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Adaptability: Peter Getoff – Interfanatic Customer Spotlight

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Enjoying success requires the ability to adapt.

Nolan Ryan

Nolan Ryan stayed on top of baseball – in one of the most taxing positions – for an incredibly long time. He says here that he achieved that by adapting.

Sometimes a company comes out of the gate looking huge. They seem to be doing everything right. Their customers love them. But even if they had the right product or service mix to answer consumer needs for a specific time, they won’t last. Just as they analyzed and adapted, to their opening moment, they have to keep analyzing and adapting.

Sears. Kodak. K-Mart. JC Penneys. All retail giants, gone.

The one I find most interesting is Sears. One of the original catalog companies is flailing and failing in 2020. Because somehow, they have not adapted their catalog model to the Internet: the most recent catalog going to everyone in the world.

On the face of it, they should be perfectly positioned to OWN the Internet and Internet retail. And yet, here comes a book seller who puts them and all other book sellers out of business. It’s remarkable.

Adapt. Just like Ryan suggest we need to.

Adaptability: An Interfanatic Quality

Because there are so many companies that come out of the gate without any way to monetize but billions of fake dollars in investment, there are hundreds of flavors of the month in this bizz. I tend to ignore all of them at first.

Once a company has been around for a while, once I feel it will be a viable long-term solution for filling needs, I start to pay attention.

If we tried to adapt to every new flavor of the month, we’d never get anything done. But if we did not adapt to the time-tested shifts in our industry, we wouldn’t be in business for over 20 years.

So, we adapt. An in many ways, we continually innovate. What we do is work in a way that is beneficial for our customers to do so.

Peter Getoff, Psychotherapist, Corporate Consultant and Trainer – Continually Adapting

We’re working with Peter Getoff to help people learn more about his business. He’s a very successful psychotherapist, corporate consultant, and an nfp management trainer in West Los Angeles.

And after working with Peter for some time, it’s clear that he understands the need to adapt. More than most. Even though he’s already quite successful, he wants to do more for his community, and getting to that next level requires adaptation.

It’s a pleasure to work with Getoff, and in many ways it’s because he’s willing to listen and change the things that need to be changed.

Even though he’s already quite successful, Getoff wants to do more for his community, and getting to that next level requires adaptation.”

Getoff’s industry is heavily influenced by the digital world, and he has chosen to embrace that digital world. To adapt – to work with it – to further his practice and his involvement.

By adapting to the world around him, Peter Getoff serves better himself, his customers, and his community. He acknowledges that things around him are changing and need more change. And he makes himself a positive part of that changing action.

Adapting to your Customers: Interfanatic Power Search Advertising with Setup

We have many great way to invest a small amount a learn a ton about your customers. One of the most efficient and enlightening is Search Advertising, like Google and Bing Ads.

You start with what you think you know about your customers. And sometimes you’re right. And sometimes you learn. And when you learn, you can adapt your business to better serve your customers.

For example, you run some ads for Product 1 you offer in Location A. But from running ads, you find that nobody in Location A is searching for Product 1. People in Location B are. Potential customers in Location A are looking for something like Product 1, but not exactly the same thing.

If you want to sell to the people in Location A, you can adapt your business by selling a different product. If you want to sell to people in Location B, you change your product to get them what they’re looking for. And, you can continue to run ads in different locations until you find a location with customers interested in your inventory of Product 1.

You might never figure this out if you never ran any ads. You can find out so much, so inexpensively, so fast. Search Ads are a great way to learn about your business so that you can adapt it to reach the customers are looking for.

And with Interfanatic, learning about your customers and product fit can be very, very inexpensive.

Interfanatic and Adaptability

After 20 years of working with many businesses, we have ideas to help you adapt. We can help you learn about where your business is failing, and where it is succeeding. But to adapt, you must first begin, and you must first show willingness to listen.

We’re here to be a resource to great businesses. To help them be greater.

Like Nolan Ryan, we’ve adapted to much, and we can help you adapt, too.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The Long Beach Grand Prix. To win, these cars adapted. I took this photograph shortly after the conclusion of the sports car race on the Long Beach Grand Prix weekend. These cars are obviously designed to go fast. Their designers also created them to be elegant examples of adaptability. But so are all of the cars that raced. To win, engineers adapted these cars to the circuit and to their drivers better than any other cars. Just like business, these cars have strict rules they must keep. The cars that adapt best and stay quickest, longest, and adapt the most over the course of the race are the ones that win.


Black Lives Matter.

I goofed this week. I didn’t catch Blackout Tuesday. I feel bad that I didn’t adapt quickly enough to the message needed this week. Our social is scheduled in advance. And every week, I try very hard to find an authentic quote from a person I think people need to hear. I don’t think anybody needed to hear from an old white guy this week. Nor from me. Of all the weeks I picked to quote an old white guy… Drat.

I chose this quote because the subject of our article this week is a baseball fan.

Next week, I hope old privileged white folks will listen to the motherly advice from Maya Angelou.

Black lives matter. Brown lives matter. Lives of immigrants matter. But the message we focus on right now is that BLACK LIVES MATTER.

And Ryan’s quote should go a long way to police – and everyone – in America. We are collectively not adapting. Not enough. Will our police – our friends, who we count on for law and order – listen to an old white guy? Will they adapt?

For years, hypocrites at the highest levels have called peaceful protesters “Sons of Bitches”. The same apparent supporters at the highest levels call White Supremacists “Very Fine People”.

