Goodness: Smoll – Interfanatic Customer Spotlight

Smoll, for our Customer Spotlight on Goodness, an Interfanatic Quality

The roots of all goodness lie in the soil of appreciation for goodness.

His Holiness, Dalai Lama XIV

As we sit, America is in tumult, reaping exactly what she sowed. It’s a lot to take in.

So let’s take a moment to appreciate goodness. There is innate goodness in all people. Some people choose to celebrate that, while some people choose to focus on our differences.

The Dalai Lama, despite his life’s journey, chooses to give us a positive nugget in this week’s quote. The roots of goodness come in the appreciation of goodness. Apparently, the corollary is also true; when goodness is lost, we have to deal with the roots of discontent, which lie in appreciation of discontent.

Right now, we have more people interested in us hearing that we can’t tell them what to do than we have people interested in speaking for the greater good. When you assert your liberty over someone else’s, the result is oppression of the other. That’s not real liberty.

Appreciating the good of others begins the growth of all goodness. And that’s what Smoll does.

Smoll appreciates the goodness of great small businesses around our country. It celebrates that goodness. It makes itself a root for goodness and appreciation for good small business.

Goodness: An Interfanatic Quality

At the end of the day, I choose to take or reject a client based on their goodness. I have a tough client right now. Extremely difficult to communicate with. But I knew that going in, and I decided to take on the project because I believe him to be a good person. I appreciate the goodness and in this case I’ll work with that despite otherwise intense difficulties.

That’s not the case with Smoll – they’re great to work with! And I think much of that comes from the innate goodness they work toward.

But, we know what it’s like to work with difficult clients and we know what it’s like to work with great ones. We always prioritize being great to work with because that’s how good things happen.

Smoll, Celebrating the Good of Local, Small Businesses

Where do you go when you need something? You go where you know. You go where you trust. Often, what you know, what you trust is a big chain. It’s the McDonald’s model. When I’m in Shanghai, I know with certainty that a McDonald’s is not the best hamburger I can get. Shanghai is filled with excellent restaurants, with even some that have hamburgers, and surely a couple that make great hamburgers. But if I don’t feel like seeking out that restaurant, when I want a burger quick and I see McDonald’s on the corner, that’s where I go. (Not me literally; I’m the type to seek out the burger if that’s what I want. But…) You know what to expect. Probably a reasonably inexpensive Big Mac and you have a pretty good idea of what it will taste like.

Then, there’s Yelp. Yelp is extortion. Often, I see small business beholden to Yelp for their shady business practices. When people go to Yelp, it’s to air grievances much more often than it is to share praise. And being beholden to Yelp is expensive. Unless you have an excellent system and process in place to ensure a good working relationship with your customers, you’re likely to get bad reviews that soil the good ones.

So that’s why there’s Smoll. It’s designed around celebrating and helping to promote the great small businesses in your community. It features special businesses from every community around the United States so that you can find businesses you’ll want to work with that you may not know about. Maybe they don’t do Yelp and maybe you haven’t heard of them. But there’s a great, hardworking team at that local small business you would really enjoy working with.

And that’s why we work with Smoll. That’s exactly what we want and what we want to do: celebrate the goodness in our local communities and small businesses.

Interfanatic: Finding and Celebrating Goodness

Let’s take a moment to find the goodness in each other – the common ground we can agree upon. We should not focus on our differences. Let’s appreciate the goodness in each of our perspectives.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The purity of sunflowers – that’s some righteous goodness. My wifey bought these for our table and I couldn’t help but revel in their beauty and splash of color. It’s nice to have beautiful things around to remind you of goodness.

Kindness: Roger Klein & Spectrum West Design – Interfanatic Customer Spotlight

Spectrum West Design - for our Customer Spotlight on Kindness, an Interfanatic Quality

Continue to be who and how you are, to astonish a mean world with your acts of kindness.

Dr. Maya Angelou

Astonish a mean world with your acts of kindness. That’s all we can do. One at a time, collectively, with kindness, there is progress.

