Honor: West Coast Jewelers – Interfanatic Customer Spotlight

West Coast Jewelers, for our Customer Spotlight on Honor, an Interfanatic Quality

If you honor and serve the people who work for you, they will honor and serve you.

Mary Kay Ash

Another week, another week closer to honorable leadership?

This quote speaks to me because I was raised around this philosophy. I grew up in a family business with thousands of incredibly appreciated workers.

All business must be honorable if it is to survive, thrive, and do well for the community around it.

This week, we’re helping a new business launch. And I guarantee you that in their line of work, they would go nowhere fast were they not honorable.

Honor: An Interfanatic Quality

When you work with honor, people know they can depend on you. Trust comes from doing deals with honor.

There’s no reason to go into business if you refuse to hold your honor and that of your customers in esteem.

Hopefully, that’s why we’re here after over 20 years. We always treat our customers with honor. I know our customers appreciate the work we do.

West Coast Jewelers – Bringing Business with Honor

The cash for gold business is not one known for honor. But Firas Sayegh and his family business are determined to raise the bar on their competition.

“West Coast Jewelers pay for gold like coin dealers pay: the most.”

It’s a difficult thing to open any business. But the thing about West Coast Jewelers is that they have a very clear unique selling proposition. They do custom jewelry for beauty, and also for investment.

Everyone knows that taking scrap gold to a cash for gold place is the best way to lose money. They pay the least – sometimes a criminally small amount – for gold. Jewelers pay the next most, and coin shops pay the most. As West Coast Jewelers works with bullion dealers, they’re almost like a coin dealer who does jewelry. They pay for gold like coin dealers pay.

But the most important thing Firas brings to his business is his honor. And he knows this. You don’t get far in the gold and jewelry business cheating people. Not ever, but especially in the age of social media. Firas Sayegh and West Coast Jewelers are transparent and embrace social media, like so many young entrepreneurs. The people of West Coast Jewelers deal in honor.

Interfanatic Service Focus: Interfanatic Power Landing Page Creation & Optimization

When you set up your new digital advertising campaign, it’s always most efficient to pair your ad campaign with a landing page to match.

We set up landing pages. And then we watch the data and learn from it. We improve. We keep tweaking until we get the most out of the campaign and landing page, making them work together beautifully.

Get more from your digital ad spend. Get us to set up and optimize a landing page that converts.

Interfanatic: Dealing in Honor

We’re here by the grace of God to help you by doing what we do best. And we do it for you honestly, with honor.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

I remember watching Steven Tyler talk about the way he wanted to honor his fans. It’s not the same thing as honoring your workers, but it seems like the right message. You have to truly honor your fans with truth, hard work to create excellent results. We got to go see Aerosmith in concert last year in Vegas, and man what a show. It was a wonderful experience, and I felt honored to be there, and honored by the Aerosmith troupe.


Black Lives Matter.

So let’s talk a bit more about honor. Integrity. Making good choices.

I’ve quoted it before and it bears repeating:

“Still a man hears what he wants to hear and disregards the rest.”

The Boxer, Simon & Garfunkel

I just read an interesting article written by Brad Raffensberger, the Replican Georgia Secretary of State, in USA Today. His piece is entitled, “My family voted for Trump. He threw us under the bus anyway.”

To which every Biden voter (Republican, Democrat, and otherwise) replies: “You’re just getting this?” I know, I know.

But here’s the issue. The important, probably respectable person – to the bitter end – ignored what everyone was saying.

Because he was hearing what he wanted to hear.

He was lulled into believing, trusting. Because he was hearing what he wanted to hear. He ignored what he didn’t want to hear. To his own detriment. And he only realized it after it was too late. He helped to fix the problem for some, but only after he had worked to exacerbate it by voting for Trump.

He realized, only too late, that the guy he had been listening to, believing, and entrusting with the leadership of these United States, had no integrity. Everybody not drinking the Kool-aid knew this. But this respectable person didn’t. Because he only trusted information sources he liked.

And of course – this is a very slippery slope. Should we listen to sources we don’t like? Won’t we all then become flat-earthers who know aliens built the pyramids?