So is it a wonder that peaceful protest is no longer seen as an option?

And this week, resilient people attempted to protest peacefully in spite of all this. They knelt and chanted, and were forcefully pushed out by riot police using riot gear so a powerful clown could make a photo op using a Bible as a prop and use a church for his scene. He desecrated that church. He didn’t go in to pray. He didn’t go in to ask for guidance. He didn’t go to ask for help – help he surely needs.

To make way for his circus act, riot police using riot gear forced out the real clergy of the church, doing their good work in front of the place they do good work. All this, so a person who doesn’t care for anything but himself could act like a bigoted tyrant.

(Side note: he used a liberal version of the Bible that may be in line with Church of England teachings. His fake Christian supporters won’t be very happy about that though. He can’t even get his own brand of fakery right.)

This is not fake news. I watched it all play out in real time on live TV with my own eyes. This is real.

This is America.

Until we change it.

The ____ WE elected after he called all Mexicans rapists and murderers led the way. Well, “not all of them, I’m sure some of them are very nice people.” It astonished me at the time that there were people in America who said, “He said, ‘Mexicans are rapists and murderers’? Yeah, I’ll go along with that. He should be President.”

To be clear, I didn’t vote for him. But nor did I do enough to ensure he wasn’t elected. It’s my fault, too.

Nobody who ever says anything remotely like that should ever be President of the United States.

This is racism. This is not okay. This is not adaptation. It astonishes me that there are people that still find these actions acceptable.

THEY ARE NOT.

We will adapt.

And those who refuse to adapt will be left behind.

Following Lincoln’s example, we must learn to forgive our traitorous brothers and sisters. Lincoln could have hung all defeated Confederates. Perhaps he should have. But he didn’t. And we follow his example.

But to be forgiven, our traitorous brothers and sisters must adapt to the changing World around them. First, they must acknowledge their mistake with humility, and ask for forgiveness. Until then, adaptation will be forced upon them.

Courage: Life Impact Supplements – Interfanatic Customer Spotlight

Life Impact Supplements - for our Customer Spotlight on Courage, an Interfanatic Quality

Take chances; make mistakes. That’s how you grow. Pain nourishes your courage.”

Mary Tyler Moore

“Pain nourishes your courage.” If you can take the heat, stay in the kitchen.

Sounds like a good idea to me! As we’re finding out during #metoo, being an actress or comedienne in show biz in the ’60s was pretty tough. The norm was incredible.

But Moore’s sentiment that we must push ourselves outside our comfort zone by taking chances and by screwing up, is a good one. Nobody wants to screw up. But the more you screw up, the more you (hopefully) learn.

Lessons come from large mistakes and small. Even a big win is filled with places for improvement. So the important thing is to keep going – keep learning. Even if you’re winning.

Courage: An Interfanatic Quality

It takes courage to be in business. It takes more courage to be in business for yourself. We celebrate the big and small businesses we work with as filled with courageous individuals.

It’s easy to look at corporate behemoths and forget that they were once one or two people who had an idea, and got to work on it. Every big business was once, following the story down some path, a small business.

You have to start somewhere. You just have to start.

Life Impact Supplements – A Market Requiring Courage for any Business

Some years ago we helped Glenn Bernstein with his Virimm project. Virimm is a nutritional supplement that eases symptoms and flat-out prevents some viral infections (like the common cold, a coronavirus) in many people. But if you’re the one making a nutritional supplement, you can’t make any claims, according to strictly controlled advertising law.

Bernstein has a great product, but it takes courage to take on the liability with all of the imposed limitations.

It is a fun and exciting project. It’s the kind of project that takes tremendous courage to undertake. And Glenn did it.

I haven’t heard if it’s a successful treatment for COVID-19, but from what I understand it almost certainly would ease symptoms in most people.

Life Impact Supplements had the kind of project that takes tremendous courage to undertake.”

It’s a joy to work with people willing to take a risk – to hang it out there and see what works. Digital marketing requires tremendous experimentation and diligence. It’s not exactly “The Right Stuff” kind of courage, but when you put everything into your business, you need it to work.

We treat every project we work on as if it were our own. Because it is.

Supporting the Courageous: Interfanatic The Works Web Site Design & Production

When you have an idea, but you have no idea how to execute it online, we offer our The Works service packages. We do know how to execute. After extensive consultation with you, we take care of everything. You have a full approval.

This way you can focus on your business idea, your unique sales proposition, and creating a service or product that is so good, people will pay you more than you have for it.

At Interfanatic, we’ve got your back.

Interfanatic and Courage

Small business are struggling now, in this particular moment. It’s our job to help. We want to help you stay courageous. We have ideas, and we work with budgets of all sizes.

More people are spending time online now than ever, so it’s a great time to make sure your website is up to date. Address your customers concerns online. They’re looking!

Or, if you have the ability, it’s the perfect time to invest in a new business so that when we come out of this, you’re firing on all cylinders.

So do what Mary says. Take chances! Make mistakes! Go for it. Your courage will be nourished.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Sunrise. The beginning of a brand new day. Sometimes you start fresh, raring (and roaring) to go. Sometimes it take courage just to face the day.

Goodness: Green Ink Marketing – Interfanatic Customer Spotlight

Green Ink Marketing - for our Customer Spotlight on Goodness, an Interfanatic Quality

The fragrance of flowers spreads only in the direction of the wind. But the goodness of a person spreads in all directions.”

