Kindness: The Human Equation, Peter Getoff – Interfanatic Customer Spotlight

The Human Equation - Peter Getoff, for our Customer Spotlight on Kindness, an Interfanatic Quality

Kindness changes the world. In our society so quick to cancel, so quick to judge, so quick to call out, a little calling in with kindness has a greater, more lasting impact. Empathy, effort toward understanding, and the reward of kindness will improve our world. Kindness is much more powerful than telling people you disagree with they’re wrong.

Everyone makes mistakes. Glasses houses and all that.

So I think, “kindness”, and I think of Peter Getoff. He has dedicated his life to making the world better, one person or one organization at a time. The result is a man of experience, of knowledge, and of kindness – a role model for everyone.

The Human Equation: Let’s solve your problem together.

Peter is a problem solver. Through his business, The Human Equation, he solves problems at the organizational level. (We didn’t design his website, we just manage it for him. A redesign is in the works.) And we know from experience: there are few problems that cannot be solved with kindness. But for those problems that cannot be solved, Peter adds his experience and his keen insight to his kindness to find the root of the issue and resolve it.

Peter Getoff works mainly with nonprofit organizations all over Southern California. But he also brings his brand of problem solving to for-profit organizations when needed.

When we began working with Peter, it was with the goal to help him find more business. He wanted to regain control of his website (he had lost control) and make a few changes on it. That was a few years ago, and we have done so much together.

First, we got him control of his website. We negotiated with the person that set up his website for him. Since we’ve been doing this so long, and we know how to speak their language, it was a much easier process for us than it was for him. He had tried, but didn’t know how to ask. (This is something we have to do often.)

Then, we found low-hanging fruit with our Local SEO Situation report, and increased his local search presence dramatically. We did a Local Search Setup for his business and site. It wasn’t difficult with Getoff as he has a permanent physical address. Nonetheless, we had to do the work – all of the steps – to properly list his business. Sometimes people don’t understand how to do this Local Search setup properly. But we do it all the time, and for all the major services. Getoff didn’t want us to produce content for him, so we went through his content and suggested courses of action.

With our help, Peter is now a regular blogger and is even trying his hand at video. We created a branded YouTube page for him and The Human Equation, and have been helping him make more impactful blogs and vlogs.

It’s been a long road. Peter is an excellent practitioner, but he’s not used to these types of professional communications. Blogs, vlogs, expert articles with the right kind of SEO – it’s all a little foreign to him.

And then, one day recently, it happened. He wrote a beautiful piece of work explaining to nonprofits how to attract and keep the best talent. We barely had to edit it. It was filled with useful information, and it’s very nicely written. It’s very well done.

The result is outstanding. It’s been a long time working with Peter – reinventing the image of your business is a process. And Peter is making progress every day.

In this short video, I show you how to find Peter’s articles. Of course, this is the Internet, and we’re Internet Fanatics so I can just give you the link here. It’s hard to imagine how much progress Peter and his site have made in the past few years – it used to be so difficult to find! Now, you can find Peter Getoff’s website easily. And it’s filling with excellent information.

To read Peter’s article about How Non-Profits Attract and Keep Staff in 2022, go to his website. And check back in once in a while! There’s going to be more good information on the way.

Kindness: An Interfanatic Quality

Make kindness your daily modus operandi and change your world.

Annie Lennox

Peter Getoff is a kind man. Which is great, because his clients come to him needing answers, and kindness is almost always the answer (or the key to it.)

Innate kindness is, in my opinion, a great deal of the reason Peter is successful. He uses his training and background as a psychotherapist, consultant, coach, and trainer to help businesses (nonprofits and otherwise), all with kindness on his mind.

We try to work with the same ideals. We attempt to bring kindness to every conversation. We’re here to help! When we are treated with disrespect, we try to answer with kindness. We know that any client behaving in this strange manner is not behaving normally, that they are feeling persecuted or upset – not because of what we did, but they happen to be talking to us at the moment. We always do whatever is possible and fair for our customers, so we lead with kindness.

And when things are not working out for someone, our answer is to help – to bring kindness back into their mindset. It’s difficult, but it’s what we try to do.

Interfanatic Service Focus: Interfanatic Basic Content Piece

A week ago, we talked about George Huber and our SEO Management plans. Included in our Interfanatic+ SEO Management is are Interfanatic Basic Content Pieces – fundamental building blocks for ongoing on-site SEO. Fresh, well-produced, engaging and interesting content is the way to keep your website relevant and maintaining or enhancing performance in SERPs.

(Why do you think we post these articles weekly?)

We work with our customers to understand their business goals. We learn the keywords and key phrases that are important to them and their business. Then we weave those into fresh, relevant content their customers want and need.

“Our Basic SEO Content Pieces consistently weave keywords and key phrases important to our customers’ businesses into fresh, relevant content their customers want and need.”

When you do this enough, and when you do it consistently, you become a go-to source for that information. And voila, the customers see you as the expert you are, and they come to you for your expertise, for the work you do.

