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Kindness: The Human Equation, Peter Getoff – Interfanatic Customer Spotlight

The Human Equation - Peter Getoff, for our Customer Spotlight on Kindness, an Interfanatic Quality

Kindness changes the world. In our society so quick to cancel, so quick to judge, so quick to call out, a little calling in with kindness has a greater, more lasting impact. Empathy, effort toward understanding, and the reward of kindness will improve our world. Kindness is much more powerful than telling people you disagree with they’re wrong.

Everyone makes mistakes. Glasses houses and all that.

So I think, “kindness”, and I think of Peter Getoff. He has dedicated his life to making the world better, one person or one organization at a time. The result is a man of experience, of knowledge, and of kindness – a role model for everyone.

The Human Equation: Let’s solve your problem together.

Peter is a problem solver. Through his business, The Human Equation, he solves problems at the organizational level. (We didn’t design his website, we just manage it for him. A redesign is in the works.) And we know from experience: there are few problems that cannot be solved with kindness. But for those problems that cannot be solved, Peter adds his experience and his keen insight to his kindness to find the root of the issue and resolve it.

Peter Getoff works mainly with nonprofit organizations all over Southern California. But he also brings his brand of problem solving to for-profit organizations when needed.

When we began working with Peter, it was with the goal to help him find more business. He wanted to regain control of his website (he had lost control) and make a few changes on it. That was a few years ago, and we have done so much together.

First, we got him control of his website. We negotiated with the person that set up his website for him. Since we’ve been doing this so long, and we know how to speak their language, it was a much easier process for us than it was for him. He had tried, but didn’t know how to ask. (This is something we have to do often.)

Then, we found low-hanging fruit with our Local SEO Situation report, and increased his local search presence dramatically. We did a Local Search Setup for his business and site. It wasn’t difficult with Getoff as he has a permanent physical address. Nonetheless, we had to do the work – all of the steps – to properly list his business. Sometimes people don’t understand how to do this Local Search setup properly. But we do it all the time, and for all the major services. Getoff didn’t want us to produce content for him, so we went through his content and suggested courses of action.

With our help, Peter is now a regular blogger and is even trying his hand at video. We created a branded YouTube page for him and The Human Equation, and have been helping him make more impactful blogs and vlogs.

It’s been a long road. Peter is an excellent practitioner, but he’s not used to these types of professional communications. Blogs, vlogs, expert articles with the right kind of SEO – it’s all a little foreign to him.

And then, one day recently, it happened. He wrote a beautiful piece of work explaining to nonprofits how to attract and keep the best talent. We barely had to edit it. It was filled with useful information, and it’s very nicely written. It’s very well done.

The result is outstanding. It’s been a long time working with Peter – reinventing the image of your business is a process. And Peter is making progress every day.

In this short video, I show you how to find Peter’s articles. Of course, this is the Internet, and we’re Internet Fanatics so I can just give you the link here. It’s hard to imagine how much progress Peter and his site have made in the past few years – it used to be so difficult to find! Now, you can find Peter Getoff’s website easily. And it’s filling with excellent information.

To read Peter’s article about How Non-Profits Attract and Keep Staff in 2022, go to his website. And check back in once in a while! There’s going to be more good information on the way.

Kindness: An Interfanatic Quality

Make kindness your daily modus operandi and change your world.

Annie Lennox

Peter Getoff is a kind man. Which is great, because his clients come to him needing answers, and kindness is almost always the answer (or the key to it.)

Innate kindness is, in my opinion, a great deal of the reason Peter is successful. He uses his training and background as a psychotherapist, consultant, coach, and trainer to help businesses (nonprofits and otherwise), all with kindness on his mind.

We try to work with the same ideals. We attempt to bring kindness to every conversation. We’re here to help! When we are treated with disrespect, we try to answer with kindness. We know that any client behaving in this strange manner is not behaving normally, that they are feeling persecuted or upset – not because of what we did, but they happen to be talking to us at the moment. We always do whatever is possible and fair for our customers, so we lead with kindness.

And when things are not working out for someone, our answer is to help – to bring kindness back into their mindset. It’s difficult, but it’s what we try to do.

Interfanatic Service Focus: Interfanatic Basic Content Piece

A week ago, we talked about George Huber and our SEO Management plans. Included in our Interfanatic+ SEO Management is are Interfanatic Basic Content Pieces – fundamental building blocks for ongoing on-site SEO. Fresh, well-produced, engaging and interesting content is the way to keep your website relevant and maintaining or enhancing performance in SERPs.

(Why do you think we post these articles weekly?)

We work with our customers to understand their business goals. We learn the keywords and key phrases that are important to them and their business. Then we weave those into fresh, relevant content their customers want and need.

“Our Basic SEO Content Pieces consistently weave keywords and key phrases important to our customers’ businesses into fresh, relevant content their customers want and need.”

When you do this enough, and when you do it consistently, you become a go-to source for that information. And voila, the customers see you as the expert you are, and they come to you for your expertise, for the work you do.

We’re here to help. We help you by writing fresh content or editing your freshly created content so that it helps you meet your business’ SEO goals. It’s a long-term process. Learn it on your own by studying what we do, or trust us to handle it for you.

Interfanatic: Bringing it with Kindness

We’re here, and for over twenty years, we have the answers. And we do – we’ve done – all that with kindness. Or at least we tried! Kindness requires practice every day. The beauty of kindness is that the more you practice it, the more you receive it. Just like Peter Getoff and The Human Equation: he practices what he preaches, and he does it all with kindness. The result is kindness toward Peter manifested in his success.


Justice: VDB Coins – Interfanatic Customer Spotlight

VDB Coins, for our Customer Spotlight on Justice, an Interfanatic Quality

Justice is critical to successful society. Without true justice, fairness in life, in civility, and in business cannot exist. Justice is so important to our way of doing business it’s one of the primary symbols in our logo! We always treat our customers fairly, and we always regard our customers who treat their customers fairly. Customers like George Huber of VDB Coins.

George has been our client for a few years now. He came to us a bit ago after he was referred by another of our happy clients. His site was sorely out-of-date, and it needed a refresh. So we gave him one! Check out the short video below to see the facelift we gave his site.

And George Huber is many things good, but one of them is he’s quite interested in chess. Which leads brought us to this quote from almost 100 years ago. In chess, sun shines justice. George’s business has shined justice upon him, too.

VDB Coins: Because life is too short to buy ugly coins.