Chanakya

Chanakya, an early Indian philosopher and statesman, knew good from bad. He saw both sides of humanity throughout his life. He celebrated the proliferation of goodness.

It’s a beautiful sentiment. But I think, if there’s no wind, the fragrance of the flower permeates its surroundings in all directions. When there is wind against a person, what becomes of their goodness? Does it go with the wind, or against it?

Regardless, we appreciate the goodness of people. And we celebrate it. We try to share our goodness, and let it permeate all the work we do.

Goodness: An Interfanatic Quality

We love working with good people. In fact, we won’t work with people we don’t consider to have good hearts. Life is too short, and we need to apply our talents in a way that will improve the world.

Everyone has bad moments. But if they’re good at their core, the law of averages will right the situation and bring things back to a positive balance.

This is when work is worth doing. It’s easier to work hard for good people.

Green Ink Marketing – The Good Idea of Good People

Many years ago, Green Ink Marketing came to us for website consultation. They had the idea to do printing on recycled paper, with eco-friendly and sustainable inks that also were brilliant and lasting. All decisions are based around using the least environmentally impactful method whenever possible. It was a good idea, and we’re pleased to have helped.

It’s wonderful to work with new, small businesses who feel they can make the world better – if just a tiny bit. It’s encouraging and inspiring.

That’s the kind of goodness we love to work with. When doing good permeates your every move, as it does for Green Ink Marketing, it ripples outward, attracting like-minded individuals and their businesses.

Green Ink Marketing: a small, local company, doing good for their community and the businesses that surround them. It was our pleasure to work with them, even if just for a little bit.

When doing good permeates your every move, as it does for Green Ink Marketing, it ripples outward, attracting like-minded individuals and their businesses.”

We’re always looking to assist other businesses like Green Ink. If you have a good idea and you need help getting started, reach out to us. Let’s see what we can do together. We work with customers of all types and budget sizes.

What’s Good: Interfanatic The Works HackSecure Dedicated Business Hosting with SSL

For serious business websites, we have our The Works series of products. A great example of a business that could use our The Works HackSecure Dedicated Business Hosting is a high-traffic eCommerce site. It’s got all the bells and whistles you need to run a safe, secure website that’s not limited by resource.

All of our management and hosting plans come with use-it-or-lose-it labor included to keep things running even when problems arise. Because, let’s be honest, no matter what you do, stuff happens. The labor is designed to ensure the websites run safely, and to take care of any little changes you have for your site. If you have more changes or labor required (including The Works Advanced or Rush labor), you have to pay for it, but at least you start every month with some in the bank.

We keep the lights on for ya, so you can go about your business.

Interfanatic and Goodness

Chanakya is one of history’s interesting characters. He put himself in positions that gave him a fascinating collective experience to draw on. And his observations, I find, are often keen. (Of course, they should be taken in context.)

But this one – about the flowers and the goodness of people… It’s universal. Our goal, every day we go to work, is to spread a little goodness and hope a little comes back. The endeavor is to spread goodness whether the wind is with us, or against us.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Ah, a lovely and intricate succulent. The water’s surface tension interacts with the cuticle in repulsion, giving the water a gem-like, glassy quality. Sometimes it’s the little things, you know? Succulents are beautiful in California, a way to see greenery in a State plagued by drought. And, in line with the green theme of this week’s customer spotlight. And, our The Works hosting is like a succulent, in that it rarely runs dry on resources and it’s spiny to keep the baddies out.

Endurance: Eddie’s Artistic Wrought Iron, Inc. – Interfanatic Customer Spotlight

Eddy's Artistic Wrought Iron - for our Customer Spotlight on Endurance, an Interfanatic Quality

People have to learn sometimes not only how much the heart, but how much the head, can bear.

Maria Mitchell

Mitchell knew, as many pre-suffrage women knew, the heart and the head must bear much. As a scientist (astronomer) in Victorian-era society, she had her work cut out for her, she required great endurance.

It’s more than the sharp pangs against you. It’s that sometimes they keep coming. And you just have to push through.

Mitchell pushed through, and her discovery became Miss Mitchell’s comet – I’m sure frying a number of experienced male colleagues.

Mitchell never married, and I’m sure that was a cause of great distraction, especially considering her fame. Look, I’m sure she made it work! But I have a feeling that for whatever the reason she didn’t marry in a time when it was only acceptable to do so, she had to bear great burden of head and heart – for at least a little while.

And yet, she endured. She became internationally famous, reputed, and trusted as a learned woman.

And that’s what we do, too. Not every project is perfect. (Certainly, some are!) But when they are not, we stick with it. We improve it. And over time, the success comes because we out-end the projects we take on.

Endurance: An Interfanatic Quality

Most of our clients are fantastic to work with. Some are a little on the difficult side. Look, we love them anyway, but it’s the same for all business.

And sometimes that difficulty translates into making a project difficult to manage.

Most of the time, our clients don’t have to hear that. We take care of it. We power through the tough parts and make sure the project is completed. Brilliantly.

We don’t like being stressed out, either.

The reason we stick it out? As we began with – our customers are awesome. We love doing a great job for them. We feel more successful when we help them be more successful.

There are a multitude of quotes about endurance. And they’re all true. We love to keep going where others give up. And we keep going, even after the project is completed, improving the project. Coming up with ways to improve performance. Making stuff happen for our customers – over the long haul.

