“Respect is for those who deserve not demand it.”
– Paolo Cuelho
Respect is earned. This week, I’ll tell you about a man and his business who have definitely earned my respect. They should have yours, too.
The person I quote, Cuelho, is a respected writer. His colleagues respect him because they recognize the success he has achieved through doing well by perfecting his craft.
In other words, he has earned his deserved respect. His work demands it; he does not.
There are people in life you meet like that. Their work demands respect. Sometimes, you meet people that demand respect because they feel they deserve it. It is up to each of us to determine of a person or a business deservers or demands our respect.
And it is up to us to allow our work to demand respect for us.
Respect: An Interfanatic Quality
When we find good people to work with, we gladly give our respect. We pay it. And we work hard to ensure that the respect we pay is returned.
Because we know we can ask for respect all we want. We can ask for business all we want. But if we don’t earn respect, we don’t earn business.
Tim LuMaye at Aero-Vac Alloys & Forge – Where Respectable is an Understatement
Tim LuMaye has figured out how to run a business. His business is surviving the pandemic because he has built its reputation over years of hard work. He insists on quality and service for his customers. Engineers in the aerospace and energy industries aren’t always the easiest people to get along with. They’re demanding and run a tight ship – particularly if they’re doing government work – and they require honesty, transparency, and speed on a budget.
Tim has built Aero-Vac Alloys & Forge through the years by doing all of that, garnering huge respect from his customers and competitors along the way. Need an exotic titanium? I’ve got a guy for that. It’s Tim LuMaye, and his business is Aero-Vac Alloys & Forge, in Kamala, Washington.
“Luckily, through hard work…, we were … able to improve on an already exceptionally performing website.”
We redesigned and rebuilt the AVAF website over ten years ago with an emphasis on SEO. It began to work. Slowly at first, then after a long build, he has a steady stream of leads coming in through the site based on organic traffic alone.
So when he came to us last year for a complete redesign to include some new features, we knew we had a high bar to reach. We set it a decade ago.
Luckily, through hard work and vast experience, we were actually able to improve on an already exceptionally performing website. It was good timing, too, because the boost in organic traffic came just as Tim’s business should have been slowing down. Because we worked hard to ensure we did Tim’s project right, things were better than they could have been.
Normally, when you launch a redesigned site, you expect organic traffic to dip. That’s the norm. We managed to increase traffic on launch.
Interfanatic put in the extra effort because we respect Tim and what he and his staff have built. We honor their efforts with our own. Tim LuMaye has earned our respect through years of great relations.
Interfanatic Service Focus: Interfanatic Power Business Content Piece
One key to proper on-site SEO is ensuring keywords and keyphrases appear in good proportion on your site. If your site doesn’t have the keywords your customers seek, they won’t find your site. Search Engines won’t know your site is where your customers should go.
One way to ensure your site has those keywords sprinkled throughout is through continual content that features those keywords. Our talented writers don’t write drivel laced with keyword spamming; they provide truly valuable content your customers seek. We make sure the Search Engines know your website is the resource resource your customers are looking for.
Need some fresh content? We can help with that. We produce it, you approve it. Then, use your fresh content for your site, your social media, your emails, or all of it – whatever you think will get you business.
Interfanatic: Working to Deserve Respect
We don’t demand respect. We work for it. If you work for your respect, we should be an excellent addition to your team. Ask us.
This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.
Trees live for years, witnessing the goofiness of their human counterparts, hopefully not being hurt by it, and lending their beauty and strength to us. I took this image one night close to sunset, near home. This tree has been on my block perhaps longer than my house – closing in on a century. The families and homes have changed around it. Its neighbors are new. It gets blasted by gale winds, it is rained upon, and it is baked by the warm California sun. Every day, every year. It is resilient against the cruelties of time and the cruelties of its neighbors. When I go before these trees, cursing the frawns they litter, I need to remember that they will outlast me. And if I don’t make a lasting impact, the will outlast the memory of me, too. That’s why we work hard in this digital, impermanent medium. To make a lasting impact on peoples businesses, their lives. We’re here to help.