Order: The Berns Company – Interfanatic Customer Spotlight

The Berns Company, for our Customer Spotlight on Order, an Interfanatic Quality

“Some people regard discipline as a chore. For me, it is a kind of order that sets me free to fly.”

-Julie Andrews

Order and discipline are inseparable. Discipline and order are an absolute requirement to running a successful business. Luckily, we do our part for you and your digital marketing.

During International Woman’s Month, I found a number of quotes about order – but I like this one from Julie Andrews. She overcame adversity to fly, and to take us on those flights with her.

On the other hand, forklifts are firmly rooted on the ground. When I think of the requirements of order and discipline, nobody beats tracking the many warehouses filled with forklift parts and compound parts of The Berns Company. The Berns Co is a Southern California institution, and it was our pleasure recently to assist them with some digital marketing consultation.

Order: An Interfanatic Quality

To keep the ship going the right direction, you have to keep adjusting the sales. It takes order to keep everything running well. We’ve spent decades coming up with systems and processes to ensure success for our clients.

Those systems and processes work, and we continue to regularly improve them. It’s part of the orderly nature of the way we do business to seek out improvements and apply them.

And we’re not alone. This isn’t uncommon. But keeping it up for a long time – that is uncommon. Especially in our business.

The Berns Company: Order or Demise

When you track hundreds of thousands of parts over a half dozen warehouses around the United States, keeping track of your inventory is a daunting task. Order is a minimum requirement. We’re not talking all new-in-box parts here, either. We’re talking many raw parts, slightly used, pulled from forklifts or still in forklifts. If you don’t know how to get that item when your customer wants it, your sunk!

Steve Berns came to me a few months ago, referred by a satisfied customer. Immediately, we set about getting to the core of his problem and assessing a solution for him. As are all things, it wasn’t simple.

“Tracking an inventory of hundreds of thousands of parts over a half dozen warehouses around the U.S. is daunting. Order is a minimum requirement.”

But we came up with a plan and we helped him to get on track to the results he wants.

Something like The Berns Company, we’ve been around for a while. They’ve managed to successfully help businesses all over the world since 1956 – we’ve got some catching up to do! But the reason they’ve lasted is the same we have. We keep at it, and we do so with order as our ally.

Interfanatic Service Focus: Interfanatic Web Site Maintenance Management Package

Part of our order to keep things rolling for you is the way we manage websites. It used to be you could write some code, upload some images and that was it. Then there were PHP forms to to email inquiries from your site. And then content management came, and the game changed.

Now, because of the way content management is done, it’s immensely complicated. Your typical website is an orchestra of software working together. Because of this, websites are pretty easy to hack.

We do what we can to prevent these problems. The way we do this is through order – through systems and processes developed as best practices through decades. It’s not perfect, but we make sure it gets a little better every day.

We keep the orchestra of software updated and working. It’s not easy. Sometimes, these updates break the site. They conflict with other parts of the site or software, making it a complicated task. The more complicated the site, the harder it gets. It’s easy for a site owner to find their website crashed without any recourse.

That’s what we’re here for. Let us handle it so you can focus on your business. You do you. Let us do your website management.

Interfanatic: Our Order Keeps You Moving

We’re here for our customers. We’ve worked with some of them for decades. We work to build great relationships that last. We do this using a process that helps them feel comfortable and it builds their trust in us through steady and safe work.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Order, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Order, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This is now a bittersweet image. I got to go flying with my uncle, who passed on in that blue aircraft at the right just a year or so after this was taken.

My uncle was a great pilot. But accidents happen. That said, when he passed, he was on his own. He wasn’t with his buddies. They drilled hard to keep their act safe. They had a lot of fun together, and they did so through discipline, through order. They practiced formation flying with safety at the top of their priority list.

I was in his buddy’s plane here, and my nephew was with my uncle. It was a pretty great experience, absolutely unforgettable. It came about by the pilots all continually working together with an unerring dedication to order.