Great Coins: Rick Snow is Coin Dealer of the Year! And, Now… Runs GreatCoins.com

We just launched a site! GreatCoins.com is live and running nicely. It’s filled with great coins from a great dealer. But that’s not the really big news, we launch websites all the time. The really big news is that our customer, Rick Snow (and owner of GreatCoins.com) has been named ANA‘s prestigious Coin Dealer of the Year for 2024!

So Rick is having a good time. We’re glad to be a part of it.

Snow deserves it. He’s one helluva numismatist. Rick Snow the world’s leading expert on Flying Eagle Cents and Indian Cents, two beloved and iconic small U.S. cent types. Coins offer a fascinating and often beautiful look into America’s not-always beautiful history. But these shiny little discs, these classic US Coins carry much more than just monetary value.

Great Coins For Sale: The New GreatCoins.com

But first, let’s talk about great coins – GreatCoins.com, that is! GreatCoins.com is Rick’s new site to sell his more common coins and non-numismatic items. Along with the classics that Rick is already known for, he has a huge inventory of modern US coins for coin collectors to peruse. Rick Snow and his son Kenny have been running their brick and mortar local coin shop (LCS) in Tucson for decades. As a result, they get all sorts of interesting items through their Arizona coin shop. And sometimes, not just coins.

Sometimes their stuff ends up on their eBay Store, Eagle Eye Rare Coins (or eerc on eBay). But if collectors want to avoid eBay fees, one way they can do that is skip eBay and go straight to Rick’s site, GreatCoins.com. It’s got some fascinating pieces on it. Not just US coins like Rick’s Flying Eagle Cent and Indian Cent inventory – most of that is on his main site, IndianCent.com.

But GreatCoins.com has ancient coins, bullion, and philately – a lot of US stamps and stamps and philately from all over the world! They’re amazing and fascinating. And they really shouldn’t be on his coin website, so he’s using his online storefront at GreatCoins.com for all this other interesting stuff.

So if you see something of Rick’s on eBay (and what coin collector isn’t prowling eBay for newps and cherry picks, right?), there’s a chance it’s on GreatCoins.com. Head on over to the great coins site to find the same thing for a potentially even better deal. And, what else, to find some great coins for sale!

Great coins for sale available at GreatCoins.com by Eagle Eye Rare Coins and ANA Coin Dealer of the Year 2024, Rick Snow
Great coins for sale available at GreatCoins.com by Eagle Eye Rare Coins and ANA Coin Dealer of the Year 2024, Rick Snow

Rick Snow: The American Numismatic Association Coin Dealer of the Year, 2024

But the new site is not the only thing going on in the good Mr. Snow’s life. Rick has also been named the American Numismatic Association Coin Dealer of the Year for 2024!

The ANA has honored him Numismatist of the Year for his work with Flying Eagles and Indian Cents in years past. And his books have won awards through the years, too. So accolades are nothing new to Rick Snow. However, it’s always a pleasant surprise to be named CDOY – it’s a coveted award that the ANA does not give out easily.

So congratulations to our client, Rick Snow: the proprietor of Eagle Eye Rare Coins and now GreatCoins.com. And for 2024, Rick Snow has earned our admiration as the ANA’s Coin Dealer of the Year!

Love: An Interfanatic Quality

“The giving of love is an education in itself.”

Eleanor Roosevelt

Our quote this month is really fitting for Rick. You see, Rick Snow is not only the foremost authority on Flying Eagle and Indian Cents, he’s also “the guy that wrote the book.” (And if you know anything of Interfanatic history, you know we like working with people that claim that moniker.)

As Rick has given love to his hobby, so he has given it to us. And we thank Rick Snow for that love and opportunity to be a part of his numismatic journey.

Rick Snow wrote the encyclopedia on Flying Eagle Cent and Indian Cent varieties back in the 1990s, and he’s been updating it regularly since. You can get it in hardback or you can get his online edition. If you want to learn everything there is to know about Flying Eagle Cents or Indian Cents, this book is your key to that journey.


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Work: Raising Scholarship Money for South Carolina State University – Interfanatic Customer Spotlight

I don’t get a chance to write about what we’re doing much these days, but I have to give a shout-out to Team Interfanatic and our partners at Creative Edge. We accomplished something that folks my heart with humility and gratitude. Our marketing program for South Carolina State University (an Historic Black College / University or HBCU) raised over $200k for need and merit based scholarships.

That’s awesome.

Last year without our help, they raised about $400k. This year, with a very modest budget and exactly the same program otherwise, we got them over $600k.

The one lesson I would take from this experience is that the fundamentals always apply. Know your audience and use your experience to do what you do. We went into this project with very little fundraising experience – for an HBCU? Come on! We’re in Southern California. But as always, we were committed to the project and relentless about results. And it paid off. What a great experience. We can be successful anywhere we want to be.

I don’t like to get too prideful, but man I’m proud of this one. You should see these kids earning the scholarships, too! They’re awesome. Bordering on superhuman. I wish I had my act together like they do now back when I was in college over 20 years ago.

I guess it worked out alright because my plan was able to help SCSU do this now. It’s a good feeling. So appreciative for the trust and opportunity. Can’t wait to raise the bar again next year!

Interfanatic marketing raises scholarship money for South Carolina State University (an HBCU)

Work: An Interfanatic Quality

“Nothing works until you do.”

Maya Angelou

25 years. It’s been 25 years since we started hand-coding websites in HTML for our first customers. To many more coming – to help many more good people do great things.

That’s the Interfanatic way.


