Order: The Berns Company – Interfanatic Customer Spotlight

The Berns Company, for our Customer Spotlight on Order, an Interfanatic Quality

“Some people regard discipline as a chore. For me, it is a kind of order that sets me free to fly.”

-Julie Andrews

Order and discipline are inseparable. Discipline and order are an absolute requirement to running a successful business. Luckily, we do our part for you and your digital marketing.

During International Woman’s Month, I found a number of quotes about order – but I like this one from Julie Andrews. She overcame adversity to fly, and to take us on those flights with her.

On the other hand, forklifts are firmly rooted on the ground. When I think of the requirements of order and discipline, nobody beats tracking the many warehouses filled with forklift parts and compound parts of The Berns Company. The Berns Co is a Southern California institution, and it was our pleasure recently to assist them with some digital marketing consultation.

Order: An Interfanatic Quality

To keep the ship going the right direction, you have to keep adjusting the sales. It takes order to keep everything running well. We’ve spent decades coming up with systems and processes to ensure success for our clients.

Those systems and processes work, and we continue to regularly improve them. It’s part of the orderly nature of the way we do business to seek out improvements and apply them.

And we’re not alone. This isn’t uncommon. But keeping it up for a long time – that is uncommon. Especially in our business.

The Berns Company: Order or Demise

When you track hundreds of thousands of parts over a half dozen warehouses around the United States, keeping track of your inventory is a daunting task. Order is a minimum requirement. We’re not talking all new-in-box parts here, either. We’re talking many raw parts, slightly used, pulled from forklifts or still in forklifts. If you don’t know how to get that item when your customer wants it, your sunk!

Steve Berns came to me a few months ago, referred by a satisfied customer. Immediately, we set about getting to the core of his problem and assessing a solution for him. As are all things, it wasn’t simple.

“Tracking an inventory of hundreds of thousands of parts over a half dozen warehouses around the U.S. is daunting. Order is a minimum requirement.”

But we came up with a plan and we helped him to get on track to the results he wants.

Something like The Berns Company, we’ve been around for a while. They’ve managed to successfully help businesses all over the world since 1956 – we’ve got some catching up to do! But the reason they’ve lasted is the same we have. We keep at it, and we do so with order as our ally.

Interfanatic Service Focus: Interfanatic Web Site Maintenance Management Package

Part of our order to keep things rolling for you is the way we manage websites. It used to be you could write some code, upload some images and that was it. Then there were PHP forms to to email inquiries from your site. And then content management came, and the game changed.

Now, because of the way content management is done, it’s immensely complicated. Your typical website is an orchestra of software working together. Because of this, websites are pretty easy to hack.

We do what we can to prevent these problems. The way we do this is through order – through systems and processes developed as best practices through decades. It’s not perfect, but we make sure it gets a little better every day.

We keep the orchestra of software updated and working. It’s not easy. Sometimes, these updates break the site. They conflict with other parts of the site or software, making it a complicated task. The more complicated the site, the harder it gets. It’s easy for a site owner to find their website crashed without any recourse.

That’s what we’re here for. Let us handle it so you can focus on your business. You do you. Let us do your website management.

Interfanatic: Our Order Keeps You Moving

We’re here for our customers. We’ve worked with some of them for decades. We work to build great relationships that last. We do this using a process that helps them feel comfortable and it builds their trust in us through steady and safe work.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Order, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Order, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This is now a bittersweet image. I got to go flying with my uncle, who passed on in that blue aircraft at the right just a year or so after this was taken.

My uncle was a great pilot. But accidents happen. That said, when he passed, he was on his own. He wasn’t with his buddies. They drilled hard to keep their act safe. They had a lot of fun together, and they did so through discipline, through order. They practiced formation flying with safety at the top of their priority list.

I was in his buddy’s plane here, and my nephew was with my uncle. It was a pretty great experience, absolutely unforgettable. It came about by the pilots all continually working together with an unerring dedication to order.

Endurance: Eddie’s Artistic Wrought Iron, Inc. – Interfanatic Customer Spotlight

Eddy's Artistic Wrought Iron - for our Customer Spotlight on Endurance, an Interfanatic Quality

People have to learn sometimes not only how much the heart, but how much the head, can bear.

Maria Mitchell

Mitchell knew, as many pre-suffrage women knew, the heart and the head must bear much. As a scientist (astronomer) in Victorian-era society, she had her work cut out for her, she required great endurance.

It’s more than the sharp pangs against you. It’s that sometimes they keep coming. And you just have to push through.

Mitchell pushed through, and her discovery became Miss Mitchell’s comet – I’m sure frying a number of experienced male colleagues.

Mitchell never married, and I’m sure that was a cause of great distraction, especially considering her fame. Look, I’m sure she made it work! But I have a feeling that for whatever the reason she didn’t marry in a time when it was only acceptable to do so, she had to bear great burden of head and heart – for at least a little while.