Eddy’s Artistic Wrought Iron, Inc. – Here for the Long Haul

One of the many customers that come to mind when we reflect upon endurance is Eddy’s Artistic. Eddy crafts fences and gates using his bare hands. Has done so for over a decade.

It’s not an easy business. He has a lot of competition, he has difficult customers, and he has a very high standard to which he holds both himself and his products. Which have to endure salty climes and much abuse.

And the industry is competitive, so making a business last is difficult, with slim margins.

But Eddy knows what iron works in your situation, and how to produce a beautiful product that will last.

We did some work for Eddy’s Artistic some years ago – we created a basic website for them to show off their products. It was a fun, small project, and one we enjoyed. It’s always great to connect with a local business and help them succeed.

Eddy knows what iron works in your situation, and how to produce a beautiful product that will last.

We seek out local companies who have out-endured their websites. We find many of our customers worked with businesses that have gone by the wayside, or were done as a favor.

Making a business like ours, that has lasted 20 years, that’s not easy. We’re proud of our endurance.

Interfanatic Power Business Site Production

When you want a website that will endure, go with our Power Business site production. We build our business sites to last – and be secure.

A lot of work goes into making a robust, effective website for the Interwebz in 2020. It’s definitely not like it use to be. But, we’ve been doing this for 20 years. Some of our 20-year-old sites are still going strong!

Isn’t that what you want?

Get some endurance for your business. Have us make your business website.

Interfanatic and Endurance

Mitchell is a great hero. Forget being a reknowned female astronomer of the 1850s, we have so many women who were buried in the 1950s! We admire her accomplishments here.

When we look to the skies, to see Messier objects, planets and hopefully comets, we’re reminded of our minuscule place in this universe. Our time here is finite compared to the endurance of heavenly objects. But when we hear about or see comets, in particular, we think of Maria Mitchell, and her ability to take arms against the slings and arrows of outrageous fortune. To endure.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Endurance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Endurance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

One of our many visits to the Getty. Whatever you think of ol’ J. Paul, it is one heck of a place to enjoy views of Los Angeles. Past Santa Monica, you see Venice, Manhattan Beach, Hermosa Beach, and our home – Redondo Beach. In the distance, under creamsicle clouds and cotton candy blue evening sky, is Palos Verdes.

Tranquility: Palos Verdes Coin Exchange – Interfanatic Customer Spotlight

Palos Verdes Coin Exchange - for our Customer Spotlight of Tranquility, an Interfanatic Quality

…it is neither wealth nor splendor, but tranquility and occupation that give happiness.”

Thomas Jefferson

Tranquility gives happiness. Of course it does; the opposite of tranquility (whether it be good or bad) doesn’t let the mind rest.

We chose this quote as it’s a good reminder to let competent professionals take care of their parts of your business for you, so you don’t have to worry about it.

This Jefferson quote, from a letter to his newlywed sister, is actually kinda funny when taken in context. He’s almost making excuses for her new husband, allowing as how he doesn’t know the man to be great, but he will do for her. He’ll keep her happy through tranquility. Not through acts of greatness, but by keeping things calm and being occupied. It’s like he’s telling his sister, “Anna, I don’t this guy that well, but I’m sure he’ll be just fine.” Hardly the glowing platitudes you would hope for.

Ah, older brother looking out for his sister.

But the point of all of this is: Isn’t it better to not be stressed out? Yes, of course it is. So let Interfanatic do our job for you so you can focus on your greatness.

Tranquility: An Interfanatic Quality

In a crisis scenario, it’s easy to get excited. A website goes down, a credit card API breaks, a home page stops showing up in search results – these are all things that can stress a business owner out.

We don’t like being stressed out, either.

That’s why we have systems and procedures in place to make sure these bad things don’t happen often, and when they do, we fix them quickly. We keep this stuff from happening. Of course, stuff happens – you can’t always keep it from happening. But our policies and procedures help everyone keep a cool head and we minimize the impact to the businesses we work with so they don’t have to stress about them.

And that’s how tranquility is a quality and a virtue that we strive for. To keep things calm on our end so you can focus on other things. (It helps us keep our sanity, too!) There’s a reason there aren’t many businesses around like ours after twenty years. And there’s a reason we still are.

Palos Verdes Coin Exchange: Tranquility for Customers During a Stressful Time

Thus, we think of Ron and Vincent at Palos Verdes Coin Exchange. They’re coin dealers in Palos Verdes who know how to instill tranquility in transactions.

People go to coin dealers for a few reasons. The most popular are:

  1. Somebody they know has passed on, and that person had a coin collection.
  2. They’re a coin collector and they’re looking for a deal on a coin they need for their collection.
  3. They found something in their pocket they think could be valuable and are hoping they won the lottery.

None of these mindsets is tranquil. When you lose a loved one, it’s stressful. No matter the situation, settling an estate is stressful.

Shopping for coins is stressful. You don’t know if the dealer is being fair or if you can really afford to spend this much money on your collection even though you really want to.

Thinking you won the lottery is stressful – it’s exciting, and can be fun. But it’s still an experience outside the norm, and therefore, stressful.

Ron and Vincent know this – indeed they carry wisdom beyond their years. They look young, but the fact is – THEY KNOW THEIR STUFF.