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Humility: Urgent Kidz Care & Its Marketing Plan – Interfanatic Customer Spotlight

A healthy humility reminds you of what you don’t know on the regular. It’s all to easy to become overconfident and trip. Despite over twenty years of experience, we begin every project with a blank sheet of paper before we craft the perfect marketing plan for the budget, and we endeavor to ask the right questions. We aim to arrive at the fundamental requirements of the project, and build out from there.

With an clear understanding of the fundamentals, we can then build out an entire marketing plan. We can employ humility to attack unsolvable problems with childlike imagination. We can find creative ways to attack business with humility and at the same time, confidence that comes from repeated success. We know we’ve figured this out before, we know we’ll find a way to do it again.

There are some pieces of every business problem that don’t require humility. They don’t even really require confidence. With experience, we know how to handle the fundamentals without over-complicating the project.

But there are some business problems that arise – a tighter budget than you’d like, a limited resource when you’d really prefer an ample supply – that require creativity and humility to solve.

When you approach every business as if it were your own, you find the motivation to dig deep and make things happen.

Urgent Kidz Care: Humility Powering Success from Day One

You want a great example of humility? Check out J. Craig Gordon, owner of Urgent Kidz Care in Savannah, Georgia. He knew there was sufficient demand in the Savannah market for an urgent care center for kids. And he found a way to make it happen.

Craig has a massive resume including a multifaceted viewpoint on healthcare that spans decades. He’s worked on all sides of it. He knows how troubled the whole industry is. People are already on edge when their kid isn’t feeling great, and on top of that, the whole medical industry is a scary and expensive one to deal with. So he aimed to make his neighborhood – Savannah – better, by using his imagination and doing his part. He created a child-friendly urgent care facility. One that wasn’t so scary (for kids or for parents). One that was fun. And welcoming. And had popcorn. With kid-friendly staff. One that both kids and parents would look forward to using.

Urgent Kidz Care in Savannah Georgia - UKC

So when UKC asked us to handle their marketing, we were thrilled to be a part of such an important and innovative project. We brought our confidence along with our humility and got to work.

We started with a full marketing plan. We bring all our skills to bear for this project. We spent time getting to know the client, as we always do, no matter their budget. Our on-boarding process takes time, but it’s so important. We’ve had our discovery meetings take 45 minutes, but we’ve also seen them take much, much longer. It’s all up to the client. (And often, we find they learn a lot about themselves!)

From there, we created a full marketing plan at a few different budget levels so the client could feel comfortable with both the budget requirements and the expected results.

First, we began our marketing plan with assessments. We looked at every aspect of the business and competition. What do their competitors look like? What are they doing well? Where are there holes in their marketing plans we can exploit? We looked at strengths and weaknesses exhibited by their SEO results, their social media marketing strengths and weaknesses, and their overall marketing. It’s a lot of work, but did it pay off! We gathered all sorts of valuable intel on the market our client was diving into.

And with that data in hand, we knew where to focus.

You, too, can get SitReps from Interfanatic. They’re one of the most valuable tools we offer in our digital marketing quiver. We have SitReps available for businesses with budgets of all sizes.

Then we crafted an SEO plan for UKC. And it’s working. Our implementation was so good – I don’t mean to brag, we came at it with humility – that the site was ranking on page one for critical search terms before the doors even opened. We continue to work on this to ensure the site stays high in the search rankings as time goes on. With our ongoing Content Marketing plan, paired with our Social Media program, we’re able to target key phrases and key community issues – like the hurricane that shuttered many businesses recently in Savannah. UKC was lucky enough to keep their doors open, and we were able to tell the community that resource stayed available to the children of Savannah, Georgia.

Again, we can do the same for you.

For those important search terms for which the site doesn’t rank, we crafted and executed a Search Advertising plan. We’re keeping the project under budget while getting the eyes of a small market focused on our customer, UKC. We run search advertising programs for businesses with budgets of all sizes.

We’re also executing a consistent social media program, including a social ad spend. It’s proven to be an invaluable tool for informing Savannah about their new neighborhood business.

We of course worked hard to cover the local search setup for Urgent Kidz Care, and it’s working. Along with that, we’re also doing Digital Reputation Management. We have a plan, and they’re following it.

Last, we’re working an email marketing program for them. Again, it’s working in lockstep with our SEO, content, local, social media, rep management, and other marketing programs.

That’s not all. We paired with the brilliant designer Jessica Johnson of Creative Edge, Atlanta, and genius PR agent Mindie Barnett to make sure we knocked it out of the park in all aspects of marketing.

Opening a business to breakeven isn’t easy. The customer trusted us and got out of their own way. The results keep rolling in for them. You have to be humble enough to know what to delegate.

Our competitors would likely charge 4-5 times as much as we have for this program. But we know all about keeping expenses low and revenues up for new businesses. Our passion to treat their business as if it were our own – because it is – makes all things possible.

And still, tomorrow, with this project and the next one, we wake up with humility at our side, paired with confidence to know we’ll figure out the next obstacle.

We got UKC to breakeven upon opening. It’s a humbling experience, and one we don’t take for granted.

UKC Grand Opening Post - Urgent Kidz Care in Savannah, Georgia

Humility: An Interfanatic Quality

“Ego kills knowledge,
as knowledge requires learning,
and learning requires humility.”

Rolsey

Make businesses work, we do. That’s confidence, but it’s confidence inexorably paired with humility. To know that there is much we don’t know, but we have the experience – almost 25 years – to make great things happen for our client.

