efficiency

Efficiency: PCGS – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Efficiency signifies the productivity of the process.”

– Susan Page

Efficiency sounds so clinical. It’s interesting to hear about it from a newspaper woman. Efficiency is not something that comes to mind when you think of journalism, but of course it’s critical. Excellent writing is all about being concise. It’s about getting the story across completely using the fewest words possible.

But she’s referring to the productivity of the process. At Interfanatic, we have a lot of processes. We have systems galore. We don’t really think about it in these terms any longer because they’re such an intrinsic part of our work. But we’re always trying to find ways to be more efficient for the long run – because it’s better for our customers.

This brings to mind one of our clients from just a couple of years ago: Collectors Universe and PCGS. Now THAT is an efficient company!

Efficiency: An Interfanatic Quality

Efficiency is ingrained. Of course, we have to constantly fight for it. Our business is on an entropic trend with efficiencies fighting inefficiencies on every front. Efficiency doesn’t have to be impersonal, but it does have to work.

We’re constantly on the lookout for ways to make things happen faster, simpler. Any time there’s a complicated process, we seek to simplify it. Our business is rife with new tasks, new processes, and these are not always beautifully efficient.

Over time, we hone new processes to make them simpler and more efficient. It helps us save time and money. And then we can pass that efficiency to our customers through savings.

PCGS is Efficiency in Action

The Professional Coin Grading Service is an incredibly efficient outfit. They deal with tens of thousands of collectibles daily, and they get those tens of thousands of items in front of dozens of extreme experts to get their honest opinion of condition and / or value.

“[PCGS is] an incredible outfit performing a massive service to an industry that intrinsically requires their talents.”

On top of that, they’re dealing with some of the most valuable and rare collectibles in the universe. The collectibles market is much like the stock market, in that it fluctuates daily based on supply and demand. They are the third party that helps buyers and sellers know what is in front of them.

A few years ago, we handled a couple the marketing initiatives for PCGS. Well, we Interfanatic, did not – I did. We handled some of their social media, many of their email sends, and a video marketing program related to a big rollout of collectibles for a big customer. It was awesome!

But in doing so, I got to see how clinically efficient PCGS is. They’re not that way just because they want to be – they’re that way because they have to be. When you’re dealing with collectibles on this scale, you have to treat them agnostically, and you have to treat them quickly – efficiently. It’s an incredible outfit performing a massive service to an industry that intrinsically requires their talents.

So when we had the opportunity to handle some of their marketing, these were some incredibly fun and rewarding projects for us.

Interfanatic Service Focus: Interfanatic Power Search Advertising with Setup

Search advertising is the ultimate in efficiency. While the newcomer to the scene – social media – is not always efficient for newcomers, search advertising is the king of making your dollar go far. It’s a great way to establish your brand, and a great way to get your established brand in front of the right customers.

If you want to spend your money efficiently, get a digital search campaign going the right way. It will take some time to get it tuned in, so start by spending slowly. As you see the results you want and begin to understand why you’re seeing them, up your spend to get more of what you want.

It’s a beautiful process, and we’ve been proud to be a part of it for some great customers during these difficult times.

Interfanatic: Honing Efficiency

Like PCGS, we have systems and processes in place to help you become more successful while spending less. We’re here to help. It is my pleasure to help you get more business for less.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

While reviewing photographs to use for our social feed, I was struck by this image of a red rose. There is little that is so efficient in eliciting a reaction as a gorgeous rose. It is beautiful and immediate. The more you look at it, you have an emotional reaction to its visual and olfactory presence. It is a king (or queen, as the case may be!) of efficiency.

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Efficiency: All Clear LiveScan – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Conscienceless efficiency is no match for efficiency quickened by conscience.”

– Dr. Kelly Miller

My immediate reaction to this quote is a pessimistic one. I think of the brutal efficiency of a Civil War-era Gatling gun, or the efficiency of the Nazi concentration camps – can it get any more efficient than that?

And yet, it can. If Dr. Kelly Miller believed that, it must be so. Here we have a highly educated black man, the son of a Confederate soldier. He lived this concept and the conflict, so he knows far better than I. If he says that conscienceless efficiency won’t stand up to that with a conscience I believe him. I was wrong in my initial take.

Then I think of work. When we do mundane work, without purpose, without conscience, we can be quite efficient. But when we treat our customer’s business as our own, our conscience enters into it. We are driven to be efficient because we realize our work for them is a reflection upon us. We want them to succeed so that we feel successful. And therein I see the genius of Kelly Miller.

Once again, a brilliant man has used an well-designed phrase to enlighten and educate me.

We are not alone.

Efficiency: An Interfanatic Quality

Efficiency is critical in any profitable business. Without efficiency, there is no chance to get more done for less. At Interfanatic, we want to help lots of people. We want to help customers turn a lot of businesses in these trying times. We wish to help the good people we work with get more done.

When we are efficient, our clients profit. So we strive for efficiency in all we do. To offer a compelling price point. To create excellent production.

All Clear LiveScan – Efficiency in Action

Helena Lopez and her Greater Hope Foundation had great need for fingerprinting in their foster care service. There wasn’t sufficient fingerprinting facility in the California High Desert. Their solution: do it themselves.

So, they opened All Clear LiveScan. The brought fingerprinting to their community, filling a need, and even better, efficiently filling another need of their own customers.

This is the joy of efficiency a business can explore as it grows. It’s difficult to break through phases when you’re starting from scratch. But that’s what Helena did. That’s what Greater Hope Foundation did. And they are able to serve their customers and their community at large more efficiently. It’s a model story.

“…they are able to serve their … community … more efficiently. It’s a model story.”

And being good at Foster Care is such a critical function in our society. We hear about people fighting against abortion all the time. But what happens to those born children whose parents can’t handle the responsibility? Those would-be parents wise enough to recognize their shortcomings opt for adoption. Others can’t get there from here, and foster care is the result. It’s difficult. It’s hard on everyone. The effects trickle though our community and society.

Greater Hope Foundation getting good at foster care serves our community. And it is so needed. If they can get efficient at helping children, any thing they do is a bonus to all of us. All Clear LiveScan is just one example of how they come up with innovative ways to make our world better.

Use Our Efficiency to Your Advantage:
Interfanatic Power Site Production

When you’re looking for a business website, you want it to work. You want it to set the tone, and tell your story and bring those customers to you. If your website is not efficient in doing those things, you lose business.

We get that. We also get that you need it done quickly. There is no better way to control your narrative than through your website. We will build it for you. And then, we can keep your customers coming back.

It all starts with efficiency. It all ends with efficiency. We’ll complete your website efficiently. We work quickly and efficiently so you can get your business up and running.

And we’ll do it better than anybody else. Our price packages are pretty compelling, too. We work with budgets of all sizes.

Interfanatic and Efficiency

Our conscience is quickened by our goal to help our customers succeed. Their success drives everything we do. Therefore, we do everything we can to have excellent systems and processes in place to complete our tasks efficiently.

We need this conscience-quickened efficiency in everything we do. In work, but also in life in general. Right now, our brothers and sisters are hurting. Right now, we’re beginning to have the veil lifted on just how much they’re hurting. Their lives matter.

They have been hurting. Let us listen. To their stories – to their take. Let us be educated such that our conscience will quicken our efficiency to aid their cause.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

What is more efficient than a beautiful bloom in the desert, where no water flows? Okay, okay, yes, this isn’t from a desolate desert but rather a planter in my backyard. But this life’s ability to be efficient is still marvelous. It is beauty and efficiency to learn from and to marvel at.

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