Humor: Storybrand Consulting – Interfanatic Customer Spotlight
“There is nothing like a gleam of humor to reassure you that a fellow human being is ticking inside a strange face.”– Eva Hoffman
Humor reassures the humanity we see in others. And goodness, isn’t it a good time to see some humanity.
But to me it’s a reminder to show our own humanity by sharing a little humor. It might be what helps us laugh in the good times, or what helps us cope in the worse ones. Either way, it’s a necessary requirement. And, as Langston Hughes said last time we featured this Interfanatic Quality – it can really break the ice.
How can you bring more humanity to your dealings? It’s been the challenge before me all week. It’s tricky business.
So next time you hear one of us crack a really corny, wince-inducing joke, just remember – we’re only human. And maybe that was the point.
Humor: An Interfanatic Quality
As we reflect on twenty years of working with great companies here in Southern California and around the world, some of the best reflections have been those filled with laughter.
All work and no play makes Jack a dull boy. Dull doesn’t work for us, nor does it work for our business. It’s much better to have fun with the people you work with. So, we focus on bringing joy and fun – and humor – to the memories we make.
Some clients are all about business. Some appreciate a good laugh. Our favorites are the ones who pay us. But right after that, it’s the ones who share a laugh now and again.
In today’s cancel culture, you have to be very careful of what kind of humor you expose important people to. It’s a delicate balance. But the ones in synch with your balance – those are the ones to keep around.
Storybrand Consulting: Humor Skillfully Applied by from Tom Neveril
Many of the best memories are filled with humor.
As Tom Neveril knows, that can be a secret to marketing success.
Tom dives into the story behind each small business and corporation he works with, and tells that story in a relatable way. And, of course, the best way to relate to other humans is through humor.
So Neveril knows humor well. And he uses it to the advantage of the companies he consults with. By making his clients companies more human with humor, he’s able to bring them more customers, and more money.
Everybody wants to do business with a brand they connect with. With a brand they understand.
Neveril keyed into this fact well quite some time ago. And now he’s able to use it every day to bring in more customers for his clients.
“Everybody wants to do business with a brand they connect with. With a brand they understand.“
As a result, Tom Neveril has been very successful with his agency in the West side of Los Angeles.
It was our pleasure to work with Tom a bit ago, helping him get his website working. Tom is one of our favorite kinds of customers – he’s needed help here and there through the years, and he knows he can always trust us to get it done. He keeps coming back.
Interfanatic Power Social Advertising
So you finally crafted that perfect social post. It’s getting a lot more attention than your other posts. It seems to resonate with your customers. So naturally, you need to increase that post reach! Do you know how to do that?
We do. We got you. Interfanatic can also adjust your post for better platform-specific results. What works on Instagram may not in Linkedin. It can all be confusing – and those ad interfaces? Some are a breeze. Some… are not.
But don’t worry! We got you. We’re fluent in all that stuff. Interfanatic will take care of it for you. Use our Interfanatic Power Social Advertising service to get the most our of your social media..
Interfanatic and Humor
This week, we remember Hoffman’s words. We remember to bring humanity out, to remind our customers that there is a person behind all this digital barrier.
This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.
What the heck is funny about Major Kong riding a nuclear bomb like a bucking bronco to global annihilation? If you don’t know, please see one of my favorite comedy films, Dr. Strangelove – Or: How I Learned To Stop Worrying And Love The Bomb. A Kubrick masterpiece. Luckily, they didn’t have to think about COVID-19 in 1964.