Interfanatic Service Focus: An Interfanatic Marketing Plan for Any Successful Budget

We sharpen the axe before taking any swipes. We like to learn as much as we can – we employ that humility to help us learn what we don’t know. With over 20 years of experience, we’re versed on the fundamentals. We’ve seen a lot go wrong and we’ve fixed a ton of problems. But with the ever-changing world we face daily, new ones pop up.

So what’s a successful budget? You tell us what you want to invest and we’ll show you how to make that work.

Let us use our experience to help you craft a winning long-term plan. Tell us your project budget and we’ll tackle it as if it were our own project: trying to keep revenues up and expenses down. Our marketing plans cost just a few hours of labor (the fee and labor involved reflect the budget of the project), and you’ll find it a very worthwhile investment. When we’re finished, either we can execute that plan for you, or you can take it to any of our competitors and have them enact it. Or, if you’re in start-up mode, you can try to implement yourself and we’ll stand by – always available to consult or train for a fee. And, if your budget is tight it’s possible that if you let us handle the execution for you, part of the cost of the marketing plan will apply to your first invoice.

“We bring our confidence, but that confidence is always propped up by humility.”

We take time to get to know you, your hopes, your dreams, your tastes, and your fears. And if you have us execute your marketing plan, we’ll take even more time to really get to understand the nitty gritty details. It’s what we do. We bring our confidence, but that confidence is always propped up by humility. We know we have what it takes to make great things happen for you.

Interfanatic: We humbly serve the greater good.

So what are you doing? Let’s get after it.


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Ingenuity: Fastwire Electric – Interfanatic Customer Spotlight

How do you stand out from 100 other electricians in your little area, all of whom are competing on price and doing so-so work? Ingenuity, that’s how.

This week we’re focusing on ingenuity – our love for finding new ways to do things. It’s fun! And as I reflect on the many ingenious clients we have at Interfanatic, Joey Baune, owner of Fastwire Electric stands out.

Fastwire Electric: Ingenuity in Action

Joey doesn’t want to be mired down driving all over town fixing electrical sockets. He has a larger vision than that. And he realized that although there isn’t much margin in electric panel upgrades, they’re often accompanied by other services that require skilled labor. And there are so many cheapo handymen in his area doing crap jobs replacing electric panels, it doesn’t take his customers long to figure out they’d rather have a quality professional on the job.

Joey doesn’t want to fill his crew’s time with driving around doing small jobs. Of course, they’re happy to do them for the many happy property managers Fastwire works with – but in that case there’s a volume of work that offsets the time. And Joey, his crew, and Fastwire Electric love working with property managers because even when there’s just an outlet that needs replacing, most likely there’s a few jobs around the complex that need attention. Not only that, Joey and Fastwire are often called out a few times per year fixing up projects started before he took over that complex.

Property managers love Baune and Fastwire Electric because his work is done right the first time and their work lasts. It’s done with quality parts and sharp labor who know this business well. They want their reputation for quality to precede them everywhere they go, so Joey makes sure everything Fastwire does is done right.

A 30-second website demonstrations video of ThePrecis.com.

But Joey figured out early on how to attack his business market with ingenuity: with electrical panels. Fastwire Electric is so good at electrical panel upgrades none of his competitors can compete. Sure they can claim to compete on price, but they use substandard parts and their customers always end up calling Fastwire to fix it properly, with lasting parts. You don’t want to chince on electrical stuff. Do it right. Call Fastwire.

We set up their new website and have been helping them advertise their services around their service area.

Just as Fastwire Electric, we use our ingenuity to find ways to do things better and last longer.

Ingenuity: An Interfanatic Quality

Anywhere the struggle is great, the level of ingenuity and inventiveness is high.

Eleni Zaude Gabre-Madhin

Eleni Gabre-Madhin has seen ingenuity. In her native Ethiopia, there is incredible ingenuity to overcome some of the worlds’ largest problems. There has to be, because even though the place is like paradise, money and resources are scarce.

We love coming up with new, more efficient ways to do the same thing, but better. It’s been a staple of our work diet since the early days of Interfanatic (nee Web Site Maintenance & Design). There’s always a simple, beautiful solution around the corner if you keep working on it.

Interfanatic Service Focus: Interfanatic Website Maintenance & Development Work

Last week, we highlighted our SEO content services, showing you how we help our customers climb the search rankings with inexpensively, yet effectively, with our Interfanatic Basic SEO Content. But this week, we’ll change our tune to something a bit more mundane: Interfanatic Website Maintenance & Development work.

Websites break. Websites need updating. In fact, if you haven’t updated your site (ensuring the software is up-to-date or it has fresh content), it’s hurting you. The problem is it’s impossible to find somebody who will help you and do so reasonably.

“We’re here to do the project correctly, with lasting effect.”

That’s why we’re here.

We have two levels of service. Before I explain more, understand that we do all our work in-house. We don’t outsource to some less-than-reliable outfit halfway around the globe. It’s part of our business culture to hire talent local to the project whenever possible, that way that community builds its own. And also, we’ve found ways to be extremely frugal for our customers. We’re not here to do fast nor cheap. We’re here to do the project correctly, with lasting effect.

It used to be that you could build a website and let it be. It is no longer that way. Hackers continually grow in skill and sophistication, and the more visibility your website has, the more it’s a target for them. To counter this threat, websites need be maintained constantly. The software used to build websites is constantly updated, and that means that if you own your own website, your website needs to be constantly updated. That’s why we have affordable management plans that all include some monthly labor – to keep things safe.

But what happens when you need something fixed and the person who built your site is less than reliable? Call on us!

