Honesty: ACE Racing Engines– Interfanatic Customer Spotlight

ACE Engines, for our Customer Spotlight on Honesty, an Interfanatic Quality

It’s impossible to do business for long without consistent honesty. You know who knows that? Engine builders who have lasted. You know who doesn’t know that? Fly-by-night racing folks.

You want a 2000hp engine for your drag car? No problem, go to my man Stef at ACE Racing Engines. I have no qualms recommending him because he’s honest. Not all engine builders are.

ACE Racing Engines: Producing High Horsepower Drag Racing Engines, Honestly

Stef Rossi is extremely passionate about his work: creating reliable yet powerful racing engines. In recent years, he’s begun to focus on LS and LSX drag racing engines for extremely fast quarter mile runs. Does your car need a two thousand horsepower engine? No problem, Stef will build it for you. Are you looking for three thousand hp? Stef at ACE Racing Engines is your man.

They recommend you call before ordering. That said, his website is set up to take orders to get exactly the engine you want, the way you need it. Racing engines are finicky, so it’s probably a good idea to call Stef or Laura to hash out the fine details and make sure what you want will get you where you want to go in the time you want to get there.

We help them by managing their site and helping them work on SEO a bit. When Stef came to me, he was already doing a great job on SEO. But we had a look at some of the terms he finds important and found ways to tackle those keywords and keyphrases to move his site up the SERPs.

A 1-minute video showing ACE-Engines.com’s performance in search.

Just like Stef is, we’re honest. We’ll give you an honest take and help you get your site where you want it to go. We work with budgets of all sizes, and we maximize that budget for your performance – just like Stef does.

Check out this quick video that shows their site’s performance for important keywords in search.

Honesty: An Interfanatic Quality

Honest people don’t hide their actions.

Emily Brontë

Hiding from the truth will get you places for a little bit. But not for over twenty years. There’s no benefit in dishonesty – not if you want long-term results. And we want long-term results.

A 7-second quarter mile may not seem like long term results, but getting that seven second pull every time you go out with a decent launch is the holy grail from some drag racers. For that reason, Stef Rossi of ACE Racing Engines is honest with his customers and provides reliable and complete dyno sheets so there’s never a question they’re getting what they paid for.

We’ve had to deal with dishonest people through the years – from both sides. It’s not pleasant. We want to create a welcoming, productive environment with which we can thrive with our customers. For that reason, we stick with honesty.

Interfanatic Service Focus: Interfanatic Power Website Management

In our last blog, we told you about some of the Google Search Advertising we do for our customers. In this blog, we’ll cover our business website management – affordable performance Interfanatic Power Website Management.

Our Basic Management is great for most simple websites. But when you need a little performance on your side to help boost your site in search results, our Power Management is the most reliable and cost-efficient option. Not only do you get a more powerful server, you get more labor and some premium website management work, including a staging server for rolling out updates first.

There’s a lot more work involved in operating this website server for you, but it’s a more consistent, reliable, performance-based answer. And if you want some SEO built-in with that, well yeah, we do that, too.

“…when you need a little performance on your side to help boost your site in search results, our Power Management is the most reliable and cost-efficient option.”

We’ve just added a version of this service that our clients very much need this year – Management+ SEO. We offer it at all levels. We keep your website alive by combining our management with our content marketing services and SEO Situation Reports. It’s a great way to ensure your website keeps performing or even climbs the ranks for those all-important keywords and keyphrases. If you don’t have time to blog or write important articles, we do the heavy lifting for you. We come up with the ideas, we write and edit until you approve. And we track our performance with the SitReps.

So if you want a website built to perform in search, we’re your people. And if you want a website that keeps performing in search, we’re your people.

Interfanatic: Honestly here for you.

We’re here to help. We’re here to perform our expertise at a consistent, high level so you can count on us and you can count on your site. We exist to help your business every day, with honesty, integrity, and the gumption to make things happen for you. Call us: we have the answer.


Honesty: ST Go – Interfanatic Customer Spotlight

ST Go of Beverly Hills, for our Customer Spotlight on Honesty, an Interfanatic Quality

Great peacemakers are all people of integrity, of honesty, but humility.

Nelson Mandela

Integrity, honesty, and humility.

Half of the country right now is relieved, elated even. But half is frustrated and upset. Whether you believe the half that is frustrated and upset is right or not is irrelevant. They are our neighbors.

As I write, we now again have a voice that half of the country believes is one of integrity, honesty and humility. The half of the country that wanted so dearly to believe the lies is unhappy, as they thought their leader was one of integrity, honesty, and humility. He told them what they wanted to – needed to – hear. He told them he won the election and he would continue in his task. He did not.

