los angeles

Resolution: D&G Paving – Interfanatic Customer Spotlight

A great idea is nothing without the resolution to see it through. That’s the resolve we celebrate this week: follow through.

When I think of a business person resolved to succeed, I think of Dan Ash at D&G Paving. That man won’t quit. We don’t quit either, but with Dan, the inspiration often gets an extra step or two. It’s always easier to perform for a person who leads by example.

Dan’s passion is evident in his resolution. We strive to be the same.

D&G Paving: Resolved to Help the Local Community as Paving Experts

Dan Ash is very specific about where he operates his business: South of the 105 and West of the 605. And for that South Bay Los Angeles community that he and his team serve, they are resolved to do excellent, lasting work for a fair price.

The pandemic hit us all upside the head a bit. Dan’s business was no different. He’s got his regulars that keep coming back, but he needs fresh leads coming in for his team, so that his business and his team and their families are a little more self-reliant. Ash always steps up to extra work, but he wants his team to pick up more so they don’t have to count on him forever. He’s been training them hard and working them hard, inspiring them to be better and do better paving work all over Southern California.

Ash needs a solid lead source to feed potential customers to his sales team. One option is Google Ads.

We got D&G Paving‘s Google Ads account back under control and it’s producing regular leads for them at a competitive rate.

A demonstration of D&G Paving’s performance in search advertising.

It’s a really great feeling to be part of a successful team. We got D&G Paving’s site producing leads and work for Dan’s guys, and it feels good to be a part of that. We took inspiration from Dan’s resolve and adopted his “never quit until it works” attitude. We do this with all our projects, but it’s even easier working for Dan Ash because he just doesn’t have any quit in him. He’s got resolution.

Check out this quick video that shows their Google Ads campaign at work.

Resolution: An Interfanatic Quality

Use a mirror in difficult times. You will see both cause and resolution.

Deng Ming-Dao

We don’t quit. But when things get rough, we know we have to look at ourselves to find the root of the problem. Sometimes it’s not us, at least not directly. But when we really look deep, we often find we played a part.

And we stand resolved to do better.

Often, we find that the answer comes from putting ourselves in another’s place. We try to understand the situation from their perspective. When you work with successful people, they’re often stubborn. “It’s my way or the highway” certainly reflects resolve, but it does not result in resolution.

We’re here to help. We have tremendous experience doing what we’ve done for over 20 years. So that’s what we do. We help. And we’re resolved to do that.

Interfanatic Service Focus: Interfanatic Power Search Ads Management

Only last week we told you about website management. Well, we manage a lot more than that. This week, we’ll tell you about Ads Management.

We manage all kinds of digital ads for our customers – Social Media Ads, Video Ads, Phone Call Ads, and perhaps the most importat: Search Ads. Right now, Google has over 80% of the search traffic on the Internet. When your site is new and you’re not using our services for SEO, you need to find a way to get your business found.

That’s where we come in. We do that.

And when your site is performing well in the search engines, you can dominate your competition even more by filling the search results page real estate with your name even more using search ads. If you want to be perceived as number one for what you do, there’s no better way on the Internet than to have the top local search result, the top organic result, and the top paid result for an important keyword. Nobody will doubt they found the authority.

“If you want to be perceived as number one for what you do, there’s no better way on the Internet than to have the top local search reseult, the top organic result, and the top paid search result for an important keyword.”

Search Advertising is extremely complicated. It always has been. It’s really easy for Google to swindle you for a ton of money if you don’t know exactly what you’re doing. Heck, we’ve been doing this for over a decade and we still have to keep Google at bay!

There are simplified services, but they don’t often work and even the simplified interfaces can be tough to understand. Or, you can have us handle it. This is what we do. We know all about the complicated interfaces and how to interpret them. We’ll fill you in and get things moving in the right direction in no time.

Interfanatic: Resolved to be here with the answers.

By now, you’ve seen our new motto: We’ll be here, and for over 20 years we have the answer. We didn’t get here by being squishy or retreating. We’re here to help, and we remain resolved to help our clients make a positive impact on their communities. That’s what we’re here for. Not sure what needs to be done? Call us: we have the answer.