We charge a minimum of $75 for the first half-hour of labor, and after we bill in quarter-hour increments. Our standard fee for Interfanatic Power Website Maintenance & Development is $150/hr, and our Interfanatic The Works Website Maintenance & Development is $300/hr for after-hours (9-5, M-F), rush, or custom coding that requires extremely special skills.

And you can call on us any time and we’ll get you fixed up.

I’ve spent a long time doing this (over twenty years, ya know) and I sincerely feel this is the best way to do things – for us, for you, for a healthy business and healthy business relations.

Interfanatic: Sincerely here to help.

We’re here to help. We have the answer. We’ve been there before, and if somehow we haven’t, we’ve been close enough to know what to do. Don’t panic. Sincerely. Call us. We’ll get your website or digital marketing fixed up. We have the answer.


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Sincerity: The Precis – Interfanatic Customer Spotlight

How can there be any sin in sincere? Well, there’s not so long as it’s genuine sincerity. So we bring sincerity to website maintenance. As all business, we take it seriously.

That’s our focus this week, sincerity. How can we ensure our customers understand we’re sincere and have their best interests in mind? We’re not just looking for money, we’re not just in it for profit. We’re sincerely here to help them achieve their goals. (And, of course, our hope is that if we do a good job, we’ll achieve our’s along the way.)

I think of a recent customer we just helped a little bit with her website: ThePrecis.com. It’s a neat business! When you lose a loved one, unless you’re a writer the last thing you want to do is try to prepare a eulogy or obituary. The owner of business is a professional journalist, and she’ll gently guide you through the process of giving her the information she needs to write something beautiful and poetic. What more sincere business is there than that!?

The Precis: Sincerity in Word

The Precis has been in business now for quite a while, and they not only write the obituaries and eulogies, they host them on their site, too. That way, loved ones can come and offer tribute to the departed.

They do pre-obituaries, too. So if you know how you want to be remembered, you can have something nice professionally written, so when nobody else will say anything nice, at least you’ve got that. (Kidding!) But it’s a great way to exert a little bit of control over the memories people have of you, which is helpful when you feel you’ve lost control and are just on a ride, whatever and wherever it may go.

Last, if you have a beloved pet, they handle pet obituaries, too. This can be helpful closure for those members of the family that pass quicker than we want, and can be especially helpful to little ones who don’t know yet how to process loss.

A 30-second website demonstrations video of ThePrecis.com.

It’s hard for me to think of a more sincere business. The Precis is just about as sincere as it gets.

We helped them with a few things in a short period. One, their obits and eulogies each have a comment form for loved ones to add memories. We helped them reduce the amount of spam they were getting through the form by over 90%, just the way they wanted it. After that, we hid their email address and phone numbers (prominently displayed throughout the site) from bots, meaning their information is less likely to end up on new spam lists now. Last, we helped them get their search ads restarted. There were some mandatory changes to the ads they couldn’t figure out, and since this is what we do, we made the changes for them.

Sincerity: An Interfanatic Quality

Insincerity is always weakness; sincerity even in error is strength.

George Henry Lewes

A good quote, even though it’s from an over-quoted dead white guy. We try to mix things up a bit and find inspiration from all ilks, but given our client this week, Lewes words are just too apropos. Sincerity, even in error, is strength. That’s true. Insincerity will eventually reveal your weakness. And perhaps that’s why we appreciate the vulnerability of humor.

The point is we’re always sincere when it comes to work. We’re sincere when it comes to making things happen. We work hard at it, and when we have weaknesses, we try to be transparent about them. But it’s certainly hard to fault doing business with a sincere and honest person.

Interfanatic Service Focus: Interfanatic Website Maintenance & Development Work

Last week, we highlighted our SEO content services, showing you how we help our customers climb the search rankings with inexpensively, yet effectively, with our Interfanatic Basic SEO Content. But this week, we’ll change our tune to something a bit more mundane: Interfanatic Website Maintenance & Development work.

Websites break. Websites need updating. In fact, if you haven’t updated your site (ensuring the software is up-to-date or it has fresh content), it’s hurting you. The problem is it’s impossible to find somebody who will help you and do so reasonably.

“We’re here to do the project correctly, with lasting effect.”

That’s why we’re here.

We have two levels of service. Before I explain more, understand that we do all our work in-house. We don’t outsource to some less-than-reliable outfit halfway around the globe. It’s part of our business culture to hire talent local to the project whenever possible, that way that community builds its own. And also, we’ve found ways to be extremely frugal for our customers. We’re not here to do fast nor cheap. We’re here to do the project correctly, with lasting effect.

It used to be that you could build a website and let it be. It is no longer that way. Hackers continually grow in skill and sophistication, and the more visibility your website has, the more it’s a target for them. To counter this threat, websites need be maintained constantly. The software used to build websites is constantly updated, and that means that if you own your own website, your website needs to be constantly updated. That’s why we have affordable management plans that all include some monthly labor – to keep things safe.

But what happens when you need something fixed and the person who built your site is less than reliable? Call on us!

We charge a minimum of $75 for the first half-hour of labor, and after we bill in quarter-hour increments. Our standard fee for Interfanatic Power Website Maintenance & Development is $150/hr, and our Interfanatic The Works Website Maintenance & Development is $300/hr for after-hours (9-5, M-F), rush, or custom coding that requires extremely special skills.

And you can call on us any time and we’ll get you fixed up.

I’ve spent a long time doing this (over twenty years, ya know) and I sincerely feel this is the best way to do things – for us, for you, for a healthy business and healthy business relations.

Interfanatic: Sincerely here to help.

We’re here to help. We have the answer. We’ve been there before, and if somehow we haven’t, we’ve been close enough to know what to do. Don’t panic. Sincerely. Call us. We’ll get your website or digital marketing fixed up. We have the answer.