Now that those lies are exposed, how will they move forward? As humans and as our neighbors, they still hear what they want to hear – just like I do.

“These people,” the universal descriptor of the bigot’s mouth, are my brothers and sisters. They are Americans. They don’t want to be guided.

As the frustrated half of the country watches the Biden inauguration go ahead, will they see that the people who have been feeding them lies – the people assuring them that Trump would have a second term – are dishonest, or, at the very least wrong?

Unity is difficult. Unity requires compromise. Compromise requires integrity, honesty, and humility. Compromise requires work. Compromise allows everyone to be part of the solution and share in it.

Madiba knew that. Well.

There is only one truth. There are not different versions of the truth. Subtle takes can interpret the truth differently, but in the end all we have is honesty as a way forward.

I think of Herair Garboushian, a man who built businesses on honesty. All of my clients built their business on honesty, but Herair has a charismatic way of presenting his business that is honest and profitable. ST Go is founded upon honesty. I respect that.

Honesty: An Interfanatic Quality

In the information age, as it has been for hundreds of years, honesty is difficult to trace. It is told by the people telling the story. If you disagree with their story, or you don’t want to hear it, you are less likely to believe it as the truth. If you can find common ground with their story, it feels honest and you may choose to go along with it.

Crafting the right message is paramount in this world of shades of reality and truth. It’s so difficult to find the truth amongst the lies. But we can help you craft your truth such that people want to go along with it.

We always strive to be honest because other actions are destined for failure. A lack of honesty in business is certain doom. So, we stick to the truth.

Herair Garboushian – Honesty in Business

I like working with Herair. One of the reasons I enjoy working with him is because he’s honest. He also, refreshingly, knows exactly what he wants – that makes things easier. But even better than that, he doesn’t beat around the bush: if it’s wrong, he’ll tell you. If it’s right, he’ll tell you.

And that’s how he built S T Go of Beverly Hills, a major skincare products corporation. He tells his customers how it is, and they appreciate that. Herair makes honest products. He uses honest ingredients. The results speak for themselves.

Herair is also a mover and shaker in the art world. And there, he also has a reputation as an honest business man. In the subjective world of modern art, the truth is as elusive as anywhere in the universe. He speaks to you about your truth toward art or a specific piece, and he uses that honest conversation to explore the art he offers.

“He tells his customers how it is, and they appreciate that. Herair makes honest products. He uses honest ingredients. The results speak for themselves.”

Herair Garboushian is where he is because he is honest.

Interfanatic Service Focus: Interfanatic The Works Year-Round Local Marketing

Another place honesty is crucial: online reputation management. There are many bad apples or even competitors out there who will talk ill of your business. Of course, sometimes a good deal goes bad. It happens. It’s life, it’s business. But the way to address it isn’t to ignore or deny, it’s to engage and be honest. If you screw up – and people know, everyone does – just be honest about it.

We help you do that. We also help you get more positive reviews and help you fix or at least address the few negative ones that come in. You have to engage, you cannot ignore. Otherwise, the momentum due to unfortunate human nature, will be against you.

It’s our pleasure to help you put your best foot forward.

Interfanatic: Giving and Getting Honesty, the Best Way Forward

I’d love to help you with your business. But the only way we can work together productively is if we’re honest with each other. We may disagree at times, but you are the expert in your field. I honestly believe that. If I don’t, I’m unlikely to be able to work with you. And I do want to work with you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honesty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honesty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

There’s something honest about a blue winter’s day. I photographed this from June Lake some years ago now. As I was looking through images for the social feed, I found this one, and there’s something brutally honest about it. It’s also beautifully romantic at the same time – perhaps because I took it from inside a warm room. True honesty is unforgiving, as are the mountain climes at times. Just like navigating this terrain, the best way forward for all of us is with commitment and honesty.

Honesty: Aero-Vac Alloys & Forge – Interfanatic Customer Spotlight

Aero-Vac Alloys & Forge, for our Customer Spotlight on Honesty, an Interfanatic Quality

An honest man is believed without an oath, for his reputation swears for him.

– Eliza Cook

Reputation means so much. But if everyone was honest, what would all the lawyers do?

Just kidding. Stuff happens. But she makes a good point. You don’t need a lawyer when everyone just gives it to you straight and you do the same.

And immediately, I think of Tim LuMaye and his team at Aero-Vac Alloys & Forge, in Kalama Washington. These people give it to you straight. And that’s exactly why they’re doing so well.

When our customers come to us, we give it to them straight. We don’t tell them what they want to hear. It’s not our job to show them how to pay us more. We tell them how to be successful, and we help them with that task.

