Honor: West Coast Jewelers – Interfanatic Customer Spotlight

West Coast Jewelers, for our Customer Spotlight on Honor, an Interfanatic Quality

If you honor and serve the people who work for you, they will honor and serve you.

Mary Kay Ash

Another week, another week closer to honorable leadership?

This quote speaks to me because I was raised around this philosophy. I grew up in a family business with thousands of incredibly appreciated workers.

All business must be honorable if it is to survive, thrive, and do well for the community around it.

This week, we’re helping a new business launch. And I guarantee you that in their line of work, they would go nowhere fast were they not honorable.

Honor: An Interfanatic Quality

When you work with honor, people know they can depend on you. Trust comes from doing deals with honor.

There’s no reason to go into business if you refuse to hold your honor and that of your customers in esteem.

Hopefully, that’s why we’re here after over 20 years. We always treat our customers with honor. I know our customers appreciate the work we do.

West Coast Jewelers – Bringing Business with Honor

The cash for gold business is not one known for honor. But Firas Sayegh and his family business are determined to raise the bar on their competition.

“West Coast Jewelers pay for gold like coin dealers pay: the most.”

It’s a difficult thing to open any business. But the thing about West Coast Jewelers is that they have a very clear unique selling proposition. They do custom jewelry for beauty, and also for investment.

Everyone knows that taking scrap gold to a cash for gold place is the best way to lose money. They pay the least – sometimes a criminally small amount – for gold. Jewelers pay the next most, and coin shops pay the most. As West Coast Jewelers works with bullion dealers, they’re almost like a coin dealer who does jewelry. They pay for gold like coin dealers pay.

But the most important thing Firas brings to his business is his honor. And he knows this. You don’t get far in the gold and jewelry business cheating people. Not ever, but especially in the age of social media. Firas Sayegh and West Coast Jewelers are transparent and embrace social media, like so many young entrepreneurs. The people of West Coast Jewelers deal in honor.

Interfanatic Service Focus: Interfanatic Power Landing Page Creation & Optimization

When you set up your new digital advertising campaign, it’s always most efficient to pair your ad campaign with a landing page to match.

We set up landing pages. And then we watch the data and learn from it. We improve. We keep tweaking until we get the most out of the campaign and landing page, making them work together beautifully.

Get more from your digital ad spend. Get us to set up and optimize a landing page that converts.

Interfanatic: Dealing in Honor

We’re here by the grace of God to help you by doing what we do best. And we do it for you honestly, with honor.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

I remember watching Steven Tyler talk about the way he wanted to honor his fans. It’s not the same thing as honoring your workers, but it seems like the right message. You have to truly honor your fans with truth, hard work to create excellent results. We got to go see Aerosmith in concert last year in Vegas, and man what a show. It was a wonderful experience, and I felt honored to be there, and honored by the Aerosmith troupe.


Black Lives Matter.

So let’s talk a bit more about honor. Integrity. Making good choices.

I’ve quoted it before and it bears repeating:

“Still a man hears what he wants to hear and disregards the rest.”

The Boxer, Simon & Garfunkel

I just read an interesting article written by Brad Raffensberger, the Replican Georgia Secretary of State, in USA Today. His piece is entitled, “My family voted for Trump. He threw us under the bus anyway.”

To which every Biden voter (Republican, Democrat, and otherwise) replies: “You’re just getting this?” I know, I know.

But here’s the issue. The important, probably respectable person – to the bitter end – ignored what everyone was saying.

Because he was hearing what he wanted to hear.

He was lulled into believing, trusting. Because he was hearing what he wanted to hear. He ignored what he didn’t want to hear. To his own detriment. And he only realized it after it was too late. He helped to fix the problem for some, but only after he had worked to exacerbate it by voting for Trump.

He realized, only too late, that the guy he had been listening to, believing, and entrusting with the leadership of these United States, had no integrity. Everybody not drinking the Kool-aid knew this. But this respectable person didn’t. Because he only trusted information sources he liked.

