People don’t have to give you anything, so appreciate what people give you.Aretha Franklin
I remember a high-profile project for then-Kobe Bryant’s agent, Rob Pelinka. Mr. Pelinka is now the Lakers’ General Manager (don’t call me looking for tickets – good luck with that!)
But I often think of the respect Pelinka gave us when we took on his agency’s website. I always felt we did a beautiful job on the site, and it outshone two or three websites that followed it. (After us, he gave it to his nephew to take over.) One of the signature pieces of the site we created for him was a phenomenal sound logo our friend and Hollywood composer Aaron Goldstein produced for us. It had just the right pop. That was a great website.
But he didn’t have to give it to us. He had, of course, his choice of agencies. My friend Eric Marentette recommended us, and he respected Eric’s recommendation. Then, Pelinka respected us, he trusted us, and we delivered.
We treat all of our customers, large and small, with immense respect. Some are striking out on their own for the first time. Others are institutions – small businesses that have worked to fill a need in their communities for generations. Either way, they deserve our respect, and we give it to them. We’re grateful for our partners all over. And we respect them immensely.
Shortly after we took over Landmark’s website, Kobe delivered another Championship to the Los Angeles Lakers. It went well for everyone.