“Adaptability enforces creativity, and creativity is adaptability.”– Pearl Zhu
This time we’re in requires adaptability. Many people resist adaptation under the auspice of not liking to be told what to do. They may not like that, but also likely: they don’t like change.
Change can be scary. But you either embrace it and go with it or resist. Resist you may with all your might, but the fact is you will have to adapt, at least on some level.
The Internet and of course digital marketing were completely different in 1999. I remember hearing about this new thing called Netscape Navigator while I was in college. Then hearing about this thing called Google. It was supposed to be better than AOL or Yahoo. It was certainly simpler.
And then came widened connectivity as people started to ditch modems. Then phones had internet connections, and people could text. Then facebook. And now, the current flavor of the month is…?
Through it, we had to adapt. We adapted as people. And here in this digital information realm especially, businesses that adapt can thrive. Others have tried to go too far and failed. But through it all is a major change in the way we find and process information.
If you refused to adapt, you might be okay. You may still get some calls from the Yellow Pages, but there are companies who thrive with tons of leads from nothing but social media. They adapted. They went with the change.
One such company who chose to adapt is Allen Berg Racing Schools. When I think of adapting, I always think of that fighter Allen, who insisted upon succeeding. He adapted, and in doing so put himself in a place to succeed.
Adaptability: An Interfanatic Quality
Adaptation is not unique to the business of the Internet. Adapting is almost always a difficult piece of progress. Adaptation requires compromise. Most people don’t like to compromise – they want to keep things the way they are, so they’re comfortable and know what to expect.
But there are some that relish the challenge. There are some people that recognize the need for change and for adaptation to that change. There are some who exploit changes with their ability to adapt. Others give up and fail. Those who succeed adapt.
For me, I enjoy doing what works. Unfortunately, there are many people of ill will who exploit what works to their advantage – but to the detriment of others. So, “what works” in our business unfortunately changes rapidly and regularly. And so we must adapt. The sooner we adapt, the sooner we’re back to what works.
Zhu explains that adaptability and creativity are one in the same. Being creative, bringing a creative approach to a problem is adapting to conquer it.
The Indomitable Spirit of Allen Berg, He Who Adapts to Succeed
The industry of motorsports racing schools is a difficult one. There have been many players, and most have fallen by the wayside as they struggled to adapt. Allen Berg marches on.
“Berg continues that success with what has become one of the largest open wheel racing school on the planet. He did it with adaptation.”
Allen Berg is a Canadian man who raced Formula One with Michael Schumacher. Well, even he would say that he raced in the same races with Schumacher, but not really with him. To succeed in Formula One, as in life, as in business, you must have a critical combination of skill, perseverance, and perhaps most important: luck.
Many people fail to acknowledge that last one. Luck is perhaps the most important factor. And yes, I’ve heard time and time again, “we make our own luck”, but the truth is we do what we can and others around us may help. There are plenty of great ideas and nearly successful people out there who are able to recognize the importance of luck. There are some extremely successful people who are unable or unwilling to recognize that luck played an important part in their success because they’d rather believe they did it all themselves.
Allen Berg is both. He made it to the top tier of motor racing, only to be stymied before further progress. But making it into Formula One is and always has been an incredible feat in itself.
Now, Berg continues that success with what has become one of the largest open wheel racing school on the planet. He did it with adaptation.
The plucky Berg would not be defeated. It is that determination that has made his own luck and helped his school to be successful. He continued to come up with creative ideas, to enlist the help of bright people, and to work hard until his school became the prominent one that it is.
So when he came to us years ago searching for new ways to adapt his website and his digital marketing to a changing world, it was a great honor and pleasure to consult and work with Allen Berg.
It’s easy for successful people to talk about their success. Now that Allen Berg has adapted to create success, he can tell you his story.
Interfanatic Service Focus: Interfanatic Power Site Production
Interfanatic‘s brand of website production requires constant adaptation. Adapting to the constantly changing digital environment of 2021 is demanding, but we’re up for the challenge. We do what works until it doesn’t, or until there is a better way. Then we add that better way into our systems, into our processes, and that becomes what works. Until it doesn’t, and then we adapt again. We’re always on the search for and implementation of what works.
But we do so slowly – not quickly abandoning what has worked. Sometimes what worked in the past will work again. Sometimes what seems like a better way forward is not after further testing and more experience. So we take our time to adapt – we adapt to do what is best, but not for the sake of change. We want our customers to trust our systems and processes.
I think that’s why we have built many great customer relationships through the decades.
Interfanatic: Continual Adaptation
2020 and 2021 surely require radical adaptation we as a people are not accustomed to. When adaptation is convenient and comfortable, we hardly notice how much things have changed. But when it is inconvenient and uncomfortable, our default as a society is to resist.
Sometimes the price of resistance is too great. At Interfanatic, we have grown comfortable being uncomfortable so that our customers don’t have to be – so our customers don’t even have to notice.
This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.
A sunrise of a new day. 2021 did not bring with it a clear, bright new future. 2021 will be hard. But hopefully, it has brought us all a renewed spirit to adapt, do what’s right, and understand that life will not always be as we wish it to be. But the more we work together, the better we can make it for ourselves, for those closest to us, and for everyone.