cash for gold Archives - Interfanatic Digital Marketing with Web Site Maintenance & Design

Humor: West Coast Jewelers – Interfanatic Customer Spotlight

“The kind of humor I like is the thing that makes me laugh for five seconds and think for ten minutes.”
– Dr. William Davis

Custom jewelry is a fun business when you have the right customers. Firas and Saeed Sayegh know this because they have great customers that love working with them.

When it comes to business, they’re serious. But when it comes to developing relationships with their customers, they’re all about fun. One of the ways they do this is by keeping their sharp senses of humor ready with a joke and sharing a laugh.

The Sayeghs are great at what they do. But without their sharp wit, they wouldn’t be as fun to work with.

Dr. Davis’ quote reminds me of something a co-worker once told me. He like Bob Hope’s jokes because they made him laugh, and then they made him ponder. Cerebral is the best kind of humor.

Humor: An Interfanatic Quality

Humor is something we strive for. So much of business is so serious. But we have great customers and when we have a moment to relax with them, these are the times we cherish and remember.

Also, we use it in business regularly: in content. You need to have a little wit in your prose to be memorable. It’s not always easy, of course. We have deadlines. And we have writers. So we give those writers deadlines and we get reports of very clean email boxes.

Yeah, like I said, it’s something we strive for – not something we always achieve.

But it’s part of doing good business, being approachable and getting on well with your clients. Understanding them well enough to crack an appropriate joke now and again doesn’t hurt!

West Coast Jewelers: Combining Beauty and Power with a Touch of Humor

West Coast Jewelers pride themselves as memory makers. They make pieces that are memorable. They make statements. Those statements must reflect the customer. That often includes a subtle twist of humor.

But more than humor, their pieces are exquisite. They’re carefully designed. And they’re huge – so it’s important that they’re done right. The level of detail and care brought to these pieces by their craftsmen is impeccable.

When you’re dealing with such important statements, it’s important to know how and when to bring the lightness.

“West Coast Jewelers pride themselves as memory makers. Their statement pieces reflect their customer, and that often includes a subtle twist of humor.“

One of our satisfied Search Ads customers referred the Sayeghs to us, and we’ve been able to do a great job for them, too. They’re great to work with! As with most of our ads accounts, we started with a small monthly ad spend, and as they saw and verified results they’ve grown their spend to get more an more business.

We actually have our own ads turned off right now. We’ve got enough business coming in from other sources. Regulating traffic is one of the best things about Search Ads, when done right. When you need more business, you can turn them on and get to work optimizing them, and when you don’t, you can turn them off or reduce your spend to keep your name out there, prominent, but without overwhelming your staff. Steady growth is the key to success for many companies. We all hope for explosive growth, but when you put the infrastructure in place to handle the surge and then the surge falters, what do you do? It’s not a comfortable or healthy way to do business, especially for small businesses.

We also helped them get their local search results dialed in when they launched their business. That’s another important part of having a brick and mortar in 2021 – making sure your local search results are updated and relevant.

Interfanatic Service Focus: Interfanatic Power Social Advertising

Once you have your search ads working properly, the next stage is to optimize your social media spend. Most small businesses find that a little bit of money can go a long way when they’re heavily invested in social. The big brands spend big money conveying the messages that are most important to them.

Social Media has evolved considerably since MySpace. Instagram is still a heavy hitter for business as it’s a great platform for interaction, and it’s connected to all of that facebook data we love to hate.

When you find a message that resonates with your social network, it may translate to customers who don’t know you. The best way to get at that clientele that isn’t already connected to you on social media is through social advertising.

With greater reach comes greater interactivity, so you had best have your social and customer service teams locked in when you go after a big reach post. But if you’re ready, the right spend in the right geographic area could get your post in front of considerably more people than have ever seen it.