Well, it is! If you’re going to buy coins for your collection, you want the nicest you can get, and you want the most beautiful coins. Ugly coins do not appreciate nearly as much as beautiful ones. Probably because more people appreciate beautiful coins more than ugly ones.

George is an avid numismatist. When you go on his site, you’ll find that most of the stuff everyone really wants isn’t for sale – because it belongs to George! He only buys coins he would want in his collection. The result is his site has some really nice coins.

George is big into attractively toned coins – and with good reason. If you ever want to have a drool over lovely coins, I recommend popping by George’s site. And his coins really are that good. They don’t just photograph well, the are really nice in-hand.

VDBCoins.com Website Redesign Before & After

And, despite the misleading moniker, George carries more than VD Brenner Lincolns! He has all sorts of goodies on his site. Of course, he always seems to have a very nice 1909 VDB Lincoln Wheat, and of course he regularly has lovely 1909-S VDB Lincoln Cents, but he has more than that, too. He’s got something for everyone – coins for collectors with all kinds of budgets. So check out his site! It’s nice. Of course, since we made it for him, I’m rather partial…

Justice: An Interfanatic Quality

On the chessboard of the masters, lies and hypocrisy do not prevail for long. Finally they will be hit by the thunderbolt of a creative combination, a fact they cannot obscure, at least not for a long period – as the sun of justice shines brightly in the battles of chessmasters.

Emanuel Lasker

The same is true in business. You can be a poor businessperson, you can treat your customers poorly, or give them poor service or product… But not for long. In the age of Yelp, the sun of justice shines brightly in the battles of business.

Which is why George Huber is successful. He does things his way, the right way. Huber doesn’t mess around. He sells nice coins for a fair price and the result is a grand collection of his and grand coins in the collections of his customers.

We strive for the same. We try very hard to treat our customers fairly – perhaps more than fairly. So far, the sun of justice is with us. We’ll keep working hard to make sure that remains true.

Interfanatic Service Focus: Interfanatic Basic+ SEO Website Management

Last week, talked about Carroll Smith and Basic Production – how we build simple websites. This week, we unveil our new suite of management services.

We manage our customers websites. This means hosting, SSL certificates, regular software updates and more. We can put you on a solid server, or for more, a really fast server. And we also package content creation and landing page optimization, for those of you most interested in search results.

As you’ll see from the video below, George wants good search results for some highly competitive keywords and keyphrases. He does a good job of keeping his site updated, and combined with our solid hosting platform, he gets good results. His site has risen in the SERPs every year we’ve managed his site for him. And we could do more, but George likes to handle his content himself.

But what if you don’t? What if you don’t have time to make fresh content regularly? Well, that’s where we come in. We’ll do an SEO Situation Report to figure out where you stand on your most important keywords, and then we’ll begin optimizing for them. Could be a bespoke Landing Page, could be your home page, we’ll get in there once a month and dig around a little to improve things. And we’ll write fresh content targeting those important keywords monthly, too.

All that on top of hosting your site and keeping the software running and the hackers out. All our management services are a really good deal, but our “+ SEO” services are an even better deal – usually you pay only half of what you’re getting! So try it out and see how effective we can make your website.

“What if you don’t have time to make fresh content regularly? Well, that’s where Interfanatic+ SEO Website Management comes in.”

When you have to get your website good search results, use our Management services. We’ll take care of you.

Interfanatic: We’re Just, There.

We’ll take care of you. We have smoking management deals. Take advantage .


Loyalty: Carroll Smith – The Man that Wrote the Books – Interfanatic Customer Spotlight

Carroll Smith, for our Customer Spotlight on Loyalty, an Interfanatic Quality

I always celebrate Carroll Smith. Carroll is the man that got me going in my business. And for over 20 years, his family has remained loyal to me while I remain loyal to him. So when I think of loyalty, I think of Carroll and Carroll’s son, Chris, and all that we’ve accomplished during our partnership.

Carroll Smith was an engineer and author who became famous for his engineering work and putting it all down on paper. When Ford v Ferrari came out, I know Carroll was watching from upstairs, enjoying the fact that his colleagues were again rightly getting their due. Carroll Smith worked as a right-hand man to Carroll Shelby on that and many projects. But his stories from the GT40 battles against Ferrari were legendary.

It’s for that reason this Cuelho quote rings for me this week. Weapons have no bite against rightly earned loyalty that continually inspires performance.

Carroll Smith: The Man that Wrote the Books

Carroll Smith is… was, I suppose, but always will be, a larger-than-life character. He tried his hand at racing Formula Juniors, and was good, but didn’t succeed enough to support his young family. I feel a bit of a connection to Carroll there as I’ve gotten to race Formula Juniors of the same vintage he raced. Not the same at all, but still, it gives me a better understanding of how he started out. And I got to race in Europe a bit, on the same tracks he raced on. Again, not the same at all, but still a better understanding than many.

His part in the Ford/Ferrari battle of the late 1960s was just one of the pieces Carroll was most famous for. He used his ability to write interestingly and applied that to his vast knowledge and experience to create the “… to Win” series of books. Drive to Win, Tune to Win, Prepare to Win, Engineer to Win, and more are still staples of every automotive students’ reading requirements. Even though the information in them is now quite dated, the fundamentals always apply.

He came to me about the time he released Engineer in your Pocket – a great reference for you sim guys! – and asked me to create a website for him. He wasn’t sure if he wanted to get involved in this Amazon thing because he wasn’t sure how much control he’d have to relinquish. A few years later, it became clear that Amazon was safe enough. But he continued – and his family continues to today – to sell books on his own site.

And that’s what having a website is about: it’s about maintaining control of the narrative. It’s about getting the message out that you want. It’s about tell your or your business’ story the way you want it told. Social Media is great and all, but at the end of the day, you have control over what and how people see the information on your site. You make it easy to use. You make it easy to find. Social Media is a tool to augment your SEO and find new customers, but you get them on your site when they want to know you the way you want to present yourself. There are no constraints there. And that’s why websites are still the fundamental piece of digital marketing in 2021. You can’t get kicked off your own site for telling your story your own way – the way you want to.

So, Carroll Smith came to me in 1999, and we built him a website. It sells his books. That website has had a couple of minor revisions through the years, but it’s still largely as it was when we launched it. Simple often works.

Loyalty: An Interfanatic Quality

Where there is loyalty, weapons are of no use.