We’re here to help. We help you by writing fresh content or editing your freshly created content so that it helps you meet your business’ SEO goals. It’s a long-term process. Learn it on your own by studying what we do, or trust us to handle it for you.

Interfanatic: Bringing it with Kindness

We’re here, and for over twenty years, we have the answers. And we do – we’ve done – all that with kindness. Or at least we tried! Kindness requires practice every day. The beauty of kindness is that the more you practice it, the more you receive it. Just like Peter Getoff and The Human Equation: he practices what he preaches, and he does it all with kindness. The result is kindness toward Peter manifested in his success.


Kindness: Roger Klein & Spectrum West Design – Interfanatic Customer Spotlight

Spectrum West Design - for our Customer Spotlight on Kindness, an Interfanatic Quality

Continue to be who and how you are, to astonish a mean world with your acts of kindness.

Dr. Maya Angelou

Astonish a mean world with your acts of kindness. That’s all we can do. One at a time, collectively, with kindness, there is progress.

Kindness doesn’t always mean keeping your mouth shut. Sure, that’s comfortable, but as we’ve seen, it doesn’t move things in any direction. To go forward we must speak up with kindness and love.

Many people don’t feel heard. Some react with empathy, some react with force. Which is kinder? Which would Dr. Angelou have us do?

Unfortunately, sometimes empathy isn’t understood until people bring forward the alternative. And seen among the alternatives, kindness will astonish a mean world, and bring forth progress.

Dr. Angelou calls for kindness. When kindness isn’t enough, it surely stands out.

Kindness: An Interfanatic Quality

We deal with a lot of people. We always try to do it with kindness. I don’t know your situation. I hope we can work together and make our little parts of the world work – with kindness.

The ripple of kindness spreads through our community. We put that ripple into everything we do. Which is, at times, difficult, and frustrating. But it’s so worth doing because that ripple always reflects back somehow. Kindness is always worth the effort, even if its reflected effects aren’t immediate. The effect on our own hearts of projecting kindness is immediate, especially when kindness is given freely.

That’s one reason, during this difficult time of tumult, we’re offering free products to people who need them. Free SEO situation reports, free digital marketing situation reports, free performance situation reports.

Kindness is always worth the effort

These aren’t some pre-packaged drivel. These are custom, bespoke reports created around your website. They’re not as powerful as the non-free reports, of course, but they still give you a lot of information. Take us up on our offer. And if you win the weekly Tuesday Trivia contest on our social, you get a paid Situation Report of your choice for free.

Effort goes into our Free Situation Reports. They’re valuable for the people who get them. A great deal of effort goes into our paid-for SitReps, and they’re extremely valuable for people who get them.

Roger Klein of Spectrum West Design – Always with the Kindness

A few years ago, we worked with Roger Klein to build him an effective website for his interior design services. The thing you understand about Roger immediately is his kindness. He’s a kind gentleman.

And he’s a great interior designer.

It’s always great to work with somebody who is good at what they do. They always teach you something. There’s always a lesson. But when they’re good at what they do and they’re kind, that’s where the fun really begins.

Klein brings kindness to his talent. That’s quite an effective combination.

Kindness in all Actions: Interfanatic Basic Management – 1 Hour of Updates

If your website isn’t producing customers for you, look at it. How effective is it?

We use our SitReps to guide your revision, then plan out what updates need to be done. Right now is a time to be dynamic in business. Stagnancy will not win this day. Address your customers. Address their concerns. Tell them if you’re open for business, and if you’ve had to adapt your services to the times, tell them how.

If you feel in over your head, we’re here to help. This is what we do. We take care of the details so you can focus on your business. Whether that means thriving, or just keeping the doors open, we’re here to help. We work with customers of all budgets.

Really, you should be constantly updating your site. (We can do that, too.) But seriously, right now is a time to be proactive, especially if you normally are not.

Our Begin Management products might make sense, too. They can include a SitRep and two hours of labor. These new products are not on our website, but contact us to learn more about them.

We’re here to help. We feel successful when we help you be successful. Let us do our job and make your website and digital marketing even more effective.

That’s the Interfanatic way.

Interfanatic and Kindness

We’re always here for you. And we always bring a dose of kindness to our relationship. That’s a fundamental part of our job. It’s a wonderful feeling to go the extra mile for a small business, then watch them take that mile and make so much more of it.

We’ll bring you kindness with our good work. We love to continue to astonish this mean old world.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

What in the heck does spaghetti have to do with kindness??? Have you ever shared a bowl full of spaghetti with family? It’s made with love, just like this kindness my wifey made for me. She’s busy working every day, but she sees how hard I work so she goes the extra mile to make delicious food with kindness and love. So, I wanted to celebrate that. I don’t ask her to cook – in fact, I often offer to. But she refuses because she loves to cook. It’s a wonderful load she takes on, and I’m grateful for her kindness.

Diligence: Solskinn og Latter – Interfanatic Customer Spotlight

Solskinn og Latter : Interfanatic Customer Spotlight on Diligence

“The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.”

