Beauty: GKAD – Architects – Interfanatic Customer Spotlight

GKAD Architects, for our Customer Spotlight on Beauty, an Interfanatic Quality

This week, we celebrate our customer GKAD. We chose GKAD because they embody and the Interfanatic Quality of this week, which is beauty. Their architecture is beautiful in so many ways.

GKAD – Goeckmann & Kleespies Architects, of Frankfurt, Germany, are incredible architects who see their task from a very different perspective. They don’t just create beautiful architecture and beautiful spaces. They don’t just create functional architecture and functional spaces. They make beautiful, functional architecture that is functionally profitable for the owner. It’s not just architecture, it’s not just design. It’s profitable architecture and design with an eye toward improving the spending habits of the customers who enter the building and space.

And that’s why the Buckminster Fuller quote of the week is perfect. Their solutions are not simple on the inside, but GKAD’s architectural solutions certainly appear simple to their clients and to the customers who use their clients’ businesses. They just work.

GKAD Architects: Goeckmann & Kleespies Make Beauty

The team at GKAD is phenomenal. They make beautiful. Beautiful things, beautiful places, beautiful business.

GKAD’s specialty is high-frequency architecture. These are restaurants and shops in train stations, airports, and in city centers. Their architecture is experienced by many tens or hundreds of thousands every year. But those hundreds of thousands may miss the subtleties GKAD’s customers do not: the architecture invites people to spend.

GKAD’s designs bring high-dollar customers, and they bring those customers to spend even more. GKAD employs colors, geometry, and layout to keep people in front of the high dollar items and make those high ticket items more inviting to buy.

It’s genius. Pure and simple. And that genius is beautiful.

So next time you’re in the market for outstanding and beautiful architecture that will influence your bottom line, look to GKAD.

Beauty: An Interfanatic Quality

If the solution is not beautiful, I know it is wrong.

R. Buckminster Fuller

We constantly seek the simple approach. Right there, I just did it. My mind said, “we are constantly seeking the simple approach”, but my simplicity trigger went off. “We seek” is simpler than “we are seeking”, yet they mean about the same thing. And this is something we do in every project. What is the most simple approach? It is likely the most effective and the most beautiful.

Sometimes great complexity is required to make something seem simple. Sometimes a great deal of thought and pairing down went into finding the simple, beautiful solution. We’re all ways looking for the simpler way. We’re always looking for the more simpler, yet more interesting way. Interfanatic always seeks the most beautiful way to celebrate our subject.

Interfanatic Service Focus: Interfanatic The Works Design

Last week, we showed how we simplified a customer’s site. This week, we describe how we made something complex simple and beautiful.

This is not a Wix site. GKAD.de is a bespoke design you have never seen before. It is beautiful, and it is simple, but the beauty is in the details. We created this site design with one of the best designers. We worked it over using our best UI people. We found simplifications and efficiencies. Then we applied it to a very fast server, such that the heavy home page video load would seem lightweight even on mobile.

The result is a beautiful website with layers of design and detail – just like GKAD’s architecture.

I think their site is beautiful even though it’s not the original design concept we imagined. Sitting with Ivo Goeckmann, principal of GKAD, I had the idea to begin a short video from the same perspective of all three stages of a project: with the blueprints of a building they created, then animate it into an artists technical rendering of those blueprints, then animate that into a a live video of the architecture in use. Sadly, it was not to be – GKAD overruled me and came up with these interesting animation videos, which are very cool.

“The result of our website design process for GKAD is a beautiful website with layers of design and detail – just like GKAD’s architecture.”

The site has a number of interesting touches, from the home page videos, to the animated icons, to the animated menu, to the animated waterglass that fills as you fill out the contact form. All this and more make for a website design you will not see anywhere else. It is beautiful, and it is unique. And, most importantly, it is effective – just like their architecture.

