doing good

Goodness: A Greater Hope – Interfanatic Customer Spotlight

“Those little bits of good put together … overwhelm the world.

Desmond Tutu

Shall we overwhelm the world with little bits of goodness? I’m in!

Here’s Bishop Tutu’s full quote:

“Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.”

We all try to bring the goodness daily, but it’s not easy. The opportunities sometimes present themselves, but we have keep a lookout for those chances to do good. Eva Ford and her daughter, Helena Lopez, found plenty of opportunities to do good. The foster parent system is complicated and difficult, and they help all parties navigate that system.

They bring hope for children. They bring hope for parents. A Greater Hope does good.

Naturally, when I look at the customers we help and have helped through the years who bring goodness, I think of A Greater Hope (nee Greater Hope Foundation For Children).

Goodness: An Interfanatic Quality

We strive to be good; we strive to do good. It’s projects like A Greater Hope that help us feel good about the work we do. We know we offer services for a fair cost – sometimes more than fair. It is our opportunity to do good for our community, both local and around the world by choosing our clients carefully. We love to work with those doing good.

We recommend our clients. If we’re not comfortable recommending them, we’re not comfortable working with them. Our clients are good people. They are good businesses doing good things. All that is how we get up and go to work every day! To help good people do good and do well.

I’m not saying we do enough. We’re always looking for ways to do more. By looking, we establish the intention to find ways to do good. It’s our way of doing some of those little bits of good Tutu speaks of – it’s our way of helping to overwhelm the world, one little bit of good – one deed – at a time.

A Greater Hope: Goodness Creating Hope

Greater Hope chose to service the highest-need areas of California – the California High Desert is rife with children who need foster care and good families who want to care for children. A Greater Hope brings children in need and families together. It creates greater hope for loving families and children in need.

They also facilitate adoptions. As an adopted child myself, I understand the blessing it is to find a family who will love you. It’s not always negligence of the birth parents that causes problems – some people just aren’t cut out to be parents. It’s a very huge responsibility to bring a child into the world and nurture them to become an active member of society, and some people just can’t. Things happen. Life happens. Ensuring a child who needs better care by placing that child with a loving family is like providing a winning lottery ticket for that child.

A Greater Hope brings children in need and families together.”

The process leading up to connection is usually extremely chaotic and mentally taxing for the child. The parents who are unable to care for their child also undergo extreme psychological trauma. Sometimes they recognize their situation isn’t good for their child and surrender the child to a better life willingly – and facing this is extremely difficult. But sometimes their child is removed from their care unwillingly. And this is an emotionally scarring experience for both child and family.

A Greater Hope provides behavioral health services for both children and parents. They try to ease the transitions, when those transitions are not easy. Again, they do good – they take the opportunity presented to bring goodness.

They also allow children to see birth parents under controlled circumstances, ensuring that all parties are cared for. They do their best to facilitate positive experiences.

Years ago, Greater Hope came to us in need of help with their website. We redesigned the site, produced new logos for the branches of their business. We built a couple of websites for them through the years, and it was always a great partnership.

They’ve grown so much, they now are able to have taken everything in-house. It’s pride inspiring to watch them grow, with our help, and now take off on their own.

Interfanatic Service Focus: Interfanatic Power Social Advertising with Set up for $1,500 Monthly Ad Spend

Want to spread the good of your business? Social Media is one way to reach new customers. But social feeds are filled – jam-packed, and difficult to stand out. You know how this works: you follow a few accounts, so you see their posts. Or do you?

As a business, you want to reach new customers. Even when you have thousands of followers, you still want your business publicized even more – to people who don’t follow you. You want to reach people who don’t know about you yet, or customers you know who don’t know you’re open to connecting and engaging on social media.

The answer is Social Advertising. We can create brand new custom posts and target them specifically at people who could use your products or services. Or, we can take a post your customers and followers really liked, and we can use that as a basis to get more eyes on your business. It also ensures that your followers actually see your posts. Often, their shown your post until engagement.

