Simplicity: Garboushian Gallery – Interfanatic Customer Spotlight

GARBOUSHIAN GALLERY for our Customer Spotlight on Simplicity, an Interfanatic Quality

The epitome of sophistication is utter simplicity.

Maya Angelou

Lady Maya comes through with THE TRUTH. As always.

Keep it simple, stupid. The most beautiful things in life appear simple. A sunset, a gorgeous lbd, an incredible F1 car, phenomenal art, a great website.

They all appear simple. They just work.

And prose. The best poetry isn’t complicated. It is the result of malicious editing. Hours for a single sentence or paragraph. The result, the concision, the pointed nature – it all looks so simple. What we read, in fact, is most often the result of a great and complex task with many, many hours of work and planning that went into creating that illusion of simplicity.

Sure, sometime things come together and just work. But usually, even then it is but a culmination of a flogged talent.

We strive for simplicity. We try to make sure it always looks like it, even when it’s not.

Like our home page. No fancy videos or scrolling effects. Black and white. A clear concise message. That’s what we’re about. No distractions.

Simplicity allows you to focus on the important.

Simplicity: An Interfanatic Quality

Many people don’t understand that simplicity is the result of hard work. They see only surface deep and believe that because it looks simple, it must be. But we know better. Were it simple, everyone would do it.

We’re working on a project now that is the culmination of a great many gears trying to gnash together. When we’re finished, the goal is that it will appear simple. But getting it there was not simple.

Like the F1 car. Hundreds of thousands of hours go into making it easy for Lewis Hamilton to appear to cruise to victory on Sunday. Or Pollack. Anybody can splatter paint on a wall. But it will not be so pleasing to the eye, or easing of the mind as a Jackson Pollack. Or Chanel. There are thousands of dress makers out there trying to make a beautiful dress that fits many women, making them feel beautiful. But the simplicity of Coco Chanel’s cuts – the result of hundreds of thousands of trials – is unmistakable.

When I think of simplicity bringing out sophistication, I immediately think of my friend Herair and his Beverly Hills art gallery, GARBOUSHIAN GALLERY.

He keeps it all very simple, very clean. Like our website, his is black and white. His website is a reflection of his gallery. He keeps it simple. The result: the art shines.

Garboushian Gallery – Simplicity and Sophistication in the Modern Art Scene

Everything about Garboushian Gallery is understated. As a result, your eye focuses on what is important – the art.

Garboushian gets up-and-coming artists from all over the world. He brings in art from people whose art goes on to be heavily collected and valuable. Because it’s good.

Sometimes its colorful, sometimes it’s social commentary, sometimes it’s a beautiful sculpture. But in his mind, it is all under rated.

So he makes his website and gallery a canvas on which the art can shine. He keeps it simple.

“…we completed regular updates to the GARBOUSHIAN GALLERY website for many years. His website flourished because it was regularly updated.”

Garboushian came to us about a decade ago, and we completed regular updates to the gallery website for many years. His website flourished because it was regularly updated.

We updated their website. It was simple.

Simplicity – Keep It Simple with Interfanatic The Works Year Round Monthly Maintenance

Have us update your site for you. Or, as websites now require regular maintenance to keep the hackers away, have us update your website at least once per month with our Management services.

Websites are like gardens. They flourish when you tend to them regularly. Come up with some new content or an edit monthly, and after some time you’ll grow organic traffic significantly. We’ll help you come up with a content calendar, and coach you and even edit the content for SEO, if you need it.

Google doesn’t like static sites as much as it likes ones that are regularly updated.

So, we can update your site, make sure the software is current, and do whatever posting you need every month. It’s a win win.

Interfanatic and Keeping it Simple

Keep your website updated. It’ll work better. It really is that simple. That’s what we do.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A tree is simply resolute. The tree’s function is simple. And the tree is important to our lives. Without trees, our earth crumbles. We’re watching as the ocean temperature rises, our trees and plants all burn. They’ll keep coming back, but for how long? The answer is simple. We have to begin yesterday. The temperature won’t suddenly get cooler.

Black Lives Matter.

What we’re finding is that this isn’t simple. Police jobs are difficult. There is inherent racism built in to the system. It’s really easy for a white person who doesn’t experience the negative impacts of racism every day – who doesn’t see the negative impacts of racism every day – to discount so many of these problems with “If he didn’t put himself in that situation in the first place…”

Many are put in that situation in the first place by poor policing practices.

But, there is also an inherent softness on criminals that doesn’t help anything either. I was talking to a friend who owns a store with expensive items. After the third time his store got robbed this year, he’s nearly given up. “The police don’t care, it’s easier for me to collect insurance and rebuild than for them to deter crime.” How are criminals out and about having not been reformed? Having not been caught.

We walk a precarious line. I’m happily married now, but I try to imagine young men trying to date in the #MeToo era. When a woman wants the attention from you, your advances are required. But when she doesn’t and she fails to make that abundantly clear, those same advances that were once welcome are suddenly harassment. It’s made worse by some young women sometimes inviting actions and then turning around and finding them to be harassment.

The young women aren’t wrong. So often, the young men are just doing what women have conditioned them to do, so they’re not wrong. And yet, what was acceptable one minute is suddenly a terrible, life altering mistake.

(To be clear, I’m not referring to the recent sexual harassment allegations posed against the orange goon. He’s a piece of shit, not only hitting on, but sexually assaulting a man’s girlfriend. After screwing other women behind his pregnant wives’ backs.)

It all comes down to perception. But without better communication, from men to women, women to men, police to criminals, and good people to police we cannot fix perception such that these problems aren’t problems.

It’s all very complicated. It’s all very not simple.

One thing is true though – in a time when we need more understanding of each other, driving a wedge between people with inflammatory “non-politically correct” words is the wrong answer.

When you have the right answer, be straightforward about it. But embrace the uncomfortable conversations and be ready to make them useful for you and your foe – make them an ally.

We have to make our foes truly allies. It’s that simple.

This is America.

Making foes allies is democracy. It is the American way. Talking, learning, improving. Not hatred and violence.

Tenacity: Intuitive Touch Massage & Wellness – Interfanatic Customer Spotlight

Eric Smith's Intuitive Touch Massage and Wellness for our Customer Spotlight on Tenacity, an Interfanatic Quality

…it is your talent and tenacity that will carve out, shape and seal your possibilities and destiny.

Rasheed Ogunlaru

Talent and tenacity will seal your destiny. In an ideal world, that is definitely true. I’m so pleased Ogunlaru has this optimism now.

Last week, the words of an extremist, this week; inspiring words from an ideal viewpoint. For many Americans, this idea is true.

Talent helps you work smart. Tenacity helps you work hard. One without the other is insufficient in our overpopulated world.

There was a time when talent was sufficient to get by. There was a time when tenacity was enough to get by. But today, in 2020, you need talent, tenacity, and quite a bit of luck to thrive.

Tenacity alone is not enough to seal your destiny. But it does play a huge part.