I’ve known Ron for a long time. When I worked at PCGS, when I worked at a coin shop, when I used to collect, Ron always impressed me. Vincent has learned everything from Ron, and he knows his stuff, too. Ron knows how to buy coins and how to sell them. He’s settled plenty of estate coin collections, he deals with dealers and collectors daily, and he knows what coins are valuable and which ones are not, even as they confuse experienced and amateur collectors alike.

That all comes from years of experience.

So, it’s with great tranquility that those of us who know Ron and Vincent deal with Ron and Vincent. We know they’re pros. Their offers are fair. Their prices are fair. When we buy or sell coins, we know we’re getting a square deal – maybe better. And I always think of Palos Verdes Coin Exchange when I make a referral to a local. The other “dealers” around here who deal with the public don’t get my referral. (Shapiro is great, but he doesn’t have a public storefront.)

…it’s with great tranquility that those of us who know [Palos Verdes Coin Exchange] deal with [them].

I never hesitate to send collectors, estate settlers, and other professional dealers to Ron and Vincent at Palos Verdes Coin Exchange. We know the transaction will go as well as it can go.

When I found out Palos Verdes Coin Exchange had expanded into a storefront, I was thrilled and proud. Interfanatic does not help them with their website for now, but we are handling a modest digital advertising campaign for them, and it’s going extremely well. It is our great pleasure to deal with Ron, Vince, and PVCE, and to aid them in their success.

Interfanatic The Works Domain Concierge

One of those niggling things business owners have to deal with is their domain name. Keeping hold of your domain name is absolutely critical. A missed payment, or a payment to the wrong company can spell disaster. There are so many fraudulent practices out there, stealing, hijacking and holding hostage domain names.

That’s why it’s a valuable service we’re happy to provide for many customers. We know what’s real and what’s fake because we do this every day, and we know how to take care of domain names. We have hundreds in our accounts.

So, take a step toward tranquility for you and your business. Let us handle your domain names so you don’t have to worry. That’s what Interfanatic The Works Domain Concierge is all about.

Interfanatic and Tranquility

Jefferson is such an interesting character of his time. Many love, some loathe, but none rightly protest the idea that he was a man of action. Aside from being a President of this country, a revolutionary, and a Statesmen, he was a creative visionary. And yeah, he was other, not-so-positive things. But one thing he sought – not for himself, but for the people of his country (whether he considered them all or not) – was tranquility.

Today, we read his words, “…that all men are created equal…”, and I, for one, choose to interpret that phrase to say that “…all humankind are created equal…” A lofty ideal, which we take to be self-evident. Not everyone was or is treated equal, but it’s something to strive after. And I know not everyone shares that aspiration when they read Jefferson and Franklin’s Declaration. But that’s how I choose to view it. And for me, working for true equality among all people will create a great, global tranquility. It’s an idealistic, perhaps naive vision. But the work is worth it.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Tranquility, an Interfanatic Quality.
Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This was a fun, old-timey still life I created for this week’s social. We see the Sea of Tranquility. Some old coins. Old stamps. When there was no TV, and when a radio in a household was yet a novelty, coin collecting was a great American pastime.

Humor: Storybrand Consulting – Interfanatic Customer Spotlight

Storybrand Consulting - for our Customer Spotlight of Humor, an Interfanatic Quality

There is nothing like a gleam of humor to reassure you that a fellow human being is ticking inside a strange face.”

Eva Hoffman

Humor reassures the humanity we see in others. And goodness, isn’t it a good time to see some humanity.

But to me it’s a reminder to show our own humanity by sharing a little humor. It might be what helps us laugh in the good times, or what helps us cope in the worse ones. Either way, it’s a necessary requirement. And, as Langston Hughes said last time we featured this Interfanatic Quality – it can really break the ice.

How can you bring more humanity to your dealings? It’s been the challenge before me all week. It’s tricky business.

So next time you hear one of us crack a really corny, wince-inducing joke, just remember – we’re only human. And maybe that was the point.

Humor: An Interfanatic Quality

As we reflect on twenty years of working with great companies here in Southern California and around the world, some of the best reflections have been those filled with laughter.

All work and no play makes Jack a dull boy. Dull doesn’t work for us, nor does it work for our business. It’s much better to have fun with the people you work with. So, we focus on bringing joy and fun – and humor – to the memories we make.

Some clients are all about business. Some appreciate a good laugh. Our favorites are the ones who pay us. But right after that, it’s the ones who share a laugh now and again.

In today’s cancel culture, you have to be very careful of what kind of humor you expose important people to. It’s a delicate balance. But the ones in synch with your balance – those are the ones to keep around.

Storybrand Consulting: Humor Skillfully Applied by from Tom Neveril

Many of the best memories are filled with humor.

As Tom Neveril knows, that can be a secret to marketing success.

Tom dives into the story behind each small business and corporation he works with, and tells that story in a relatable way. And, of course, the best way to relate to other humans is through humor.

So Neveril knows humor well. And he uses it to the advantage of the companies he consults with. By making his clients companies more human with humor, he’s able to bring them more customers, and more money.

Everybody wants to do business with a brand they connect with. With a brand they understand.

Neveril keyed into this fact well quite some time ago. And now he’s able to use it every day to bring in more customers for his clients.

Everybody wants to do business with a brand they connect with. With a brand they understand.

As a result, Tom Neveril has been very successful with his agency in the West side of Los Angeles.

