Adaptability: Allen Berg Racing School – Interfanatic Customer Spotlight

Allen Berg Racing Schools, for our Customer Spotlight on Adaptability, an Interfanatic Quality

Adaptability enforces creativity, and creativity is adaptability.

Pearl Zhu

This time we’re in requires adaptability. Many people resist adaptation under the auspice of not liking to be told what to do. They may not like that, but also likely: they don’t like change.

Change can be scary. But you either embrace it and go with it or resist. Resist you may with all your might, but the fact is you will have to adapt, at least on some level.

The Internet and of course digital marketing were completely different in 1999. I remember hearing about this new thing called Netscape Navigator while I was in college. Then hearing about this thing called Google. It was supposed to be better than AOL or Yahoo. It was certainly simpler.

And then came widened connectivity as people started to ditch modems. Then phones had internet connections, and people could text. Then facebook. And now, the current flavor of the month is…?

Through it, we had to adapt. We adapted as people. And here in this digital information realm especially, businesses that adapt can thrive. Others have tried to go too far and failed. But through it all is a major change in the way we find and process information.

If you refused to adapt, you might be okay. You may still get some calls from the Yellow Pages, but there are companies who thrive with tons of leads from nothing but social media. They adapted. They went with the change.

One such company who chose to adapt is Allen Berg Racing Schools. When I think of adapting, I always think of that fighter Allen, who insisted upon succeeding. He adapted, and in doing so put himself in a place to succeed.

Adaptability: An Interfanatic Quality

Adaptation is not unique to the business of the Internet. Adapting is almost always a difficult piece of progress. Adaptation requires compromise. Most people don’t like to compromise – they want to keep things the way they are, so they’re comfortable and know what to expect.

But there are some that relish the challenge. There are some people that recognize the need for change and for adaptation to that change. There are some who exploit changes with their ability to adapt. Others give up and fail. Those who succeed adapt.

For me, I enjoy doing what works. Unfortunately, there are many people of ill will who exploit what works to their advantage – but to the detriment of others. So, “what works” in our business unfortunately changes rapidly and regularly. And so we must adapt. The sooner we adapt, the sooner we’re back to what works.

Zhu explains that adaptability and creativity are one in the same. Being creative, bringing a creative approach to a problem is adapting to conquer it.

The Indomitable Spirit of Allen Berg, He Who Adapts to Succeed

The industry of motorsports racing schools is a difficult one. There have been many players, and most have fallen by the wayside as they struggled to adapt. Allen Berg marches on.

“Berg continues that success with what has become one of the largest open wheel racing school on the planet. He did it with adaptation.”

Allen Berg is a Canadian man who raced Formula One with Michael Schumacher. Well, even he would say that he raced in the same races with Schumacher, but not really with him. To succeed in Formula One, as in life, as in business, you must have a critical combination of skill, perseverance, and perhaps most important: luck.

Many people fail to acknowledge that last one. Luck is perhaps the most important factor. And yes, I’ve heard time and time again, “we make our own luck”, but the truth is we do what we can and others around us may help. There are plenty of great ideas and nearly successful people out there who are able to recognize the importance of luck. There are some extremely successful people who are unable or unwilling to recognize that luck played an important part in their success because they’d rather believe they did it all themselves.

Allen Berg is both. He made it to the top tier of motor racing, only to be stymied before further progress. But making it into Formula One is and always has been an incredible feat in itself.

Now, Berg continues that success with what has become one of the largest open wheel racing school on the planet. He did it with adaptation.

The plucky Berg would not be defeated. It is that determination that has made his own luck and helped his school to be successful. He continued to come up with creative ideas, to enlist the help of bright people, and to work hard until his school became the prominent one that it is.

So when he came to us years ago searching for new ways to adapt his website and his digital marketing to a changing world, it was a great honor and pleasure to consult and work with Allen Berg.

It’s easy for successful people to talk about their success. Now that Allen Berg has adapted to create success, he can tell you his story.

Interfanatic Service Focus: Interfanatic Power Site Production

Interfanatic‘s brand of website production requires constant adaptation. Adapting to the constantly changing digital environment of 2021 is demanding, but we’re up for the challenge. We do what works until it doesn’t, or until there is a better way. Then we add that better way into our systems, into our processes, and that becomes what works. Until it doesn’t, and then we adapt again. We’re always on the search for and implementation of what works.