Paulo Coelho

We stick by our customers. We treat their businesses as if they were our own. Interfanatic works very, very hard for our customers and for their success.

Through this work we have earned loyalty. They see how much we do and how much we will for them to succeed. The result is they stick by us, and refer us to their colleagues and friends. We have grown quite a family of businesses – it’s exciting and challenging and interesting and fun.

Interfanatic Service Focus: Interfanatic Basic Website Production

Last week, we showed a gorgeous and complicated design. This week, we show you a very simple one.

I built this website by hand starting about 20 years ago with nothing but hand-coded html and handmade gifs and jpgs. There were technical challenges – for example the mixing of GIFs and JPEGs to create a cohesive animated image that yet retained excellent image quality. Looking back now, it seems simple. At the time, it was groundbreaking. We minimized the number of nested tables and we were ahead of the curve on SEO (as we always have been). The result is a site that, while the client insists we don’t touch it, continues to perform at a very high level.

CarrollSmith.com Design Review – Interfanatic website from 1999… still going!

The simplicity of the site’s appearance today reminds me of simple websites we design and build all the time. While our Basic Website Production isn’t an ideal starting place for a business website (our Basic Business Website Production is), it still provides the fundamentals that can be built upon. And, it’s a very inexpensive alternative!

And it’s unencumbered by complicated builders and tricky CSS that can trip things up and slow the site down. We build all our sites for speed, for efficiency, and for effectiveness. We can work with anything. And we can work with any budget.

“The simplicity of the site’s appearance today reminds me of simple websites we design and build all the time.”

If you want to control the narrative, if you want to tell your story the way you want to tell it, let’s start here. We can always build from there when you see the success you’re after. Let’s build a simple, functional, effective website. Just like we did for Carroll Smith.

Interfanatic: We’ll Be There. That’s Loyalty.

Some loyalty is bought. And as the saying goes, what loyalty is bought can easily be bought away. That’s not the kind of loyalty we impart for our customers. We’ll stick with you. We’ll help you get through.


Beauty: GKAD – Architects – Interfanatic Customer Spotlight

GKAD Architects, for our Customer Spotlight on Beauty, an Interfanatic Quality

This week, we celebrate our customer GKAD. We chose GKAD because they embody and the Interfanatic Quality of this week, which is beauty. Their architecture is beautiful in so many ways.

GKAD – Goeckmann & Kleespies Architects, of Frankfurt, Germany, are incredible architects who see their task from a very different perspective. They don’t just create beautiful architecture and beautiful spaces. They don’t just create functional architecture and functional spaces. They make beautiful, functional architecture that is functionally profitable for the owner. It’s not just architecture, it’s not just design. It’s profitable architecture and design with an eye toward improving the spending habits of the customers who enter the building and space.

And that’s why the Buckminster Fuller quote of the week is perfect. Their solutions are not simple on the inside, but GKAD’s architectural solutions certainly appear simple to their clients and to the customers who use their clients’ businesses. They just work.

GKAD Architects: Goeckmann & Kleespies Make Beauty

The team at GKAD is phenomenal. They make beautiful. Beautiful things, beautiful places, beautiful business.

GKAD’s specialty is high-frequency architecture. These are restaurants and shops in train stations, airports, and in city centers. Their architecture is experienced by many tens or hundreds of thousands every year. But those hundreds of thousands may miss the subtleties GKAD’s customers do not: the architecture invites people to spend.

GKAD’s designs bring high-dollar customers, and they bring those customers to spend even more. GKAD employs colors, geometry, and layout to keep people in front of the high dollar items and make those high ticket items more inviting to buy.

It’s genius. Pure and simple. And that genius is beautiful.

So next time you’re in the market for outstanding and beautiful architecture that will influence your bottom line, look to GKAD.

Beauty: An Interfanatic Quality

If the solution is not beautiful, I know it is wrong.

R. Buckminster Fuller

We constantly seek the simple approach. Right there, I just did it. My mind said, “we are constantly seeking the simple approach”, but my simplicity trigger went off. “We seek” is simpler than “we are seeking”, yet they mean about the same thing. And this is something we do in every project. What is the most simple approach? It is likely the most effective and the most beautiful.

Sometimes great complexity is required to make something seem simple. Sometimes a great deal of thought and pairing down went into finding the simple, beautiful solution. We’re all ways looking for the simpler way. We’re always looking for the more simpler, yet more interesting way. Interfanatic always seeks the most beautiful way to celebrate our subject.

Interfanatic Service Focus: Interfanatic The Works Design

Last week, we showed how we simplified a customer’s site. This week, we describe how we made something complex simple and beautiful.

This is not a Wix site. GKAD.de is a bespoke design you have never seen before. It is beautiful, and it is simple, but the beauty is in the details. We created this site design with one of the best designers. We worked it over using our best UI people. We found simplifications and efficiencies. Then we applied it to a very fast server, such that the heavy home page video load would seem lightweight even on mobile.

The result is a beautiful website with layers of design and detail – just like GKAD’s architecture.

I think their site is beautiful even though it’s not the original design concept we imagined. Sitting with Ivo Goeckmann, principal of GKAD, I had the idea to begin a short video from the same perspective of all three stages of a project: with the blueprints of a building they created, then animate it into an artists technical rendering of those blueprints, then animate that into a a live video of the architecture in use. Sadly, it was not to be – GKAD overruled me and came up with these interesting animation videos, which are very cool.

“The result of our website design process for GKAD is a beautiful website with layers of design and detail – just like GKAD’s architecture.”

The site has a number of interesting touches, from the home page videos, to the animated icons, to the animated menu, to the animated waterglass that fills as you fill out the contact form. All this and more make for a website design you will not see anywhere else. It is beautiful, and it is unique. And, most importantly, it is effective – just like their architecture.

One thing that is missing from this project though: SEO. They did not want their site to be found! They deal with very exclusive customers, and they only want their site to be found on their personal reference from a business card. It was strange to avoid one of our key talents and skills, SEO, for this project. But, that’s what the customer wanted, and that’s what works best for them. So of course, we were happy to accommodate.

We can do design at just about any budget. But we love working on projects that, like GKAD, require a statement.

Interfanatic: We’ll Be There, and At Times That’s All the Beauty You Need.

Earlier this week, we were notified that one of the pieces of software we employ had a vulnerability, and needed to be updated immediately. So we dropped everything and updated that software immediately. This didn’t lead to any extra charges, it’s part of our management.