It was our pleasure to work with Tom a bit ago, helping him get his website working. Tom is one of our favorite kinds of customers – he’s needed help here and there through the years, and he knows he can always trust us to get it done. He keeps coming back.

Interfanatic Power Social Advertising

So you finally crafted that perfect social post. It’s getting a lot more attention than your other posts. It seems to resonate with your customers. So naturally, you need to increase that post reach! Do you know how to do that?

We do. We got you. Interfanatic can also adjust your post for better platform-specific results. What works on Instagram may not in Linkedin. It can all be confusing – and those ad interfaces? Some are a breeze. Some… are not.

But don’t worry! We got you. We’re fluent in all that stuff. Interfanatic will take care of it for you. Use our Interfanatic Power Social Advertising service to get the most our of your social media..

Interfanatic and Humor

This week, we remember Hoffman’s words. We remember to bring humanity out, to remind our customers that there is a person behind all this digital barrier.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

What the heck is funny about Major Kong riding a nuclear bomb like a bucking bronco to global annihilation? If you don’t know, please see one of my favorite comedy films, Dr. Strangelove – Or: How I Learned To Stop Worrying And Love The Bomb. A Kubrick masterpiece. Luckily, they didn’t have to think about COVID-19 in 1964.

Strength: SiteCon Concrete Construction – Interfanatic Customer Spotlight

SiteCon Concrete - for our Customer Spotlight on Strength, an Interfanatic Quality

There are two ways of exerting one’s strength: one is pushing down, the other is pulling up.”

Booker T. Washington

Push others down, or pull others up? Booker Washington doesn’t make a distinction as to what he feels is better, but his actions spoke loudly.

The numismatist in me loves this quote because it features a famous American, well-known on common half dollar commemorative coins of the 1950s. Booker T. Washington Half Dollars are extremely common and even circulated as half dollars in the 1950s and early ’60s. It’s wonderful to put a fantastic quote to a coin – to a man who made a real difference in this country.

(And, it should be noted that the finest examples of Booker T. Washington Half are worth thousands of dollars, even though most are worth but their silver value. Great coins!)

So, I ask you: do you pull up, or do you push down? How do you use your strength.

Interfanatic pulls up. We feel successful when we help others be successful.

Strength: An Interfanatic Quality

When we began over 20 years ago, we got pulled up. As you may know, racecar engineer of GT40 fame Carroll Smith came to our founder and asked for a website. He used his strength. He gave us a shot.

20 years later, we’re still paying it forward. We have fantastic customers (along with the Smith family) that give us the opportunity. Whenever a customer gives us a chance to make them our favorite customer, we leap at the chance.

We’re constantly searching for solid, reliable talent. Many of the artists and technicians who have worked with us in the past have graduated to bigger things. It’s sad to see them go, but when they go, we work with them such that it’s a proud moment – we know we’ve done all we can to help them.

We’re constantly searching for great customers. We love helping customers with small budgets earn enough to reinvest in their business efficiently and grow in success. Sometimes, they go – many of the businesses we’ve worked with have been bought by larger companies. This allows the owners, our customers, to live the American Dream, and it’s a beautiful thing.

Sometimes they stay. For 20 years.

That solidity is our strength. We use our strength to help you grow.

SiteCon Concrete Construction: Strength from Mike Nolen

Physicists know (as do those to passed high school Physics) that the force (strength) of gravity pushes us all down. It is the normal force of that beneath us that pushes back against gravity, keeping us up.

Mike Nolen has been responsible for a whole lot of normal force through the years! First with SiteCon Concrete Construction. Nolen’s concrete projects for cities and counties provided strength for public works buildings to support hundreds of thousands of people around them. That’s strength!

Using the success from SiteCon, Nolen bought an even larger, more prestigious firm, and continues to operate Air Pump USA as its President.

The strength to buy another company! That’s the kind of strength we love to see from our customers.

We designed and built a simple but effective website for SiteCon some years ago. It was our pleasure to work with Mike and watch his success grow.

“The strength to buy another company! That’s the kind of strength Interfanatic loves to see from our customers.”

Nolen goes from strength to strength, and it gives us great pleasure to see that strength build.

Interfanatic The Works HackSecure Dedicated Business Hosting

When you need strength and reliability in your server, look no further than the fully managed, dedicated hosting from Interfanatic. We manage the servers for you, so you don’t have to worry about them. Also included, we provide your SSL Certificate, so your connection is always secure. We provide HackSecure hosting that keeps the hackers away, and if they still somehow get in, we get you back up and running in no time. And another fantastic addition we also include use-it-or-lose-it maintenance with all of our hosting plans. Call us or email us and we’ll make the changes you need on your site.

Because we want you playing to your strengths. Get stronger by doing what you do best. Leave what we do best – taking care of your website and marketing – to us.

The Strength of Interfanatic

This week, we channel the strength of Booker T. Washington to continue pull our customers up during these trying times. We’ve only been here for 20 years, but we’ll be here for you plenty more. Unlike our competitors, we’re in it for you, for the long run.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

What is stronger than a steam locomotive? Well, plenty – perhaps a Saturn V comes to mind – but in the late 19th century, there was not much. This kind of train (I found this one in Los Angeles, near the LA Zoo) will always symbolize power and strength. As Booker T. Washignton knows, just like any worthwhile movement, like any worthwhile business, it takes a person, then people to push the train until it has momentum – until it’s ready to fly on its own.

