Tenacity: D&G Paving – Interfanatic Customer Spotlight

D&G Paving, for our Customer Spotlight on Tenacity, an Interfanatic Quality

To make our way, we must have firm resolve, persistence, tenacity.

Ralph Bunche

Ralph Bunche, an American icon and a great man to highlight during the waning days of Black History Month. Bunche used tenacity to make the world a better place, to the extent that he was honored by a Nobel Peace Prize. So I guess I should listen to his words when it comes to tenacity, eh?


I’m working to be tenacious about the things that are important in 2021.

And I’m not alone. So is Dan Ash and his whole crew at D&G Paving.

2020 was rough on a lot of people. It was rough on a lot of businesses. It’s frustrating to watch the group you support through a lifetime of hard work go through tough times. But that’s what happened with D&G. With the world shutting down, paving projects were drying up, too. But, tenacity got them through.

It’s really important to remember that the people telling you the bad news are not responsible for the bad news. The people trying to help you are reacting best they can to the enemy: a pandemic disease. Don’t get angry with those trying to help you just because you don’t like what they’re saying.

Same with a business owner. It’s a tough situation when a business has to lay off workers. Nobody wants to do it. It’s not their fault.

It’s our nature as humans to find somebody to blame. But sometimes life just sucks. We get through it with tenacity. Not assigning blame.

Tenacity: An Interfanatic Quality

There are many times in any month I want to tell a customer what to do with themselves. (We all have one or two customers, am I right???) But, tenacious professionalism needs to win the day. It’s hard.

We don’t give up on jobs. We do our best to make everyone happy and produce results.

I’m taking Bunche’s words to heart: I’m going to resolve, persist, and keep tenacity as my asset. And I lead by example with my people. I have great people. Sometimes, we all need a reminder to push forth with tenacity.

D&G Paving: Tenacious Through Adversity

When things get tough, you can bail, or you can double down. Dan Ash doubles down.

Things were not brilliant for D&G at the beginning of last year. Their quality of work was up, their customers were satisfied, but the leads did not roll in as usual. For obvious reasons. As we all came to terms with the global pandemic, many of us were not as focused on the ADA compliance level of our parking lot. We were not as interested in sealing and striping, or getting our new concrete sidewalk paving project kicked off.

“D&G Paving tenaciously doubled down, they got the right help, and they’re back at it.”

Dan came to us. He knew we were the right choice because we redesigned D&G Paving’s website over a decade ago. It was time for a refresh of the site, and to get some leads rolling in.

We jumped in immediately with some serious Google Ads campaigns, and immediately got the leads coming in again. We worked through the summer on their ads, and the results were immediate.

When we were finally able to pin the team down, we got the content we needed and completed their most recent site redesign. We launched the new DandGPaving.com about a month ago.

It was a tough time for Ash and crew, and they could have given up. They could have thrown in the towel, as many of their competitors did. But they refused – D&G Paving tenaciously doubled down, they got the right help, and they’re back at it.

Interfanatic Service Focus: Interfanatic Power Search Advertising with $1,500 Monthly Ad Spend

When you need leads coming through your site now, the best way is to get a powerful Google Ads campaign (or many) running. We run ad campaigns of all budget sizes, but $1,500 is typically enough to ensure sufficient traffic to bring in the leads.

That can seem like a lot of money, but for many small businesses, it’s the sweet spot. Most of our competitors require a much higher ad spend just to get an appointment. We’ll deal with almost any budget. I take pride in that – in our ability to help businesses of all sizes and budgets.

Interfanatic: Still Here Because of Tenacity

Many of our competitors are gone. I recently heard a line in a TV show, “You know what the worst part of growing old is? So many of the people you’ve known all your life are gone…” We’ve known many of our competitors through the years, and most of them are gone. In this case, it’s not the worst thing about running a business. But it didn’t happen this way without tenacity. There have been many bumps. I’m grateful for the opportunity to work hard for our great clients.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Last week’s image was one of immense beauty I was lucky enough to capture. This week’s is again a reflection upon the quality. You don’t climb a mountain if you quit. Despite the difficulty, you have to keep ascending. It’s not easy. It requires tenacity. You don’t survive without tenacity.

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