Loyalty: Checkered Past – Interfanatic Customer Spotlight

Checkered Past Productions™: Interfanatic Customer Spotlight on Loyalty

“I’ll take fifty percent efficiency to get one hundred percent loyalty.”

Sam Goldwyn

Samuel Goldwyn is no saint, but I suppose the tired excuse that he was a product of his time fits. But what he was, was an incredibly successful businessman. And if he will take loyalty over efficiency, I’ll believe him.

We’re all about efficiency. At Interfanatic, we’re all about systems and processes that ensure success, are efficient, and are sustainable.

But loyalty – sustainability in people – is a beautiful thing. Having somebody you can depend on is about as good as it gets.

Immediately, I think of Chris Locke. Locke’s Checkered Past Racing and Checkered Past Productions™, and all of his successful business relationships, are surely built on his loyalty. Not just being good to everyone he meets, but being good to the right people.

Locke has enjoyed being a major proponent of the Lotus brand in historic motorsports for decades. And a fine purveyor of their story, he is – driving everything from Jimmy Clark to Mario Andretti’s Formula One cars. And many other wonderful historic race cars.

But now, as he establishes himself as successful in event and film productions, he’ll surely look to rely on and practice more of his famous loyalty – with the right people.

We work hard to earn loyal customers. And our hard work has paid off. And we remain loyal to our customers, working hard for them when times get tough so that we can all enjoy the spoils when things get good.

So is having somebody we can trust more important than having somebody who will finish the job quickly? Over the long haul, yes. We aim for both, but we know that when recessions hit and things get bleak, we want to be with the right people, and have the right people.

It was Sam Goldwyn’s way. It’s the Interfanatic way. And that’s Chris Locke’s Checkered Past way.

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