to the ideals we strive toward, not the ideals we’ve left behind. Yes, Thomas Jefferson had slaves, in a time when it was accepted and even expected. But his words live on through 2020: “all people are created equal.”

When he wrote them in 1776, they didn’t mean what they mean today. But progress has brought us where we are, through the 15th amendment, the 22nd amendment, through to today. Where we can look at our flaws of the past and leave them behind with security, acknowledging them, knowing that we will move forward, as we have through our past, to a better ideal.

Beauty: Isaac Charles Design Group – Interfanatic Customer Spotlight

Isaac Charles Design Group - for our Customer Spotlight on Beauty, an Interfanatic Quality

Whenever you are creating beauty around you, you are restoring your own soul.

Alice Walker

Create beauty around you – an excellent directive. Restoration of soul – that’s always a good idea!

The Color Purple author created beauty and inspires us to be better. To create beauty around us. To fill our lives with beauty – to live our lives with beauty.

It’s a call to love. It’s a call to justice. It’s a call to basic decency that we need to hear so badly right now.

When the ultimate powers are indecent in any way, that trickles down into the fabric of our people. It reinforces bad behavior. It destroys beauty that has taken so long to create and build.

Don’t get me wrong, we’re all human. We can all do better. Some of us more than others. But glass houses and all, we can all do better. We can all create more beauty. And if that restores our souls, that’s a good thing. We need that.

Beauty: An Interfanatic Quality

Beauty can make bad things palatable. Like the physically gifted woman who is an awful person – she hides behind a sheen that makes her acceptable to some. Like a gilt book with hateful doctrine. You might buy the book because you like the way it looks on your shelf, even if you can’t stand the words inside. It’s all about choice to each of us.

But creating or capturing real beauty, true beauty – that’s what we’re talking about. Not skin deep, but inherent beauty – that makes the world a better place. That’s what we strive for at Interfanatic. A beautiful design that doesn’t just work now, but will work 100 years from now. Because it’s truly beautiful.

That’s what we aspire to create – not outer beauty, but thorough beauty.

Isaac Charles Design Group – Bringing Beauty

It’s strange to some to think of a masculine, straight man as a person who brings beauty. But as an apparel designer, that’s exactly what Isaac Charles does. He brings his own brand of beauty through design.

It’s important to see all kinds of beauty. As manly men, we might call his kicks “kick ass” or “nice”, but what we really mean is that they’re beautiful. Or, perhaps not beautiful – but they definitely express beauty.

“…he molds what is wanted into that which works.”

And that’s a beautiful thing.

Since ICDG, LLC Charles has moved on to new projects. And there, he creates beauty around him, too. I guess his soul is probably in pretty good shape!

Charles is a great designer because he knows how to interpret and express exactly what others envision. That’s a rare talent – it’s very difficult for some designers to create what others imagine. Charles has the gift of communication to understand not only what works, but what is wanted, and he molds what is wanted into that which works.

The Beauty of Regularity: Interfanatic Power Fortnightly Email Marketing

When you run a business, the most important piece is sales. You have to have the ability to attract new customers and keep old ones coming back. Customer Service and Product Satisfaction can never be a factor if there are insufficient sales.

One of the best ways to keep customers returning is email marketing. Everyone hates spam, but everyone loves to hear from the company they enjoy working with. And let me tell you – the difference between spam and great email is sometimes a fine line! (Sometimes, it’s not.)

Does your email subject line entice people to open? Does your email provide value to your customer, or to you? Does your email work well with your website or other sales process?

You can have a great subject line that gets lots of opens, but if your email strategy doesn’t take it further, people may stop opening your emails.

You can have great, informative, valuable content, but if nobody opens your emails, your customers may never see it.

You can have a great offer going on at your website, but if nobody opens or reads their email, your customers may not find out about it.

Keep customers happy and coming back by regularly sending them valuable information. Email is the perfect vehicle.

Get your email marketing done right – have us do it. You’ll then have a valuable source of regular, incoming business. And you can do more of what you love – creating your own sort of beauty for your customers.

Interfanatic and Beauty

We’re always working to create more beauty around us. It’s our job. Creating beauty helps our soul stay fresh and well. Let us use our talents to enhance the beauty around you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A beautiful sunset, caught. Nope, we didn’t create this beauty, I just happened to be in the right place at the right time to capture it. And every time I look at this Redondo Beach, California sunset, it restores my soul a little bit. By sharing it, my hope is it does the same for you.


Black Lives Matter.

How are you creating beauty around you? We’re trying to advance progress by sharing ideas and openly contradicting ideas that don’t advance beautiful progress.

Friday is Juneteenth. It’s a historic day in United States history. Hopefully, it will be a day filled with beauty.

This is America.

Let’s make it beautiful.

Make America Great Again? America was already great. It needs a lot of work, but the idea is a beautiful one. Let’s make America beautiful again. Right now, there is great beauty here, but we can do better.

We share the beauty around us. We create beauty where we can. We destroy that which is not beautiful and replace it with beauty.