Tenacity: An Interfanatic Quality

There are many times we want to give up. And you can if you want. Doing so allows your destiny to change. If you want to control your own destiny, you must keep after your goals – to control your own destiny.

There have been projects where I wanted to throw in the towel. Things just weren’t working out. They client wasn’t paying. The designer simply didn’t deliver. But as I’ve found so many times, with tenacity all things can be overcome.

And the result is a growing book of work we can be very proud of.

We often love coming up with a novel way of tackling a problem. For most things, we stick to what works. But when you try new things, they don’t always work the first time. And in that way, progress is powered by tenacity.

As Eric Smith knows well….

Eric Smith & Intuitive Touch Massage and Wellness – Tenacity in Action

When Eric Smith relocated to Southern California a few years ago, he knew tenacity would work in his favor. When he created Intuitive Touch Massage and Wellness, based in Torrance, California, he knew it wouldn’t be easy to survive in a packed locale. But he also knew he could do it.

There are many massage professionals in Southern California. Eric brings his own brand of tenacity and a large vision – and plenty of goodness – to making his business a success.

“Armed with [an Interfanatic SEO Sit Rep and] … his tenacity, he’s improving his website’s performance and bringing in more customers.”

We had the pleasure of working with Eric last year when we helped him to understand his website better through one of our Situation Reports. We did a SEO Situation Report to show him decisively what was working, what wasn’t, and where his competitors stacked up. Armed with this new information and some of his tenacity, he’s improving his website’s performance and bringing in more customers.

We showed him where his website ranked in SERPs (search engine result pages) for local and generic terms important to his business. We then explained what was needed to improve those results.

Good white hat SEO definitely requires tenacity. And we know how to do that.

Tenacity – Know Where you Stand with an Interfanatic Basic SEO Sit Rep

After the success of our Basic SEO Sit Rep, we expanded our Situation Report Service into other areas. We now do SitReps for SEO, Website Performance, and Marketing Message. We also do four tiers of SitRep for each: Free, Basic, Power and The Works.

Free is a quick help for somebody who needs a hand and can’t afford to pay for service. We do a quick check and as we’re experts at all this. With a look at your site, we give you the what may be the easiest or biggest area where your site needs improvement.

Compared to Free, Basic is much more comprehensive. We spend a couple of hours working with the client to understand their needs and give them a snapshot of their current situation, including multiple areas for improvement to reach their goals.

Power is the same work, but again, much more comprehensive – more time invested. We invest about twice the time we do on a Basic Report. The Works is again, much more comprehensive than Power even, and may include all three areas of performance – SEO, technical, and messaging.

If we can help you, we want to. We feel successful when we help you become successful.

We helped Eric, and it was awesome.

How can we help you?

Interfanatic and Sticking With It

Success in the deep ocean of the Internet requires fanatical tenacity. Luckily, we’re here for that.

We don’t quit. We just keep after it, no matter what happens.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

After some very serious topics, I thought I would talk about something even more serious this week. You see, for some people, the above requires great determination. But because of my personal tenacity (combined with diligence in working out… sorta) my training has brought me to a place where the above is easily conquered. Not many have the ability to take that on like I do. Others get stomach aches when I’m just getting started. My wife prepared for me this beautiful sundae. And if you’re jealous, all is right in the world: you most definitely should be.

Black Lives Matter.

Another week, another scandal. This week, we’re concerned also for our friends and neighbors around California and the Pacific Northwest. I heard a report this morning that they may have containment of the creek fire in one month and one week. Surely, a time for tenacity.

And yet our brothers and sisters of colors don’t have a date for containment.

One hundred and fifty years after the conclusion of the Civil War and the abolition of slavery, racism still drives our society.

Racism is not and never will be a uniquely American problem. But we have a way of handling racism here that makes it a big problem and a big part of everything we do.

Conservatives tend to focus on self-belief as the way forward. Liberals tend to focus on belief in all of us as the way forward. But the right way is obviously an appreciation of self and an appreciation of the group. We have to find and bring out the best in both, and keep working on the worst in both.

That work takes talent and tenacity.

This is America.

We must do better.

Our climate is changing, and even if it isn’t, can’t we do better for our planet? Wouldn’t it be nice to not have to worry about our sky spontaneously combusting? And terrorizing and murdering people?

(Yes, I’m aware our fire near Fresno was started by a genius who used pyrotechnics near dry brush. But the fires up North were caused by lightning storms.)

There’s a lot we need to do. There’s a lot we can do. Let’s get to work.

Temperance: Prader-Willi California Foundation – Interfanatic Customer Spotlight

Prader-Willi California Foundation for our Customer Spotlight on Temperance, an Interfanatic Quality

Extremism in defense of liberty is no vice, temperance in the pursuit of justice is no virtue.

Malcolm X

Normally, I try to keep business separate from social points here. But there are times to not be silent. And this venting helps me cope and understand.

And, luckily, I have Malcolm X on my side – he says that’s alright. I know a lot of people who will disagree, but we’re seeing the result of not having conversations play out in a very radical way right now. So let’s discuss. Let’s have those uncomfortable conversations. Let’s try to understand each other!

If we don’t, the result is a bipolar radicalization. All people on the right are not KKK right-wing extremists. All people on the left aren’t bleeding heart Marxists.

THE MAJORITY OF US are slightly on one side of the middle, or the other. But when we don’t discuss, we don’t realize that. As humans, it is our nature to try to make everything black and white. We’re programmed to make it us versus them.

But the world is so much richer when we don’t. And when black and white play together – as Stevie Wonder and Paul McCartney remind me – it can be wondrous and beautiful. So let’s get all these crazy KKK people talking with all these crazy Antifas – TALKING. Put down the guns and discuss.

The orange dufus doesn’t want that. And it’s backfiring. (At least, it seems like it is.)

There is a time for the middle way. Most of us meander around it, but stay close. And that’s what the Dalai Lama woulda done, and that’s what John Wayne woulda done. Sounds good to me.

Temperance is a good thing. Mark Twain reminded us before that temperate temperance is best. That means going a little crazy is okay once in a while. But not all the while.

And Malcolm X tells us when it is okay to not be temperate: When it’s go time.

Temperance: An Interfanatic Quality

For me, business is all about constant growth. Not necessarily explosive, but to keep growing, you have to keep moving. And that’s how we handle our business: constantly feeding everything a little bit.

I often compare business and website maintenance to a garden: if you pour a giant bucket on everything once in a very great while, it ain’t gonna work. If instead you install that drip system and make sure it keeps working regularly – every day or every week – you’ll see beautiful blossoming results.

And so that’s how we do things. I got an email from a customer in the middle of the night last night, he’d been informed his website had been hacked. (It was incorrect, but that’s okay.) Because we constantly care and feed that site, I knew the problem wouldn’t be big, and even if it was, I had a quick solution. So I fixed the site quickly. (And then I did some research and found out the alert was incorrect). But both me and the customer instantly had peace of mind because there was no problem, and if there was, we fixed it.

Because we at Interfanatic constantly fixing problems to make sure they don’t get big.