One thing that is missing from this project though: SEO. They did not want their site to be found! They deal with very exclusive customers, and they only want their site to be found on their personal reference from a business card. It was strange to avoid one of our key talents and skills, SEO, for this project. But, that’s what the customer wanted, and that’s what works best for them. So of course, we were happy to accommodate.

We can do design at just about any budget. But we love working on projects that, like GKAD, require a statement.

Interfanatic: We’ll Be There, and At Times That’s All the Beauty You Need.

Earlier this week, we were notified that one of the pieces of software we employ had a vulnerability, and needed to be updated immediately. So we dropped everything and updated that software immediately. This didn’t lead to any extra charges, it’s part of our management.

A client recently called. They needed help. We helped them. It didn’t cost them any extra. It sounds simple, doesn’t it? But that client wasn’t use to it. That client was used to not getting a call back, or getting a million reasons why they couldn’t be helped. These are the stories we here all the time.

These are the stories we work hard to avoid. We’re here for you. And if you know anything about this business, you know that’s a beautiful thing.


Beauty: Fast Cars, Inc. – Interfanatic Customer Spotlight

The Racers Shop, for our Customer Spotlight on Beauty, an Interfanatic Quality

The future belongs to those who believe in the beauty of their dreams.

Eleanor Roosevelt

We all need something to believe in. Especially when today is not perfect, we need something to work for, something to cling to, hope for a better day.

Eleanor Roosevelt witnessed highs and lows through the eyes of the President. She helped her husband see a way for the country through the Great Depression. She believed in the beauty of their dream.

And then, 79 years ago this week, Japan attacked Pearl Harbor. Yet again, she and her husband found beauty in their dream of a way through. And the US emerged stronger than ever.

Every day, we face challenges – some small, like a hiccup in a computer system, and some large – like a loved one dying. We have to dream consistently to have something to work toward. We have to dream to see ourselves through.

One thing some people dream of is a beautiful automobile. It can be a symbol of status, of power, and of a certain uniqueness. Steve Tillack’s business, Fast Cars Inc., gives people a way to achieve that dream. It connects people who can with automobiles that can.

Beauty: An Interfanatic Quality

In everything we do, we seek beauty. Whether it’s a beautiful solution, or a beautiful compromise, or a beautiful design, that is what we dream daily to achieve.

Not just for us at Interfanatic, but for our customers. We seek to create beautiful solutions to their problems – to help them achieve their dreams.

Fast Cars, Inc. – Beauty Supply

Not every car is beautiful. But some are gorgeous kinetic works of art that, in the right hands, can be harnessed to create a kinetic sculpture of breathtaking speed. That’s what Steve Tillack does.

“A 100-point Pebble Beach Concourse 250 Ferrari is a satisfying sight, sound, and beauty to behold.”

Tillack’s company produces Pebble Beach winners. They restore Ferraris and other cars of great rarity and pedigree to pristine, better-than-factory condition. Many people deal in art, but fewer deal in the masters. A 100-point Pebble Beach Concourse 250 Ferrari is a satisfying sight, sound, and beauty to behold. And a great rarity. That’s what Steve deals in.

When Steve came to us to help him with his The Racers Shop branch of their business, it was our pleasure to assist. But we also helped them capture the beauty of their creations to add to their website for sale. As a professional photographer, I tutored their staff on how to photograph their cars to present them best for prospective owners.

I really enjoyed working with Steve’s team. He’s got an excellent shop and crew. And they’re a Redondo Beach institution.

Interfanatic Service Focus: Interfanatic Web Site Design & Production

The ultimate digital beauty is a website that is attractive and works. Perhaps, one might say, one that attracts money for its owner.

This is what we do. We give our customers what they want, but we guide them with our experience to help them use their website to make more money.

That’s why you have a website. To disseminate information, yes, but primarily to bring in repeat customers.

Interfanatic: Celebrating Beauty

Just like the cars of Fast Cars Inc., a great website is about beauty and performance. Of course, beauty is in the eye of the beholder… What beautiful dreams can we work with you on, to help you find a better future?