A client recently called. They needed help. We helped them. It didn’t cost them any extra. It sounds simple, doesn’t it? But that client wasn’t use to it. That client was used to not getting a call back, or getting a million reasons why they couldn’t be helped. These are the stories we here all the time.

These are the stories we work hard to avoid. We’re here for you. And if you know anything about this business, you know that’s a beautiful thing.


Efficiency: Shirlee Yantz, Clinical Hypnotherapist – Interfanatic Customer Spotlight

Whispering Zen Hypnotherapy of Shirlee Yantz, Clinical Hypnotherapist, for our Customer Spotlight on Efficiency, an Interfanatic Quality

This week, we celebrate both our customer Shirlee Yantz and the Interfanatic Quality she continually demonstrates: efficiency.

Shirlee Yantz is a clinical hypnotherapist here in Southern California. She specializes in working with the LGBTQ community, but she loves working with everyone. And the efficient part of her therapy plan is that she wants to help you “come as you are, leave as you want to be” as quickly as possible. So many therapists try to sign you up for an unending schedule. Shirlee wants to help you tackle a problem in one session if possible, but usually just three or four.

It’s a refreshing take on clinical therapy.

This Drucker quote is perfect. The nature of Shirlee’s hypnotherapy is to quickly discover the right things to work on, and then get you a game plan to work on them. With her help, you can solve many problems quickly – efficiently.

Whispering Zen Clinical Hypnotherapy: Shirlee Yantz Helping You Efficiently

Yantz is one of these people that manages to balance a huge load of work constantly. She has her radio show (she’s been on LA Talk Radio for years, but now is moving to a social media audience), her therapy, and she’s a childrens’ book author. She always has something going on.

So she’s efficient with her time. And she’s efficient with your time.

As she’s a member of the LGBTQIA+ community, she specializes in working with people who are struggling to find themselves within that spectrum. She helps people with coming out, and defining their gender, and defining their place in this world. She has clients in West Hollywood, the Valley, and all over Los Angeles. Heck, Shirlee Yantz has hypnotherapy clients all over the world!

That’s one of the beautiful things about successfully implemented hypnotherapy – it can be executed online. So don’t settle for somebody close by, work with the best. Work with Shirlee. She tells me that she was nervous at the onset of COVID because she felt there was a personal connection you might only be able to make in person. But after successfully treating patients online with the same or better results, meeting in-person (for Shirlee, at least) is not necessary. Shirlee even gave up her office as it was no longer needed. Of course, she still takes in-person appointments, but she finds she prefers working online, doing hypnosis through video like Zoom, Facetime, or Portal.

Another favorite things of Shirlee’s is working with pain management. If you have a chronic pain, she can use her hypnotherapy to reduce or remove it. And she can train you to do the same. It sounds like magic! And she says sometimes she feels like a magician. But she’s worked with so many people – including herself and her wife – and of course a myriad of numerous customers, using hypnotherapy to successfully control pain, she knows it’s fact and that it works. It’s not magic, it’s the result of extensive training combined with talent, to produce properly executed clinical hypnotherapy.

So if you have pain, talk to Shirlee Yantz. She can help you manage your pain.

Come as you are,
leave as you want to be.”

Shirlee Yantz, Clinical Hypnotherapist

This extends to needles, by the way. If you want a tattoo but are fearful of needles, she can help with that. If you really need to get the COVID vaccine but you’re terrified of needles, Shirlee will help you through that process such that you might not even feel it. And if you work with Shirlee, she may help you tame your fear of needles altogether.

Of course, Shirlee can hypnotize you to kick that bad habit. That’s perhaps what hypnosis is known best for. Shirlee often helps people so much that after they’re finished with their habit-altering hypnosis, they tell her they could have done it without her. After they tried and failed to kick their habit for 20+ years. Sure. But that’s how good hypnosis works. That’s how excellent hypnotherapy, used by a highly trained and talented clinical hypnotherapist produces reliable, lasting results.

Efficiency: An Interfanatic Quality

Efficiency, which is doing things right, is irrelevant until you work on the right things.

Peter Drucker

Efficiency is something we work on regularly. If you know us, you know I’m a systems and processes guy. I’m all about finding an efficient process and regulating that with a consistent system. This is how we’re able to accomplish so much work for so much less than many of our less-experienced competitors. They say they charge less, but in the end their lack of comprehensive systems and processes allow problems, unexpected to them, to take over. We’ve been there, we’ve done that. That’s why that problem doesn’t creep up in our project.

That’s not saying problems don’t happen – they do. But they happen a lot less often because over 20 years, we’ve tackled more problems than the average web marketing company.

Interfanatic Service Focus: Interfanatic Basic Begin Management

One of the things we did with Shirlee’s project is we fixed up her website. Shirlee has a Wix site she created that she was proud of. It had a very personal message on the home page.

We started by doing what we always do: we sat down and got to know her and her business very well. Then we helped her hone her messaging, to explain what she does and what differentiates her business, Whispering Zen Hypnotherapy, from other hypnotherapists and therapies. The we helped her craft messaging that was more clear, confident, and concise. Like many sole practitioners, her talents lie in her practice of hypnotherapy, not in selling. So we helped her with that. With a clean, simplified, directed message, we then set about advertising her business to the local community, and adjusted her home page to be more easily digested.

We created a before and after video showing the change on her home page. As you can see, the lines are a bit cleaner, and her core message is easier to digest.

I thought we’d talk about this project this week also because we’re celebrating efficiency. Here, we demonstrate how much we accomplished with so little. It took some time, but the budget required was very low. Not because it needed to be, but because it could be.

Our Begin Management product is an introductory offer for all new customers who allow use to manage their site. It’s only $150 for two hours of labor in updating a site. In the case of Shirlee, it resulted in a full home-page makeover. Normally, we charge $150/hour, so it’s basically half off for the first two hours of work – normally sufficient to make some major changes and site updates. Thereafter, we have site management packages priced from $50 and up, that all include hosting, SSL, and more including a half hour of use-it-or-lose it maintenance per month. Typically, that’s enough to keep a site updated (and the hackers away) and many any minor changes needed.

We’re also running a very efficient search ads campaign for Shirlee.

Some last notes: Shirlee Yantz is moving her radio show from LA Talk Radio to her facebook and other social accounts starting the middle of September. So if you enjoy hearing her encouragement and guided thoughtful meditations and discussion of interesting topics, check out Shirlee’s Hypno Fairy Godmother facebook page from mid-September going forward. Also, watch our for her Hypno Fairy Godmother children’s books!