Check out your reach statistics. If you have say 10,000 followers, your reach for a single post may be in the 3-5,000 range quickly, depending on other factors (hashtags, tags, and interactions.) Give it a week and it should top 6,000. By that point, you might expect fifteen-hundred likes and perhaps a hundred comments, depending on the post. But what if you want another 100,000 eyes on that social media post. It’s possible. Depending on your geographic area, there may not be a way to get that kind of reach to a local audience. But if your product or service can serve a large enough geographic area, you can absolutely reach 100k.

That doesn’t mean your interaction rate will be high. That doesn’t mean you’ll translate to the same level of sales. As it’s your first time reaching this new audience, you’re unfamiliar. But after you reach that audience a few times, the same eyes start seeing your content. If your content conveys your unique brand personality well, these eyes will begin to trust you. And you’ll get an incremental increase in sales.

After a few posts with a significantly higher reach than usual, your interactions will be high. As you pique the curiosity of these new prospects, you should expect a lot of contact touches and questions. So coming with the sales are a lot of work. But if you’re ready, and if your product or service is ready, it will lead to repeat business. And that’s when you see real ROI. It’s usually not overnight, but it comes.

Interfanatic: Having Some Fun, Bringing the Humor and Laughs

When you have a couple of clients you know and trust and can rely on, it helps. If you don’t, take the clients you have and nurture those relationship – make them last. Bringing a laugh in now and again is a great way to do that. If you’re lucky, like us, some might last over twenty years.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed. Except this one.

Humor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

I did not take this picture. It’s a screen grab from a great movie. A funny movie! The Rush Hour franchise is hilarious and if you disagree, I’m sorry but we can’t be friends.

But, I mean, look at this. It’s FUNNY. It’s hard to capture images of humor. Once in a while I succeed, but I haven’t in a while. I’ll blame COVID-19.

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Courage: Palos Verdes Coin Exchange – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Without courage, wisdom bears no fruit.”
– Baltasar Gracian

Coin dealers require immense knowledge. Just to know where to look for current market prices takes understanding of using a huge number of varied resources. And, like all business ventures, they must exhibit immense courage to go out on their own and earn a living wage.

Most coin business in 2021 is online. It’s less risky and simpler that way. Many brick and mortars have closed their doors, eschewing complications and overhead in favor of doing business online only.

Not Ron Sannes and Vincent Rangone of Palos Verdes Coin Exchange. They have bucked the trend, opening, succeeding, and indeed growing their business at its physical location. Sannes and Rangone do so by harnessing their immense knowledge and by employing their courage. They use their experience to power their self-confidence, harnessing their courage and turning it in to success.

Gracian knew many wise people. And he saw many persecuted and slaughtered for their wisdom in their faith. But he also saw that wisdom not shared was wasted.

Sannes and Rangone use their wisdom and courage to succeed. And we’re so pleased to be an integral part of their success.

I’ve had the pleasure of knowing Sannes for close to a decade. If you know Sannes the way I know him, you know he personifies courage.

Courage: An Interfanatic Quality

We don’t claim to be courageous, but I guess we must be at least a little. I prefer to think of Interfanatic as encouraging the courageous. We guide them with our wisdom and experience to success. Courage is definitely a part of our everyday life, but just a little bit. We keep going and we do our best to help our courageous clientele thrive.

Palos Verdes Coin Exchange: Wisdom Empowered by Courage

Do you have any idea how complicated it is to price a coin? First, you must authenticate it – difficult in this time of sophisticated and prevalent counterfeits. Then, you must grade it. Difficult to ascertain even for the most seasoned coin graders. Then you must know how to correctly employ a cross-section of coin market exchanges to properly price your coin for a viable sale. As a dealer, you must know the highest amount you can pay and still make money on a sale, and you must price competitively for a quick sale as collectors don’t like stale inventory. And you must have the knowledge to do all of this with confidence, on the fly without any reference but your experience.

That’s exactly what Ron and Vince do daily at PV Coin Exchange. They have earned an excellent reputation as fair dealers from both sellers and buyers.