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Kindness: The Human Equation, Peter Getoff – Interfanatic Customer Spotlight

Kindness changes the world. In our society so quick to cancel, so quick to judge, so quick to call out, a little calling in with kindness has a greater, more lasting impact. Empathy, effort toward understanding, and the reward of kindness will improve our world. Kindness is much more powerful than telling people you disagree with they’re wrong.

Everyone makes mistakes. Glasses houses and all that.

So I think, “kindness”, and I think of Peter Getoff. He has dedicated his life to making the world better, one person or one organization at a time. The result is a man of experience, of knowledge, and of kindness – a role model for everyone.

The Human Equation: Let’s solve your problem together.

Peter is a problem solver. Through his business, The Human Equation, he solves problems at the organizational level. (We didn’t design his website, we just manage it for him. A redesign is in the works.) And we know from experience: there are few problems that cannot be solved with kindness. But for those problems that cannot be solved, Peter adds his experience and his keen insight to his kindness to find the root of the issue and resolve it.

Peter Getoff works mainly with nonprofit organizations all over Southern California. But he also brings his brand of problem solving to for-profit organizations when needed.

When we began working with Peter, it was with the goal to help him find more business. He wanted to regain control of his website (he had lost control) and make a few changes on it. That was a few years ago, and we have done so much together.

First, we got him control of his website. We negotiated with the person that set up his website for him. Since we’ve been doing this so long, and we know how to speak their language, it was a much easier process for us than it was for him. He had tried, but didn’t know how to ask. (This is something we have to do often.)

Then, we found low-hanging fruit with our Local SEO Situation report, and increased his local search presence dramatically. We did a Local Search Setup for his business and site. It wasn’t difficult with Getoff as he has a permanent physical address. Nonetheless, we had to do the work – all of the steps – to properly list his business. Sometimes people don’t understand how to do this Local Search setup properly. But we do it all the time, and for all the major services. Getoff didn’t want us to produce content for him, so we went through his content and suggested courses of action.

With our help, Peter is now a regular blogger and is even trying his hand at video. We created a branded YouTube page for him and The Human Equation, and have been helping him make more impactful blogs and vlogs.

It’s been a long road. Peter is an excellent practitioner, but he’s not used to these types of professional communications. Blogs, vlogs, expert articles with the right kind of SEO – it’s all a little foreign to him.

And then, one day recently, it happened. He wrote a beautiful piece of work explaining to nonprofits how to attract and keep the best talent. We barely had to edit it. It was filled with useful information, and it’s very nicely written. It’s very well done.

The result is outstanding. It’s been a long time working with Peter – reinventing the image of your business is a process. And Peter is making progress every day.

In this short video, I show you how to find Peter’s articles. Of course, this is the Internet, and we’re Internet Fanatics so I can just give you the link here. It’s hard to imagine how much progress Peter and his site have made in the past few years – it used to be so difficult to find! Now, you can find Peter Getoff’s website easily. And it’s filling with excellent information.

To read Peter’s article about How Non-Profits Attract and Keep Staff in 2022, go to his website. And check back in once in a while! There’s going to be more good information on the way.

Kindness: An Interfanatic Quality

Make kindness your daily modus operandi and change your world.

Annie Lennox

Peter Getoff is a kind man. Which is great, because his clients come to him needing answers, and kindness is almost always the answer (or the key to it.)

Innate kindness is, in my opinion, a great deal of the reason Peter is successful. He uses his training and background as a psychotherapist, consultant, coach, and trainer to help businesses (nonprofits and otherwise), all with kindness on his mind.

We try to work with the same ideals. We attempt to bring kindness to every conversation. We’re here to help! When we are treated with disrespect, we try to answer with kindness. We know that any client behaving in this strange manner is not behaving normally, that they are feeling persecuted or upset – not because of what we did, but they happen to be talking to us at the moment. We always do whatever is possible and fair for our customers, so we lead with kindness.

And when things are not working out for someone, our answer is to help – to bring kindness back into their mindset. It’s difficult, but it’s what we try to do.

Interfanatic Service Focus: Interfanatic Basic Content Piece

A week ago, we talked about George Huber and our SEO Management plans. Included in our Interfanatic+ SEO Management is are Interfanatic Basic Content Pieces – fundamental building blocks for ongoing on-site SEO. Fresh, well-produced, engaging and interesting content is the way to keep your website relevant and maintaining or enhancing performance in SERPs.

