Will Rogers pokes fun at attaining wisdom – through lack of wisdom. It’s funny, and of course it’s true.
Hansen Wholesale was the very first online ceiling fan seller. They used to have a brick and mortar store, but some years ago they realized they could streamline operations by turning to online-only. That realization took wisdom, and the implementation took guts.
We worked with Hansen Wholesale on a content marketing program, attacking eroding SEO results. Their previous SEO service provider had used strategies that no longer worked, and in fact, some of the SEO “tricks” they tried hurt them.
There is no shortcut to the top of the search engines. It takes a lot of hard work to get excellent organic results. We know that, and we implemented a content marketing program for Hansen Wholesale that had both long-term and short-term SEO results.
How does effective Content Marketing for SEO work?
1) It’s Time Consuming
Producing excellent content is hard work. It took time with their experts, leveraging their experience and wisdom, to create useful, interesting content their customers wanted to know.
Everyone wants to sell you a shortcut. Every time it backfires. That’s why we’re still here after 20 years and they’re not.
2) Results, Unfortunately, Take Time
There was often an immediate boost in results for the keywords that we targeted, but it was short-lived. After a few weeks, though, it started to gain more credibility with customers and AI as more people clicked in and read, and it lead to long-lasting, higher positions for targeted keywords and phrases.
3) Excellent Content Marketing Is Integrated with All Other Marketing
We didn’t just produce content and leave it. We used Hansen Wholesale’s vast customer and fan base to drive traffic to the content, leading results that would last.
Content Marketing done the right way isn’t easy. But it’s a worthwhile endeavor for any business looking to increase customers.
Our customer had the wisdom to trust us as experts in the field, and our program is still paying dividends.
We took our wisdom, combined it with Hansen Wholesale’s, and generated positive results. Our customer had the wisdom to trust us as experts in the field, and our program is still paying dividends.
One way to supercharge a content marketing program is the effective and careful use of press releases. It’s not cheap, but done properly, they can have effective results.
Let’s talk about a content marketing program for your business that will lead to more, better-qualified customers.