Ingenuity: FARUS, LLC – Interfanatic Customer Spotlight

FARUS, for our Customer Spotlight on Ingenuity, an Interfanatic Quality

The best substitute for money is ingenuity.

– Patti Page

Money gives the ability to power through problems, so long as you have it. But it’s most often not the most efficient or effective way to solve problems. It can be. But not always.

Often, there is a much less expensive, much more efficient solution. And that solution is arrived at with your noggin’. Experience and ingenuity.

And Patti Page, a country starlet, saw problems solved both ways during her vast experience, no doubt. Her experience showed her that ingenuity could substitute for money.

Our experience is the same.

We love (LOVE) coming up with a clever solution that saves money. In that way, we feel we’re very efficient. It’s always our goal to save our customers money in a practical way.

Ingenuity: An Interfanatic Quality

There’s always a way. We love to find it.

It’s our team’s hobby to find novel ways to approach new problems with reliable and excellent results. You’ll find we don’t always jump on to the latest technologies. But what we do is find ways to make established solutions work in a new way – sometimes, a way that has never been considered.

We don’t reinvent the wheel. But we do find ways to make it roll easier.

FARUS, LLC – Innovators Using Ingenuity as Their Capital

FARUS came to us about a decade ago. They had ideas. But they needed credibility. They needed a website.

So, we created one for them. It was quick and simple and a great project.

It was fun because it was the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff. And it worked better.

Their work has led to medical breakthroughs in optics and helped millions of people. It’s one of the unseen companies quietly doing its thing.

“…the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff.”

Their American Dream played out in front of us. We’re so pleased we could help them find the credibility.

An Ingenious Method:
Interfanatic The Works AI-Powered Social Media Marketing

Social Media Marketing. The platforms want you to think the best way to increase your reach is through paying for ads. And that is a good way to increase reach.

But what if you were able to up your post count with minimal effort? You wouldn’t reach non-followers as much as you would with paid boosts, but you could be sure your message is being seen consistently by your loyal follower base.

That’s where our AI-Powered service comes in. It’s an extremely cost efficient way to up your post count and increase engagement from your existing audience. We use a tool that does much of the heavy lifting, but we proof it and make sure the messages are on point before scheduling them.

We augment existing Social Media marketing campaigns with our AI-Powered tool. You wouldn’t want to run Social Media standalone, but if you’re already posting a couple of times per week, how nice would it be to be hitting your followers feeds a couple more times per week? A couple more times per day?

Talk to us. We’ll get you set up. Get your Social Media working for you.

Interfanatic and Ingenuity

We use proven technologies in novel ways to solve problems cost-effectively for our customers. We’re all about ROI. And, as Page says: the best way to ROI is to think yourself there, rather than spend yourself there.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

As you may know, following the release of Ford v. Ferrari last year, Carrol Shelby was quite ingenious. Let’s take a lightweight British car, put a powerful American Enigne in it, and see what happens. Well, unless you don’t know anything about anything, you know that Shelby’s Cobras won a lot of races. It was that kind of ingenuity that made Shell a legend. I was lucky to visit the Shelby facility here in Torrance, and I snapped these two looking like they were ready to remove a layer of asphalt from a strip.