Quickness: The Penny Lady ® – Interfanatic Customer Spotlight

The Penny Lady r, for our Customer Spotlight on Quickness, an Interfanatic Quality

Quickness is necessity, the Penny Lady ® knows; just a few percent can be the difference between success and failure.

We’re here for your success. So we act as quickly as you do to bring about the results you need. And we’re not alone. There are a number of our clients who inspire us with their quickness. This week, I’ll tell you about Charmy Harker, The Penny Lady®.

The Penny Lady ®: Quickly Adjusting to the Needs of Coin Collectors

Charmy Harker, aka, The Penny Lady®, is a serious collector and coin dealer who has found ways to quickly adjust to the ever-changing coin market. Collectible coins (like anything traded for money) go through ups and slumps, and as a dealer perhaps the best way to counter those swings is to keep your inventory fresh. That’s one of many things that Charmy excels at – keeping her inventory new.

Harker branded herself as The Penny Lady ® after following a new-found passion for coins. She was very successful in the legal business before coins – she didn’t need coins. But looking back now, coins sure needed her.

When you go to a coin show, two things strike you immediately if you know anything about coins. One: holy crap, these coins aren’t the slightest bit rare. Two: there sure are a lot of old white guys dealing.

That’s not to minimize the recent resurgence of collecting with younger generations: Instagram has helped that immensely. And there are a number of dealers in their forties and fifties. That’s also not to minimize that if you look around, you’ll see collectors of all colors and walks of life.

But there are very few women. Mostly, we see the wives of dealers.

And that’s changing, in large part due to people like Charmy Harker. A successful female coin dealer is a breath of fresh air on the bourse.

And her inventory, which is expansive, is always fresh. She’s always quick to get new material for her avid collectors, and she’s always quick to get that new material professionally (and uniquely) photographed for her site.

Her customers’ favorite thing to do is view her new inventory. So she gives them what she wants with speed, consistency, and excellent service.

Check out a recent inventory addition on ThePennyLady.com – an 1856 Snow-9 Flying Eagle Cent!

Here, you can see some recent changes made on The Penny Lady. Charmy just added some new inventory, including the desirable impaired proof S-9 – an original 1856 Flying Eagle Cent. Check it out!

Quickness: An Interfanatic Quality

There is a force, a quickness that is translated through you into action.

Martha Graham

What a beautiful quote by a woman who created and traded in the artistic beauty of choreography. There is a force that drives all of us, and if we harness it quickly, the results of our effort may be beautiful.

That’s what we’re trying to do here. We bring beauty and data together quickly to produce results. The site in the video above is just as Charmy wants it. This is her translation of business beauty harnessed into action. We’re proud to be a part of it.

Interfanatic Service Focus: Interfanatic Power Business Website Production – Ecommerce

In my previous post, I told you about our Interfanatic Marketing Message Situation Report. In this week’s post, we’ll talk about our Interfanatic Power Business Website Production, which often includes eCommerce.

All the Power Business Websites we build include exceptional SEO. But when you need to do business over the Internet in a safe and secure fashion, we include that in our Power Business Website Production.

“We’ll help you choose the right solution and get your site up and running quickly.”

We’ll transfer products from your old site, or we’ll create new products for you – all with your approval. In Charmy Harker’s case, we also included our exclusive Coin Entry software which allows you to quickly post certified coins. It’s a real time saver that pays for itself very quickly.

We work with all the major eCommerce platforms: WooCommerce, Magento, Shopify, you name it. We’ll help you choose the right solution and get your site up and running quickly.

Interfanatic: Quick Answers and Quicker Action

We’ve been around the block a few times. We’ve seen it all! Please don’t be embarrassed at the current state of your website. We’ve all been there. Trust me: WE’VE ALL BEEN THERE. The most important part is that you know there’s an issue and you know you need help. That’s what we’re here for. We’re here to help. So give us a call. We have the answer.