Interfanatic: Helping Our Customers With Efficiency for Over 20 Years

We’re here for you. We’ve been here for you. We’ll be there, and we have the answer. That’s what makes working with us the most efficient option. And we pride ourselves in working with budgets of all sizes and people and businesses of all types and sizes. It takes all kinds to run the world. And that’s what being a good, productive American is to me: figuring out how to work with everyone, whether I’m similar to them or not, whether I share their same views or not. It’s challenging, but it’s the way forward: figuring out how to make the world work for as many Americans as possible.


Wisdom: Career Change Guide, by Michael B. Schoettle – Interfanatic Customer Spotlight

Career Change Guide, for our Customer Spotlight on Wisdom, an Interfanatic Quality

Honesty is the 1st chapter in the book of wisdom.

Thomas Jefferson

We get the opportunity to work with some wise people! But Michael Schoettles don’t come along often.

Mike Schoettle is a gold-medal Olympic sailor, a Navy veteran, and a career executive recruiter. After such and illustrious career, he wanted to give. So he used all of his experience and four years to write the book, Career Change Guide. He champions a values-based approach that starts with you getting to know yourself, understanding that when you’re happy and fulfilled, the money will come.

So of course this quote from Jefferson fits. To create a successful life, you must employ a foundation of wisdom by first being honest with yourself. Schoettle was honest with himself, and look where it got him!

We recently discussed his journey. It’s not always easy to be honest with yourself. You have to peel back the layers of expectation and external influence to get at your core. But once you do, it will be much easier to find fulfillment and success. And, if you’re successful enough, you’ll be able to share your wisdom freely, as Schoettle did with his first book, Career Change Guide.

Wisdom: An Interfanatic Quality

Okay, okay, I’m not here telling you I’m wise. But, as always, these qualities are those we strive to embody. And of course, we do have an incredible amount of wisdom when it comes to digital marketing. You can’t be good at it for over 20 years and not glean at least some!

Wisdom drives which clients we wish to work with. It drives our decisions. Wisdom guides our processes. We use our experience to develop systems to simplify and expedite work. All of that comes from our decades of earned wisdom. Wisdom earned: sometimes the easy way, oftentimes not!

Career Change Guide: Author Michael Schoettle Sharing His Wisdom

Schoettle used Career Change Guide as an opportunity to help. He just wants to help young people find a great career. He wants to help people dissatisfied with their current job, and help them figure out taking the right path. Indeed, a theme behind his book is from the Frost poem, The Road Not Taken.

“Two roads diverged in a wood, and I– I took the one less traveled by, and that has made all the difference.”

Schoettle’s book cover states, “taking the right path could make all the difference.”

In Schoettle’s experience, it may not always be about the path less taken. For him, it’s about finding the right path for you. Oftentimes, the right path for you is a different path than that of others’ expectations of you. Or, finding exactly what makes you tick is slightly different than anybody else’s path.

It’s funny – finding the right path is a bit like tuning sales. Anybody with basic knowledge can get the boat moving in the right direction. But the last 5% of tuning the jib and main add the most to boat speed and separate those who get to the mark first.

Taking the right path could make all the difference.”

Career Change Guide, by Mike Schoettle

You can use Schoettle’s wisdom to guide you to your right path. (Or left one, as the case may be.) We recently completed a new website for Schoettle’s book that allows you to preview the book before you buy it. The book is under $15 on Amazon in paperback or Kindle, so you could definitely just get it if career path is on your mind. But if you want to, check it out first. You can read the first chapter, see the table of contents, and preview his recommended actions. He really has made a great, simple, step-by-step guide for anybody considering career change.

I highly recommend it for everyone. If for no other reason than to read about successful people changing career paths successfully, or reading some wisdom from a highly accomplished and decorated man. Mike really is a good guy. To access this body of wisdom from him so easily is a blessing for us all.

Interfanatic Service Focus: Interfanatic Power Social Advertising

On top of a website, we’re helping Mike with a number of launch campaigns. We’re helping him to advertise his book and website on Linkedin, Google, and directly on Amazon.

And we can help you, too.

Linkedin is an oft untapped resource for B2B marketing. They have many great advertising options. They’re easy enough for most people to figure out, but sometimes it’s difficult and people feel in over their head. If that’s the case, contact us and we’ll get you squared away. Linkedin is an interesting and unique place for Social Media Marketing, and Social Ads there are effective when handled properly.

Advertising on Amazon is not for the faint of heart. It’s complicated and there are many pitfalls. But if you have a product or book you want to advertise on Amazon, again, we’re here to help.

And, of course, Google is the King of Ads in Digital Marketing, 2021. We run many Google Ads campaigns monthly for customers of all sizes, and have for over a decade.

The last prong of our marketing approach for Schoettle so far was to send an email to several hundred of Mike’s acquaintances. For this marketing email, we used MailChimp, but we’ve used many other services in the past. Many times people think it’s a good idea to just send from their personal email account, but this is a terrible idea. It’s much better to leave it to a professional email services so you don’t ruin your personal email address. Again, email marketing sends is something we done hundreds of times through the years, to hundreds of thousands of email recipients.

When you’re looking to get your name, service, or product out there, we’re here to help.

Interfanatic: Trying to Tap into Some Wisdom, Even a Little Drop Will Do

As is often the case, that’s a Paul Simon quote. But we do – we try to tap into wisdom from many sources: our clients, our friends, our family, and, of course, our experience. When you’ve been doing this as long as we have, you’re bound to get some! And we have many little drops to help you with after two decades. We’re here to share that wisdom with you.


Humor: West Coast Jewelers – Interfanatic Customer Spotlight

West Coast Jewelers, for our Customer Spotlight on Humor, an Interfanatic Quality

The kind of humor I like is the thing that makes me laugh for five seconds and think for ten minutes.

Dr. William Davis

Custom jewelry is a fun business when you have the right customers. Firas and Saeed Sayegh know this because they have great customers that love working with them.

When it comes to business, they’re serious. But when it comes to developing relationships with their customers, they’re all about fun. One of the ways they do this is by keeping their sharp senses of humor ready with a joke and sharing a laugh.

The Sayeghs are great at what they do. But without their sharp wit, they wouldn’t be as fun to work with.