Family: Cook’s Doors & Windows – Interfanatic Customer Spotlight

Cook's Doors & Windows - for our Customer Spotlight on Family, an Interfanatic Quality

Everyone needs a house to live in, but a supportive family is what builds a home.”

Anthony Liccione

According to the descendants of George & Charles Merriam and Noah Webster, a quality is an inherent feature. By that definition, the inherent feature we celebrate this week at Interfanatic is that of family. As such, family is definitely an inherent feature of this collective business, with our associates and clientele.

Family is a bond. Family is a way of doing things.

“Okay, sure,” you say. But a lot of companies blather on about how they treat their customers “like family.”

But do a lot of companies, before they begin work in earnest, spend two hours, or twelve hours, getting to know their customers?

Interfanatic does.

Family: An Interfanatic Quality

Whether our customer is a $100/mo customer or a $150,000 project customer, we spend tremendous getting to know them. Understanding their business. Understanding what they love about it, and how we can best help them accomplish their long-term and short-term goals.

And yes, we spend at least two hours, but sometimes as long as twelve or more hours getting to know our customers, their tastes, and their business.

And that’s a turn off for some people. They see us as problem solvers. We’re here to quickly and efficiently solve their problems.

But we feel that without knowing our clients properly, we can’t make the best decisions for their long-term interest. We’re in this for decades-long relationships, not a week-long or a month-long one. We take your business and our part in it very seriously.

Which may be why we have customer relationships that span a decade or two. They’re our favorite customers because they give us the privilege to make them that way.

Cook’s Doors & Windows: A Business Built on Family

We really enjoyed our time working with Cook’s Doors and Windows, in Lawndale, CA on Hawthorne Boulevard.

Cook Lumber started out as a family business in 1923. It evolved when sons Bob and Jim Cook took their portion of the business and turned into one that sold doors and windows to Southern California.

“We’re in this for decades-long relationships… [w]e take your business and our part in it very seriously.”

– Interfanatic Digital Marketing with Web Site Maintenance & Design

We got to work with Jim and Bob Cook over ten years ago. And though we’ve parted ways, the website we built for them worked well for their business until just this month.

We’re grateful for the opportunity and to play a part in this company’s storied history.

Interfanatic Web Site Management: We’re the Long-term, Trustworthy Resource

For businesses that recognize that their website and digital marketing are integral to their operations, we are the excellent resource. So many companies that do what we do last a few months, or a year, and disappear into the ether.

I can’t tell you how many times a business owner will come to us and say, “I can’t get a hold of our web guy anymore, he just won’t answer the phone”, or, “well, our web girl got a job with a big company and doesn’t have time for us anymore.”

Our business was designed around providing excellent service over the long-term. We keep our people around as long as we can. And our customers don’t have to deal with a revolving door – they deal with one person – for a very, very long time.

Our website management services have always been value-packed. But the truth is, to people who have been through the rigamaroles we’re talking about here, us just being around consistently and doing our job IS our greatest value proposition.

Interfanatic & Family

And all of that is to say that, yes, indeed: we treat our customers like family. Because they are.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Ha! I took this one years ago. We were out for a sail on a friend’s boat when we stumbled upon this clan orh-ing it up in Redondo Beach’s King Harbor. It reminds my of my own father, who does an excellent vocal impression and would fit right in on this buoy if he so chose.

Sincerity: Palos Verdes Peninsula Chamber of Commerce – Interfanatic Customer Spotlight

Palos Verdes Peninsula Chamber of Commerce, Customer Spotlight on Sincerity, an Interfanatic Quality

Sincere deeds invite new friends.”

Toba Beta

Sincerity, according to Beta, is an invitation. Truthfully, the opposite can be, also. But sincerity isn’t questionable, as levity might be. Sincerity is always a foot forward, a gesture of love and kindness.

Sincerity is always a way forward. When people observe sincere deeds, they want more.

Sincerity is the Interfanatic quality we celebrate this week. During a nervous time, sincerity and honesty are a welcome respite. And we welcome new friends with our sincerity.

Sincerity: An Interfanatic Quality

Sincerity builds trust. Trust builds relationships. Relationships are the foundation of business. In that way, sincerity is the foundation of all business.

Without sincerity nor trust, businesses cannot feel secure working with other businesses. Sincerity is the bedrock of B2B relationships.

Which is why, as we celebrate sincerity, we also celebrate the Palos Verdes Peninsula Chamber of Commerce. It is a small but mighty group, all working extremely hard for their member businesses in Southern California.

When you talk to the folks at the PVP Chamber, there is no doubt they’re thinking of you and working to promote your best interest in all they do.

They’re sincere.

Palos Verdes Peninsula Chamber of Commerce: Building Relationships on Sincerity

The staff of the Palos Verdes Peninsula Chamber take their task seriously. They know they exist for the will of their members. The Palos Verdes Peninsula is a small but tight community. The Chamber supports their community and businesses with a one-on-one partnership you don’t normally see from a Chamber in Commerce.

As soon as businesses were told to close their doors, the Chamber stepped up, immediately providing distance networking opportunities. They shifted gears the way only a small and focused organization could.

“Sincerity is the bedrock of B2B relationships.”

And this behavior, this fervor, all comes from sincerity to do what’s right for its members.