Endurance: Ron Guth / German Coins – Interfanatic Customer Spotlight

Ron Guth for our Customer Spotlight on Endurance, an Interfanatic Quality

The limits of tyrants are prescribed by the endurance of those whom they oppress.

Frederick Douglass

Endurance: how much will we endure? How much must we endure when we are divided? It’s much easier to endure collectively, when everyone feels the same way.

Douglass, serving in congress just a couple of generations removed from the revolutionary war, had a different take on enduring tyrants. He was born when many revolutionaries were still influential. Jefferson and Adams died when he was 9 years old.

Jefferson had abolished the international slave trade, but slave trade within the United States was still somehow a thing in the 1830s as Douglass came up in these United States. So he knew all about tyrants and oppression and enduring bad situations.

Now, I’m going to shift to a better kind of endurance. I’m talking about the kind that Ron Guth embodies. As a successful professional numismatist at the top of his game for many years, he has endured as an author, a researcher, and a leader in the field.

Endruance in business is not easy, but he has managed it.

Endurance: An Interfanatic Quality

There are not many businesses in our realm that have lasted 20 years. Some of the difficulty enduring has to do with people, some of it has to do with competition, but most of it has to do with the same stuff that makes all business difficult.

We push through, to find a way when things are difficult.

Many projects are not as simple as they seem. They start out simple, but scope creep and technical complexities often interfere. Then, when you add in inconsistent labor, you can have a real problem on your hands.

It’s so much easier to trust us – we’ll take care of the difficult parts. Even if it takes time, we’ll make it work.

Another guy who makes it work: Ron Guth. He’s been in his business for decades. Guth has seen the highs, he been through the lows. He’s written plenty of books about it, too.

But through it all, he obviously endures. And what’s really special about Guth is that he endures in such a way that everyone likes him. That’s definitely not always the case in numismatics.

GermanCoins – Enduring at the Top of Google SERPS

GermanCoins.com – it’s a bit risky of me to bring it up. It’s tough for some people. German history goes back at least a thousand years, but a decade or two in the mid-20th century still dominates many peoples’ minds. Yes, there are nazi coins on GermanCoins.com. That’s because they’re part of the numismatic history of the country – a numismatic history that is mostly beautiful, complicated, and way longer than two decades. Of course, this single chapter makes many people uncomfortable. As it should.

So, if it makes you uncomfortable, look at everything else. Don’t focus on it. There are incredible, exquisite, beautiful coins from Germany that have nothing to do with it. And yes, there is a market for Nazi coins, so ignoring that history, while perhaps more comfortable, is in a way irresponsible. We can’t forget that history, though we don’t exactly want to celebrate it. We just have to remember, and try to prevent it from happening again.

Hint: it’s not working.

But perhaps the greatest task ahead of us back when we took over GermanCoins.com is that because of its endurance, its longevity, it had dominated the top of the search results. Before we took over, it was starting to fall down. We stepped in to help.

Try it: do a google search for “german coins.”

In an ever more competitive field, we’re doing our job.

“The results speak for themselves: In an ever more competitive field, we’re doing our job.”

As always, we approached this task as if it were our own. And we built a great website that works for Guth.

Digital Endurance Interfanatic Web Site Design & Branding

We told you last week that we love building websites. We do. But part of the fun is building a design that will stand the test of time. Being a part of great design, something elegant that outlasts trends – that’s the good stuff right there.

Enduring design and branding are tough. But it’s the kind of task we roll up our sleeves and dive into.

If you want great design or branding, we’re here for that.

Interfanatic and a Enduring

When you’ve been around as long as we have, you see a thing or two. You know what works and what doesn’t. You know how to see projects through to completion.

It is our pleasure to help you endure as we have.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Endurance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Endurance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Talk about design that endures! Have a go at this beauty. That right there is the heinee of a Buick Special. And it is lovely. I took this image at the El Segundo Driving Museum.