Kindness doesn’t always mean keeping your mouth shut. Sure, that’s comfortable, but as we’ve seen, it doesn’t move things in any direction. To go forward we must speak up with kindness and love.

Many people don’t feel heard. Some react with empathy, some react with force. Which is kinder? Which would Dr. Angelou have us do?

Unfortunately, sometimes empathy isn’t understood until people bring forward the alternative. And seen among the alternatives, kindness will astonish a mean world, and bring forth progress.

Dr. Angelou calls for kindness. When kindness isn’t enough, it surely stands out.

Kindness: An Interfanatic Quality

We deal with a lot of people. We always try to do it with kindness. I don’t know your situation. I hope we can work together and make our little parts of the world work – with kindness.

The ripple of kindness spreads through our community. We put that ripple into everything we do. Which is, at times, difficult, and frustrating. But it’s so worth doing because that ripple always reflects back somehow. Kindness is always worth the effort, even if its reflected effects aren’t immediate. The effect on our own hearts of projecting kindness is immediate, especially when kindness is given freely.

That’s one reason, during this difficult time of tumult, we’re offering free products to people who need them. Free SEO situation reports, free digital marketing situation reports, free performance situation reports.

Kindness is always worth the effort

These aren’t some pre-packaged drivel. These are custom, bespoke reports created around your website. They’re not as powerful as the non-free reports, of course, but they still give you a lot of information. Take us up on our offer. And if you win the weekly Tuesday Trivia contest on our social, you get a paid Situation Report of your choice for free.

Effort goes into our Free Situation Reports. They’re valuable for the people who get them. A great deal of effort goes into our paid-for SitReps, and they’re extremely valuable for people who get them.

Roger Klein of Spectrum West Design – Always with the Kindness

A few years ago, we worked with Roger Klein to build him an effective website for his interior design services. The thing you understand about Roger immediately is his kindness. He’s a kind gentleman.

And he’s a great interior designer.

It’s always great to work with somebody who is good at what they do. They always teach you something. There’s always a lesson. But when they’re good at what they do and they’re kind, that’s where the fun really begins.

Klein brings kindness to his talent. That’s quite an effective combination.

Kindness in all Actions: Interfanatic Basic Management – 1 Hour of Updates

If your website isn’t producing customers for you, look at it. How effective is it?

We use our SitReps to guide your revision, then plan out what updates need to be done. Right now is a time to be dynamic in business. Stagnancy will not win this day. Address your customers. Address their concerns. Tell them if you’re open for business, and if you’ve had to adapt your services to the times, tell them how.

If you feel in over your head, we’re here to help. This is what we do. We take care of the details so you can focus on your business. Whether that means thriving, or just keeping the doors open, we’re here to help. We work with customers of all budgets.

Really, you should be constantly updating your site. (We can do that, too.) But seriously, right now is a time to be proactive, especially if you normally are not.

Our Begin Management products might make sense, too. They can include a SitRep and two hours of labor. These new products are not on our website, but contact us to learn more about them.

We’re here to help. We feel successful when we help you be successful. Let us do our job and make your website and digital marketing even more effective.

That’s the Interfanatic way.

Interfanatic and Kindness

We’re always here for you. And we always bring a dose of kindness to our relationship. That’s a fundamental part of our job. It’s a wonderful feeling to go the extra mile for a small business, then watch them take that mile and make so much more of it.

We’ll bring you kindness with our good work. We love to continue to astonish this mean old world.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

What in the heck does spaghetti have to do with kindness??? Have you ever shared a bowl full of spaghetti with family? It’s made with love, just like this kindness my wifey made for me. She’s busy working every day, but she sees how hard I work so she goes the extra mile to make delicious food with kindness and love. So, I wanted to celebrate that. I don’t ask her to cook – in fact, I often offer to. But she refuses because she loves to cook. It’s a wonderful load she takes on, and I’m grateful for her kindness.