Palos Verdes Coin Exchange deals daily in both run of the mill coins like common Lincoln cents and Morgan dollars, to rarities both conditional and exquisite. They deal in bulk 90% silver and rare certified gold coins. Their shop in Malaga Cove, near the police station (safe) and wisely positioned at the foot of the Palos Verdes Peninsula ‘Hill’ gives them an excellent place of business for estate inheritors and coin collectors.

Palos Verdes Coin Exchange is also a member in good standing of the Palos Verdes Peninsula Chamber of Commerce. This gives buyers and sellers confidence in an established business.

“Interfanatic manages PV Coin Exchange‘s Search Ad spend to help them provide a consistently high level of service.”

It’s great fun working with PV Coin Exchange. They’re great at what they do, and the subject matter is interesting. I often find myself enthralled by the history that these little artistic artifacts, these coins, represent.

They asked us to set up some Search Ads to present their business to the locals. It’s working out well. Their reputation is building and they now have a steady stream of regulars that come by the shop to see what’s new. The locals on the Hill now know they have a resource they can trust to get fair prices for their coins when they sell an estate or collection from Palos Verdes.

When business slows down, we increase their ad spend to keep a steady stream of customers. When the shop gets busy, we turn down their spend so they don’t get overwhelmed. All of this ensures they provide a high, consistent level of service.

Also, as we have substantial experience at many levels in the numismatics industry, we often consult for them and discuss business ideas. All in all, it’s a great relationship.

Interfanatic Service Focus: Interfanatic Basic Domain Concierge

So you have a business idea, but you’re not sure how to get a domain. We’re experts in buying, selling and procuring domain names. Sometimes customers ask us to pick up a few domains while they consider their options.

The way it works is, of course ‘.com’ domains are still the most desirable. Also, shorter domain names are more in-demand. As such all four-letter .coms are bought. Most of the five-letters are gone, too. As such, even major businesses are settling for non-.coms or longer domain names.

You can set up a subdomain, xxxx.domainname.com, for free if you have that domain. And of course you can your domain length to help customers find the right part of your website. For instance, we often use get.interfanatic.com to direct people to our Get A Quote page. And that page is interfanatic.com/get-a-quote. It’s intuitive and memorable, making it easy for our customers and search engines to find.

A few years ago, a friend of ours came to us with a business idea. He wasn’t sure exactly which direction he wanted to go, so we picked up a few domains for him. One particularly desirable domain had recently come back on the market, so we swooped in and picked it up for him. We also picked up a couple that were slightly less desirable so if he wanted to sell his best domain for a profit, he had that option.

We’ve also negotiated to purchase already-taken domains for customers. And sometimes, companies want a second domain just for their email addresses. We’ve handled all of that, too. We’ve done all manners of domain dealing for clients in our 20 year history.

So if you’re thinking of a business idea, come to us and we’ll take care of you. We’ll get the best domain for you and handle the renewals. That way, if you ever get a suspicious email, you don’t have to worry about it – we take care of that for you. Our service helps our customers rest easy about their most valuable commodities – their domain names.

Interfanatic: Promoting the Courageous

It’s daunting to take that first step. Whether you’re a serial entrepreneur or a first-time trep, we love consulting with you and lending our experience to tour success. Let’s build something great together. Not only have we helped many new businesses succeed, we’ve helped to start new businesses, from drafting complete plans, to marketing, and to working through start-up problems. Of course, we’ve helped many successful businesses break through to the next level, too.

We’re here for the courageous. We helped you take the step, and we helped you take the right step in the right direction, with back-up plans in case things don’t go as planned the first time.

We’re here for you.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Endeavour – she represents the courage to continue. After the Challenger debacle, it would have been easy to pack it in. But NASA didn’t. With the help of good people, they were forced to face their complacency. The shuttle program was forced to ask questions it didn’t want to ask. It was forced to look into things for which it didn’t want to see the answer. It took courage, but ask they did. Answer they did. It wasn’t pleasant. With courage, Endeavour was the result. And with it, the shuttle program continued.

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