As always, the information brokers hold incredible control. In our Internet revolution age, it’s increasingly difficult to sort the wheat from the chaff.

Will Raffensberger now revisit all that he listened to and re-examine his decision making process to make sure it doesn’t happen again? I hope he does. I hope he does. It’s not crazy left wing libtards that are Anti-Trump, as Trump would have you believe. It’s everyone who realized Trump is a phony snake oil salesmen peddling chaos and misinformation – who know he can’t be trusted with the Presidency of the United States – who are Anti-Trump.

This is America.

We must remain diligent in the way we seek information. We must hold all levels accountable to the truth. Whether they wear blue, red, green or any other color.

Honor: Ace Small Claims Service – Interfanatic Customer Spotlight

Ace Small Claims Service: Interfanatic Customer Spotlight on Honor

“Life every man holds dear;
but the dear man
Holds honor far more precious-dear
than life.”

William Shakespeare

Going back thousands of years, it is almost an axiom of writing that the honorable hold honor more precious than life itself.

We at Interfanatic do not disagree. We love to work with people who do as they say they shall. Therefore, we model that behavior in all we do.

Honor: More Precious-Dear than Life

A great way to earn trust is to do what you say you will. The best way to lose trust is to not.

When people choose to work with Interfanatic, they do so because they want to take some burden away from themselves and let us take it on. We want our customers to know: we got you.

Ensuring Honor

Jeff Levine of Ace Small Claims Service ensures that businesses and individuals do as they say they will. Of course, the best way to do this is to model that behavior. Which is why we trust and enjoy working with Ace Small Claims Service. We did not create his website for him, but we aid him in understanding his site’s performance. We choose our customers carefully so that we don’t need to worry – but when things go wrong (and they do) it’s nice to know we have Jeff to trust.

Levine was curious how his website performed in Search. So we did an Interfanatic Basic Local SEO Check-up for him and he learned a lot. We also helped him understand what he needed to do to improve his site’s performance – how to make it work better for him.

And, if a customer ever decides to stiff us (it happens, but rarely), we can rely on Jeff Levine’s honor through Ace Small Claims Service to get things straightened out.

Honor: Palos Verdes Peninsula Chamber of Commerce & Social Media Marketing – Interfanatic Customer Spotlight

Interfanatic Customer Spotlight: Palos Verdes Peninsula Chamber of Commerce - Honor

Calvin Coolidge, who succeeded Harding as President after Warren G.’s untimely demise, reminds us of an axiom of honor. (I had wanted some juicy Worf quote from Star Trek, but decided on the POTUS30 instead).

That is:

Honor is bestowed for acts done unto others.

It’s something always on our minds here at Interfanatic. We wish to honor our customers. We don’t have to work with anyone; we’re blessed in that. So we get to choose the best and work with them.

Which is why I think of the PV Chamber. Like us, they honor their customers with hard work, ingenuity, and advocacy.

When WSmad joined the Palos Verdes Peninsula Chamber of Commerce over a decade ago, and it wasn’t the same as it is now. Now the PVP Chamber, under new leadership, is vital, active, and an even bigger proponent for businesses working in and on the Palos Verdes Peninsula.

They’re hustlers, in the absolute best sense of the term. Eileen’s team works extremely hard. But they’re not hustling for themselves. They hustle for their customers – for their constituents.

Much of what they do happens behind the scenes. But much of what they do is visible and felt all over the Hill. They’re advocates for the businesses who work with them. They’re connectors. And they wish to bring great business to Palos Verdes, and make sure the local residents know of all the good going on in their neighborhoods.

Recently, Interfanatic got to handle some social media marketing for the Palos Verdes Chamber through their PV Street Fair. It was an incredible event, and proved a microcosm of how effective the PVP Chamber has become. We had a lot of fun, and we’re proud that we got to sponsor the event.

… they wish to bring great business to Palos Verdes, and make sure the local residents know of all the good going on in their neighborhoods.

But it all comes back to honor. As we were honored to work with the PVP Chamber, the PV Chamber honors its constituents with work and dedication.

And what more could you ask from a Chamber – or any business – than for them to work hard and produce results for you? What greater honor could be given you?