(Why do you think we post these articles weekly?)

We work with our customers to understand their business goals. We learn the keywords and key phrases that are important to them and their business. Then we weave those into fresh, relevant content their customers want and need.

“Our Basic SEO Content Pieces consistently weave keywords and key phrases important to our customers’ businesses into fresh, relevant content their customers want and need.”

When you do this enough, and when you do it consistently, you become a go-to source for that information. And voila, the customers see you as the expert you are, and they come to you for your expertise, for the work you do.

We’re here to help. We help you by writing fresh content or editing your freshly created content so that it helps you meet your business’ SEO goals. It’s a long-term process. Learn it on your own by studying what we do, or trust us to handle it for you.

Interfanatic: Bringing it with Kindness

We’re here, and for over twenty years, we have the answers. And we do – we’ve done – all that with kindness. Or at least we tried! Kindness requires practice every day. The beauty of kindness is that the more you practice it, the more you receive it. Just like Peter Getoff and The Human Equation: he practices what he preaches, and he does it all with kindness. The result is kindness toward Peter manifested in his success.


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Efficiency: Shirlee Yantz, Clinical Hypnotherapist – Interfanatic Customer Spotlight

This week, we celebrate both our customer Shirlee Yantz and the Interfanatic Quality she continually demonstrates: efficiency.

Shirlee Yantz is a clinical hypnotherapist here in Southern California. She specializes in working with the LGBTQ community, but she loves working with everyone. And the efficient part of her therapy plan is that she wants to help you “come as you are, leave as you want to be” as quickly as possible. So many therapists try to sign you up for an unending schedule. Shirlee wants to help you tackle a problem in one session if possible, but usually just three or four.

It’s a refreshing take on clinical therapy.

This Drucker quote is perfect. The nature of Shirlee’s hypnotherapy is to quickly discover the right things to work on, and then get you a game plan to work on them. With her help, you can solve many problems quickly – efficiently.

Whispering Zen Clinical Hypnotherapy: Shirlee Yantz Helping You Efficiently

Yantz is one of these people that manages to balance a huge load of work constantly. She has her radio show (she’s been on LA Talk Radio for years, but now is moving to a social media audience), her therapy, and she’s a childrens’ book author. She always has something going on.

So she’s efficient with her time. And she’s efficient with your time.

As she’s a member of the LGBTQIA+ community, she specializes in working with people who are struggling to find themselves within that spectrum. She helps people with coming out, and defining their gender, and defining their place in this world. She has clients in West Hollywood, the Valley, and all over Los Angeles. Heck, Shirlee Yantz has hypnotherapy clients all over the world!

That’s one of the beautiful things about successfully implemented hypnotherapy – it can be executed online. So don’t settle for somebody close by, work with the best. Work with Shirlee. She tells me that she was nervous at the onset of COVID because she felt there was a personal connection you might only be able to make in person. But after successfully treating patients online with the same or better results, meeting in-person (for Shirlee, at least) is not necessary. Shirlee even gave up her office as it was no longer needed. Of course, she still takes in-person appointments, but she finds she prefers working online, doing hypnosis through video like Zoom, Facetime, or Portal.

Another favorite things of Shirlee’s is working with pain management. If you have a chronic pain, she can use her hypnotherapy to reduce or remove it. And she can train you to do the same. It sounds like magic! And she says sometimes she feels like a magician. But she’s worked with so many people – including herself and her wife – and of course a myriad of numerous customers, using hypnotherapy to successfully control pain, she knows it’s fact and that it works. It’s not magic, it’s the result of extensive training combined with talent, to produce properly executed clinical hypnotherapy.

So if you have pain, talk to Shirlee Yantz. She can help you manage your pain.

Come as you are,
leave as you want to be.”

Shirlee Yantz, Clinical Hypnotherapist

This extends to needles, by the way. If you want a tattoo but are fearful of needles, she can help with that. If you really need to get the COVID vaccine but you’re terrified of needles, Shirlee will help you through that process such that you might not even feel it. And if you work with Shirlee, she may help you tame your fear of needles altogether.