Confucius

Confucius is prolific in his writing. No doubt, due to diligence in thought and in writing.

Worked for him!

Diligence – care and consistency in tasks, even if they’re mundane. It’s an Interfanatic Virtue because not everything we want to do is sexy, but we must do it. That’s what we’re here for.

We can do diligence.

Colleen Skibsrud: Diligence in the Startup Arena

Skibsrud is familiar with the requirements of diligence. She’s had to keep after her new business like a shark stalking prey. In her new business helping the senior community of Kristiansand, Norway, she’s had to adapt and overcome the difficult obstacles that present themselves to all new business. And, some that aren’t too familiar.

Skibsrud’s goal has always been to keep her community healthy: fit, and enjoying a life of purpose. She’s able to do that through exercise classes, her smoothie and coffee bar, and the sense of belonging and invitation her community creates.

Diligence Through the Tough Times

When you’re starting out, and everyone is busy pointing out why you’re going to fail, it can be difficult to persevere through those tough workout classes with just a few clients. But Skibsrud has done that, trusting herself and trusting her process. The result is a full, busy place of business. It’s just taken time, sticking to her guns, and diligence.

She has continually sharpened her tools of business.

We’re so pleased to have assisted Colleen Skibsrud with her website. We’ve consulted, performed maintenance, and assisted with translations and transition to new booking software. And it has been our pleasure to do the diligent technical work so that Skibsrud can focus on giving her customers more of what they want. Because that’s what Skibsrud wants.

Kindness: My Little Greek Bakery – Interfanatic Customer Spotlight

My Little Greek Bakery: Interfanatic Customer Spotlight on Kindness

“No kind action ever stops with itself.”

Amelia Earhart

Earhart, aviatrix and heroine, champions kindness.

Kindness is so simple, and the ripple continues forward, outward and around. Kindness makes everything better. Good-hearted people everywhere know this, and use it to their advantage.

Earhart might be shocked to see the kindness attempted on her legacy. Books, movies, search operations with few parallel have all been wrought to understand her final days.

Christina Peters: My Little Greek Bakery

An example of kindness that comes to mind (and many, many do, but I’m singling out one) is Christina Peters of My Little Greek Bakery. Christina comes from a family of chefs. She’s been a serious foodie and maker her whole life. So when she turned her attention to My Little Greek Bakery, we all knew we were in for something good.

But besides her phenomenal tasty treats, which most people undoubtedly remember her for, her kindness also stands out. She is a kind and gentle person. No, really, she is! (If you know her, you surely know her a gruff, blunt and in-your-face. And she’s that, too.) But underneath it all, she is a warm and kind person, a daughter and a mother, and a kind person who chooses to do kind things.

Kindness Always

Kindness is always a good idea. We practice it regularly and it comes back in spades. We like to celebrate kindness this week, this first week of December. When you’re out and about, shopping and writing lists, think of the kindness you can do. Let that person take that parking space away from you because undoubtedly, they feel their day is going worse than yours.

It’s not easy to be kind always. And that’s why it’s this week’s Interfanatic Virtue. Kindness makes everything better, but it sometimes takes work to keep it in your heart.

Perhaps that’s why it’s wonderful to think of Earhart when we think of kindness. So much accomplished, all through work, but surely through the kindness of others who allowed her to break barriers when it was uncomfortable to do so. And sometimes, she broke barriers even when people weren’t kind. But she never forgot those whose acts helped her, and to help others with kindness because it was the right thing to do.

Kindness: Greater Hope Foundation for Children – Interfanatic Customer Spotlight

Greater Hope Foundation for Children - Interfanatic Customer Spotlight

This week, we’re talking about kindness.

And it’s harder to imagine even kinder people than those at the Greater Hope Foundation for Children.

This is a serious Not-For-Profit dedicated to helping the foster care system. And it’s phenomenal, arduous work. The foster care system doesn’t always work well. A lot of good children are failed by it.

A lot of good children need a healthy, regular dose of kindness.

And that’s what they get from the Greater Hope Foundation. A few years ago, before government bureaucracy intervened, shutting down this dream, the Greater Hope Foundation branched into education: Greater Hope Prep. It was a phenomenal model, and it worked.

Unfortunately, the State of California couldn’t keep good on its promises, but the dream is alive with Greater Hope Foundation.

We’ve had the pleasure of designing and building a few websites for GHFFC. One of our favorite logos ever was that of the Greater Hope Prep.

In our quote this week, the Dalai Lama reminds us that we must be kind whenever possible. And with a toothy grin and that adorable, loving cackle, he commands us, “It is always possible.”

We wish the wind be ever at the backs of the Greater Hope Foundation, a group filled with their own brand of Dalai Lamas, all spreading kindness, joy, and hope to children here in California.

It’s always a good idea to donate to Greater Hope Foundation.

It’s easy to be consumed and to forget. We get caught up in our own constructs, our own perceptions, our own smallness. But when there is kindness, it’s easier to see that there is one greater, universal truth:

It is always possible.