Dr. Davis’ quote reminds me of something a co-worker once told me. He like Bob Hope’s jokes because they made him laugh, and then they made him ponder. Cerebral is the best kind of humor.

Humor: An Interfanatic Quality

Humor is something we strive for. So much of business is so serious. But we have great customers and when we have a moment to relax with them, these are the times we cherish and remember.

Also, we use it in business regularly: in content. You need to have a little wit in your prose to be memorable. It’s not always easy, of course. We have deadlines. And we have writers. So we give those writers deadlines and we get reports of very clean email boxes.

Yeah, like I said, it’s something we strive for – not something we always achieve.

But it’s part of doing good business, being approachable and getting on well with your clients. Understanding them well enough to crack an appropriate joke now and again doesn’t hurt!

West Coast Jewelers: Combining Beauty and Power with a Touch of Humor

West Coast Jewelers pride themselves as memory makers. They make pieces that are memorable. They make statements. Those statements must reflect the customer. That often includes a subtle twist of humor.

But more than humor, their pieces are exquisite. They’re carefully designed. And they’re huge – so it’s important that they’re done right. The level of detail and care brought to these pieces by their craftsmen is impeccable.

When you’re dealing with such important statements, it’s important to know how and when to bring the lightness.

West Coast Jewelers pride themselves as memory makers. Their statement pieces reflect their customer, and that often includes a subtle twist of humor.

One of our satisfied Search Ads customers referred the Sayeghs to us, and we’ve been able to do a great job for them, too. They’re great to work with! As with most of our ads accounts, we started with a small monthly ad spend, and as they saw and verified results they’ve grown their spend to get more an more business.

We actually have our own ads turned off right now. We’ve got enough business coming in from other sources. Regulating traffic is one of the best things about Search Ads, when done right. When you need more business, you can turn them on and get to work optimizing them, and when you don’t, you can turn them off or reduce your spend to keep your name out there, prominent, but without overwhelming your staff. Steady growth is the key to success for many companies. We all hope for explosive growth, but when you put the infrastructure in place to handle the surge and then the surge falters, what do you do? It’s not a comfortable or healthy way to do business, especially for small businesses.

We also helped them get their local search results dialed in when they launched their business. That’s another important part of having a brick and mortar in 2021 – making sure your local search results are updated and relevant.

Interfanatic Service Focus: Interfanatic Power Social Advertising

Once you have your search ads working properly, the next stage is to optimize your social media spend. Most small businesses find that a little bit of money can go a long way when they’re heavily invested in social. The big brands spend big money conveying the messages that are most important to them.

Social Media has evolved considerably since MySpace. Instagram is still a heavy hitter for business as it’s a great platform for interaction, and it’s connected to all of that facebook data we love to hate.

When you find a message that resonates with your social network, it may translate to customers who don’t know you. The best way to get at that clientele that isn’t already connected to you on social media is through social advertising.

With greater reach comes greater interactivity, so you had best have your social and customer service teams locked in when you go after a big reach post. But if you’re ready, the right spend in the right geographic area could get your post in front of considerably more people than have ever seen it.

Check out your reach statistics. If you have say 10,000 followers, your reach for a single post may be in the 3-5,000 range quickly, depending on other factors (hashtags, tags, and interactions.) Give it a week and it should top 6,000. By that point, you might expect fifteen-hundred likes and perhaps a hundred comments, depending on the post. But what if you want another 100,000 eyes on that social media post. It’s possible. Depending on your geographic area, there may not be a way to get that kind of reach to a local audience. But if your product or service can serve a large enough geographic area, you can absolutely reach 100k.

That doesn’t mean your interaction rate will be high. That doesn’t mean you’ll translate to the same level of sales. As it’s your first time reaching this new audience, you’re unfamiliar. But after you reach that audience a few times, the same eyes start seeing your content. If your content conveys your unique brand personality well, these eyes will begin to trust you. And you’ll get an incremental increase in sales.

After a few posts with a significantly higher reach than usual, your interactions will be high. As you pique the curiosity of these new prospects, you should expect a lot of contact touches and questions. So coming with the sales are a lot of work. But if you’re ready, and if your product or service is ready, it will lead to repeat business. And that’s when you see real ROI. It’s usually not overnight, but it comes.

Interfanatic: Having Some Fun, Bringing the Humor and Laughs

When you have a couple of clients you know and trust and can rely on, it helps. If you don’t, take the clients you have and nurture those relationship – make them last. Bringing a laugh in now and again is a great way to do that. If you’re lucky, like us, some might last over twenty years.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed. Except this one.

Humor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Humor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

I did not take this picture. It’s a screen grab from a great movie. A funny movie! The Rush Hour franchise is hilarious and if you disagree, I’m sorry but we can’t be friends.

But, I mean, look at this. It’s FUNNY. It’s hard to capture images of humor. Once in a while I succeed, but I haven’t in a while. I’ll blame COVID-19.

Courage: Palos Verdes Coin Exchange – Interfanatic Customer Spotlight

Palos Verdes Coin Exchange, for our Customer Spotlight on Courage, an Interfanatic Quality

Without courage, wisdom bears no fruit.

Baltasar Gracian

Coin dealers require immense knowledge. Just to know where to look for current market prices takes understanding of using a huge number of varied resources. And, like all business ventures, they must exhibit immense courage to go out on their own and earn a living wage.

Most coin business in 2021 is online. It’s less risky and simpler that way. Many brick and mortars have closed their doors, eschewing complications and overhead in favor of doing business online only.

Not Ron Sannes and Vincent Rangone of Palos Verdes Coin Exchange. They have bucked the trend, opening, succeeding, and indeed growing their business at its physical location. Sannes and Rangone do so by harnessing their immense knowledge and by employing their courage. They use their experience to power their self-confidence, harnessing their courage and turning it in to success.

Gracian knew many wise people. And he saw many persecuted and slaughtered for their wisdom in their faith. But he also saw that wisdom not shared was wasted.

Sannes and Rangone use their wisdom and courage to succeed. And we’re so pleased to be an integral part of their success.

I’ve had the pleasure of knowing Sannes for close to a decade. If you know Sannes the way I know him, you know he personifies courage.

Courage: An Interfanatic Quality

We don’t claim to be courageous, but I guess we must be at least a little. I prefer to think of Interfanatic as encouraging the courageous. We guide them with our wisdom and experience to success. Courage is definitely a part of our everyday life, but just a little bit. We keep going and we do our best to help our courageous clientele thrive.