Sincerity: The Precis – Interfanatic Customer Spotlight Read More »

Tenacity: West Coast Jewelers – Interfanatic Customer Spotlight

You have to keep at it. As Isaiah Rashad and West Coast Jewelers both know, no matter what faces you, you must push forward. Even if you’re falling backward as you go, so long as you’re tenacious your not falling back more than you can.

That’s the theme this week: tenacity. Keep working, keep setting goals and working toward them. Even if you fall short, at least you’re progressing. This week’s inspiration conjures brothers Seyegh of West Coast Jewelers.

The term tenacity also conjures one of their favorite customers: Isaiah Rashad. Rashad, like most, didn’t have it easy growing up. Trying to break through in the rap game is extremely tough. Competition is harsh. And, like most people, he at times had setbacks. But he didn’t let those setbacks keep him back permanently. He was tenacious, he persevered, and he is now a highly acclaimed rapper and artist.

West Coast Jewelers: Keeping On Keeping On…

As West Coast Jewelers wraps their first year in business, they have had many ups. First, they’ve made it through one year – this is a difficult milestone for any business.

They keep filling orders for custom jewelry, thick, blingy flash cuban links (gold chains), and buying and selling and repairing jewelry. While most business owners wouldn’t look at one year as a sign of tenacity, remembering your first year in business you might remember the incredible stress, which time has somewhat muted. It’s an accomplishment.

It’s also an accomplishment that they’ve landed some very interesting customers, including one Isaiah Rashad. Rashad is under the Top Dawg Entertainment label, along with Jay Rock, Kendrick Lamar and other huge names in the LA rap scene. We recently helped them write a release about their experience with Rashad.

Isaiah Rashad orders and buys high-karat custom gold chains from West Coast Jewelers. He loves WCJ’s products, and of course the Sayeghs of WCJ love working with such a great and talented character as Rashad.

A 30-second video showing a basic content piece we did about Isaiah Rashad and his working with West Coast Jewelers.

It’s a good fit. The Sayeghs and Rashad are tenacious players in a tough game.

Temperance: An Interfanatic Quality

Tenacity is the mother of progress.

Valerie M. Hudson

As we look at twenty-two years, I know we have been lucky, but I guess a bit tenacious, too.

Interfanatic Service Focus: Interfanatic Basic SEO Content

Last week, we told you about Chris Locke, Checkered Past Productions, and how we helped him get his small business started with our small cashflow option Interfanatic Basic Website Production. This week, it’s about content. Specifically, our Interfanatic Basic SEO Content.

If you have a digital presence (a website, a social media account for your business, et cetera), all content is SEO content. Or rather, it has the potential to be, if you craft it properly.

“We custom write different lengths of SEO Content (involving different amounts of labor) for different levels of budget.”

There are many businesses who offer to write SEO content for you. Some of it is actually good – but not much. We produce excellent content with SEO in mind. Pair our content production (one of our management plans, or a standalone digital marketing content plan we put together for you) with a couple of SEO Situation Reports and we’ll get you moving down the right path.

We have different levels (lengths) of content for different levels of effectiveness. Get some links into that content (from your social, email marketing sends, et cetera) and now with our properly prepared SEO Content, you’ve got useful results coming your way.

So have a look at our SEO Content – see what we can do for you. We could transform your entire website into something useful with just the right content and digital marketing.

Interfanatic: Tenacity is why we’re known.

You know how many millions of website companies have come and gone? They’ve gone because they straight up disappeared on their clients. We didn’t. We’ve fired clients, and yes, we’ve been fired – but we figured out what was wrong so it wouldn’t happen again. We stuck with it so we can be here for you, so we can be here to help. And, our many customers know very well how effective we have been for them. Call us now. We’ll get you on the right track with digital marketing and SEO. We have the answer.


Tenacity: West Coast Jewelers – Interfanatic Customer Spotlight Read More »

Temperance: Checkered Past Productions™ – Interfanatic Customer Spotlight

When the going gets tough, the tough stay calm – that’s temperance. It’s easy to be faced with an overwhelming mountain of tasks or mishaps and to crumble under the pressure. It’s easy to lose your cool. But there are those experienced enough to know how to keep getting up, prioritize, and move forward. They use their temperance to their advantage to make progress through adversity.

That’s why we celebrate temperance this week. It’s easy to think of the best-tempered people on whom our lives depend: the veterans. As we thank them for their service, we think of all the adversity they pushed through and have to push through every day. May hard-learned temperance keep them healthy.

I immediately think of Chris Locke, of Checkered Past Productions. Locke is a living example of temperance.

Checkered Past Productions: Calm During the Storm of Production

Chris Locke is one of our favorite clients. (Wait, we say that about all of them, don’t we? Well, it’s true!) One of the key things you notice about Chris immediately is his calm demeanor. This is a key advantage when things get a little bit nuts. And during any kind of production (film, event), things get a little bit nuts. There’s little that can be done. As deadlines approach and pressures mount, some people lose their cool, at the very least they start to get excited.

And that’s where Locke makes a difference. He’s the calm one. Everyone else is frantic, but Locke knows how to put the right people in place, and trusts the process. He knows it will come together, because he’s done this before. And even when he hasn’t (it happens rarely), he’s been around this rodeo enough to know how to react and adjust.

Locke is a consultant for production companies engaged in the historic motorsports scene. “Vintage Racing” is another circus that travels the world that, if you’re not in the know, you may not know exists. But to the women and men who participate, it is a focal point of deep passion.