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

There is little more beautiful than the simplicity of a beautiful day. While out and about one day, walking with my wife, I captured this beautiful afternoon at the Redondo Beach Pier. The sky was mesmerizing.

Loyalty: Coach Chris Bouch – Interfanatic Customer Spotlight

Coach Chris Bouch - Healthy Habits 4 All - for our Customer Spotlight on Loyalty, an Interfanatic Quality

There is no negro problem. The problem is whether the American people have the loyalty enough, honor enough, patriotism enough, to live up to their own Constitution.

Frederick Douglass

Are we American enough? Are we loyal enough? When will we finally, collectively be able to admit that as Thomas Jefferson wrote and we now translate, “All people are created equal?”

When Jefferson outlawed slave trade after the War of 1812, I’m sure he thought inter-US slave trade would follow right behind, within perhaps a decade or two. It didn’t happen. It took a War. And Big Tobacco and Big Cotton got their claws into the South, and even Reconstruction after a giant, bloody war, was not enough. Even the protests of the ’60s were not enough. Here we are again, not learning from the history we choose to repeat. In 2020.

IN 2020! We were supposed to colonize the Moon and Mars and have automatic flying cars in 2020. Instead, we regress.

All because we don’t share the same view of loyalty to the Constitution. All because we refuse the innate belief that all people are created equal. We’re not loyal enough to the American Dream to share it with everyone.

Our leadership isn’t helping. By creating enemies of good, honest people, by invoking hate, he brings together a portion of the country we don’t want to see. A portion of the country we wish didn’t exist. I’m not talking about Blacks or Browns or Immigrants.

I’m talking about the racists. The insecure. Those so threatened they can’t share the American Dream with others.

Life is a struggle. Business is a struggle. COVID-19 is a struggle. The last thing we need is to blame that struggle on other good people because they’re 0.01% different than we are. We need to be in this together, to share our strengths and push forward.

Do we have the loyalty enough to everyone in this country?

Loyalty: An Interfanatic Quality

Loyalty is such a beautiful thing. I’m reminded of it this week, when a customer we used to work with came back to us for more help. They know we’re the best. That’s loyalty.

And we’re loyal to our customers. The good people we work with deserve more business, so we help them get more every way we can. It’s such a beautiful thing to feel somebody in your corner. When life keeps kicking you, it’s such a beautiful thing to know good people have your back.

So we give our backs.

Coach Chris Bouch – Inspiring Loyalty

Coach Chris came to us about 10 years ago. He wanted to promote his brand. His way of doing that was being good to the people around him. He works hard for the good people he surrounds himself with, and he’s loyal to them.

And they naturally return that loyalty. So when Coach Chris began selling supplements as a side gig, his loyal friends followed. They listened, because he led from the front. He tested what he sold, he studied the ingredients to make sure everything was the best it could be.

Coach Chris knows his stuff. He demonstrates that thoroughly, over and over through the years. He’s had the backs of youngsters trying to hone their athletic craft, and they continue to return that loyalty.

“They listened, because he led from the front.”

Coach Chris didn’t want to invest a lot of money, he just wanted a way for people to find him. So he created Healthy Habits 4 All, and we were the lucky ones who got to help him with it.

We’ve got his back, and we know he’s got ours.

The Loyalty in Returning: Interfanatic Complete Suite Services Packages

Whether you’re starting from scratch or reinventing your brand, it’s nice to know one group can do it all for you.

The fear I have in trying to explain this to people is that they’ll hear, “jack of all trades, master of none.” But that’s not how this works. We’ve mastered all of our trades and we keep getting more proficient at them as they change through time.

There’s a lot to know – but that’s the beauty of our modular business model. We work with the best so you don’t have to go anywhere else.

Do you know how hard it is to find a competent web developer who will be around in 2 years? No, really – do you? It’s almost impossible. How about 10? We’re still here.

But that’s what we’re here for. To create a path for the long run. We craft a plan and adjust course as the winds change. We’re here to give you consistent results for the long haul.

