Justice: Masters Historic Racing – Interfanatic Customer Spotlight

Masters Racing Series, for our Customer Spotlight on Justice, an Interfanatic Quality

Justice is always violent to the party offending, for every man is innocent in his own eyes.

Daniel Defoe

Another week, another week closer to the justice of democracy?

As many readers know, I often make significant effort to use this space highlight the words of people we have not heard enough. The wise words of women and people of color. There are billions of quotes from motivational speakers and old dead white dudes. And those quotes have plenty of wisdom. But I’m always looking to bring a fresh perspective – perhaps one that’s not heard enough.

But this week, as I try to understand these people I respect, I went back to an old dead white dude. I know that many people I disagree with, people whom I respect, will more easily listen to a white guy. And that’s why I lend my voice here – I have absolutely privilege and it’s my task to use it for myself – and for people that do not.

Justice is always violent for the part offending. Every man is innocent in his own eyes. That’s why justice is so important! Every man innocent in their own eyes must be shown the light.

There are standards. Standards in running a country, standards in running a business. Justice is imperative, as is the administration of justice.

It takes a certain amount of audacity and never-quit to start and successfully run a business. This is my common ground with you. You have information sources you trust, and I have information sources I trust. There is overlap, but that overlap is not complete.

We often believe what we want to hear. That’s just human nature.

This week, as every week for five years, we’re faced with information sources that continue to diverge in their messaging.

But in the end, we must have a bedrock that we trust for justice to be served, or nothing is trustworthy.

(I hear the conspiracy theorists giggle in glee: “you thought anything was trustworthy?!?!?”)

Yes, I believe the Earth is roughly a sphere. Do we agree on that?

Finding that common ground for justice, living up to it and administering it is the foundation for any organization that enforces rules. I think of the Masters Racing Series, based in the UK, as a foundation for justice in historic motorsports.

Justice: An Interfanatic Quality

We have to have a common ground from which to work. That’s how any transaction works – business or simple fairness.

Otherwise, how do we measure justice against injustice?

We work hard to ensure our customers get what they pay for – oftentimes more. But in the end, when we do work, we have to be compensated justly. We want our customers to be happy, so we work for that. And our customers appreciate us to keep coming back.

Masters Historic Racing – Administrators of Justice

Some years ago, Masters Historic Racing requested help with their digital footprint. Knowing Ron Maydon as I do, I jumped at the chance! He’s a great businessman. A successful one that knows justice and value. And we have a common love for historic cars.

“Years on, and Masters Racing Series is a continued success. Because [Maydon] knew how to handle justice, and he brings that to his business.”

He was building the Masters Racing Series, a “casual,” gentleman’s sporting competition series. As with all competition, its administrators must clearly lay out justice.

As a successful entrepreneur, he understood that business justice – fairness – comes from treating your customers right, and their response in kind.

Years on, and his experiment is a continued success. Because he knew how to handle justice, and he brings that to his business at Masters Racing Series.

Interfanatic Service Focus: Interfanatic Year-Round SEO Monitoring

Many of our customers love our Interfanatic Power SEO Situation Report. It gives them a phenomenal snapshot of their search performance for important keywords.

If that sounded like gibberish, my apologies! When we prepare a Situation Report, we sit down with a business owner, find out what’s important to their business, and then use our professional expertise to determine how well their website is working. When we prepare an SEO Situation Report, we help a business owner find out how easy it is for customers to find their website.

Our year-round monitoring takes this to the next step. We check in monthly to see how results change based on the work we do. It’s a great way to measure ROI. That’s what we’re here for – to make sure you’re making more money as a result of the work we do for you.

Want to know if the money you’re spending with us is working? Want to be sure we’re doing our part to bring your dollars justice? We’ll help you find out, honestly and transparently.

Interfanatic: Ensuring Justice

We wouldn’t be here after over 20 years if our customers didn’t feel we were doing them right. Of course, there are always ways we can improve. We’re set on finding them and implementing them, so we constantly do a better job for you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Justice, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Justice, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Justice is the pot of gold at the end of the rainbow. I remember looking out upon a gray day, and as the sun broke through the clouds outside my window, a beautiful array of color spread before mine eyes, reminding me that there was still more beauty in the world.

Justice: Ace Process Service – Interfanatic Customer Spotlight

Ace Process Service, Customer Spotlight on Justice, an Interfanatic Quality

Never forget that justice is what love looks like in public.”

Cornell West

Public love. That’s a beautiful sentiment for justice.

But, as West knows better than I may ever know (if I’m lucky), justice is only truly love when it is true and pure. When justice is tainted, justice isn’t love; it’s hate.

But I digress. Justice is fairness to all and it is the quality we celebrate, this week’s virtue at Interfanatic.