Palos Verdes Coin Exchange: Wisdom Empowered by Courage

Do you have any idea how complicated it is to price a coin? First, you must authenticate it – difficult in this time of sophisticated and prevalent counterfeits. Then, you must grade it. Difficult to ascertain even for the most seasoned coin graders. Then you must know how to correctly employ a cross-section of coin market exchanges to properly price your coin for a viable sale. As a dealer, you must know the highest amount you can pay and still make money on a sale, and you must price competitively for a quick sale as collectors don’t like stale inventory. And you must have the knowledge to do all of this with confidence, on the fly without any reference but your experience.

That’s exactly what Ron and Vince do daily at PV Coin Exchange. They have earned an excellent reputation as fair dealers from both sellers and buyers.

Palos Verdes Coin Exchange deals daily in both run of the mill coins like common Lincoln cents and Morgan dollars, to rarities both conditional and exquisite. They deal in bulk 90% silver and rare certified gold coins. Their shop in Malaga Cove, near the police station (safe) and wisely positioned at the foot of the Palos Verdes Peninsula ‘Hill’ gives them an excellent place of business for estate inheritors and coin collectors.

Palos Verdes Coin Exchange is also a member in good standing of the Palos Verdes Peninsula Chamber of Commerce. This gives buyers and sellers confidence in an established business.

Interfanatic manages PV Coin Exchange‘s Search Ad spend to help them provide a consistently high level of service.”

It’s great fun working with PV Coin Exchange. They’re great at what they do, and the subject matter is interesting. I often find myself enthralled by the history that these little artistic artifacts, these coins, represent.

They asked us to set up some Search Ads to present their business to the locals. It’s working out well. Their reputation is building and they now have a steady stream of regulars that come by the shop to see what’s new. The locals on the Hill now know they have a resource they can trust to get fair prices for their coins when they sell an estate or collection from Palos Verdes.

When business slows down, we increase their ad spend to keep a steady stream of customers. When the shop gets busy, we turn down their spend so they don’t get overwhelmed. All of this ensures they provide a high, consistent level of service.

Also, as we have substantial experience at many levels in the numismatics industry, we often consult for them and discuss business ideas. All in all, it’s a great relationship.

Interfanatic Service Focus: Interfanatic Basic Domain Concierge

So you have a business idea, but you’re not sure how to get a domain. We’re experts in buying, selling and procuring domain names. Sometimes customers ask us to pick up a few domains while they consider their options.

The way it works is, of course ‘.com’ domains are still the most desirable. Also, shorter domain names are more in-demand. As such all four-letter .coms are bought. Most of the five-letters are gone, too. As such, even major businesses are settling for non-.coms or longer domain names.

You can set up a subdomain, xxxx.domainname.com, for free if you have that domain. And of course you can your domain length to help customers find the right part of your website. For instance, we often use get.interfanatic.com to direct people to our Get A Quote page. And that page is interfanatic.com/get-a-quote. It’s intuitive and memorable, making it easy for our customers and search engines to find.

A few years ago, a friend of ours came to us with a business idea. He wasn’t sure exactly which direction he wanted to go, so we picked up a few domains for him. One particularly desirable domain had recently come back on the market, so we swooped in and picked it up for him. We also picked up a couple that were slightly less desirable so if he wanted to sell his best domain for a profit, he had that option.

We’ve also negotiated to purchase already-taken domains for customers. And sometimes, companies want a second domain just for their email addresses. We’ve handled all of that, too. We’ve done all manners of domain dealing for clients in our 20 year history.

So if you’re thinking of a business idea, come to us and we’ll take care of you. We’ll get the best domain for you and handle the renewals. That way, if you ever get a suspicious email, you don’t have to worry about it – we take care of that for you. Our service helps our customers rest easy about their most valuable commodities – their domain names.

Interfanatic: Promoting the Courageous

It’s daunting to take that first step. Whether you’re a serial entrepreneur or a first-time trep, we love consulting with you and lending our experience to tour success. Let’s build something great together. Not only have we helped many new businesses succeed, we’ve helped to start new businesses, from drafting complete plans, to marketing, and to working through start-up problems. Of course, we’ve helped many successful businesses break through to the next level, too.

We’re here for the courageous. We helped you take the step, and we helped you take the right step in the right direction, with back-up plans in case things don’t go as planned the first time.

We’re here for you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Endeavour – she represents the courage to continue. After the Challenger debacle, it would have been easy to pack it in. But NASA didn’t. With the help of good people, they were forced to face their complacency. The shuttle program was forced to ask questions it didn’t want to ask. It was forced to look into things for which it didn’t want to see the answer. It took courage, but ask they did. Answer they did. It wasn’t pleasant. With courage, Endeavour was the result. And with it, the shuttle program continued.

Honor: Fastwire Electric – Interfanatic Customer Spotlight

Fastwire Electric, for our Customer Spotlight on Honor, an Interfanatic Quality

Humility forms the basis of honor, just as the low ground forms the foundation of a high elevation.

Bruce Lee

Lee knew from his training and his heritage that honor is a virtue one must possess to be a good person. He had no call to be humble. But he knew that old adage that no matter what you do, there is another who is better.

What we do with that knowledge defines us. Will we strive to do more, to be more? Or do we falter in the face of that truth and crumble under its pressure?

Lee chose to be more. We want to be like Lee.

So does one of our clients, Joey Baune of Fastwire Electric. He knows his stuff, but he also wants to do more. He, like us, is always learning. Improving. Like us, he surely has a target on his back, placed there by competitors. And like us, he surely targets more and better performance.

Without that goal, without that moving target to improve, we stagnate and others pass us. But with humility as our ally, we are forced to push and to constantly improve. It is our way of moving through business and life with honor. Just like Baune and Fastwire.

Honor: An Interfanatic Quality

We don’t have to do these things. We have great customers. We could just continue to work for them. We could do as we have. We could eschew improvement and stay safe by avoiding the inevitable change.

But we at Interfanatic have seen that play out. Not through ourselves, luckily, but through our many competitors who have fallen by the way through our 22 years of digital marketing. Many tried to stay the same. They are gone. Competition is too fierce. Even cleverness isn’t enough. We find we must work hard and smart to reach the ever-moving goal post.

We do this with humility, to treat our customers and our competitors with honor.