Our Complete Suites tackle everything. There are a number of weapons in our arsenal, and we bring to bear those that work best for you.

Interfanatic and Loyalty

We love having customers for decades. It’s something we work hard for, and a primary ingredient is two-way loyalty. We give loyalty to good people who deserve it.

Just like our country should. We need to have all Americans’ backs.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Car people know a whole different kind of loyalty. They’re loyal to their cars, and their cars are (mostly) loyal to them. I caught this unrestored beauty at a local car show – I just love it. Some call it rust, we car peeps call it patina. It’s awesome.

Beauty: Isaac Charles Design Group – Interfanatic Customer Spotlight

Isaac Charles Design Group - for our Customer Spotlight on Beauty, an Interfanatic Quality

Whenever you are creating beauty around you, you are restoring your own soul.

Alice Walker

Create beauty around you – an excellent directive. Restoration of soul – that’s always a good idea!

The Color Purple author created beauty and inspires us to be better. To create beauty around us. To fill our lives with beauty – to live our lives with beauty.

It’s a call to love. It’s a call to justice. It’s a call to basic decency that we need to hear so badly right now.

When the ultimate powers are indecent in any way, that trickles down into the fabric of our people. It reinforces bad behavior. It destroys beauty that has taken so long to create and build.

Don’t get me wrong, we’re all human. We can all do better. Some of us more than others. But glass houses and all, we can all do better. We can all create more beauty. And if that restores our souls, that’s a good thing. We need that.

Beauty: An Interfanatic Quality

Beauty can make bad things palatable. Like the physically gifted woman who is an awful person – she hides behind a sheen that makes her acceptable to some. Like a gilt book with hateful doctrine. You might buy the book because you like the way it looks on your shelf, even if you can’t stand the words inside. It’s all about choice to each of us.

But creating or capturing real beauty, true beauty – that’s what we’re talking about. Not skin deep, but inherent beauty – that makes the world a better place. That’s what we strive for at Interfanatic. A beautiful design that doesn’t just work now, but will work 100 years from now. Because it’s truly beautiful.

That’s what we aspire to create – not outer beauty, but thorough beauty.

Isaac Charles Design Group – Bringing Beauty

It’s strange to some to think of a masculine, straight man as a person who brings beauty. But as an apparel designer, that’s exactly what Isaac Charles does. He brings his own brand of beauty through design.

It’s important to see all kinds of beauty. As manly men, we might call his kicks “kick ass” or “nice”, but what we really mean is that they’re beautiful. Or, perhaps not beautiful – but they definitely express beauty.

“…he molds what is wanted into that which works.”

And that’s a beautiful thing.

Since ICDG, LLC Charles has moved on to new projects. And there, he creates beauty around him, too. I guess his soul is probably in pretty good shape!

Charles is a great designer because he knows how to interpret and express exactly what others envision. That’s a rare talent – it’s very difficult for some designers to create what others imagine. Charles has the gift of communication to understand not only what works, but what is wanted, and he molds what is wanted into that which works.

The Beauty of Regularity: Interfanatic Power Fortnightly Email Marketing

When you run a business, the most important piece is sales. You have to have the ability to attract new customers and keep old ones coming back. Customer Service and Product Satisfaction can never be a factor if there are insufficient sales.

One of the best ways to keep customers returning is email marketing. Everyone hates spam, but everyone loves to hear from the company they enjoy working with. And let me tell you – the difference between spam and great email is sometimes a fine line! (Sometimes, it’s not.)

Does your email subject line entice people to open? Does your email provide value to your customer, or to you? Does your email work well with your website or other sales process?

You can have a great subject line that gets lots of opens, but if your email strategy doesn’t take it further, people may stop opening your emails.

You can have great, informative, valuable content, but if nobody opens your emails, your customers may never see it.

You can have a great offer going on at your website, but if nobody opens or reads their email, your customers may not find out about it.

Keep customers happy and coming back by regularly sending them valuable information. Email is the perfect vehicle.