And yet, she endured. She became internationally famous, reputed, and trusted as a learned woman.

And that’s what we do, too. Not every project is perfect. (Certainly, some are!) But when they are not, we stick with it. We improve it. And over time, the success comes because we out-end the projects we take on.

Endurance: An Interfanatic Quality

Most of our clients are fantastic to work with. Some are a little on the difficult side. Look, we love them anyway, but it’s the same for all business.

And sometimes that difficulty translates into making a project difficult to manage.

Most of the time, our clients don’t have to hear that. We take care of it. We power through the tough parts and make sure the project is completed. Brilliantly.

We don’t like being stressed out, either.

The reason we stick it out? As we began with – our customers are awesome. We love doing a great job for them. We feel more successful when we help them be more successful.

There are a multitude of quotes about endurance. And they’re all true. We love to keep going where others give up. And we keep going, even after the project is completed, improving the project. Coming up with ways to improve performance. Making stuff happen for our customers – over the long haul.

Eddy’s Artistic Wrought Iron, Inc. – Here for the Long Haul

One of the many customers that come to mind when we reflect upon endurance is Eddy’s Artistic. Eddy crafts fences and gates using his bare hands. Has done so for over a decade.

It’s not an easy business. He has a lot of competition, he has difficult customers, and he has a very high standard to which he holds both himself and his products. Which have to endure salty climes and much abuse.

And the industry is competitive, so making a business last is difficult, with slim margins.

But Eddy knows what iron works in your situation, and how to produce a beautiful product that will last.

We did some work for Eddy’s Artistic some years ago – we created a basic website for them to show off their products. It was a fun, small project, and one we enjoyed. It’s always great to connect with a local business and help them succeed.

Eddy knows what iron works in your situation, and how to produce a beautiful product that will last.

We seek out local companies who have out-endured their websites. We find many of our customers worked with businesses that have gone by the wayside, or were done as a favor.

Making a business like ours, that has lasted 20 years, that’s not easy. We’re proud of our endurance.

Interfanatic Power Business Site Production

When you want a website that will endure, go with our Power Business site production. We build our business sites to last – and be secure.

A lot of work goes into making a robust, effective website for the Interwebz in 2020. It’s definitely not like it use to be. But, we’ve been doing this for 20 years. Some of our 20-year-old sites are still going strong!

Isn’t that what you want?

Get some endurance for your business. Have us make your business website.

Interfanatic and Endurance

Mitchell is a great hero. Forget being a reknowned female astronomer of the 1850s, we have so many women who were buried in the 1950s! We admire her accomplishments here.

When we look to the skies, to see Messier objects, planets and hopefully comets, we’re reminded of our minuscule place in this universe. Our time here is finite compared to the endurance of heavenly objects. But when we hear about or see comets, in particular, we think of Maria Mitchell, and her ability to take arms against the slings and arrows of outrageous fortune. To endure.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Endurance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Endurance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

One of our many visits to the Getty. Whatever you think of ol’ J. Paul, it is one heck of a place to enjoy views of Los Angeles. Past Santa Monica, you see Venice, Manhattan Beach, Hermosa Beach, and our home – Redondo Beach. In the distance, under creamsicle clouds and cotton candy blue evening sky, is Palos Verdes.

Simplicity: The Bitter Chef – Interfanatic Customer Spotlight

The Bitter Chef, Customer Spotlight on Simplicity, an Interfanatic Quality

It is always the simple that produces the marvelous.”

Amelia Barr

Keep it simple, stupid. What, are you an idiot?

Such is the theme of The Bitter Chef, a quaint eatery in downtown Long Beach. When you went in, you’d be greeted by a sassy waitress, and if you tried to talk to the chef, you’d get your head bitten off.

It was all in fun. (Though, from the Yelp reviews, clearly some people got it and LOVED it, others did not get it. You went into a restaurant called The Bitter Chef. Seriously, what did you expect?)

But the cornerstone of all success is proficiency in the fundamentals. And that’s what The Bitter Chef did so well. The fundamentals were great. Keep it simple, stupid. KISS my ass.

Simplicity: An Interfanatic Quality

In the world of digital marketing, there are more than one million ways to skin a cat. Seriously, have you ever looked at the full Google Analytics dashboard? It takes a PhD to interpret. (No disrespect to actual PhDs; Google goes out of its way to make it complicated, but not that complicated.)

“Simplicity is a cornerstone of Interfanatic delivery.”

But Google (and everyone else) seems to revel in making things more complicated than they ever need to be.

It’s our job to interpret and keep things simple for our customers. Simplicity is a cornerstone of our delivery.

And Amelia Barr put it so gracefully, so simply, so many years ago. The simple produces the marvelous. Like Kobe Bryant use to say, you can never be too proficient in the fundamentals. A ankle breaking fake followed by a 180 to the rim is a beautiful thing, but if you can’t get your feet planted around your flailing defender, two points ain’t never gonna happen.