Prader-Willi California Foundation – A Constant Need for an Even Temperment

In thinking about temperance this week, I immediately thought of Prader-Willi. We had the privilege of working with PWCF a few years ago, and I learned so much! We made a beautiful website for them that they could constantly care for and feed. Unfortunately, they took it over in-house, and it’s nowhere near as interesting or lovely as it was when we were in control.

But Prader-Willi Syndrome is a rare and difficult one (in many ways, its rarity increases its difficulty). But what I learned is that it is often nearly a non-issue if it is treated properly. The treatment: temperance.

“We loved making the PWCF website. While we helped them with it, it was beautiful and successful, because we did a little bit, often.”

There’s a very specific diet that must be followed. There’s a very specific schedule that must be followed. And when those things happen, people with PWS don’t seem to have any kind of syndrome. They lead completely “normal” lives and do not appear to outsiders to not have any kind of syndrome. Early diagnosis and constant temperance and diligence reduces symptoms dramatically.

And it makes me wonder if PWS is extreme focus on something we could all do better.

The symptoms of PWS are something like autism crossed with down. But if you treat the patient properly, with temperance – constant feeding of the right things at the right times – not too much and not too little – the patient doesn’t experience the emotional issues that make PWS difficult for them and their support network.

So when we got to work with PWCF – the Prader-Willi California Foundation – it was a great experience for everyone. We loved making the PWCF website and while we were helping them with it, it was beautiful and successful, because we did a little bit often.

Temperance – A Regular Flow of Customer:
Interfanatic Basic Email Marketing

When you’ve had happy customers, perhaps the best thing you can do is email marketing. What email marketing does is keep you at the top of your happy customer’s minds.

But don’t try to do it yourself! You will almost certainly have problems with the email address you use for sends – particularly if you’re sending emails to a lot of people. (If it’s just a few, it’s okay – get started! But when you have dozens or hundreds or thousands, it’s time to call us.)

We’ll set up a schedule for you, import your customer’s email addresses, and start watering that garden. Even if an email leads to just one or two sales, it’s already paid for itself. And if those customers share that email – because you give them something of value – then it leads to new customers.

It keeps your customers thinking about you. And if you’ve given those customers a good experience, that’s a good thing. And if you’ve given them a bad experience, they’re more likely to talk to you about it first (by replying to your email) than they are to blab on social media, or hopefully to their friends.

I’ve had a number of customers who were insistent that they didn’t want to start conversations because they didn’t want to hear the negativity. That’s the wrong attitude. When you hear the negativity, you create the opportunity to correct it. When you don’t, your customers don’t feel heard, and they spread that negativity.

So email marketing solves many problems.

We can create the emails for you, or we can take your message and only broadcast it safely. Up to you. As always, you get final approval.

But going it alone, without somebody on your side with vast experience… that’s a bad idea. Especially when it’s so cost effective!

Interfanatic and Temperance

There are a great many ways to control the flow of customers. Don’t have any? We can help. Don’t have enough? We can help. Have too many? Actually, that’s not us – we specialize in getting you too many.

(But seriously, we can moderate the flow and help you keep things under control until you’re able to grow to meet the demand.)

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Temperance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Temperance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Here it is: that garden. Don’t flood it. Don’t starve it. Use the middle way to keep it flourishing.

Just a little snap with my phone from the garden.

Black Lives Matter.

This week has been emotion-filled. Seeing the Ravens and Pete Carroll come out and explain the statement black lives matter has been wonderful. “It’s like breast cancer – when we say ‘beat breast cancer’, we’re not diminishing the importance of leukemia.” Nailed it.

And we’re getting more information about the nuance of the recent cases. Was Jacob going for a weapon? Does it matter? Does that action warrant seven point blank shots in the pine? It’s a good conversation to have.

It’s not my place to say it, as a white man. I get that. But, it needs to be said. There is evidence that yes, perhaps what happened could be warranted. We don’t want to hear that or see that – we want a cut and dried case. But seldom are things cut and dried. Anybody who has watched police bodycam video knows situations go from 0-100 in a split second. Again, it’s not my place to say this, but the message does need to be heard.

Not as much as the case of Mathias Ometu. This is how people have been criminalized in the past for doing nothing wrong FOR GENERATIONS. For hundreds of years. Thank goodness, in this case, the wrong has been righted.

Ometu was out jogging. Police questioned him, as they say he matched the description of a known sexual assaulter in the area. Ometu resisted. AS ANY BLACK MAN RIGHT NOW WOULD. But, he also hit the police arresting him. He obviously feared for his life, but, in the past, that wouldn’t matter. In the past, this guy out for a jog is suddenly a criminal going to jail. Police weren’t able to de-escalate the situation and get the answer they needed from him. But while they were wrestling him into the car, the people that made the call TOLD THE POLICE HE WASN’T THE GUY. But still, in 2019 – any time before this – this dude is going to jail because he resisted arrest and struck a police officer. And thus, a non-criminal is suddenly a violent criminal, simply because he rightfully feared for his life.

In August 2020, the charges are dropped. And there is much rejoicing. The police may not have handled the situation the right way up front – and to be fair, that’s a really difficult one to handle right given the laws and the need for the police to do their job. But they made it right in the end. They kept a guy who was not a criminal until they made him one out of jail. That right there is a beautiful thing. Was Ometu right? No. Were the police right in this very specific case? No. And they all figured it out together and came to a good solution.

But goodness me. In 2019, in 2018, in 2020 still – this is not how this always goes. A lot of innocent people become criminals solely for their interaction with the police.

The police are not always wrong. The accused are not always wrong. But we have to find a better way. We have to start talking with intemperate temperance.

This is America.

We can do better. The case of Ometu proves it. How can we prevent more Ometu-like issues in the future? How can we get more resolutions like the Ometu case going forward? Let’s TALK about it. You’re no in the KKK just because you recognize how difficult policing is, I’m not a Marxist just because I think Trump handles many things badly. You’re closer to the middle than I might see, and I’m closer to the middle than you might see.

We are Americans. We can talk about this. That’s what democracy is.

Dictators (and wannabe dictators) flourish on us-versus-them. But we flourish on us all together.

And the fact is, there are bad people out there. Inciting the bad people gets us nowhere but bad.

Order: Dental Power Program – Interfanatic Customer Spotlight

Dental Power Program for our Customer Spotlight on Order, an Interfanatic Quality

“Order marches with weighty and measured strides. Disorder is always in a hurry.”

Napoleon Bonaparte

Keep everything tidy and on track – it’s one of the most difficult tasks in project management with many moving (human) parts. But, it’s what we strive for. Things don’t always go perfectly, but if you can stay ahead of the curve, they often go better.

Napoleon (not as short as we once thought) quotes about thermodynamics – entropy. Keeping things orderly takes time, but if you allow them to devolve to chaos, it happens very, very fast.

We’ve all been a part of or seen a situation spiral out of control. One minute, everything is hunky-dory, the next minute, blammo! Craziness.

