annie lennox

Kindness changes the world. In our society so quick to cancel, so quick to judge, so quick to call out, a little calling in with kindness has a greater, more lasting impact. Empathy, effort toward understanding, and the reward of kindness will improve our world. Kindness is much more powerful than telling people you disagree with they’re wrong.

Everyone makes mistakes. Glasses houses and all that.

So I think, “kindness”, and I think of Peter Getoff. He has dedicated his life to making the world better, one person or one organization at a time. The result is a man of experience, of knowledge, and of kindness – a role model for everyone.

The Human Equation: Let’s solve your problem together.

Peter is a problem solver. Through his business, The Human Equation, he solves problems at the organizational level. (We didn’t design his website, we just manage it for him. A redesign is in the works.) And we know from experience: there are few problems that cannot be solved with kindness. But for those problems that cannot be solved, Peter adds his experience and his keen insight to his kindness to find the root of the issue and resolve it.

Peter Getoff works mainly with nonprofit organizations all over Southern California. But he also brings his brand of problem solving to for-profit organizations when needed.

When we began working with Peter, it was with the goal to help him find more business. He wanted to regain control of his website (he had lost control) and make a few changes on it. That was a few years ago, and we have done so much together.

First, we got him control of his website. We negotiated with the person that set up his website for him. Since we’ve been doing this so long, and we know how to speak their language, it was a much easier process for us than it was for him. He had tried, but didn’t know how to ask. (This is something we have to do often.)

Then, we found low-hanging fruit with our Local SEO Situation report, and increased his local search presence dramatically. We did a Local Search Setup for his business and site. It wasn’t difficult with Getoff as he has a permanent physical address. Nonetheless, we had to do the work – all of the steps – to properly list his business. Sometimes people don’t understand how to do this Local Search setup properly. But we do it all the time, and for all the major services. Getoff didn’t want us to produce content for him, so we went through his content and suggested courses of action.

With our help, Peter is now a regular blogger and is even trying his hand at video. We created a branded YouTube page for him and The Human Equation, and have been helping him make more impactful blogs and vlogs.

It’s been a long road. Peter is an excellent practitioner, but he’s not used to these types of professional communications. Blogs, vlogs, expert articles with the right kind of SEO – it’s all a little foreign to him.

And then, one day recently, it happened. He wrote a beautiful piece of work explaining to nonprofits how to attract and keep the best talent. We barely had to edit it. It was filled with useful information, and it’s very nicely written. It’s very well done.

The result is outstanding. It’s been a long time working with Peter – reinventing the image of your business is a process. And Peter is making progress every day.

In this short video, I show you how to find Peter’s articles. Of course, this is the Internet, and we’re Internet Fanatics so I can just give you the link here. It’s hard to imagine how much progress Peter and his site have made in the past few years – it used to be so difficult to find! Now, you can find Peter Getoff’s website easily. And it’s filling with excellent information.

To read Peter’s article about How Non-Profits Attract and Keep Staff in 2022, go to his website. And check back in once in a while! There’s going to be more good information on the way.

Kindness: An Interfanatic Quality

“Make kindness your daily modus operandi and change your world.”

– Annie Lennox

Peter Getoff is a kind man. Which is great, because his clients come to him needing answers, and kindness is almost always the answer (or the key to it.)

Innate kindness is, in my opinion, a great deal of the reason Peter is successful. He uses his training and background as a psychotherapist, consultant, coach, and trainer to help businesses (nonprofits and otherwise), all with kindness on his mind.

We try to work with the same ideals. We attempt to bring kindness to every conversation. We’re here to help! When we are treated with disrespect, we try to answer with kindness. We know that any client behaving in this strange manner is not behaving normally, that they are feeling persecuted or upset – not because of what we did, but they happen to be talking to us at the moment. We always do whatever is possible and fair for our customers, so we lead with kindness.

And when things are not working out for someone, our answer is to help – to bring kindness back into their mindset. It’s difficult, but it’s what we try to do.

Interfanatic Service Focus: Interfanatic Basic Content Piece

A week ago, we talked about George Huber and our SEO Management plans. Included in our Interfanatic+ SEO Management is are Interfanatic Basic Content Pieces – fundamental building blocks for ongoing on-site SEO. Fresh, well-produced, engaging and interesting content is the way to keep your website relevant and maintaining or enhancing performance in SERPs.

(Why do you think we post these articles weekly?)

We work with our customers to understand their business goals. We learn the keywords and key phrases that are important to them and their business. Then we weave those into fresh, relevant content their customers want and need.

“Our Basic SEO Content Pieces consistently weave keywords and key phrases important to our customers’ businesses into fresh, relevant content their customers want and need.”

When you do this enough, and when you do it consistently, you become a go-to source for that information. And voila, the customers see you as the expert you are, and they come to you for your expertise, for the work you do.

We’re here to help. We help you by writing fresh content or editing your freshly created content so that it helps you meet your business’ SEO goals. It’s a long-term process. Learn it on your own by studying what we do, or trust us to handle it for you.

Interfanatic: Bringing it with Kindness

We’re here, and for over twenty years, we have the answers. And we do – we’ve done – all that with kindness. Or at least we tried! Kindness requires practice every day. The beauty of kindness is that the more you practice it, the more you receive it. Just like Peter Getoff and The Human Equation: he practices what he preaches, and he does it all with kindness. The result is kindness toward Peter manifested in his success.