Justice: An Interfanatic Quality

A critical component of society – and of business; justice. Businesses must treat their customers with justice or they will be spurned. This has never been so apparent as in the Age of Social Media.

It began with Yelp. Businesses had to suddenly become accustomed to passive-aggressive behavior from customers, and only after there was nothing the business could do about it.

It’s been an uncomfortable transition for some. “The customer is always right”, well, yes – but what if the customer is unhappy and doesn’t bother to speak up until after they have left the building? How is that fair to a business? How is it fair to criticize anybody in public without first giving them the personal opportunity to fix the situation. There is no honor in slinking around, bad-mouthing others when you don’t have the guts to tell them to their face, first.

But Social Media has been the great equalizer. Some have adapted, some have not. In the end, it makes everything work a little better – so long as it’s true justice.

Manipulated reviews: that’s how society’s customers and their interaction with the businesses that serve them can become unjust.

(Which is why we work very hard to keep an open dialogue with our customers.)

Ace Process Service: Administering Justice

Which brings us to Ace Process Service. Their job is to administer justice – to sometimes unsuspecting individuals, unaware they had treated others unjustly.

Jeff Levine of Ace Process Service works, well, all over California, but mostly in Southern California. Ace Process Service is based near El Segundo’s LAX, which means Levine has gotten to work with some interesting people.

You wouldn’t know it if you talked to Levine but briefly. But once you get to know him, you know he has stories. Stories of famous, fortunate people. Stories, of course, he cannot share, but still – it’s clear his experience is immense.

Which means he’s the perfect person to handle this business. His deft hand, honed through years of dancing through sticky situations, means he’s great and handling himself. And your business.

Levine’s deft hand, honed through years of dancing through sticky situations, is great at handling … your business

So next time you need to service papers, know you should work with Ace Process Service.

Interfanatic Basic SEO Situation Report: A Website Performance Check

A few months ago, we worked with Levine to do an SEO Check up. We’re now calling this service the SEO Situation Report. A lot of work goes into understanding your site’s performance in search. It’s an extremely valuable asset we provide to small businesses with websites.

If you’ve ever wondered why your website isn’t getting much traffic or why your customers aren’t finding your business easily online, we give you the answers.

From there, we can craft a strategy to cost efficiently improve your sites ranking for the keywords and keyphrases you care about. There are plenty of ways to help a website, and we work through all of them to give you results.

One of the pieces in our arsenal to improve search results is the Interfanatic Power SEO Business Site Preparation. We go through your entire site and bring it up to speed on SEO, focusing on keywords and keyphrases that matter to your business. The SitRep and Site Prep are a pretty incredible combination for either older sites, or sites not done right.

But the focus here is Ace Process Service. We really have enjoyed working with Levine. He and Ace Process Service provide a valuable service to the people of Southern California, and if we ever need that kind of service, it’s great to know where to find him and his team.

Interfanatic & Justice

We work hard to treat our customers fairly. Our goal is excellent value for their money. We work hard to give them results: justice for money well spent and time invested.

We work hard to do what’s right.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

I remember being struck by this Olympic moment a few years ago. There is no justice like the stopwatch. And they had done it! Ultimate justice in payment for years of training. It was an inspiring moment. So inspired, I took a picture of the TV! (So yes, not one of my greatest photographic accomplishments.) And, when I selected this picture, it had just come out that the Olympics were to be postponed… Not exactly justice, but a reminder that Mother Nature is in charge, and we’d best do our part to keep her happy. Mother Nature administers her own justice.

Justice: Legal Management Solutions – Interfanatic Customer Spotlight

Justice: Legal Management Solutions - Customer Spotlight

If we do not maintain justice, justice will not maintain us.

Francis Bacon

Wise words.

So what does justice have to do with business? We have to treat our customers fairly.

If we do not maintain our customers, our customers will not maintain us.

-Interfanatic Digital Marketing

Like Kurt Obermeyer’s Legal Management Solutions.

Fair, Helpful

Kurt figured out that some of the law firms he worked with were great at law, but not so good at running a business. Preparing for court? Great! Preparing a cashflow statement? Well…

So Kurt stepped in and helped law firms focus on law. He could have charged them whatever he wanted because they wouldn’t know any better, and heck, they needed his business operations expertise.

But he didn’t. He kept it fair.

And by operating a just business, charging fairly, and doing great work, Obermeyer was able to grow his business substantially.

Justice: The Root of Customer Appreciation

So often customers feel unfairly treated – especially when dealing with something complex and difficult to understand. Websites look simple, marketing seems black and white – you do this, you get customers.

But it’s not simple. It’s complex. And we at Interfanatic make sure our customers feel fairly treated by always shooting higher than our goals.

Maintain your customers…

Go above. Go beyond. Do great work. Like Interfanatic insists upon doing.

And your customers will keep coming back to you, too.