Dental Power Program aimed to keep dental offices on track. It aimed to limit the chaos. That’s why they’re a great customer to celebrate during this week while we celebrate order.

We try to retain order, too. Sometimes our clients get a little off the map, but we try to cajole them back to the straight and narrow.

Napoleon tells us to keep things in check, and if we don’t, it’ll all get away fast. in that way, Napoleon was on to something.

Order: An Interfanatic Quality

We have systems and processes we have evolved for decades. Our experience means it’s easier for us to plan for the unexpected than it is for others. We have rigorous notes, back-ups, and files to make sure if anything gets out of place, we can fix it back up quickly.

It’s these kinds of systems that help us keep our workload even. We might have a project that is behind for whatever reason (client, unexpected issues, who knows) but because we keep things in order, our other projects proceed on track.

We do this for the sanity of our clients, but also for ourselves. It’s the only way to fly.

Dental Power Program – A Continuous Stream of Customers

One of the main focuses every business have is a regular stream of customers. A business fails because of too many customers in too short a period almost as often as it does because it doesn’t have enough customers.

“We work with folks from all over the world, but it’s fun working with locals, too. Especially when they’re orderly.”

Dental Power Program was a system designed to help dental offices keep a regular stream of customers and appointments. Not too many, not too little. It kept dental businesses in that magic Goldilocks zone.

(We do this, too, through our Digital Marketing – and we’re very good at it!)

When Dental Power Program, based in Palos Verdes, CA, came to us needing help with their website, we of course were happy to oblige a cool local business. We work with folks from all over the world, but it’s fun working with locals, too.

They were very orderly. It was a good experience.

Keeping the Chaos in Check:
Interfanatic Power Social Advertising

Social Media feels like the wild west for many people. And for a lot of companies, it’s tough to nail down effectiveness and ROI.

A great way to do that is by bringing order to the choas with some social advertising.

With a very small ad spend, you can see the impact of your results greatly multiplied.

One of the tricky things about Social Media is the catch-22 of getting established. Until you’re established, you’re not popular. Until you’re popular, you can’t get established.

You can shortcut getting established with some advertising. Push your most popular posts out and get more (brutal, honest) feedback and data than you can by allowing social media results to vacillate minus a concerted effort. The amount of time you take to make a great social media campaign is significant – back it up with a small investment so you’re sure to get results.

We often condone coordinating a social media campaign across multiple platforms, so that you can see where your customers are and where your product, service, and message best resonate. When Facebook doesn’t work, try Instagram. Where Insta fails, go with Linkedin – but you can’t know if you try just one platform. By skimping, you may be missing out on great customers – and great data.

At the end of the day, you need order to interpret all that data – and somebody who knows what they’re looking at.

We’re here to help.

Interfanatic and Order

When you come to us, we’ll guide you through our process to ensure we have a great time and great success working together.

Isn’t that what you want? It’s what I want.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

The ultimate order from chaos – sheet music. It’s difficult for me to fathom keeping music consistent across instruments, across time, without a recorded version. But sheet music accomplishes that – it’s a mathematical writing skill. And it’s amazing. Pictured above is a snap of my sheet music from Rachmoninov’s Piano Concerto #3 in D# Minor. This piece is the one that made me really fall in love with classical music. I’ve always loved Copland, but otherwise, classical for me was just pretty sounds. The depth of the passion of Rachmoninov brought the genre alive for me. And this piece in particular. Its intricacy, its beauty, its passion all run deep. The complexity is beautiful. And yet, 100 years later, any aspiring, talented, and hard-working musician can tackle it all because of the order of sheet music.

Black Lives Matter.

When we think of order in social situations, we think militaristic marching and what-not. But the beauty of our culture is, like Rachmoninov’s work, beautiful for it’s complexity. Favoring one culture over another and calling it “freedom” is oppression for the non-favored group.

I think of that orange idiot claiming that he has done more for religious freedom than any other, or some such thing. Of course, complete bullshit. His first act in office was to discriminate against 1/3rd of the world because of their religion. He uses religion as a prop to try to appease the religious majority while squashing anybody else. That’s not freedom.

And in doing so, he tries to minimize the beauty of the complexity. Any idiot can stare calmly at a blank wall. But there’s so much wonder to be had gazing through a microscope at a fractal pattern emerging through growth, through life.

This is America.

This week, I want to celebrate the life of a passed HR Rep: Atatiana Jefferson. She was playing video games with her nephew and a white cop shot her.

It really is that drastic. It really is that awful. And if you choose to ignore it, you are a willing racist and complicit in the problem. She had a concealed carry permit, and yet the NRKKK was too busy raising money for its white supremacist leadership to protect one of its own. To even speak out against it.

We have to do better than this. 2nd Amendment? Fine – so long as it doesn’t get good people killed. And it does. Time to adjust the laws around it.

Atatiana Jefferson, I write your name in hope that people will read it. In hopes that people will read the truth, and not invent stupid conspiracy theories to explain the uncomfortable truth away.

Shot in front of her 8 year old nephew. In her own home.

Keep the orange man there if you want more of this. Otherwise, ANYTHING is substantially better. It’s amazing that there are people that believe otherwise.

I almost feel like a radical speaking this way. But I know I’m not. I’m VERY middle of the road. Our current political environment, combined with our substantial lack of leadership has taken this country to the far right, and labeled anything near the middle as radical left.

I’m not a radical. The idea that a woman should not be shot dead for playing video games in her home is not radical. The idea that a man opening his car door should not be shot (SEVEN TIMES) is not radical. The idea that a man shooting and killing two people with a rifle should be shot dead is not radical. It’s not even common sense. I don’t know how to explain how basic this decency I crave is.

Both men thought they were doing the right thing. One is nearly dead – without trial, without due process. The other is alive and fine – and will see a trial, and due process. This is not the America I believe in. Make America Great Again? It has all gotten substantially worse, not great again. This all happens with frightening regularity.

How can we do better?

Humility: Par 5 Events, Ara Messerlian – Interfanatic Customer Spotlight

Ara Messerlian and Par 5 Events, for our Customer Spotlight on Humility, an Interfanatic Quality

Humility is the greatest quality a man can have, and arrogance is undoubtedly the worst.

– Maulana W. Khan

Stay humble. It’s not always easy when you’re served with success after success. But it’s so important. One day’s miracle quickly becomes an expected norm. Just as easily, it can all turn around.

Gotta keep at it.

Khan is right: arrogance is the worst. Arrogant people require our empathy, if not our feeding. Arrogance is often a defense for massive insecurity, and while it’s tempting to focus on bringing ’em down a peg, we’re all better served trying to understand people, and by celebrating real humility.

Which brings me to Ara Messerlian. Messerlian created Par 5 Events some years ago, and immediately had success. He didn’t get or keep success with braggadocio; he brought customers in with confident humility. His results spoke for him, but his attitude kept new customers interested.

We try to remain quietly confident. Every time it feels like we’ve seen and done everything, a new customer comes in with a new challenge. After 20 years, we’ve seen plenty, but we’re still learning plenty, too.