But we do so slowly – not quickly abandoning what has worked. Sometimes what worked in the past will work again. Sometimes what seems like a better way forward is not after further testing and more experience. So we take our time to adapt – we adapt to do what is best, but not for the sake of change. We want our customers to trust our systems and processes.

I think that’s why we have built many great customer relationships through the decades.

Interfanatic: Continual Adaptation

2020 and 2021 surely require radical adaptation we as a people are not accustomed to. When adaptation is convenient and comfortable, we hardly notice how much things have changed. But when it is inconvenient and uncomfortable, our default as a society is to resist.

Sometimes the price of resistance is too great. At Interfanatic, we have grown comfortable being uncomfortable so that our customers don’t have to be – so our customers don’t even have to notice.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A sunrise of a new day. 2021 did not bring with it a clear, bright new future. 2021 will be hard. But hopefully, it has brought us all a renewed spirit to adapt, do what’s right, and understand that life will not always be as we wish it to be. But the more we work together, the better we can make it for ourselves, for those closest to us, and for everyone.


Black Lives Matter.

Half of the people in this country are happy with political changes, while half are frustrated. This is as it has been almost forever. But that divide is greater now than ever before.

Those who have been happy with what they deem progress are now unhappy. Those who have been unhappy with their version of progress hope things now have a path to get better.

Instead of getting angry or upset, we must try to work together. That’s what we failed to do enough of eight years ago, and it’s what we failed to do during the last four years. If we don’t change our mindset and path, if we don’t find common ground, we will continue to fail to work together for the forthcoming four, eight, even one-hundred years.

Everyone wants the best for themselves and theirs. But when you’re dealing with such a large, diverse population, it’s easy to forget that we’re all in this together.

This is America.

It’s easy for me to say. I come from a point of view of great luck and greater privilege. I’m not ashamed of my privilege. I’m not ashamed of the work I put in to do better. And I’m definitely not ashamed of the work I do to be better. I want to understand others who disagree with me more. I want to adapt to them in compromise because that means they will adapt to me in some small way, and I want them to hear my ideas and take what’s good. There’s no good that comes from being enemies, especially when our common goal is to make things better for our people. All of our people.

Adaptability: Peter Getoff – Interfanatic Customer Spotlight

Peter Getoff's The Human Equation - for our Customer Spotlight on Adaptability, an Interfanatic Quality

Enjoying success requires the ability to adapt.

Nolan Ryan

Nolan Ryan stayed on top of baseball – in one of the most taxing positions – for an incredibly long time. He says here that he achieved that with adaptability.

Sometimes a company comes out of the gate looking huge. They seem to be doing everything right. Their customers love them. But even if they had the right product or service mix to answer consumer needs for a specific time, they won’t last. Just as they analyzed and adapted, to their opening moment, they have to keep analyzing and adapting.

Sears. Kodak. K-Mart. JC Penneys. All retail giants, gone.

The one I find most interesting is Sears. One of the original catalog companies is flailing and failing in 2020. Because somehow, they have not adapted their catalog model to the Internet: the most recent catalog going to everyone in the world.

On the face of it, they should be perfectly positioned to OWN the Internet and Internet retail. And yet, here comes a book seller who puts them and all other book sellers out of business. It’s remarkable.

Adapt. Just like Ryan suggest we need to.

Adaptability: An Interfanatic Quality

Because there are so many companies that come out of the gate without any way to monetize but billions of fake dollars in investment, there are hundreds of flavors of the month in this bizz. I tend to ignore all of them at first.

Once a company has been around for a while, once I feel it will be a viable long-term solution for filling needs, I start to pay attention.

If we tried to adapt to every new flavor of the month, we’d never get anything done. But if we did not adapt to the time-tested shifts in our industry, we wouldn’t be in business for over 20 years.

So, we adapt. An in many ways, we continually innovate. What we do is work in a way that is beneficial for our customers to do so.

Peter Getoff, Psychotherapist, Corporate Consultant and Trainer – Continually Adapting

We’re working with Peter Getoff to help people learn more about his business. He’s a very successful psychotherapist, corporate consultant, and an nfp management trainer in West Los Angeles.

And after working with Peter for some time, it’s clear that he understands the need to adapt. More than most. Even though he’s already quite successful, he wants to do more for his community, and getting to that next level requires adaptation.

It’s a pleasure to work with Getoff, and in many ways it’s because he’s willing to listen and change the things that need to be changed.

