“Honesty is the 1st chapter in the book of wisdom.”– Thomas Jefferson
We get the opportunity to work with some wise people! But Michael Schoettles don’t come along often.
Mike Schoettle is a gold-medal Olympic sailor, a Navy veteran, and a career executive recruiter. After such and illustrious career, he wanted to give. So he used all of his experience and four years to write the book, Career Change Guide. He champions a values-based approach that starts with you getting to know yourself, understanding that when you’re happy and fulfilled, the money will come.
So of course this quote from Jefferson fits. To create a successful life, you must employ a foundation of wisdom by first being honest with yourself. Schoettle was honest with himself, and look where it got him!
We recently discussed his journey. It’s not always easy to be honest with yourself. You have to peel back the layers of expectation and external influence to get at your core. But once you do, it will be much easier to find fulfillment and success. And, if you’re successful enough, you’ll be able to share your wisdom freely, as Schoettle did with his first book, Career Change Guide.
Wisdom: An Interfanatic Quality
Okay, okay, I’m not here telling you I’m wise. But, as always, these qualities are those we strive to embody. And of course, we do have an incredible amount of wisdom when it comes to digital marketing. You can’t be good at it for over 20 years and not glean at least some!
Wisdom drives which clients we wish to work with. It drives our decisions. Wisdom guides our processes. We use our experience to develop systems to simplify and expedite work. All of that comes from our decades of earned wisdom. Wisdom earned: sometimes the easy way, oftentimes not!
Career Change Guide: Author Michael Schoettle Sharing His Wisdom
Schoettle used Career Change Guide as an opportunity to help. He just wants to help young people find a great career. He wants to help people dissatisfied with their current job, and help them figure out taking the right path. Indeed, a theme behind his book is from the Frost poem, The Road Not Taken.
“Two roads diverged in a wood, and I– I took the one less traveled by, and that has made all the difference.”
Schoettle’s book cover states, “taking the right path could make all the difference.”
In Schoettle’s experience, it may not always be about the path less taken. For him, it’s about finding the right path for you. Oftentimes, the right path for you is a different path than that of others’ expectations of you. Or, finding exactly what makes you tick is slightly different than anybody else’s path.
It’s funny – finding the right path is a bit like tuning sales. Anybody with basic knowledge can get the boat moving in the right direction. But the last 5% of tuning the jib and main add the most to boat speed and separate those who get to the mark first.
“Taking the right path could make all the difference.”Career Change Guide, by Mike Schoettle
You can use Schoettle’s wisdom to guide you to your right path. (Or left one, as the case may be.) We recently completed a new website for Schoettle’s book that allows you to preview the book before you buy it. The book is under $15 on Amazon in paperback or Kindle, so you could definitely just get it if career path is on your mind. But if you want to, check it out first. You can read the first chapter, see the table of contents, and preview his recommended actions. He really has made a great, simple, step-by-step guide for anybody considering career change.
I highly recommend it for everyone. If for no other reason than to read about successful people changing career paths successfully, or reading some wisdom from a highly accomplished and decorated man. Mike really is a good guy. To access this body of wisdom from him so easily is a blessing for us all.
Interfanatic Service Focus: Interfanatic Power Social Advertising
On top of a website, we’re helping Mike with a number of launch campaigns. We’re helping him to advertise his book and website on Linkedin, Google, and directly on Amazon.
And we can help you, too.
Linkedin is an oft untapped resource for B2B marketing. They have many great advertising options. They’re easy enough for most people to figure out, but sometimes it’s difficult and people feel in over their head. If that’s the case, contact us and we’ll get you squared away. Linkedin is an interesting and unique place for Social Media Marketing, and Social Ads there are effective when handled properly.
Advertising on Amazon is not for the faint of heart. It’s complicated and there are many pitfalls. But if you have a product or book you want to advertise on Amazon, again, we’re here to help.
And, of course, Google is the King of Ads in Digital Marketing, 2021. We run many Google Ads campaigns monthly for customers of all sizes, and have for over a decade.
The last prong of our marketing approach for Schoettle so far was to send an email to several hundred of Mike’s acquaintances. For this marketing email, we used MailChimp, but we’ve used many other services in the past. Many times people think it’s a good idea to just send from their personal email account, but this is a terrible idea. It’s much better to leave it to a professional email services so you don’t ruin your personal email address. Again, email marketing sends is something we done hundreds of times through the years, to hundreds of thousands of email recipients.
When you’re looking to get your name, service, or product out there, we’re here to help.
Interfanatic: Trying to Tap into Some Wisdom, Even a Little Drop Will Do
As is often the case, that’s a Paul Simon quote. But we do – we try to tap into wisdom from many sources: our clients, our friends, our family, and, of course, our experience. When you’ve been doing this as long as we have, you’re bound to get some! And we have many little drops to help you with after two decades. We’re here to share that wisdom with you.