Order: Charmy Harker, ThePennyLady.com – Interfanatic Customer Spotlight

The Penny Lady®, Customer Spotlight on Order, an Interfanatic Quality, of Charmy Harker, Seller of Collectible Cents and Coins through ThePennyLady.com

Order is the sanity of the mind…”

– Eliza Cook

Collecting cents can be complicated if you don’t keep your collection in order. Now, think about trying to sell them.

When one coin is worth $100 in one grade, and the exact same coin is worth $350 toned, and the exact same coin is worth $10,000 two grade points higher, you’ve got to have your coins in order.

Charmy Harker, The Penny Lady®, does that. Which is how she’s helped the most exciting collectors build some of the most beautiful sets of collectible coins the world has ever seen.

Like Eliza Cook said, “Order is the sanity of the mind.” Collecting coins in enough insanity without a little order to keep things clear!

Order: An Interfanatic Quality

You might think you know what it takes to build a website. But to do it successfully for businesses over and over and over – there are a lot of moving parts. The launch checklist is about 2,381 items long alone. Theorizing, designing and creating a successful website is a bit like conducting an orchestra. The minute one thing is out of tune, it can all come tumbling down.

“Theorizing, designing and creating a successful website is a bit like conducting an orchestra.”

Just like Charmy brings order to the chaos of collecting, Interfanatic brings order to the chaos of creating websites that bring in paying customers.

Charmy Harker, The Penny Lady®

Do you know any coin dealers? I know a lot of coin dealers. Some of them are great! (Yes, I’m talking about YOU.) Some of them are not. Which is what makes Charmy’s success in excellence as a coin dealer all the more convincing. She has to deal with other coin dealers. Who are mostly men. And some are not nice to deal with.

She has carved her niche doing what she loves. She’s really into Indian Cents. Most Indian Cents in the world are worth a few cents to a collector. But the ones Charmy deals in can be worth much, much, much more than that. These little metal disks tell a snapshot of history, of art, of their time, and of their place in history. And she loves them, too.

If you’re interested in collecting small cents, Charmy has an excellent selection. Take a moment to peruse The Penny Lady’s most recently added coins for sale. You’ll love them, too. She has something for everyone. (Talk about a great gift for the person who has everything.)

Browse Charmy’s Collections

Charmy is good at infuriating people, too. She uses her website to show off her collections, which are not available for sale. Because they’re usually some of the best (which is what collectors want.) So, serious collectors can’t have them, and, well that really irks ’em.

Because not only is Charmy a successful dealer of pennies, she’s a successful collector of cents. She would never brag about her collection because she’s helped collectors assemble humbling collections. But the fact is, her collection is nice.

And on top of all of this, she’s just a nice person. She doesn’t suffer fools or intent hagglers because she doesn’t enjoy that. And its her business, so she gets to decide how she runs it.

Charmy Harker does a great job. And at the end of the day, she is after all The Penny Lady®.

Wisdom: Ron Guth’s GermanCoins.com – Interfanatic Customer Spotlight

Ron Guth's GermanCoins.com: Interfanatic Customer Spotlight on Wisdom

“Science is organized knowledge. Wisdom is organized life.

Immanuel Kant

There’s smart, and then there’s wise. Ron Guth is both.

Negotiating the field of German Numismatics is extraordinarily tricky. German coins are a complex group. Guth uses his wisdom to navigate the complexity of the coins, their history, and their buyers, with the skill of a seasoned master.

Wisdom: This Week’s Interfanatic Virtue

Kant’s quote is so perfect. It’s just too good! First of all, he’s Prussian (as are many of Ron’s coins). He’s a philosopher of the enlightenment, who expressed rich and complex thought, so much so, it’s still debated. He’s from the German States period of coinage, perhaps the most complex of a country with a rich and incredibly detailed numismatic history.