Khan reminds us to stay humble, to stay thirsty, and never let our pride overwhelm us. It can all turn around so quickly – when you least expect it.

Humility: An Interfanatic Quality

When a new client comes our way, it’s a blessing. We treat every client as such. We’re proud of the way we’re able to work with clients of all budget-sizes. If you have $100,000, we can make your website and marketing rock and roll. But if you have $100, we can do something to help you, too.

Whatever it is, we can help. We’ve, at points, been down to $100, and we’ve had excess thousands. We’ve learned from that, and we’re happy to help anybody we possibly can.

We have a lot of experience, so we’re able to figure out how to most effectively help them invest their budget for the greatest return. And most importantly, we’ll stick it out with them until things start to work. We’ll stick it out if they’ll stick it out.

We remember the tough times. We’re here to help. We feel successful when we help our clients be successful.

Par 5 Events – Humility Always, Results That Were Always Becoming

Humility is a becoming quality. But what really matters are results. Ara Messerlian knew that, and he applied both with deftness to his business, Par 5 Events.

Ara leveraged his business into a better position, but while his business was running, we had the pleasure of working with him to fix up his site.

It’s always great to work with somebody humble.

It’s never great to work with somebody arrogant. So, if you’re humble, let’s work together! Let’s make some great things. It’ll be our great pleasure to work with you.

“It’s always great to work with somebody humble.”

Messerlian and Par 5 Events did well through their humility. They did well for their customers. It is our goal to do the same.

A Novel Way to Reach New Customers:
Interfanatic Power Social Advertising

One service that requires great humility: digital advertising. What you think you know, you don’t.

It’s always best to start with a clean slate and no expectations.

Proper digital advertising is really complicated. (Keep in mind, for professionals like us, the ads interfaces are quite different than those aimed at taking money from novice consumers.) But, it can also be an extremely useful way to generate leads when your brand is well known. For businesses just starting out, it can be a great way to get your name out there. The leads are slower to come than they are when people already recognize your name. People are much more likely to use your services when they already know you. And when you’re new, the only way to get known is to get your name out there so people learn your name.

Social advertising is a great way to get your name or brand in front of people. After they’ve seen your business a few times, it’ll start to be familiar. Especially if you do an excellent job of portraying your brand personality over social, you can really make an impact.

Then, we take it a step further and use your most successful posts to get in front of targeted customers.

We work with all sorts of Social Media platforms, like Facebook, Twitter, Instagram, Linkedin and Pinterest. Each have demographics that suit different businesses. But proper social posting is always a good idea for SEO.

Interfanatic and Humility

If you come to us for help, we’ll love to help you. We love to learn about your business and make an impression. And we know the only way we can learn about you is by approaching your business case with humility and experience.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

This is such a beautiful place. Sometimes, when we think we’ve made something good, it’s best to step back and appreciate all that surrounds us.

Black Lives Matter.

Nobody is perfect. But when we approach life with humility and a willingness to learn and do good for others, we can make this place better.

Doing the opposite, obviously, does not work.

This is America.

Let’s make it better with an experienced dose of humility.

Honesty: Aero-Vac Alloys & Forge – Interfanatic Customer Spotlight

Aero-Vac Alloys & Forge, for our Customer Spotlight on Honesty, an Interfanatic Quality

An honest man is believed without an oath, for his reputation swears for him.

– Eliza Cook

Reputation means so much. But if everyone was honest, what would all the lawyers do?

Just kidding. Stuff happens. But she makes a good point. You don’t need a lawyer when everyone just gives it to you straight and you do the same.

And immediately, I think of Tim LuMaye and his team at Aero-Vac Alloys & Forge, in Kalama Washington. These people give it to you straight. And that’s exactly why they’re doing so well.

When our customers come to us, we give it to them straight. We don’t tell them what they want to hear. It’s not our job to show them how to pay us more. We tell them how to be successful, and we help them with that task.

Cook reminds us to always be honest in our dealings. Consistent honesty builds a solid reputation.

Honesty: An Interfanatic Quality

Whenever we begin a new relationship with an individual or company, we start by giving them three alternatives. Perhaps it’s because I’m part Irish, but there’s something about three choices to me.

If they know their budget, we give them three proposals: one as far below their budget as we can realistically go while still achieving the most important objectives, one pretty close to bang on budget, getting the most for their money, and one way over budget, showing them all the things we can do.

From there, they tell us where they’re comfortable. We don’t ever expect them to choose proposal three, but sometimes they do. But by giving them choices, we allow them to work within their comfort zones and we give them honest alternatives. Our three-pronged proposal is a lot of work – hours of labor go into each one. And often, we get feedback from our new clients and revise to a further three. (We recently did three batches of three proposals for an existing client for a total of 9 proposals, each one less than the first, as his ideas evolved.) So this is a labor-intensive process.

But it works for them.

And then we have an honest starting point from which to work. This way, in our experience, everything goes so much better.

Aero-Vac Alloys & Forge – Honesty is their Policy

I’ve known Tim LuMaye for over a decade now. He and his team are the best because they give it to their competitors straight. They outwork their competitors and they tell the truth. So many salespeople say what they need to get the sale. Tim and co are not like that. They tell the truth.

And it’s critical that they do because their product quality has massive implications. They forge alloy steels, titaniums, aluminums and other alloys. They work with Aerospace, Energy, Automotive, and Medical sector producers. So if their alloy was wrong, or it didn’t get done in time, the results would be disastrous.

So they don’t fool around.

Over a decade ago, Tim LuMaye got wind of our work. We built a website for him. I’m pleased to say we did a good job. A few months ago, Tim did us the greatest honor of all. He contacted us again, and after reviewing our proposals, he said, “Go with the last one. I know anything you do will be great.”

Gosh, that’s a good feeling. And it’s well-founded – not to brag, but this is one of those real success stories I don’t often get to share. A decade ago, we built a really solid website for him – really solid. It has a great foundation for SEO.

Our chief task with the new site was to not lose any of that great organic traffic Tim and his team had worked so hard to build.

“The first week of Tim’s new website, traffic was UP by nearly 15%.”

Anybody who knows anything about SEO knows that when you launch a new website, there’s almost nothing you can do to not lose at least a little traffic. We typically tell our customers to expect a 20-30% drop in organic for a week or two, then things rebound and often meet or slightly exceed legacy.

Not this time. We really rolled up our sleeves for Tim’s project. And it took longer than expected, to be sure. Frustratingly so. But it was worth it. The first week of Tim’s new website, traffic was UP by nearly 15%. That’s astonishing.

His competitors hate it, I’m sure. Too bad.

As a result, his site now sees the same amount of traffic as it did before COVID-19. All the while, his competitors have seen a substantial drop-off.

This is our goal in every project we do. It takes great work to do a fantastic job like that. Not everyone is up for such a task. And those that are often charge an arm and a leg. We try to be as fair as we can be, to provide excellent ROI.