And of course – this is a very slippery slope. Should we listen to sources we don’t like? Won’t we all then become flat-earthers who know aliens built the pyramids?

As always, the information brokers hold incredible control. In our Internet revolution age, it’s increasingly difficult to sort the wheat from the chaff.

Will Raffensberger now revisit all that he listened to and re-examine his decision making process to make sure it doesn’t happen again? I hope he does. I hope he does. It’s not crazy left wing libtards that are Anti-Trump, as Trump would have you believe. It’s everyone who realized Trump is a phony snake oil salesmen peddling chaos and misinformation – who know he can’t be trusted with the Presidency of the United States – who are Anti-Trump.

This is America.

We must remain diligent in the way we seek information. We must hold all levels accountable to the truth. Whether they wear blue, red, green or any other color.

Sincerity: Durnell Jewelry – Interfanatic Customer Spotlight

Durnell Jewelry - Customer Spotlight, Sincerity

“Weak people cannot be sincere.”⁠

– François de La Rochefoucauld⁠

How does that sit with you?

Bridgett Durnell is not weak. After years being a successful jewelry designer for the big atelier houses, she struck out on her own. She immediately began making waves with her distinctive designs.

Durnell is best known for her engagement ring designs. As such, she trades in sincerity.

She takes her sincerity and gives symbols of forever grace and beauty. And she takes her talent sincerely and has built a business around it.

When François VI, Duc de La Rochefoucauld⁠, Prince de Marcillac wrote these words, he was thinking of a person just like Bridgett Durnell. Although I’m sure he became an expert in sincerity after having to deal with his ridiculous titles through a distinguished nobleman’s career.

We don’t always get it right. But we certainly mean to. And with those sincere intentions, we drive on to produce something great. We take our customers and their businesses sincerely.

It was a great pleasure working with Bridgett many years ago, and we’re pleased to see her continued success. Sincerely pleased.

Medawar Fine Jewelers Invites you to their Annual Open House, December 9th and 10th

Medawar Fine Jewelers, in Palos Verdes, CA, is well known to the Peninsula Community through the famous Talking Clock it donated, its excellent in-house jewelry, clock and watch repair services, and of course, for it’s fantastic offering of fine jewelry.

Every year, they open their doors to the community to host a Holiday Open House. It’s a very fun event Medawar Fine Jewelers holiday Open Housewhere the whole family joins in to have fun and catch up on old times with the customers. It’s also an excellent opportunity to come in to the relaxed atmosphere, and look at Pandora bracelets, Rolex Watches, and literally hundreds of other gift ideas, from jewelry and watches, to knives and jewelry cleaners.

Medawar has taken this opportunity to significantly upgrade their web site from a half-dozen pages to nearly a hundred pages with links to all of the manufacturers offerings they sell. This makes it easy for guests to the site and their regular customers to peruse what they have on offer before they come in.

Also in the upgraded site are details about the history of the Store, the Medawar Knowledge Center where you can learn all about jewelry, and details about their custom service center, where they create from scratch and repair jewelry, repair clocks and watches, all in-house.

If you’re puzzled as to what to get that special someone, Medawar has a very good answer – in fact, the best answer money can buy!

Durnell Launches the De Novo Collection

That brilliant high-fashion jewelry designer Bridget Durnell is at it again, with a new collection launched on her Web Site in time for the Holidays.  De Novo perfectly sums up the “Diamonds and Jeans” philosophy that Bridget so enjoys.

Bridget Durnell announces the De Novo Collection, available for viewing at www.Durnell.com.
Bridget Durnell announces the De Novo Collection, available for viewing at www.Durnell.com.

“De Novo is about new, fresh looks at classic designs.”  Durnell is all about timeless, and the way she incorporates high class into everyday living makes for a chic, confident style that reflect as well as images of Audrey Hepburn do- thirty years or three hundred years on.

Keep an eye out of the launch of a couple of other new Collections before the year is out!  For more, go to www.Durnell.com.