“Sincerity is sexy, and my cynical heart notices.”– Nicola Yoon
Sincerity in love is necessary for a lasting relationship. Of course, this is all true in business, too.
As in every business, there are many fly-by-nights with lofty claims and broken promises. You know who that does not describe? Stef Rossi and his ACE Racing Engines. You want a 2,000 horsepower engine? He’ll deliver that to you. Reliable, 2,000hp. Seriously.
And you know what else is sexy? Reliable 2000hp+ engines.
There’s a lot of cynicism in the auto industry, especially where horsepower braggadocio is concerned. And there’s a great deal of cynicism in business for all the same reasons. Like Rossi at ACE Engines, we at Interfanatic work hard to ensure our claims are sincere.
Sincerity: An Interfanatic Quality
We haven’t gotten where we are without sincerity. Now, don’t get me wrong, we’re not infallible. We don’t always get things right, but when we get it wrong, we work sincerely to fix it. We want our customers to know we mean what we say, and we stand by our work.
An example: we recently took over the management of a website for a customer. They asked us to make all of the appropriate updates, as they were severely overdue. Unfortunately, the site was so out-of-date that “routine updates” broke the site. Rather than giving up or throwing the problem back to the customer, we took care of it. It took a lot more time, but we did the job right. We did what we told the customer we would do. And, we did it all on-budget.
We worked to our word.
ACE Racing Engines: Sincerity in Race Engine Builders
My old friend Carroll Smith used to tell me, “horsepower sells engines, but torque wins races.” Stefan Rossi of ACE Racing Engines knows this.
You know what else sells engines? Results. Less talk and more action. An engines that does one dyno run at 2,124 hp at 7,500 RPM and then grenades passing the 1/8th mile marker: the racing engine world is filled with those. Stef Rossi doesn’t do that. He’s sincere with his claims. And the results of his engines speak sincerely for him.
Stef Rossi builds LS, LSX and turbo LSX engines to customer spec. His engine shop is cleaner looking than many hospitals. He employs the latest technology to ensure precision, and the results are reliable, safe, and incredibly powerful engines with tractable, usable power.
The result: customers sincerely singing this Southern California race engine builder’s praises.
“ACE Racing Engines are sincere with their claims. And the results of their engines speak sincerely for them.”
So next time you’re in the market for a two-thousand horsepower racing engine, call up Stef. If he doesn’t already have exactly what you need, he’ll build it exactly as you want. And I say that sincerely.
Interfanatic Service Focus: Interfanatic Power Social Media Advertising
We talked a little about our social media last week. When you’re ready to take social media seriously, you have the option to significantly increase your reach with Social Media Advertising.
There’s a few ways to do this. The method everyone unrealistically depends upon is choosing to expect their great post will “go viral” and attract millions of viewers overnight. In reality, this is akin to playing the lottery. It happens often enough for people to think it will happen, but almost never demand.
Another is to take your most successful posts and show them to a broader audience through boosting. If your posts are topical, or time dependent, this might not work as well as you’d hoped. So what we do is we take elements of your most successful posts, create fresh ones that will last, and get them in front of more people through highly targeted boosting.
Social Media platforms have made a business of making sure your posts only go to a very small, hyper specific audience. You want your posts seen by people that don’t know your brand? They’ll do that, but you gotta pay ’em. There’s a certain amount of sincerity that comes with that good ol’ American dollar.
So, do you want to trust the platform to spend your money, or do you want to have some professionals make sure your investment is handled carefully, efficiently? Well, that’s where we come in. We’re here to help.
Interfanatic: Sincere Work Toward Your Goals
We’re here for you. We apply our talents to your problems daily to help you accomplish your goals. It doesn’t happen in one day. Progress takes time. We’ll be around to make sure we’re moving your project to your version of success. Every day. We wake up to work for you.
This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.
I was driving down the road, on the way home from a meeting with a client, and the light was just gorgeous. I had to stop and try to capture it. There’s something about the road disappearing into the hills and the golden hour light shimmering through the eucalyptus I found magical that day. The light at the end of the tunnel.