They just want to have fun. They just want to share their passion – to show their friends why they’re excited about their piece of the puzzle. And Locke helps them do that. Whether it’s creating a historic racing event or recreating an authentic, historic motorsport experience in-person or for film, Locke has done that. That’s what Checkered Past Productions is – it’s the tempered enthusiasm that keeps things moving smoothly.

A 40-second video showing a simple website we built for Chris Locke and Checkered Past Productions.

We like to have that influence, too. We like to be the calm in the storm. When a client is having difficulties with everything else, at least they know they can count on us, and our systems and processes, to keep our part of their project under control.

We did this very simple website for Chris Locke. As the pandemic finally starts to wane a little bit and everyone who wants to be is finally getting vaccinated, events begin again. Expect some changes to the site over the coming years.

Temperance: An Interfanatic Quality

Temperance to be a virtue must be free, and not forced.

C. A. Bartol

A couple of years ago, we highlighted a Sam Clemens quote about temperance. C. A. Bartol makes a similar point Clemens did: don’t force it or overdo it. Bartol’s point is that it’s best when it comes naturally. For it to come naturally, it must become habit, a part of you.

That’s why we try to build out our systems and processes. That way, there is temperance built into our work. Fewer surprises, fewer excitements – our projects just work.

Interfanatic Service Focus: Interfanatic Basic Website Production

Last week, we told you about Charmy Harker, The Penny Lady® and how she created a fantastic business with her quickness. We worked together with her to create a wonderful ecommerce website for business with Interfanatic Power Business Website Production at its core. This week, I’ll tell you about how we sometimes start small with clients. A place they often start is with our Interfanatic Basic Website Production.

Most businesses prefer to start small. Many successful people find it’s better to limit your outlay until you’re established. Once established, you can reinvest. Often, we deal with clients who are ready to grow, and their current team isn’t. But we’ve been involved with projects at every stage, and we love helping small businesses grow.

“We’ll put together a basic website for you for only $500.”

One of the things I like most about my business is our ability to work with clients through all stages of development. It’s how we’ve kept great customers for so many years.

So if you’re just starting out, you have probably put a lot of thought into how you want to do things and the story you want to tell. You can’t afford much yet until you have a few clients keeping you going. For you, there is Interfanatic Basic Website Production. We’ll put together a basic website for you for only $500.

This doesn’t have anything. This is bare bones! As with all our Basic products and services, it’s minimum cost and value packed. You have to trust us on design as there isn’t a budget for much adjustment. You have to give us all your content as there’s no budget for us to create it for you. There isn’t our typical strong SEO or lightning fast load because there’s no budget for it. (That said, there is some SEO built-in because we always do whatever we can with your budget – it’s just not nearly as strong as the Power build we do that is built around strong SEO). But it’s a solid start to get you going. If you want those other things, the price is $1,500 and up, which is just not acceptable to many very small businesses when they’re just starting out.

But the best news is that we can work with you. And over time, as you’re able to reinvest in your business, we’ll help you grow your website to reflect your needs.

Interfanatic: Tempered to last.

If you’re tired of hearing stories, or listening to excuses, or getting unwelcome surprises, we’re here to help. We don’t like those things either. We do everything we can to avoid them. Stuff still happens, but with Interfanatic systems and processes in place, it’s less often and less extreme. Temperance built right in to all our project. So call us now. No matter your budget, we have the answer.


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Quickness: The Penny Lady ® – Interfanatic Customer Spotlight

Quickness is necessity, the Penny Lady ® knows; just a few percent can be the difference between success and failure.

We’re here for your success. So we act as quickly as you do to bring about the results you need. And we’re not alone. There are a number of our clients who inspire us with their quickness. This week, I’ll tell you about Charmy Harker, The Penny Lady®.

The Penny Lady ®: Quickly Adjusting to the Needs of Coin Collectors

Charmy Harker, aka, The Penny Lady®, is a serious collector and coin dealer who has found ways to quickly adjust to the ever-changing coin market. Collectible coins (like anything traded for money) go through ups and slumps, and as a dealer perhaps the best way to counter those swings is to keep your inventory fresh. That’s one of many things that Charmy excels at – keeping her inventory new.

Harker branded herself as The Penny Lady ® after following a new-found passion for coins. She was very successful in the legal business before coins – she didn’t need coins. But looking back now, coins sure needed her.

When you go to a coin show, two things strike you immediately if you know anything about coins. One: holy crap, these coins aren’t the slightest bit rare. Two: there sure are a lot of old white guys dealing.

That’s not to minimize the recent resurgence of collecting with younger generations: Instagram has helped that immensely. And there are a number of dealers in their forties and fifties. That’s also not to minimize that if you look around, you’ll see collectors of all colors and walks of life.

But there are very few women. Mostly, we see the wives of dealers.

And that’s changing, in large part due to people like Charmy Harker. A successful female coin dealer is a breath of fresh air on the bourse.

And her inventory, which is expansive, is always fresh. She’s always quick to get new material for her avid collectors, and she’s always quick to get that new material professionally (and uniquely) photographed for her site.

Her customers’ favorite thing to do is view her new inventory. So she gives them what she wants with speed, consistency, and excellent service.

Check out a recent inventory addition on ThePennyLady.com – an 1856 Snow-9 Flying Eagle Cent!

Here, you can see some recent changes made on The Penny Lady. Charmy just added some new inventory, including the desirable impaired proof S-9 – an original 1856 Flying Eagle Cent. Check it out!

Quickness: An Interfanatic Quality

There is a force, a quickness that is translated through you into action.