Get your email marketing done right – have us do it. You’ll then have a valuable source of regular, incoming business. And you can do more of what you love – creating your own sort of beauty for your customers.

Interfanatic and Beauty

We’re always working to create more beauty around us. It’s our job. Creating beauty helps our soul stay fresh and well. Let us use our talents to enhance the beauty around you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A beautiful sunset, caught. Nope, we didn’t create this beauty, I just happened to be in the right place at the right time to capture it. And every time I look at this Redondo Beach, California sunset, it restores my soul a little bit. By sharing it, my hope is it does the same for you.

Beauty: ClosetLook – Interfanatic Customer Spotlight

Closetlook : Interfanatic Customer Spotlight on Beauty

“You will love beauty, which is the shadow of God on the Universe.”

Gabriela Mistral

The great Nobel Laureate relays instructions given to her in a vision, and creates poetry.

Beauty: the Shadow of God on the Universe

What a beautiful sentiment.

Beauty, like all virtues, comes in different volumes. For some, it is naturally apparent, but for others it must be enacted. But it is universally appreciated.

Finding Beauty or Creating Beauty

As Michelangelo said, the beauty is there, you just have to chip away to find it. So it is in business. It is there, we must find it and expose it to our customers.

Edenia Lima of ClosetLook uses her natural beauty to showcase the beauty of others – of their products.

Everyone gives influencers a hard time, but that’s mostly because many behave entitled. Properly influencing for a brand takes leardership, coordination, and hard work. A campaign can take weeks or months to build, even though it looks spontaneous and easy. It looks easy because experts are coordinated to work together to make sure it looks easy.

Edenia Lima works extremely hard to make sure the brand comes off in a positive light, and to make sure they get what they’re paying for. She uses her own vision and brand to bring products, fashion, and trends into a beautiful light.

It is our pleasure to work with Lima to showcase her work and help her achieve her vision. Her brands are grateful for her efforts too, as they keep coming back to engage more of her influence.

Beauty: Garboushian Gallery – Interfanatic Customer Spotlight

Garboushian Gallery - Customer Spotlight: Beauty

Natural beauty takes at least two hours in front of a mirror.

Pamela Anderson

Ms. Anderson’s quote is fantastic.

It’s funny. And it’s axiomatic.

Natural Beauty = Hard Work

“Natural beauty” – beauty that’s just right – takes a lot of hard work. It takes talent to envision. It takes work to enact.

Just like artwork, a great website is born layer by layer. Look at your favorite websites from around the world. How do they look? Are they busy? Are they simple? Do they convey a huge amount of information quickly and easily?

They say a picture is worth 1,000 words. And sometimes it is. Other times, one word sums it up well.

What does your website say about you?

Herair Garboushian of Garboushian Gallery knows exactly what his website says about his Beverly Hills art gallery. He carefully chooses the artists he works with. He invests time in them, in their preparation, in understanding them and in understanding what drives their art. He carefully curates the paintings to go up for show. He invests time in placement, and order, and how people see the art. So that it is presented as his artists wants it to be presented. And, like his gallery, he makes sure that every pixel on his website is exactly where he wants it to be.

Garboushian has a taste for great art. He admires the art his friend, Jim Morphesis, produces. And as a collector himself, he knows art. He knows what collectors want. And when it comes to Modern Art, that’s not such an easy thing to know.

Spotting the next big thing is the difference between a $700 canvas collecting dust and a $150,000,000 masterpiece gathering attention and bidders at auction. Herair Garboushian can spot that diamond in the rough.

Garboushian is always as particular with his website as he is with his gallery. His instructions are precise because he wants to be sure his site visitors, just like his gallery visitors, can focus on the beauty in front of them.

It just looks… right.

To many people, “that just looks right.” But artists, art connoisseurs, and website designers know, that “just” looks right is the result of practiced talent, careful consideration, and applied skill.

“That just looks right” is most often the result of countless painstaking hours of precise work.

Check out Garboushian Gallery to see what I mean.