Fastwire Electric : Humility in Daily Practice, Proving Continuing Honor

Joey Baune came to us some time ago. We put together a large proposal for him, including site design, build and a full suite of digital marketing services.

“Fastwire Electric needed results, so Interfanatic got to work.”

Time went by and though we checked in, we didn’t hear much. Turns out Baune had a friend who offered to do the work we proposed for cheaper. But when Joey got tired of waiting for performance, he came back and told us what happened.

He needed results, so we got to work. We launched his site and search ads campaign about two months ago. Immediately, his site could be found for the search terms most important to him. And with a modest Search Ads budget, we’re getting his business in front of thousands of potential customers in his local area. We’re using his budget efficiently, getting his business in front of only people most interested in the jobs he wants most.

Digital marketing is a process. It takes time to acquire data, interpret it and make it work. Joey understands this, so we continue to work hard for Fastwire Electric to produce the results he needs and drive his return on investment.

Interfanatic Service Focus: Interfanatic Power Search Advertising

You know what keeps you humble? Search Ads. Just when you think you know your audience, something changes. Just when you think you have a perfect campaign set up, you find changes needed.

Search Ads always keep you on your toes. And they always keep you humble.

We take pride in our ability to work with customers of all budgets. Many companies require a minimum ad spend; we do not. We can run successful ad campaigns with large budgets and small.

If you need more customers, or you’re looking to get your business name out there, give us a call. It’s our pleasure to help.

Interfanatic: Working for Honor through Humility

We work hard to be honorable. We work hard for ourselves, and we work hard for our clients. We stay humble so we are inspired by our customers to keep working hard. We’re here for them.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The humble evergreen. These trees weather the summers and winters, and they are the foundation of mountain forests. Something about this humble tree struck me. It stands with honor in its place among the mountains.

Goodness: A Greater Hope – Interfanatic Customer Spotlight

Greater Hope Foundation, for our Customer Spotlight on Goodness, an Interfanatic Quality

“Those little bits of good put together … overwhelm the world.

Desmond Tutu

Shall we overwhelm the world with little bits of goodness? I’m in!

Here’s Bishop Tutu’s full quote:

“Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.”

We all try to bring the goodness daily, but it’s not easy. The opportunities sometimes present themselves, but we have keep a lookout for those chances to do good. Eva Ford and her daughter, Helena Lopez, found plenty of opportunities to do good. The foster parent system is complicated and difficult, and they help all parties navigate that system.

They bring hope for children. They bring hope for parents. A Greater Hope does good.

Naturally, when I look at the customers we help and have helped through the years who bring goodness, I think of A Greater Hope (nee Greater Hope Foundation For Children).

Goodness: An Interfanatic Quality

We strive to be good; we strive to do good. It’s projects like A Greater Hope that help us feel good about the work we do. We know we offer services for a fair cost – sometimes more than fair. It is our opportunity to do good for our community, both local and around the world by choosing our clients carefully. We love to work with those doing good.

We recommend our clients. If we’re not comfortable recommending them, we’re not comfortable working with them. Our clients are good people. They are good businesses doing good things. All that is how we get up and go to work every day! To help good people do good and do well.

I’m not saying we do enough. We’re always looking for ways to do more. By looking, we establish the intention to find ways to do good. It’s our way of doing some of those little bits of good Tutu speaks of – it’s our way of helping to overwhelm the world, one little bit of good – one deed – at a time.

A Greater Hope: Goodness Creating Hope

Greater Hope chose to service the highest-need areas of California – the California High Desert is rife with children who need foster care and good families who want to care for children. A Greater Hope brings children in need and families together. It creates greater hope for loving families and children in need.

They also facilitate adoptions. As an adopted child myself, I understand the blessing it is to find a family who will love you. It’s not always negligence of the birth parents that causes problems – some people just aren’t cut out to be parents. It’s a very huge responsibility to bring a child into the world and nurture them to become an active member of society, and some people just can’t. Things happen. Life happens. Ensuring a child who needs better care by placing that child with a loving family is like providing a winning lottery ticket for that child.

A Greater Hope brings children in need and families together.”

The process leading up to connection is usually extremely chaotic and mentally taxing for the child. The parents who are unable to care for their child also undergo extreme psychological trauma. Sometimes they recognize their situation isn’t good for their child and surrender the child to a better life willingly – and facing this is extremely difficult. But sometimes their child is removed from their care unwillingly. And this is an emotionally scarring experience for both child and family.

A Greater Hope provides behavioral health services for both children and parents. They try to ease the transitions, when those transitions are not easy. Again, they do good – they take the opportunity presented to bring goodness.

They also allow children to see birth parents under controlled circumstances, ensuring that all parties are cared for. They do their best to facilitate positive experiences.

Years ago, Greater Hope came to us in need of help with their website. We redesigned the site, produced new logos for the branches of their business. We built a couple of websites for them through the years, and it was always a great partnership.

They’ve grown so much, they now are able to have taken everything in-house. It’s pride inspiring to watch them grow, with our help, and now take off on their own.

Interfanatic Service Focus: Interfanatic Power Social Advertising with Set up for $1,500 Monthly Ad Spend

Want to spread the good of your business? Social Media is one way to reach new customers. But social feeds are filled – jam-packed, and difficult to stand out. You know how this works: you follow a few accounts, so you see their posts. Or do you?

As a business, you want to reach new customers. Even when you have thousands of followers, you still want your business publicized even more – to people who don’t follow you. You want to reach people who don’t know about you yet, or customers you know who don’t know you’re open to connecting and engaging on social media.

The answer is Social Advertising. We can create brand new custom posts and target them specifically at people who could use your products or services. Or, we can take a post your customers and followers really liked, and we can use that as a basis to get more eyes on your business. It also ensures that your followers actually see your posts. Often, their shown your post until engagement.

With $1,500, we will increase the reach of your post substantially. We might do this in your local area, or we may target an area that has the kind of customers you want. Either way, our tools and understanding of the data help us to improve your ad performance substantially. This is what we do. All the time.

Interfanatic: Backing Good

We’re doing our little bits of good where we are. We’re trying to get out, to find new ways and new places to do good. Want to join us?


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Little bits of good, like wildflowers bringing beauty to the world, one small bit at a time. After a particularly wet winter, the fields were in bloom over in PV. I took this from a hiking trail near Point Vincente. The sheer number of flowers was incredible. Little bits of yellow turned into blankets of gold against docile emerald hills.