Love: Beach Cities Tutoring – Interfanatic Customer Spotlight

Beach Cities Tutoring, for our Customer Spotlight on Love, an Interfanatic Quality

Love makes your soul crawl out from its hiding place.

-Zora Neale Hurston

Gosh, this is just a beautiful quote. Isn’t it?

Much like the lovely Zora Hurston – a beautiful woman, a beautiful soul. And somebody loved her, lucky for us, because her soul crawled out and blossomed into the beautiful body of work she created with her life.

She reminds me, in a way, of Ivie Sherman, the teacher turned tutor behind the Beach Cities Tutoring network of online and in-home tutors and test prep professionals based in nearby Torrance, CA. (Not to be confused with Beach Cities Student Tutoring, who came later basically stole Ivie’s business name).

Ivie definitely sees it as her job to help her students and mentees crawl out from their hiding places. And she does an excellent job, with love!

Love: An Interfanatic Quality

It takes passion and work to keep customers satisfied for decades. We’ve watched many fly-by-nights come and go in our business. But we’re back, day after day, because we love our customers and we want to help them succeed. We put love into our work for our customers, and it shows.

We love working with customers who love doing what they do. Almost all of our customers are wonderful to work with, and most are loving people. It makes it easy to get excited about helping them when they’re excited about loving what they do. It helps us love what we do.

Beach Cities Tutoring: Loving Students, Helping their Souls Flourish

When I read this Hurston quote, I knew immediately we’d be featuring Ivie Sherman this week. It’s perfect. Sherman helps her students’ souls crawl from their hiding places. She, and the network of tutors she directs, give students the tools they need to be confident, to comprehend, to learn, and to study for success. She and her network of tutors give love.

Ivie came to me a few weeks ago looking for help with her website. She wanted to get more traffic. We quickly settled in and got working on an Interfanatic SEO Situation Reports. We found where she was doing well and where her site was under-performing, and we came up with a laundry list of tasks to attack for her. We’re working through that now.

“Sherman and the network of tutors she directs, gives students tools they need to be confident, to comprehend, to learn, and to study for success.”

It is absolutely our pleasure to help a good, hard-working teacher help students. Her investment in our area, and our investment in her, will help our kids grow up stronger and more confident. We hope in the long run her students will bring their brand of success back to our area to reinvest.

That’s what we’re here to do. We want to build up people all over the world. What better place to start with love than right under your nose?

Interfanatic Service Focus: Interfanatic Basic Social Media Marketing

Social Media is an excellent opportunity to show love to your customers. You can celebrate them there (as we do), and you can interact with them, often in fun ways you wouldn’t otherwise.

But, let’s face it: Social Media (done right, at least) is a LOT of work.

If you don’t have the time or energy to produce great content and schedule your posts, we can do that. You should still interact with your customers – you or your service department – but at least we can keep the ball rolling for you. And when you have more successful posts, we can help you with advertising them, to get them to a larger audience and land you some new customers.

We have many options for all budgets. Talk to us and we’ll get your social media rolling!

Interfanatic: Feel the Love!

We love our customers! Customers like Ivie are easy to love because they love what they do, and we get to be a part of their success. Come be one of our customers. Let us take care of you, so you can take care of your customers and your business.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Love, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Love, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The yellow rose of friendship. It’s a beautiful rose; more beautiful than reflected in this picture. But it conveys the point: roses express love. When you receive a rose, it helps your soul to crawl out from its hiding place and feel the warmth of acceptance, compassion, and appreciation. I share this rose with you.

Justice: Ace Process Service – Interfanatic Customer Spotlight

Ace Process Service, Customer Spotlight on Justice, an Interfanatic Quality

Never forget that justice is what love looks like in public.”

Cornell West

Public love. That’s a beautiful sentiment for justice.

But, as West knows better than I may ever know (if I’m lucky), justice is only truly love when it is true and pure. When justice is tainted, justice isn’t love; it’s hate.

But I digress. Justice is fairness to all and it is the quality we celebrate, this week’s virtue at Interfanatic.

Justice: An Interfanatic Quality

A critical component of society – and of business; justice. Businesses must treat their customers with justice or they will be spurned. This has never been so apparent as in the Age of Social Media.

It began with Yelp. Businesses had to suddenly become accustomed to passive-aggressive behavior from customers, and only after there was nothing the business could do about it.

It’s been an uncomfortable transition for some. “The customer is always right”, well, yes – but what if the customer is unhappy and doesn’t bother to speak up until after they have left the building? How is that fair to a business? How is it fair to criticize anybody in public without first giving them the personal opportunity to fix the situation. There is no honor in slinking around, bad-mouthing others when you don’t have the guts to tell them to their face, first.

But Social Media has been the great equalizer. Some have adapted, some have not. In the end, it makes everything work a little better – so long as it’s true justice.

Manipulated reviews: that’s how society’s customers and their interaction with the businesses that serve them can become unjust.

(Which is why we work very hard to keep an open dialogue with our customers.)

Ace Process Service: Administering Justice

Which brings us to Ace Process Service. Their job is to administer justice – to sometimes unsuspecting individuals, unaware they had treated others unjustly.

Jeff Levine of Ace Process Service works, well, all over California, but mostly in Southern California. Ace Process Service is based near El Segundo’s LAX, which means Levine has gotten to work with some interesting people.

You wouldn’t know it if you talked to Levine but briefly. But once you get to know him, you know he has stories. Stories of famous, fortunate people. Stories, of course, he cannot share, but still – it’s clear his experience is immense.

Which means he’s the perfect person to handle this business. His deft hand, honed through years of dancing through sticky situations, means he’s great and handling himself. And your business.

Levine’s deft hand, honed through years of dancing through sticky situations, is great at handling … your business

So next time you need to service papers, know you should work with Ace Process Service.

Interfanatic Basic SEO Situation Report: A Website Performance Check

A few months ago, we worked with Levine to do an SEO Check up. We’re now calling this service the SEO Situation Report. A lot of work goes into understanding your site’s performance in search. It’s an extremely valuable asset we provide to small businesses with websites.

If you’ve ever wondered why your website isn’t getting much traffic or why your customers aren’t finding your business easily online, we give you the answers.

From there, we can craft a strategy to cost efficiently improve your sites ranking for the keywords and keyphrases you care about. There are plenty of ways to help a website, and we work through all of them to give you results.

One of the pieces in our arsenal to improve search results is the Interfanatic Power SEO Business Site Preparation. We go through your entire site and bring it up to speed on SEO, focusing on keywords and keyphrases that matter to your business. The SitRep and Site Prep are a pretty incredible combination for either older sites, or sites not done right.

But the focus here is Ace Process Service. We really have enjoyed working with Levine. He and Ace Process Service provide a valuable service to the people of Southern California, and if we ever need that kind of service, it’s great to know where to find him and his team.

Interfanatic & Justice

We work hard to treat our customers fairly. Our goal is excellent value for their money. We work hard to give them results: justice for money well spent and time invested.

We work hard to do what’s right.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

I remember being struck by this Olympic moment a few years ago. There is no justice like the stopwatch. And they had done it! Ultimate justice in payment for years of training. It was an inspiring moment. So inspired, I took a picture of the TV! (So yes, not one of my greatest photographic accomplishments.) And, when I selected this picture, it had just come out that the Olympics were to be postponed… Not exactly justice, but a reminder that Mother Nature is in charge, and we’d best do our part to keep her happy. Mother Nature administers her own justice.