With $1,500, we will increase the reach of your post substantially. We might do this in your local area, or we may target an area that has the kind of customers you want. Either way, our tools and understanding of the data help us to improve your ad performance substantially. This is what we do. All the time.

Interfanatic: Backing Good

We’re doing our little bits of good where we are. We’re trying to get out, to find new ways and new places to do good. Want to join us?

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Little bits of good, like wildflowers bringing beauty to the world, one small bit at a time. After a particularly wet winter, the fields were in bloom over in PV. I took this from a hiking trail near Point Vincente. The sheer number of flowers was incredible. Little bits of yellow turned into blankets of gold against docile emerald hills.

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Goodness: Smoll – Interfanatic Customer Spotlight

The roots of all goodness lie in the soil of appreciation for goodness.

His Holiness, Dalai Lama XIV

As we sit, America is in tumult, reaping exactly what she sowed. It’s a lot to take in.

So let’s take a moment to appreciate goodness. There is innate goodness in all people. Some people choose to celebrate that, while some people choose to focus on our differences.

The Dalai Lama, despite his life’s journey, chooses to give us a positive nugget in this week’s quote. The roots of goodness come in the appreciation of goodness. Apparently, the corollary is also true; when goodness is lost, we have to deal with the roots of discontent, which lie in appreciation of discontent.

Right now, we have more people interested in us hearing that we can’t tell them what to do than we have people interested in speaking for the greater good. When you assert your liberty over someone else’s, the result is oppression of the other. That’s not real liberty.

Appreciating the good of others begins the growth of all goodness. And that’s what Smoll does.

Smoll appreciates the goodness of great small businesses around our country. It celebrates that goodness. It makes itself a root for goodness and appreciation for good small business.

Goodness: An Interfanatic Quality

At the end of the day, I choose to take or reject a client based on their goodness. I have a tough client right now. Extremely difficult to communicate with. But I knew that going in, and I decided to take on the project because I believe him to be a good person. I appreciate the goodness and in this case I’ll work with that despite otherwise intense difficulties.

That’s not the case with Smoll – they’re great to work with! And I think much of that comes from the innate goodness they work toward.

But, we know what it’s like to work with difficult clients and we know what it’s like to work with great ones. We always prioritize being great to work with because that’s how good things happen.

Smoll, Celebrating the Good of Local, Small Businesses

Where do you go when you need something? You go where you know. You go where you trust. Often, what you know, what you trust is a big chain. It’s the McDonald’s model. When I’m in Shanghai, I know with certainty that a McDonald’s is not the best hamburger I can get. Shanghai is filled with excellent restaurants, with even some that have hamburgers, and surely a couple that make great hamburgers. But if I don’t feel like seeking out that restaurant, when I want a burger quick and I see McDonald’s on the corner, that’s where I go. (Not me literally; I’m the type to seek out the burger if that’s what I want. But…) You know what to expect. Probably a reasonably inexpensive Big Mac and you have a pretty good idea of what it will taste like.

Then, there’s Yelp. Yelp is extortion. Often, I see small business beholden to Yelp for their shady business practices. When people go to Yelp, it’s to air grievances much more often than it is to share praise. And being beholden to Yelp is expensive. Unless you have an excellent system and process in place to ensure a good working relationship with your customers, you’re likely to get bad reviews that soil the good ones.

So that’s why there’s Smoll. It’s designed around celebrating and helping to promote the great small businesses in your community. It features special businesses from every community around the United States so that you can find businesses you’ll want to work with that you may not know about. Maybe they don’t do Yelp and maybe you haven’t heard of them. But there’s a great, hardworking team at that local small business you would really enjoy working with.

And that’s why we work with Smoll. That’s exactly what we want and what we want to do: celebrate the goodness in our local communities and small businesses.

Interfanatic: Finding and Celebrating Goodness

Let’s take a moment to find the goodness in each other – the common ground we can agree upon. We should not focus on our differences. Let’s appreciate the goodness in each of our perspectives.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The purity of sunflowers – that’s some righteous goodness. My wifey bought these for our table and I couldn’t help but revel in their beauty and splash of color. It’s nice to have beautiful things around to remind you of goodness.

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