Even though he’s already quite successful, Getoff wants to do more for his community, and getting to that next level requires adaptation.”

Getoff’s industry is heavily influenced by the digital world, and he has chosen to embrace that digital world. To adapt – to work with it – to further his practice and his involvement.

By adapting to the world around him, Peter Getoff serves better himself, his customers, and his community. He acknowledges that things around him are changing and need more change. And he makes himself a positive part of that changing action.

Adapting to your Customers: Interfanatic Power Search Advertising with Setup

We have many great way to invest a small amount a learn a ton about your customers. One of the most efficient and enlightening is Search Advertising, like Google and Bing Ads.

You start with what you think you know about your customers. And sometimes you’re right. Sometimes you learn. And when you learn, you can adapt your business to better serve your customers.

For example, you run some ads for Product 1 you offer in Location A. But from running ads, you find that nobody in Location A is searching for Product 1. People in Location B are. Potential customers in Location A are looking for something like Product 1, but not exactly the same thing.

If you want to sell to the people in Location A, you can adapt your business by selling a different product. If you want to sell to people in Location B, you change your product to get them what they’re looking for. And, you can continue to run ads in different locations until you find a location with customers interested in your inventory of Product 1.

You might never figure this out if you never ran any ads. You can find out so much, so inexpensively, so fast. Search Ads are a great way to learn about your business so that you can adapt it to reach the customers are looking for.

And with Interfanatic, learning about your customers and product fit can be very, very inexpensive.

Interfanatic and Adaptability

After 20 years of working with many businesses, we have ideas to help you adapt. We can help you learn about where your business is failing, and where it is succeeding. But to adapt, you must first begin, and you must first show willingness to listen.

We’re here to be a resource to great businesses. To help them be greater.

Like Nolan Ryan, we’ve adapted to much, and we can help you adapt, too.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The Long Beach Grand Prix. To win, these cars adapted. I took this photograph shortly after the conclusion of the sports car race on the Long Beach Grand Prix weekend. These cars are obviously designed to go fast. Their designers also created them to be elegant examples of adaptability. But so are all of the cars that raced. To win, engineers adapted these cars to the circuit and to their drivers better than any other cars. Just like business, these cars have strict rules they must keep. The cars that adapt best and stay quickest, longest, and adapt the most over the course of the race are the ones that win.


Black Lives Matter.

I goofed this week. I didn’t catch Blackout Tuesday. It’s a bad feeling to know I didn’t adapt quickly enough to the message needed this week. Our social is scheduled in advance. And every week, I try very hard to find an authentic quote from a person I think people need to hear. I don’t think anybody needed to hear from an old white guy this week. Nor from me. Of all the weeks I picked to quote an old white guy… Drat.

I chose this quote because the subject of our article this week is a baseball fan.

Next week, I hope old privileged white folks will listen to the motherly advice from Maya Angelou.

Black lives matter. Brown lives matter. Lives of immigrants matter. But the message we focus on right now is that BLACK LIVES MATTER.

And Ryan’s quote should go a long way to police – and everyone – in America. We are collectively not adapting. Not enough. Will our police – our friends, who we count on for law and order – listen to an old white guy? Will they adapt?

For years, hypocrites at the highest levels have called peaceful protesters “Sons of Bitches”. The same apparent supporters at the highest levels call White Supremacists “Very Fine People”.

So is it a wonder that peaceful protest is no longer seen as an option?

And this week, resilient people attempted to protest peacefully in spite of all this. They knelt and chanted, and were forcefully pushed out by riot police using riot gear so a powerful clown could make a photo op using a Bible as a prop and use a church for his scene. He desecrated that church. He didn’t go in to pray. Dude didn’t go in to ask for guidance. He didn’t go to ask for help – help he surely needs.

To make way for his circus act, riot police using riot gear forced out the real clergy of the church, doing their good work in front of the place they do good work. All this, so a person who doesn’t care for anything but himself could act like a bigoted tyrant.

(Side note: he used a liberal version of the Bible that may be in line with Church of England teachings. His fake Christian supporters won’t be very happy about that though. He can’t even get his own brand of fakery right.)

This is not fake news. I watched it all play out in real time on live TV with my own eyes. This is real.

This is America.

Until we change it. We must adapt.