Martha Graham

What a beautiful quote by a woman who created and traded in the artistic beauty of choreography. There is a force that drives all of us, and if we harness it quickly, the results of our effort may be beautiful.

That’s what we’re trying to do here. We bring beauty and data together quickly to produce results. The site in the video above is just as Charmy wants it. This is her translation of business beauty harnessed into action. We’re proud to be a part of it.

Interfanatic Service Focus: Interfanatic Power Business Website Production – Ecommerce

In my previous post, I told you about our Interfanatic Marketing Message Situation Report. In this week’s post, we’ll talk about our Interfanatic Power Business Website Production, which often includes eCommerce.

All the Power Business Websites we build include exceptional SEO. But when you need to do business over the Internet in a safe and secure fashion, we include that in our Power Business Website Production.

“We’ll help you choose the right solution and get your site up and running quickly.”

We’ll transfer products from your old site, or we’ll create new products for you – all with your approval. In Charmy Harker’s case, we also included our exclusive Coin Entry software which allows you to quickly post certified coins. It’s a real time saver that pays for itself very quickly.

We work with all the major eCommerce platforms: WooCommerce, Magento, Shopify, you name it. We’ll help you choose the right solution and get your site up and running quickly.

Interfanatic: Quick Answers and Quicker Action

We’ve been around the block a few times. We’ve seen it all! Please don’t be embarrassed at the current state of your website. We’ve all been there. Trust me: WE’VE ALL BEEN THERE. The most important part is that you know there’s an issue and you know you need help. That’s what we’re here for. We’re here to help. So give us a call. We have the answer.


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Humility: Mobile Tech Tutor – Interfanatic Customer Spotlight

Humility can be hard to remember. When you’re doing well and everything seems easy, it’s easy to forget that you’re only a master of your tiny universe. That if you were thrown into somebody else’s, you’d likely drown if not for the help of good humble people who remember being where you have been.

I chose to celebrate humility this week, and there are many confident yet humble customers I think of quickly. But for whatever reason, the one who came to mind most quickly is Julian Macias, the Mobile Tech Tutor. He’s such a kind and gentle soul. And a humble one, helping people just because he enjoys helping people.

Mobile Tech Tutor: Humbly Helping the Unfamiliar with Newfangled Tech

Julian Macias came to us a few years ago to learn more about his website traffic. He’d done his website himself and because this business is but a side gig for him, he didn’t want to spend a ton of money but rather learn what he could do himself. Of course, we obliged.

Macias’ customer base at Mobile Tech Tutor is the retired folks around him. He helps them to better understand their mobile phones, mostly. But all technology. Tech changes so fast, it’s very difficult to keep up! In the world of telephone tech alone, we had live operators for quite a while, overlapping with rotary phones in popular Western culture from the 1920s through the 1970s. Then came dial-tone phones, and they lasted through the ’90s and today. So imagine being accustomed to changes that happened over generations, and now there’s a completely new phone and interface you have to learn every few years. It’s a big change! And not only are these phones making telephone calls, they are, of course, miniature computers that were basically Star Trek tech just two decades ago. They do everything! It’s quite intimidating for somebody who learned to type in the ’30s or 1940s.

So Julian helps them out with kindness and humility. It’s a beautiful gesture, taking his spare time to tech past generations how to use their phones for a nominal price. When a proud man or woman doesn’t want to nag their child or grandchild, the answer is Julian Macias, the Mobile Tech Tutor.

When Julian came to us, his first website was a start. We helped him with suggestions and concrete actions and he has now implemented them into his second website, which is a drastic improvement. We began with our Interfanatic SEO SitRep to see what his competition was like. Later, we moved on to an Interfanatic Marketing Message Situation Report, and helped him hone his message such that it would resonate with his target market.

For us, it’s what we do – it’s not hard. But we do it because we’ve spent decades working at getting good at these things. We don’t take our talents and skills for granted – we share them with those who need help.

A 30-second video showing the improvements to Mobile Tech Tutor, based on our Marketing Situation Report.

And we do that with humility. Because there are so many things YOU are good at that we’d love to learn. We’re here to help.

Have a look at Julian Macias’ improved Mobile Tech Tutor website. We didn’t make it, but we consulted on design, messaging, and content for SEO.

Humility: An Interfanatic Quality

The best of people is the one who humbles himself the more his rank increases.

Prophet Muhammad

It’s very easy to get swept away in your own success. But, as the prophet Muhammad tells us here, it makes a better person when you instead appreciate the gifts that come your way from hard work with gratitude and appreciation.

There are many who don’t understand that Muslim ideology includes humility as its one of its most important qualities. With over 3 billion practitioners around the world, Islam is an important religion to understand. I like to find the beauty of the best teachings and focus on them.

And so, though I’m not Muslim myself, I appreciate these words and their wisdom. I have seen successful people become arrogant, and I have seen successful people stay humble. I want to be around those who remain humble. And that’s how I want to be.

Interfanatic Service Focus: Interfanatic Basic Marketing Situation Report

Last week, it was all about Interfanatic Website Management. This week, it’s about one piece of that, a service which can be handled separately from management if you wish: our Interfanatic Basic Marketing Situation Report. (As with all our SitReps, we have a Power and a The Works versions also, for more in-depth reporting.)

We do a few different Situation Reports (SitReps) and we’re quite well-known for our SEO Situation Reports – our customers love them! But we also do performance and marketing situation reports to make sure your website messaging and design is on track to connect and resonate with your best customers. This is just another an incredibly valuable and inexpensive service we provide for businesses of all sizes around the world.

“We’ll give you all the recommended steps to achieve a better performing business website.”

