“ …the most successful people are those who accept, and adapt to constant change.“– Paul Lutus
The Internet is a sea of constant change. We must be like water, and conform to its incessant morphing waves.
Through 20 years, we’ve watched revolution after revolution, heard about millions of “shortcuts to success”, but stuck to doing things the right way.
In that, we’re reminded of Team Tyrrell, Ken Tyrrell’s Formula One constructor dating from the 1960’s. In the early days, Ken’s only job was to give the brilliant Jackie Stewart a good enough car to win. Ken did his job.
The way to make a car win a race is to engineer it so that it’s easy to drive. Tyrrell’s most successful cars weren’t easy to drive at first, but with hard work, they adapted the chassis to the job. And with a brilliant driver up to the task, they were able to make the aspects that were most difficult into absolute advantages, securing easy wins with regularity.
The cars were so good in fact, that Jackie’s lesser-known team mate won and could have won many more races. Francois Cevert was an excellent driver, but no Jackie Stewart. Nonetheless, because the cars were adaptable, Cevert was able to beat Jackie Stewart on his day with the same machinery – no easy feat.
Tyrrell had to remain vigilant, his cars adaptable to the ever changing conditions and tracks around the world.
We must remain vigilant and adaptable to the ever-changing environment of online business.
It has been our pleasure to be associated with Team Tyrrell during its vintage motorsport campaigns. Many of the cars that were successful in their day are still fan favorites, running around the country at historic motorsport events. We at Interfanatic are pleased and humbled have our name associated with such an iconic brand as Team Tyrrell.