The Bedrock of Each Great Site:
Interfanatic The Works Business Site Production

It all starts with our Business Site Production service. Unlike our Basic Site, the absolute budget version of a website, our Business Sites have a solid SEO foundation built-in to them. This ensures the best chance for solid organic traffic out of the box, and even better SEO results when paired with Search Ads, Social Media, Email Marketing, or other digital marketing initiatives.

Doing things right is hard work. It takes experience. There are many little tricks to doing things the right way. We know them. We do them.

So many of our clients come to us initially, “I really want just a basic website.” Well, that’s fine – we can do that. And what we produce for you will be great. But when you empower us to do our job by investing, the results come.

How seriously do you take your business?

In 2020, a solid business website requires a proper foundation. Let somebody who knows what they’re doing help you. We work with budgets of all sizes. We like to take a small investment and increase that as the results pay off.

Interfanatic and Honesty

The cornerstone of our service is honesty. We give you our best, and we give it to you straight.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honesty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A few years ago, I had the privilege of attending an airshow with my nephew. I’ve been to lots of airshows, but this one was special in that it featured a P-38, one of my favorite aircraft, flying in formation with an F-15 (pictured above). The F-15 is special to our family as my uncle flew one for many years. I remember climbing into his when I was four, scared to death I’d hit the wrong button and take off. Seeing and hearing this bird in full afterburner (after the formation flying – not during!) was a special treat for us. Seems fitting as we talk about Tim LuMaye and Aero-Vac Alloys & Forge with his connection to the aerospace industry.

Black Lives Matter.

That same nephew, I’ll never forget, I took to see Red Tails. And after the movie, we were talking about it. I didn’t particularly love the comic book style, nor the computer aided effect that made the flying seem rather unauthentic. And I’m ashamed to say, I remember recounting to my nephew that the movie likely comprised many events that happened to many different people – not just a small group of characters, as the movie had portrayed.

I read up about it later and found that indeed, the movie’s story was extremely authentic. Obviously, not all of the flying (which, the effects were so bad, it was almost silly). But the rest was. The characters portrayed really did do all that was shown. It was a big lesson to me.

Oftentimes, war movies and other “true stories” are a grouping of events made more dramatic. I guess it was the flying that threw me off, but Red Tails needed no more drama added to it. It’s a tale of real American Heroes. And I’m very sorry I doubted their story, even for a minute. It should be my priority to watch the movie again, understanding the extent of its authenticity – I’ll certainly enjoy it more.

I did correct my mistake to my nephew, but it really bothers me that I made that mistake. I spoke as if I were some sort of authority, when in fact I was not.

And that has stuck with me; as I watch old white talking heads around me and on screens discussing racism as if they’re some sort of authority. People who do not suffer racism are not The Authority on the matter. They do not live it. They may witness it once in a great while, but our brothers and sisters live it. Every day. The few instances that make the news are but the tip of the iceberg, and we mustn’t forget that.

This is America.

Not to mention, the old white talking heads are obviously tinted with racism they deny, further eroding their authority on the subject. They just tell people what they want to hear – they report what they want to see, they hear what they want to hear, and they say what they know their audience craves. It’s not leadership during an eternal struggle. It’s brushing uncomfortable reality under the rug.

Discounting racism around us is a huge mistake.

Our challenge this week, as we remember the somewhat demure words of a white English woman in a man’s world, is to speak honestly, or not at all. Just because you are not witness to the horrors around you, that does not give you the right to discount the word of others. Doing so makes makes us dishonest and a betrayer of true, universal American Liberty.

Respect: Fresh Fundraising – Interfanatic Customer Spotlight

Fresh Fundraising, for our Customer Spotlight on Respect, an Interfanatic Quality

Above our modern socialism, and out of the worship of the mass, must persist and evolve that higher individualism which the centres of culture protect; there must come a loftier respect for the sovereign human soul that seeks to know itself and the world about it; that seeks a freedom for expansion and self-development; that will love and hate and labor it its own way, untrammeled alike by old and new.

– William Edward Burghardt Du Bois

Du Bois speaks about respect for curious sentients. It’s a wonderful part of being human for many, to wonder about their place and do their thing. Sadly, it’s not possible for all people because that respect is insufficient, even 100 years after he wrote of it.

When our customers come to us, they have an idea. They have either acted on it, and need assistance continuing the pursuit, or they have just begun to work on that idea, and they need our professionalism. They need our respect, as we need theirs’.

Respect is a critical component of any relationship. As it is in life, it is in business.

W.E.B. Du Bois speaks of the sovereign human soul. We further that cause for the sovereign human soul’s will to be productive and useful through their business enterprise.

Respect: An Interfanatic Quality

Whenever we begin a new relationship, we start by filling out our Interfanatic Digital Marketing Manifesto, a lengthy document we created to understand the depths of the project, both long and short term. We spend at least an hour with our customer, answering each question in detail, getting to know their business.

This is our way of showing respect for the business owner’s idea. It allows us to continue to respect their idea for the short term and the long term – hopefully the length of the project.

Plans change, but a completed IDMM puts us on the same page as our client so that we understand their problem fully and can execute in the best possible, most strategic manner.

It takes time, but our clients’ ideas are definitely worth that respect.

Fresh Fundraising – Borne from Respect For Educators

Some years ago, a couple of women came to us with an idea. They wanted to help teachers come up with interesting, fresh fundraising programs. They recognize how difficult education is for teachers, who often have to go out of pocket for supplies and other materials. It’s difficult enough to educate children – they wanted to help teachers take care of some of the other things.

We helped them, for a short time, with their blog. They chose to move on to another provider, and shortly after that, their project seemed to have ended. But while it was in our care, we took immense time to understand their needs and give them an effective outlet to explore their idea.

It was a good cause.

“…we took immense time to respect and understand their needs and give them an effective outlet to explore their idea.”

Respectful Storytelling:
Interfanatic Power Business Content Piece

One way we do right by our clients is through creating content from their perspective. We tell their story, we say what needs to be said, and we do it with the foundation of clearly understanding their business and goals.

It’s important to have a deep and clear understanding of a business before you begin writing solid, SEO-helpful content for them. Anybody can write, but not anybody can write well, nor with the intention of creating better sales and fewer still, writing that drives more valuable traffic.

Because we begin with our Interfanatic Digital Marketing Manifesto, we know everything we need to know about the customer’s business. We have the foundation to write great content from their perspective.

It’s not easy. It’s difficult writing. But it’s valuable content and we gladly produce it for great companies as we help them to their business goals.

Interfanatic and Respect

Everything begins with respect. Everything should end with respect. And respect should be paramount at every point in between.

That’s the Interfanatic way.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Respect, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

When I look at the moon, I think of the brave men and women of the Apollo Program (and all that lead up to it), who gave their everything to explore. I have immense respect for their deeds and their accomplishments. This includes those danged Ruskies who didn’t make it. Many of them also made the ultimate sacrifice for exploration. It was not an easy task, but it was a worthwhile one that has spurred and inspired generations.