And it fits coin collecting so well. The science of numismatics consists of organized knowledge of coins: their design, their make-up, their art. Making a life of trading in these beautiful historical metal disks – that takes wisdom.

Ron Guth: The Esteemed Numismatic Author Who Would Take on The Germans (Coins)

Look, the study of United States coins isn’t easy. It very easily to overwhelms. And it’s very easy to know just enough to get yourself in a lot of trouble.

That’s why you need a trustworthy dealer as an ally as you explore “the hobby of Kings.”

But US Coins are child’s play compared to the complexity of German Coins. Coins from the hundreds of German States, to the Empire, to the Weimar Republic, to the Third Reich, to Germany broken into West and East, and Germany Unified, each period has it’s own rich complexity.

Debate About The Wisdom of Some Who Collect

Some insist that the despicable history of Nazi Germany must die insist we should forget. They’re not wrong. Some insist the despicable history should live so that we will never forget the terrible lessons we learned. They’re not wrong either. Surely, some people collect German coins of this period because they’re not right in the head. Surely, some just have interest in the history. For some, those “just interested in the history” use an excuse. But for others, preserving history – all history, good and bad – is their hobby. And, for some, it’s just about having one of each kind.

It’s an incredibly controversial debate to wade into. It takes the even hand of a wise master like Ron Guth to deal with this level of complexity.

And he does it deftly. Guth wrote wrote (and is writing) some of the most-read numismatic books of our time. He’s loved coins of all coins almost all his life. And he gladly shares that knowledge passionately with the good people with whom he surrounds himself.

GermanCoins.com, by Ron Guth

That’s why it was our great pleasure to take on GermanCoins.com. No doubt, some of the things there make us feel icky and queasy, but to focus only on that is to ignore the rich history that surrounded that time. There are thousands of coin types – not hundreds, or as in US coins, around fifty made for circulation. Thousands of coin types covering dozens of denominations from all through and over Germany’s rich numismatic history. Undoubtedly, there are some of the ugliest coins you would never want to see – but there are many more that are among the most beautiful and fascinating you could ever know.

Thousands of coin types cover dozens of denominations from all through and over Germany’s rich numismatic history.

It’s such an honor to work with Ron Guth.

German Coins: You Might Try Them

If it piques your interest to wad into this deep, difficult, complex and nuanced numismatic history, my advice is: buy what you like. Buy what you think is interesting. Buy what you think is pretty. But whatever you do, talk to Ron Guth about it first.

There are many wise characters in the worldwide traveling circus that is the world of numismatics. Ron Guth is one of our wisest American greats.

CoinSniper.com 3/21 Launches as The Best Place to Learn About Coin Deals Online

Today, Rusty Scropper, proprietor and Numismatist behind CoinSniper.com launched his new site as a resource for coin collectors on a budget.
CoinSniper.com - The Best Place to Learn About Coin Deals Online
“Eventually, I’d like to run some coin auctions on the site, but for the mean time we’ve got to build traffic.” Rusty’s solution to growing the site is to start with a fantastic grouping of resources for coin collectors. He’s also added a forums section where he’ll scour the Internet for good coin deals and auctions. “I want collectors to associate CoinSniper.com with great deals for coins on the Internet, as that is after all the whole idea.”

In the Numismatic Learning Center, Rusty’s written introductory articles about grading and valuing coins, along with some of the other things that should be of concern to collectors. In the CoinSniper.com Forums, there are current listings of coin deals he’s found, and the Coin Auction listing is probably the most complete listing of Internet Auctions selling coins anywhere online. Rusty and CoinSniper.com have no affiliations with any other dealers or auction houses, so these listings are the best he can find.

Rusty will be updating CoinSniper’s facebook page with Numismatic News in an attempt to spur discussion. He’s tweeting away at @CoinSniper also, sharing deals and news for collectors to find.

Congrats on a fantastic site, Rusty! We hope you can start selling coins profitably soon!