“Above our modern socialism, and out of the worship of the mass, must persist and evolve that higher individualism which the centres of culture protect; there must come a loftier respect for the sovereign human soul that seeks to know itself and the world about it; that seeks a freedom for expansion and self-development; that will love and hate and labor it its own way, untrammeled alike by old and new.”– William Edward Burghardt Du Bois
Du Bois speaks about respect for curious sentients. It’s a wonderful part of being human for many, to wonder about their place and do their thing. Sadly, it’s not possible for all people because that respect is insufficient, even 100 years after he wrote of it.
When our customers come to us, they have an idea. They have either acted on it, and need assistance continuing the pursuit, or they have just begun to work on that idea, and they need our professionalism. They need our respect, as we need theirs’.
Respect is a critical component of any relationship. As it is in life, it is in business.
W.E.B. Du Bois speaks of the sovereign human soul. We further that cause for the sovereign human soul’s will to be productive and useful through their business enterprise.
Respect: An Interfanatic Quality
Whenever we begin a new relationship, we start by filling out our Interfanatic Digital Marketing Manifesto, a lengthy document we created to understand the depths of the project, both long and short term. We spend at least an hour with our customer, answering each question in detail, getting to know their business.
This is our way of showing respect for the business owner’s idea. It allows us to continue to respect their idea for the short term and the long term – hopefully the length of the project.
Plans change, but a completed IDMM puts us on the same page as our client so that we understand their problem fully and can execute in the best possible, most strategic manner.
It takes time, but our clients’ ideas are definitely worth that respect.
Fresh Fundraising – Borne from Respect For Educators
Some years ago, a couple of women came to us with an idea. They wanted to help teachers come up with interesting, fresh fundraising programs. They recognize how difficult education is for teachers, who often have to go out of pocket for supplies and other materials. It’s difficult enough to educate children – they wanted to help teachers take care of some of the other things.
We helped them, for a short time, with their blog. They chose to move on to another provider, and shortly after that, their project seemed to have ended. But while it was in our care, we took immense time to understand their needs and give them an effective outlet to explore their idea.
It was a good cause.
“…we took immense time to respect and understand their needs and give them an effective outlet to explore their idea.”
Interfanatic Power Business Content Piece
One way we do right by our clients is through creating content from their perspective. We tell their story, we say what needs to be said, and we do it with the foundation of clearly understanding their business and goals.
It’s important to have a deep and clear understanding of a business before you begin writing solid, SEO-helpful content for them. Anybody can write, but not anybody can write well, nor with the intention of creating better sales and fewer still, writing that drives more valuable traffic.
Because we begin with our Interfanatic Digital Marketing Manifesto, we know everything we need to know about the customer’s business. We have the foundation to write great content from their perspective.
It’s not easy. It’s difficult writing. But it’s valuable content and we gladly produce it for great companies as we help them to their business goals.
Interfanatic and Respect
Everything begins with respect. Everything should end with respect. And respect should be paramount at every point in between.
That’s the Interfanatic way.
This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.
When I look at the moon, I think of the brave men and women of the Apollo Program (and all that lead up to it), who gave their everything to explore. I have immense respect for their deeds and their accomplishments. This includes those danged Ruskies who didn’t make it. Many of them also made the ultimate sacrifice for exploration. It was not an easy task, but it was a worthwhile one that has spurred and inspired generations.
Black Lives Matter.
The soaring words of Du Bois – “respect for the sovereign human soul!” Indeed. During a time where we so dearly need to have respect for all human souls, it’s obviously prescient. We show our respect by putting others first, but not all do. All ideas get our respect, and not all do. We do our best for the people around us, when certainly not all do.
This is America.
The beauty of freedom for all is that it comes from a fundamental respect of others. Some people choose to focus on a fundamental respect of themselves, and that is important. But the American idea is one founded upon respecting and working with others.
Democracy only works when everyone is given the same respect. Respect is not taken, it is given. When respect is not given to all people, all ideas, it is no longer democracy.