Black Lives Matter.

The soaring words of Du Bois – “respect for the sovereign human soul!” Indeed. During a time where we so dearly need to have respect for all human souls, it’s obviously prescient. We show our respect by putting others first, but not all do. All ideas get our respect, and not all do. We do our best for the people around us, when certainly not all do.

This is America.

The beauty of freedom for all is that it comes from a fundamental respect of others. Some people choose to focus on a fundamental respect of themselves, and that is important. But the American idea is one founded upon respecting and working with others.

Democracy only works when everyone is given the same respect. Respect is not taken, it is given. When respect is not given to all people, all ideas, it is no longer democracy.

Ingenuity: FARUS, LLC – Interfanatic Customer Spotlight

FARUS, for our Customer Spotlight on Ingenuity, an Interfanatic Quality

The best substitute for money is ingenuity.

– Patti Page

Money gives the ability to power through problems, so long as you have it. But it’s most often not the most efficient or effective way to solve problems. It can be. But not always.

Often, there is a much less expensive, much more efficient solution. And that solution is arrived at with your noggin’. Experience and ingenuity.

And Patti Page, a country starlet, saw problems solved both ways during her vast experience, no doubt. Her experience showed her that ingenuity could substitute for money.

Our experience is the same.

We love (LOVE) coming up with a clever solution that saves money. In that way, we feel we’re very efficient. It’s always our goal to save our customers money in a practical way.

Ingenuity: An Interfanatic Quality

There’s always a way. We love to find it.

It’s our team’s hobby to find novel ways to approach new problems with reliable and excellent results. You’ll find we don’t always jump on to the latest technologies. But what we do is find ways to make established solutions work in a new way – sometimes, a way that has never been considered.

We don’t reinvent the wheel. But we do find ways to make it roll easier.

FARUS, LLC – Innovators Using Ingenuity as Their Capital

FARUS came to us about a decade ago. They had ideas. But they needed credibility. They needed a website.

So, we created one for them. It was quick and simple and a great project.

It was fun because it was the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff. And it worked better.

Their work has led to medical breakthroughs in optics and helped millions of people. It’s one of the unseen companies quietly doing its thing.

“…the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff.”

Their American Dream played out in front of us. We’re so pleased we could help them find the credibility.

An Ingenious Method:
Interfanatic The Works AI-Powered Social Media Marketing

Social Media Marketing. The platforms want you to think the best way to increase your reach is through paying for ads. And that is a good way to increase reach.

But what if you were able to up your post count with minimal effort? You wouldn’t reach non-followers as much as you would with paid boosts, but you could be sure your message is being seen consistently by your loyal follower base.

That’s where our AI-Powered service comes in. It’s an extremely cost efficient way to up your post count and increase engagement from your existing audience. We use a tool that does much of the heavy lifting, but we proof it and make sure the messages are on point before scheduling them.

We augment existing Social Media marketing campaigns with our AI-Powered tool. You wouldn’t want to run Social Media standalone, but if you’re already posting a couple of times per week, how nice would it be to be hitting your followers feeds a couple more times per week? A couple more times per day?

Talk to us. We’ll get you set up. Get your Social Media working for you.

Interfanatic and Ingenuity

We use proven technologies in novel ways to solve problems cost-effectively for our customers. We’re all about ROI. And, as Page says: the best way to ROI is to think yourself there, rather than spend yourself there.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

As you may know, following the release of Ford v. Ferrari last year, Carrol Shelby was quite ingenious. Let’s take a lightweight British car, put a powerful American Enigne in it, and see what happens. Well, unless you don’t know anything about anything, you know that Shelby’s Cobras won a lot of races. It was that kind of ingenuity that made Shell a legend. I was lucky to visit the Shelby facility here in Torrance, and I snapped these two looking like they were ready to remove a layer of asphalt from a strip.

Black Lives Matter.

Ingenuity. It may not seem ingenious to some, but looking at people as if we’re 99.9% the same is a genuine breakthrough for some people. Our differences strengthen our culture, but we’re all one race. What we’re taught is what’s different. Overcoming intuitive tribalism and poor education, overcoming insecurities – that’s hard. Working together to build something will always be harder than tearing things down. Weak leaders show us how to tear things down. Strong leaders lead us to be greater together.

This is America.

We can do better.

I recently had an interesting conversation about Lewis Hamilton. It had come to some old white guy’s attention that two old white guys thought Hamilton was overdoing it with his anti-racism messaging. I told him I didn’t think it was the place of old white guys – who never see real racism – to comment.

Why don’t we have more black racing drivers? People of all races excel in all sports. If you don’t see the obvious answer in front of your nose, it’s not that you’re ingenious, it’s because you’re racist.

Yes, generally speaking, if you’re quick, the best will pick you up. But there’s more to motorsport. You have to be good with sponsors, too. And some sponsors – wittingly or unwittingly – may not be smart enough to figure out how to work with drivers they’re not used to. Could it be systemic racism stops black racing drivers from succeeding?

And, everyone knows you have to start when you’re four. How many people can afford to put their kid in a kart when he’s four? Do you think there are greater or fewer black parents than can? Could it be systemic racism stops black racing drivers from succeeding?

And, let’s be fair – there are PLENTY of wealthy black parents. Not as many as wealthy white parents, obviously. But to get into something, you have to be exposed and you have to want to. Where are the heroes?

Well, we have black one right now in F1. His name is Lewis Hamilton. And if you don’t like him, it’s probably because you’re racist. Because he is overcoming and excelling and succeeding. That means there will be more black racing drivers from all over the world in the coming generations. The world moves on. Come with us or stand aside.

A black driver winning World Championships for Hitler’s favorite auto manufacturer. If the rest of the world can move along like that, you prove to us you’re not ingenious when you cannot.

Side note: I was weak. At Austin a few years ago, I did not kneel at the USGP during the national anthem. I wanted to. I knew it was the right thing to do. In fact, I remember I was sleepless because of it. My family wouldn’t approve. We were in Texas. I could legitimately get shot or beat up if I did the right thing. And I did not because I was weak.

Hamilton recently fessed up that he made the same mistake. It made me feel so much better. But now we’ve made that mistake, and we’ve learned from it. We won’t do it again.

Resolution: Paul Neights for School Board – Interfanatic Customer Spotlight

Paul Neights for School Board, for our Customer Spotlight on Resolution, an Interfanatic Quality

He who is firm and resolute in will moulds the world to himself.

Johann Wolfgang von Goethe

Resolution of will. When we battle for what’s right it is the exact time to be resolute in will.

No matter what you think about Goethe, he’s got a point. The person who is resolute in will molds the world to themselves. We see it in civil rights, we see it in business. We see it in success.

But in every opposition to success, somebody’s failure, we see it, too. It often comes down to a battle of wills, whether it be one person or the collective will. Democracy, influenced by will. The movement with the greater collective will is known for success, and the opposing movement is not. However, often the “losing” opposition moves the victorious. Compromise.

With that in mind, how resolute are you?