The Bitter Chef: Keeping It Simple and Sassy

A few years ago, we got to design and build a website for The Bitter Chef. It was a great, fun project. The restaurateurs were wonderful to deal with, and the project was a joy.

And that’s because we all kept it simple.

It’s great to work with solid local establishments. We love supporting our local community with hard work – and it’s easy when we love them.

All good things…

The Bitter Chef came and went. It was an eatery out of its time. Some people didn’t understand the theory behind the place. And as such, with the growing popularity of social media and Yelp, the misinterpretations ended up costing a great idea. But it’s a project we’ll always carry happy memories from.

So next time your digital marketer dives into a tirade about all the doohickeys and statistics they use to classify success, just tell them: keep it simple, stupid.

Goodness: Sunshine 25 Rentals – Interfanatic Customer Spotlight

Sunshine 25 Rentals - Goodness: The Interfanatic Customer Spotlight - Karen Greenberg

“Goodness is the only investment that never fails.”

Henry David Thoreau

Clearly, ol’ HD has never been the victim of “No good deed goes unpunished.” Ha!

But, it’s true. Where the investment manifests itself is of question, but some return is always apparent, whether it to be your soul or to another soul.

And look, when I think of “goodness” in people, my customers, many come to mind. It’s not an easy decision, but I always think of Karen Greenberg of Sunshine 25 Rentals. (We’ve worked with Karen on a number of projects, but Sunshine is the main one that comes to mind at the moment.)

Karen is just a good person. She’s always giving of her tremendous talents to philanthropy of one sort or another. She’s heavily involved in the community and charitable events, and just doing good in general.

Karen is good. (No, you Millenials with your memes, this Karen does not fit the bill!)

It’s always a pleasure to work with good people. That’s why we feel lucky to get to celebrate it today.

Karen, along with her husband David, are good landlords. If you’re ever in need of a high-value apartment in Long Beach, check out Sunshine25Rentals.com. They also do short term vacation rentals. If you ever have a need to get away, check out EscapeToSanFelipe.com. And if you ever want a local beer or wine, check out Karen’s Rotary Club and their SouthBayBeerWineFest.com.

We’ve been involved in all three projects, to various degrees through the years. And it’s always fun because we love working with Karen.

Because Karen invests, the goodness comes back and goes around. And we’re all better for it.

The Bitter Chef brings Food and Fun to Long Beach, California!

What are you looking at? Great food, that’s what the heck you’re looking at, buddy! Acclaimed Chef Andrew Lord – The Bitter Chef – has made another phenomenal hit in the heart of Long Beach, CA, offering beautiful food at a fantastic value.

The Bitter Chef, food and fun in long beach, California
The Bitter Chef brings food and fun to Long Beach, CA

Chef Lord has created more than a few successful restaurants, and his latest creation brings the right kind of American Classic infused with modern Italian to really give Long Beach something fresh to eat.  And it’s GOOD.  He could probably charge twice as much for the dishes he’s perfected here, but he chooses to make the prices friendly to the economy because he has a big heart.  Yeah, right.  He just wants you in there eating his food regularly!

Join his mailing list so you can be notified of deals especially for your birthday or because or for that rare moment when he’s in a good mood.  We know Andrew, so we can jest about his sarcastic sense of humor – and a sense of humor is required for dining at The Bitter Chef, not just because the food is ridiculously good.  The atmosphere is all about good fun, and Yelpers are already proclaiming their affection for this new Long Beach gem of a diner.

Check out The Bitter Chef and his new Web Site, www.TheBitterChef.com today and head on down to LBC tonight for a breakfast, lunch, or dinner you won’t forget soon, but your pocketbook will.

Sunshine25Rentals.com Provides Quality Apartments

Hopefully, you’ve all experienced the joy of dealing with property management professionals you truly respect – and that’s what Sunshine 25 Rentals is all about.

Look to Sunshine 25 Rentals for a great place to live in Long Beach, CA.
Look to Sunshine 25 Rentals for a great place to live in Long Beach, CA.

Karen Greenberg and her Sunshine 25 Rentals properties in Long Beach California offer a quality place to find a home at a fair price.  No more calling umpteen times to get the plumbing fixed – it works.  And if something needs fixing, it gets fixed, period.  And they’re just good honest folks to deal with!

Which… tells you a little about who your neighbors might be.  Quality people attract quality people.  So if you’re looking for a place to live in Long Beach (and that area will be expanding soon!), please check out www.Sunshine25Rentals.com to see the latest availabilities.  At the time of this writing, there are none – but with the number of properties available, there’s always somebody changing their life situation (we hope for the even better).

To learn more about great property management in Long Beach, CA through Sunshine 25 Rentals, please visit http://www.Sunshine25Rentals.com for apartment and other single-family residence availability.