The ____ WE elected after he called all Mexicans rapists and murderers led the way. Well, “not all of them, I’m sure some of them are very nice people.” It astonished me at the time that there were people in America who said, “He said, ‘Mexicans are rapists and murderers’? Yeah, I’ll go along with that. He should be President.”

To be clear, I didn’t vote for him. But nor did I do enough to ensure he wasn’t elected. It’s my fault, too.

Nobody who ever says anything remotely like that should ever be President of the United States.

This is racism. This is not okay. It’s not adaptability. It astonishes me that there are people that still find these actions acceptable.

THEY ARE NOT.

We will adapt.

And those who refuse to adapt will be left behind.

Following Lincoln’s example, we must learn to forgive our traitorous brothers and sisters. Lincoln could have hung all defeated Confederates. Perhaps he should have. But he didn’t. And we follow his example.

But to be forgiven, our traitorous brothers and sisters must adapt to the changing World around them. First, they must acknowledge their mistake with humility, and ask for forgiveness. Until then, adaptation will be forced upon them.

Loyalty: Checkered Past – Interfanatic Customer Spotlight

Checkered Past Productions™: Interfanatic Customer Spotlight on Loyalty

“I’ll take fifty percent efficiency to get one hundred percent loyalty.”

Sam Goldwyn

Samuel Goldwyn is no saint, but I suppose the tired excuse that he was a product of his time fits. But what he was, was an incredibly successful businessman. And if he will take loyalty over efficiency, I’ll believe him.

We’re all about efficiency. At Interfanatic, we’re all about systems and processes that ensure success, are efficient, and are sustainable.

But loyalty – sustainability in people – is a beautiful thing. Having somebody you can depend on is about as good as it gets.

Immediately, I think of Chris Locke. Locke’s Checkered Past Racing and Checkered Past Productions™, and all of his successful business relationships, are surely built on his loyalty. Not just being good to everyone he meets, but being good to the right people.

Locke has enjoyed being a major proponent of the Lotus brand in historic motorsports for decades. And a fine purveyor of their story, he is – driving everything from Jimmy Clark to Mario Andretti’s Formula One cars. And many other wonderful historic race cars.

But now, as he establishes himself as successful in event and film productions, he’ll surely look to rely on and practice more of his famous loyalty – with the right people.

We work hard to earn loyal customers. And our hard work has paid off. And we remain loyal to our customers, working hard for them when times get tough so that we can all enjoy the spoils when things get good.

So is having somebody we can trust more important than having somebody who will finish the job quickly? Over the long haul, yes. We aim for both, but we know that when recessions hit and things get bleak, we want to be with the right people, and have the right people.

It was Sam Goldwyn’s way. It’s the Interfanatic way. And that’s Chris Locke’s Checkered Past way.

Adaptability: Team Tyrrell – Interfanatic Customer Spotlight

Team Tyrrell: Interfanatic Customer Spotlight on Adaptability

…the most successful people are those who accept, and adapt to constant change.

Paul Lutus

The Internet is a sea of constant change. We must be like water, and conform to its incessant morphing waves.

Through 20 years, we’ve watched revolution after revolution, heard about millions of “shortcuts to success”, but stuck to doing things the right way.

In that, we’re reminded of Team Tyrrell, Ken Tyrrell’s Formula One constructor dating from the 1960’s. In the early days, Ken’s only job was to give the brilliant Jackie Stewart a good enough car to win. Ken did his job.

The way to make a car win a race is to engineer it so that it’s easy to drive. Tyrrell’s most successful cars weren’t easy to drive at first, but with hard work, they adapted the chassis to the job. And with a brilliant driver up to the task, they were able to make the aspects that were most difficult into absolute advantages, securing easy wins with regularity.

The cars were so good in fact, that Jackie’s lesser-known team mate won and could have won many more races. Francois Cevert was an excellent driver, but no Jackie Stewart. Nonetheless, because the cars were adaptable, Cevert was able to beat Jackie Stewart on his day with the same machinery – no easy feat.

Tyrrell had to remain vigilant, his cars adaptable to the ever changing conditions and tracks around the world.

We must remain vigilant and adaptable to the ever-changing environment of online business.

It has been our pleasure to be associated with Team Tyrrell during its vintage motorsport campaigns. Many of the cars that were successful in their day are still fan favorites, running around the country at historic motorsport events. We at Interfanatic are pleased and humbled have our name associated with such an iconic brand as Team Tyrrell.