When you’re interested in checking out a business in Palos Verdes, on the Peninsula (on the Hill, as it is known colloquially), call the Chamber to see if they’re a member. If they are, get the Chamber’s opinion on the business. If they’re not a member, it might be better to find a business that is.

Social Media Marketing with Interfanatic: Building a Solid Interface to the Community

Last year, Interfanatic partnered with the PVP Chamber to handle the social media aspects of Chamber outreach. We handled the live posting from the PVP Chamber’s PV Street Fair, and then continued with a Social Media program for the Chamber.

The results were astonishing. The Chamber was able to grow some of its Social Media Channels incredibly in just a short period of time. The community learned more about member businesses and Chamber activities, and the collaboration was incredibly successful.

Social Media is a crucial part of outreach and customer service in 2020. During this time of COVID-19 social distancing, there will be no PV Street Fair, but rest assured if you need to find out about your local Palos Verdes business community, the PVP Chamber knows what’s happening.

Interfanatic & Sincerity

As we said before, without sincerity nor trust, businesses cannot feel secure working with other businesses. A sincere demeanor is the bedrock of B2B relationships. Perhaps that’s why we’re proud to have great relationships with many businesses spanning multiple decades.

We do what’s right for our customers. You can take that to the bank.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Ah, a real photograph. It was a beautiful but ominous day. My wife and I were out for a walk on one of the last days the Esplanade was open. We were already social distancing, but I took the opportunity to grab some photographs before going indoors for a lengthy period.

Justice: Ace Process Service – Interfanatic Customer Spotlight

Ace Process Service, Customer Spotlight on Justice, an Interfanatic Quality

Never forget that justice is what love looks like in public.”

Cornell West

Public love. That’s a beautiful sentiment for justice.

But, as West knows better than I may ever know (if I’m lucky), justice is only truly love when it is true and pure. When justice is tainted, justice isn’t love; it’s hate.

But I digress. Justice is fairness to all and it is the quality we celebrate, this week’s virtue at Interfanatic.

Justice: An Interfanatic Quality

A critical component of society – and of business; justice. Businesses must treat their customers with justice or they will be spurned. This has never been so apparent as in the Age of Social Media.

It began with Yelp. Businesses had to suddenly become accustomed to passive-aggressive behavior from customers, and only after there was nothing the business could do about it.

It’s been an uncomfortable transition for some. “The customer is always right”, well, yes – but what if the customer is unhappy and doesn’t bother to speak up until after they have left the building? How is that fair to a business? How is it fair to criticize anybody in public without first giving them the personal opportunity to fix the situation. There is no honor in slinking around, bad-mouthing others when you don’t have the guts to tell them to their face, first.

But Social Media has been the great equalizer. Some have adapted, some have not. In the end, it makes everything work a little better – so long as it’s true justice.

Manipulated reviews: that’s how society’s customers and their interaction with the businesses that serve them can become unjust.

(Which is why we work very hard to keep an open dialogue with our customers.)

Ace Process Service: Administering Justice

Which brings us to Ace Process Service. Their job is to administer justice – to sometimes unsuspecting individuals, unaware they had treated others unjustly.

Jeff Levine of Ace Process Service works, well, all over California, but mostly in Southern California. Ace Process Service is based near El Segundo’s LAX, which means Levine has gotten to work with some interesting people.

You wouldn’t know it if you talked to Levine but briefly. But once you get to know him, you know he has stories. Stories of famous, fortunate people. Stories, of course, he cannot share, but still – it’s clear his experience is immense.

Which means he’s the perfect person to handle this business. His deft hand, honed through years of dancing through sticky situations, means he’s great and handling himself. And your business.

Levine’s deft hand, honed through years of dancing through sticky situations, is great at handling … your business

So next time you need to service papers, know you should work with Ace Process Service.

Interfanatic Basic SEO Situation Report: A Website Performance Check

A few months ago, we worked with Levine to do an SEO Check up. We’re now calling this service the SEO Situation Report. A lot of work goes into understanding your site’s performance in search. It’s an extremely valuable asset we provide to small businesses with websites.

If you’ve ever wondered why your website isn’t getting much traffic or why your customers aren’t finding your business easily online, we give you the answers.

From there, we can craft a strategy to cost efficiently improve your sites ranking for the keywords and keyphrases you care about. There are plenty of ways to help a website, and we work through all of them to give you results.

One of the pieces in our arsenal to improve search results is the Interfanatic Power SEO Business Site Preparation. We go through your entire site and bring it up to speed on SEO, focusing on keywords and keyphrases that matter to your business. The SitRep and Site Prep are a pretty incredible combination for either older sites, or sites not done right.

But the focus here is Ace Process Service. We really have enjoyed working with Levine. He and Ace Process Service provide a valuable service to the people of Southern California, and if we ever need that kind of service, it’s great to know where to find him and his team.

Interfanatic & Justice

We work hard to treat our customers fairly. Our goal is excellent value for their money. We work hard to give them results: justice for money well spent and time invested.

We work hard to do what’s right.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

I remember being struck by this Olympic moment a few years ago. There is no justice like the stopwatch. And they had done it! Ultimate justice in payment for years of training. It was an inspiring moment. So inspired, I took a picture of the TV! (So yes, not one of my greatest photographic accomplishments.) And, when I selected this picture, it had just come out that the Olympics were to be postponed… Not exactly justice, but a reminder that Mother Nature is in charge, and we’d best do our part to keep her happy. Mother Nature administers her own justice.