Resolution: An Interfanatic Quality

We’re insistent upon finishing projects. Despite setbacks, despite opposition, we feel driven to complete. That’s what we do.

Perhaps that’s why we’ve been in business for so long.

That’s certainly why we’ve completed so many projects.

Paul Neights – Attempting to Mold the World with Resolution

Paul Neights came to us about a decade ago. He had been to a couple of school board meetings and was appalled at what he’d heard. Immediately, he set about molding the world to himself – he decided he could do it better.

Ultimately, Neights did not win his position in election. But by being resolute, by taking action for what he believed in, he was able to sway the board, and some of the things he cared most about changed.

Change takes time and effort. And we don’t see Paul’s effort as a failure because in the end, he molded the world – in some small, but important way – to himself.

We were proud to be a part of this small local political campaign, and to help him mold the world the way he thought was best. Even in not winning a seat, the took a leadership role and succeeded in affecting change. We helped him put together a quick website that explained his platform, and it educated both his supporters and his opposition to his viewpoint. And what he wanted partly came true.

“…Paul Neights molded the world – in some small, but important way – to himself.”

It was fun to play a small part in this great American democracy. It was our first foray, and we’re pleased we helped an individual improve his world around him.

Keep your Customers Coming Back:
Interfanatic Power Weekly Email Marketing

If you have a substantial network, email is a great way to generate business. If you don’t have a substantial network, there’s no time to begin building one like the present.

For email to work, it must that a huge list – we’re talking thousands of interested subscribers. And you can’t just send an email to hundreds or thousands without using a service. Try it, and your personal email will be labeled as spam, and your personal email will be basically shut down.

Also, your content must be compelling. You can’t just send drivel and hope to have a fantastic response. Your subject line must be on point to get the open, and your content must seem and be useful to keep getting clicks.

But, you see, effective email marketing what we do. We’re here to help. We’re here to bend the world to yourself, to help you be more successful. We can be on your team to help mold the world to your ideas of success.

Interfanatic and Resolve

Not only will we advise you and get your project started. We’ll stick with it until you find the success you need.

That is the Interfanatic way. To keep at it; to bend the world to our customer’s will.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Resolution, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Resolution, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Ken Tyrrell resolved to bend the world to his will. He hired Jackie Stewart, then Derek Gardner, to create a world-beating F1 team. Pictured above is the “shed”, Ockham, England. This is where Ken and Derek built the Formula One World Championship Tyrrells. It doesn’t look like much. Compared to the factory at Maranello, it wasn’t much. But it was here that Ken’s resolution molded the world to his will. I was honored to go there after the restoration of the 1972 Tyrrell 006 (middle right). It is pictured with the 1970 Tyrrell 001. Ken, Derek and team built Tyrrell 006 in this shed. Derek built Tyrrell 001 in his own garage. Sadly, the shed from Ockham is gone. However, the Tyrrells live on, a testament to Ken Tyrrell and a celebration of his resolute will.

Black Lives Matter.

Resolution of will. Civil rights in America clearly have a long way to go. But as Dr. King put it, “the arc of the moral universe is long but it bends toward justice.” We’re moving there, slowly but surely. Once this country rectifies its massive leadership shortfall, hopefully we’ll be able to push that arc even more the right way again.

This depends upon us. It depends upon you. It depends upon me. We depend upon each other, talking together, working together, molding the world to our vision of what is right. It depends upon our resolution of will outworking and outlasting those who work to push the world backward.

This is America.

We can do better. We’re getting back to the right path. We continue to be resolute and we shall overcome.

Quickness: D&G Paving – Interfanatic Customer Spotlight

D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality

Forget perfect. Be quick. Quickness kills.”

Ehab Atalla

It strikes me as a bit controversial to use a Persian-American’s quote that features killing. No doubt it will offend someone. But Atalla knows how to “kill it” in a business sense, and he wants to be known for this quote. And his sentiment is true: quickness kills.

Whether you’re first to market with an idea or mash-up, or most responsive, your quickness determines your success or failure in great measure.

We fully admit that we’re more comprehensive than quick. But quickness, as all Interfanatic Qualities, is one we strive for.

Quickness: An Interfanatic Quality

When it comes to emergencies, we’re on it. It doesn’t matter what else is going on, in a digital marketing emergency, we drop everything to focus on making things right.

With that quickness, we keep our customers on top. So that they can respond quickly in the moment it is needed most.

There are very few businesses that treat your business as if it were their own. That’s an Interfanatic way.

D&G Paving – Killing it with Quickness

Dan Ash of D&G Paving came back to us recently with a problem. He needed customers NOW.

This is not usually a problem Dan ever has. He runs a tight ship with great people. But some extenuating circumstances were making his life difficult and drying up his funnel. The pandemic is no joke. Most of our lives have ground to a halt.

The cornerstone of Dan’s business is his ability to respond to customers quickly. Most people in his industry don’t bother to call back quickly. Dan knows this, and he exploits his competitors’ weakness.

For that reason, he always has business. His customers know they can trust him and always go back to him with any job – huge or tiny.

Also, his signs are prolific around Southern California’s South Bay. I know you’ve seen his orange signs. They’re everywhere.

“D&G Paving’s signs are prolific around Southern California’s South Bay. I know you’ve seen the orange signs. They’re everywhere.”

So, when Dan said he wanted help, and quick, we knew exactly what to do. To compliment his quickness, we needed to create some for him.

Get Interfanatic Customers Quick:
Interfanatic Search Advertising

Google Ads can turn the spigot back on for you.

In the hands of the incompetent, Google Ads are a horrendous waste of money. Google has seemingly taken great delight in making Analyitics and Ads so complicated, no normal person can figure them out.

No worries, mate – you’ve got Interfanatic ready to help. Most Ads vendors require a minimum ad spend on the order of $3,000. We do not. We’ll work with a $150 budget, and we’ll make it work.

That’s just what we’ve done for D&G. There’s a lot more to do, but to get things moving, we knew the place to start. We got business moving for Dan and D&G again. It’s a great feeling to make a instantaneous difference in a Southern California institution.

Interfanatic and Quickness

When you need all hands on deck and results NOW, we got you. We’ve been there. Nobody treats your business like you treat your business, but we make it our imperative to get pretty danged close.

To keep the lights on, sometimes cutting costs isn’t the correct answer. Sometimes it’s temporarily moving some around.

Be like Dan. Kill it. We’ll help.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality
D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality

Nothing is quite as nimble as a go-kart. And a real go-kart, real racers know, is the closest thing you can get to the top level of motorsport on a tiny budget. Nothing is quite as nimble as a real go-kart, but Interfanatic prides itself on being close. And we can get you Formula One results starting with a go-kart budget.

Black Lives Matter.

The path of progress is never one to be taken quickly. It takes years of pain and effort to move along to make the world better. But demonstrated significant pain does seem to hasten things. It’s frustrating it has to be that way.

This is America.

We can do better. We’re on the right path. A little kick in the ass of complacency never hurts.