Resolve: Hansen Wholesale – Interfanatic Customer Spotlight

Hansen Wholesale, for our Customer Spotlight on Resolve, an Interfanatic Quality

Every obstacle yields to stern resolve.

Leonardo da Vinci

Stern resolve.

Goodness what a week.

In business, as in life, most often a stern resolve combined with communication will win the day. Not always. But most often.

We must be resolute in our beliefs, and yet we must communicate to understand where our beliefs may fall short. Our will is not always enough. Luck is important. Yes, we can do what we can to make our own luck, but fortune may be fickle. We must have the people on our side. Our constituents. Our clients, our customers. And to have people on our side, to succeed, we need luck, resolve, and the truth at our backs.

Resolve without truth may win the day, but it will not succeed when the truth comes out.

Resolve without luck will probably not succeed. Also, resolve without work will not succeed. You have to put in the effort, with truth and luck at your back.

And so, this week while we celebrate resolve, I think of Jeff Schreiber. There’s a man with resolve and all the things that need to go with it: truth, luck, and effort.

(Except that he’s a Jets fan. Unfortunately no amount of resolve will overcome that lot of luck.)

Resolve: An Interfanatic Quality

The most resolute person without the truth will fail. We saw that this week. The most resolute person without effort will fail – I see this all the time. The most resolute person with out luck will fail. It’s out there, but those are the people we don’t see. Hopefully perseverance combines with karma to make things right.

But even if you have luck and effort and truth, if you lack resolve your success will be short-lived. Until you stumble upon the next thing that trips your trigger.

When we start a project, we resolve to finish it.

Da Vinci needed resolve through his career. His masterworks are a testament to his resolve – even if his timetables were not. We’re not talking about that detail though, we’re talking about the finished product. And his finished products are phenoms. So are his many unfinished projects, but can you imagine what might have come from him if he’d had the resolve he needed to finish all his projects?

That’s why, it is my goal as a man of business to show you that our resolve can be your asset. We’re here to take on your project, and once we have taken it on, we’re here to complete it with you. Allow our resolve strengthen your business and bring you to a competitive place of plenty. It may take time, it will take time, but together we will get you to your goals.

Resolute Jeff Schreiber

A person we worked with who is resolute in achieving his goals, not just for himself, but for his people, is Jeff Schreiber, owner of Hansen Wholesale.

Ecommerce is a monster industry. Amazon is the elephant smothering the planet. Jeff’s Hansen Wholesale was the first business selling ceiling fans online, and despite the odds they’re still on top.

“Jeff works his tail off, and he knows what he’s doing is right. He runs an honest business.”

Jeff has all the pieces required to succeed. He refuses to give up. Schreiber is resolute of will to succeed against mounting odds. He has some luck on his side, Jeff works his tail off, and he knows what he’s doing is right. He runs an honest business.

As a result, Jeff is successful, against the odds. He resolved to take care of his people and his customers, and so he does.

When we got to work with Jeff on content creation, social media, search ads and email not long ago, it was a great pleasure. It’s always great to work with people like Jeff: resolute, and a person who surrounds himself with good, hard-working, resolute people.

Interfanatic Service Focus: Interfanatic Power Email Marketing

Email every hour is annoying. Email once a week might be annoying if you’re not doing it right. But sending an email every couple of weeks seems to be the Goldilocks answer for many businesses, given their customer engagement and their ability to produce useful content.

To do email right, you must have resolve. You can’t just wing it. Your customers will get annoyed. Your emails will end up in the spam folder, and nobody will look forward to reading them.

We’re here to help.

Interfanatic: Resolute

We will get through this. We will help you get through this. That’s our job.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Resolve, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Resolve, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Concrete pillars are resolute, holding the sky at bay. A cathedral is the ultimate personification of resolution to The Almighty. They stand for hundreds of years, fighting time with resolution. This cathedral, the Duomo of Milan, took about five hundred years to complete. You think your bathroom remodel requires will, how about that?

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