Humility: The Human Equation – Peter Getoff – Interfanatic Customer Spotlight

The Human Equation of Peter Getoff, for our Customer Spotlight on Humility, an Interfanatic Quality

We must in strength and humility meet hate with love.

Dr. Martin Luther King, Jr.

“In strength and humility meet hate with love”… It’s so easy to hate. Too easy. Too easy to assign minor differences major import. If we can humble ourselves to understand our opponent, we can find love for them, and turn them from opponent to friend.

In 2021, my goal is to understand people I disagree with. To have fewer opponents, realizing that we’re all in this together, and really we all want the same things.

In business, people come to us for help with a common opponent. We get customers who come to us struggling with a certain aspect of their business. They know we can be trusted to solve this problem; to relieve pressure from this opponent, so that they can better succeed in their business, with their struggle, their opponent, better understood. It is our task to approach their problem with humility, and to help them solve it for the long term.

A man who uses a similar approach of humility in all his dealings – a man I really love working with – is Peter Getoff. Peter is a psychotherapist, executive trainer and not-for-profit coach in Los Angeles. His calm, jovial demeanor is a blessing. And he comes at every situation with curiosity, and humility.

He has been an excellent student and client as we’ve worked to improve his site’s search presence. And you can only be an excellent student through humility.

Humility: An Interfanatic Quality

So often, we see a problem and we think, “ah, we’ve seen this before. We do this and this and that, and voila – all will be well again.” But sometimes when you go with that knee-jerk reaction, all goes horribly wrong. So instead, we’ve learned to employ systems and processes to hedge our bets. We take back-ups regularly just in case the problem is not all it seems.

And you have to do that when you’re dealing with complex technical systems. And indeed, the modern website is a complex technical system. If it appears to be simple, that just means we’re doing our job well.

So we do as Doctor King instructs. We seek out problems with strength of experience, and with a big fat dose of humility.

Peter Getoff: Bringing a Business into the Digital World, With Humility

Getoff has learned so much in just a few months. We went from taking over the most basic aspects of his digital presence to most recently launching a The Human Equation YouTube Channel for Peter. Definitely a work in progress, but my goodness what a difference.

“Peter Getoff’s humble manner and natural curiosity helps him to move his psychotherapy business, The Human Equation, forward.”

Here we have a successful guy who was working hard, but he realized his website wasn’t working for him. So he trusted us to help, and he went from having an ancient website to now having an important blog about tackling the homeless problem in Los Angeles and YouTube Channel. There’s still much to be done, but the labors are already bearing fruit.

Peter’s humble manner and natural curiosity helps him to move his business forward. Without Peter’s humility, he may well be stuck in the ancient ages with his business. He chooses to learn and to move forward, and it is our pleasure to help.

Interfanatic Service Focus: Interfanatic Power Year-Round SEO Monitoring / Monthly

We normally start with an Interfanatic Basic SEO Situation Report. We find out what keywords are important your business, and we find out how your site is performing for them.

That’s only the beginning. From there, we can recommend and even take actions for you to improve your site’s results in the search rankings. For those who find search performance critical to their business function, we monitor those results regularly: weekly, monthly, or at some other regular basis.

In this way, we’re able to track the performance of our suggestions and actions. It’s a very hands-on approach to SEO and website performance.

It is our pleasure to help your website improve.

Interfanatic: Approaching with Humility

We look to Dr. King for advice regularly. We see the wisdom in his words, advising us to approach with strength and humility. We’d be happy to do that for you. Just ask us.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Humility, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Humility, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Whenever you think you’ve made something of beauty, you look up and you find humility.

Just another typical sunset in Southern California! I took this photograph a while ago now, and it reminds me of my mother’s words growing up that she learned from her father: “Red sky at night, sailor’s delight; red sky in warning, sailors take warning.” The pastels in the sky that evening were unbelievable. It’s wonderful my humble phone camera were able to catch them. But the lesson is the sailor’s: approach the beast of the ocean with humility, and she can be a good mother. Bring too much arrogance, and you will be destroyed.

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