So what is a Situation Report..? It’s a professional look at your website’s performance. We have three: SEO (both local and global), Marketing, and Performance. SEO is to figure out how your website stacks up against competitors for important keywords and keyphrases. Performance is to have a look at how your website is loading and how people are using it. But the one we’ll talk about today, Marketing, is to determine if your site messaging and image are in line with what your customers want.

We’ve all been to and had to use websites we hate. We’ve all been to websites we don’t understand. Perhaps the website was done by somebody in their spare time, or by a relative. And perhaps the messaging was thought out, but it still doesn’t make sense. There’s a lot of jargon and many industry-specific acronyms that make a site inaccessible to a new user. We cut through that and make sure your website makes sense to your customers, and inspires them to take the next step.

We have one customer now – her site gets a decent amount of traffic, but not many buyers. We’re going to work with her to understand why her site is the way it is and help her understand what buyers want. Sometimes the steps are confusing. Sometimes they’re not confusing, but they’re not clear. And sometimes you just have to ask your customer. If the steps are clear to you, but they aren’t clear to your customer, you’re not going to get enough sales.

And, if needed, we’ll fix up her site so that buyers are more inclined to take the next step with her. If not needed, she can handle it herself, but we’ll give her – and you – all the recommended steps to achieve a better performing business website.

We don’t do this because we’re know-it-alls. We’re not. But we have been doing this for over two decades. And as professionals in our industry, it’s a place we can lend a hand.

Interfanatic: Humbly at your service.

We’ve been around the block a few times. We’ve seen it all! Please don’t be embarrassed at the current state of your website. We’ve all been there. Trust me: WE’VE ALL BEEN THERE. The most important part is that you know there’s an issue and you know you need help. That’s what we’re here for. We’re here to help. So give us a call. We have the answer.


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Honesty: ACE Racing Engines– Interfanatic Customer Spotlight

It’s impossible to do business for long without consistent honesty. You know who knows that? Engine builders who have lasted. You know who doesn’t know that? Fly-by-night racing folks.

You want a 2000hp engine for your drag car? No problem, go to my man Stef at ACE Racing Engines. I have no qualms recommending him because he’s honest. Not all engine builders are.

ACE Racing Engines: Producing High Horsepower Drag Racing Engines, Honestly

Stef Rossi is extremely passionate about his work: creating reliable yet powerful racing engines. In recent years, he’s begun to focus on LS and LSX drag racing engines for extremely fast quarter mile runs. Does your car need a two thousand horsepower engine? No problem, Stef will build it for you. Are you looking for three thousand hp? Stef at ACE Racing Engines is your man.

They recommend you call before ordering. That said, his website is set up to take orders to get exactly the engine you want, the way you need it. Racing engines are finicky, so it’s probably a good idea to call Stef or Laura to hash out the fine details and make sure what you want will get you where you want to go in the time you want to get there.

We help them by managing their site and helping them work on SEO a bit. When Stef came to me, he was already doing a great job on SEO. But we had a look at some of the terms he finds important and found ways to tackle those keywords and keyphrases to move his site up the SERPs.

A 1-minute video showing ACE-Engines.com’s performance in search.

Just like Stef is, we’re honest. We’ll give you an honest take and help you get your site where you want it to go. We work with budgets of all sizes, and we maximize that budget for your performance – just like Stef does.

Check out this quick video that shows their site’s performance for important keywords in search.

Honesty: An Interfanatic Quality

Honest people don’t hide their actions.

Emily Brontë

Hiding from the truth will get you places for a little bit. But not for over twenty years. There’s no benefit in dishonesty – not if you want long-term results. And we want long-term results.

A 7-second quarter mile may not seem like long term results, but getting that seven second pull every time you go out with a decent launch is the holy grail from some drag racers. For that reason, Stef Rossi of ACE Racing Engines is honest with his customers and provides reliable and complete dyno sheets so there’s never a question they’re getting what they paid for.

We’ve had to deal with dishonest people through the years – from both sides. It’s not pleasant. We want to create a welcoming, productive environment with which we can thrive with our customers. For that reason, we stick with honesty.

Interfanatic Service Focus: Interfanatic Power Website Management

In our last blog, we told you about some of the Google Search Advertising we do for our customers. In this blog, we’ll cover our business website management – affordable performance Interfanatic Power Website Management.

Our Basic Management is great for most simple websites. But when you need a little performance on your side to help boost your site in search results, our Power Management is the most reliable and cost-efficient option. Not only do you get a more powerful server, you get more labor and some premium website management work, including a staging server for rolling out updates first.

There’s a lot more work involved in operating this website server for you, but it’s a more consistent, reliable, performance-based answer. And if you want some SEO built-in with that, well yeah, we do that, too.

“…when you need a little performance on your side to help boost your site in search results, our Power Management is the most reliable and cost-efficient option.”

We’ve just added a version of this service that our clients very much need this year – Management+ SEO. We offer it at all levels. We keep your website alive by combining our management with our content marketing services and SEO Situation Reports. It’s a great way to ensure your website keeps performing or even climbs the ranks for those all-important keywords and keyphrases. If you don’t have time to blog or write important articles, we do the heavy lifting for you. We come up with the ideas, we write and edit until you approve. And we track our performance with the SitReps.

So if you want a website built to perform in search, we’re your people. And if you want a website that keeps performing in search, we’re your people.

Interfanatic: Honestly here for you.

We’re here to help. We’re here to perform our expertise at a consistent, high level so you can count on us and you can count on your site. We exist to help your business every day, with honesty, integrity, and the gumption to make things happen for you. Call us: we have the answer.


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