Cook reminds us to always be honest in our dealings. Consistent honesty builds a solid reputation.

Honesty: An Interfanatic Quality

Whenever we begin a new relationship with an individual or company, we start by giving them three alternatives. Perhaps it’s because I’m part Irish, but there’s something about three choices to me.

If they know their budget, we give them three proposals: one as far below their budget as we can realistically go while still achieving the most important objectives, one pretty close to bang on budget, getting the most for their money, and one way over budget, showing them all the things we can do.

From there, they tell us where they’re comfortable. We don’t ever expect them to choose proposal three, but sometimes they do. But by giving them choices, we allow them to work within their comfort zones and we give them honest alternatives. Our three-pronged proposal is a lot of work – hours of labor go into each one. And often, we get feedback from our new clients and revise to a further three. (We recently did three batches of three proposals for an existing client for a total of 9 proposals, each one less than the first, as his ideas evolved.) So this is a labor-intensive process.

But it works for them.

And then we have an honest starting point from which to work. This way, in our experience, everything goes so much better.

Aero-Vac Alloys & Forge – Honesty is their Policy

I’ve known Tim LuMaye for over a decade now. He and his team are the best because they give it to their competitors straight. They outwork their competitors and they tell the truth. So many salespeople say what they need to get the sale. Tim and co are not like that. They tell the truth.

And it’s critical that they do because their product quality has massive implications. They forge alloy steels, titaniums, aluminums and other alloys. They work with Aerospace, Energy, Automotive, and Medical sector producers. So if their alloy was wrong, or it didn’t get done in time, the results would be disastrous.

So they don’t fool around.

Over a decade ago, Tim LuMaye got wind of our work. We built a website for him. I’m pleased to say we did a good job. A few months ago, Tim did us the greatest honor of all. He contacted us again, and after reviewing our proposals, he said, “Go with the last one. I know anything you do will be great.”

Gosh, that’s a good feeling. And it’s well-founded – not to brag, but this is one of those real success stories I don’t often get to share. A decade ago, we built a really solid website for him – really solid. It has a great foundation for SEO.

Our chief task with the new site was to not lose any of that great organic traffic Tim and his team had worked so hard to build.

“The first week of Tim’s new website, traffic was UP by nearly 15%.”

Anybody who knows anything about SEO knows that when you launch a new website, there’s almost nothing you can do to not lose at least a little traffic. We typically tell our customers to expect a 20-30% drop in organic for a week or two, then things rebound and often meet or slightly exceed legacy.

Not this time. We really rolled up our sleeves for Tim’s project. And it took longer than expected, to be sure. Frustratingly so. But it was worth it. The first week of Tim’s new website, traffic was UP by nearly 15%. That’s astonishing.

His competitors hate it, I’m sure. Too bad.

As a result, his site now sees the same amount of traffic as it did before COVID-19. All the while, his competitors have seen a substantial drop-off.

This is our goal in every project we do. It takes great work to do a fantastic job like that. Not everyone is up for such a task. And those that are often charge an arm and a leg. We try to be as fair as we can be, to provide excellent ROI.

The Bedrock of Each Great Site:
Interfanatic The Works Business Site Production

It all starts with our Business Site Production service. Unlike our Basic Site, the absolute budget version of a website, our Business Sites have a solid SEO foundation built-in to them. This ensures the best chance for solid organic traffic out of the box, and even better SEO results when paired with Search Ads, Social Media, Email Marketing, or other digital marketing initiatives.

Doing things right is hard work. It takes experience. There are many little tricks to doing things the right way. We know them. We do them.

So many of our clients come to us initially, “I really want just a basic website.” Well, that’s fine – we can do that. And what we produce for you will be great. But when you empower us to do our job by investing, the results come.

How seriously do you take your business?

In 2020, a solid business website requires a proper foundation. Let somebody who knows what they’re doing help you. We work with budgets of all sizes. We like to take a small investment and increase that as the results pay off.

Interfanatic and Honesty

The cornerstone of our service is honesty. We give you our best, and we give it to you straight.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honesty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A few years ago, I had the privilege of attending an airshow with my nephew. I’ve been to lots of airshows, but this one was special in that it featured a P-38, one of my favorite aircraft, flying in formation with an F-15 (pictured above). The F-15 is special to our family as my uncle flew one for many years. I remember climbing into his when I was four, scared to death I’d hit the wrong button and take off. Seeing and hearing this bird in full afterburner (after the formation flying – not during!) was a special treat for us. Seems fitting as we talk about Tim LuMaye and Aero-Vac Alloys & Forge with his connection to the aerospace industry.