Of course, Shirlee can hypnotize you to kick that bad habit. That’s perhaps what hypnosis is known best for. Shirlee often helps people so much that after they’re finished with their habit-altering hypnosis, they tell her they could have done it without her. After they tried and failed to kick their habit for 20+ years. Sure. But that’s how good hypnosis works. That’s how excellent hypnotherapy, used by a highly trained and talented clinical hypnotherapist produces reliable, lasting results.

Efficiency: An Interfanatic Quality

Efficiency, which is doing things right, is irrelevant until you work on the right things.

Peter Drucker

Efficiency is something we work on regularly. If you know us, you know I’m a systems and processes guy. I’m all about finding an efficient process and regulating that with a consistent system. This is how we’re able to accomplish so much work for so much less than many of our less-experienced competitors. They say they charge less, but in the end their lack of comprehensive systems and processes allow problems, unexpected to them, to take over. We’ve been there, we’ve done that. That’s why that problem doesn’t creep up in our project.

That’s not saying problems don’t happen – they do. But they happen a lot less often because over 20 years, we’ve tackled more problems than the average web marketing company.

Interfanatic Service Focus: Interfanatic Basic Begin Management

One of the things we did with Shirlee’s project is we fixed up her website. Shirlee has a Wix site she created that she was proud of. It had a very personal message on the home page.

We started by doing what we always do: we sat down and got to know her and her business very well. Then we helped her hone her messaging, to explain what she does and what differentiates her business, Whispering Zen Hypnotherapy, from other hypnotherapists and therapies. The we helped her craft messaging that was more clear, confident, and concise. Like many sole practitioners, her talents lie in her practice of hypnotherapy, not in selling. So we helped her with that. With a clean, simplified, directed message, we then set about advertising her business to the local community, and adjusted her home page to be more easily digested.

We created a before and after video showing the change on her home page. As you can see, the lines are a bit cleaner, and her core message is easier to digest.

I thought we’d talk about this project this week also because we’re celebrating efficiency. Here, we demonstrate how much we accomplished with so little. It took some time, but the budget required was very low. Not because it needed to be, but because it could be.

Our Begin Management product is an introductory offer for all new customers who allow use to manage their site. It’s only $150 for two hours of labor in updating a site. In the case of Shirlee, it resulted in a full home-page makeover. Normally, we charge $150/hour, so it’s basically half off for the first two hours of work – normally sufficient to make some major changes and site updates. Thereafter, we have site management packages priced from $50 and up, that all include hosting, SSL, and more including a half hour of use-it-or-lose it maintenance per month. Typically, that’s enough to keep a site updated (and the hackers away) and many any minor changes needed.

We’re also running a very efficient search ads campaign for Shirlee.

Some last notes: Shirlee Yantz is moving her radio show from LA Talk Radio to her facebook and other social accounts starting the middle of September. So if you enjoy hearing her encouragement and guided thoughtful meditations and discussion of interesting topics, check out Shirlee’s Hypno Fairy Godmother facebook page from mid-September going forward. Also, watch our for her Hypno Fairy Godmother children’s books!

Interfanatic: Helping Our Customers With Efficiency for Over 20 Years

We’re here for you. We’ve been here for you. We’ll be there, and we have the answer. That’s what makes working with us the most efficient option. And we pride ourselves in working with budgets of all sizes and people and businesses of all types and sizes. It takes all kinds to run the world. And that’s what being a good, productive American is to me: figuring out how to work with everyone, whether I’m similar to them or not, whether I share their same views or not. It’s challenging, but it’s the way forward: figuring out how to make the world work for as many Americans as possible.


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Simplicity: Garboushian Gallery – Interfanatic Customer Spotlight

The epitome of sophistication is utter simplicity.

Maya Angelou

Lady Maya comes through with THE TRUTH. As always.

Keep it simple, stupid. The most beautiful things in life appear simple. A sunset, a gorgeous lbd, an incredible F1 car, phenomenal art, a great website.

They all appear simple. They just work.

And prose. The best poetry isn’t complicated. It is the result of malicious editing. Hours for a single sentence or paragraph. The result, the concision, the pointed nature – it all looks so simple. What we read, in fact, is most often the result of a great and complex task with many, many hours of work and planning that went into creating that illusion of simplicity.

Sure, sometime things come together and just work. But usually, even then it is but a culmination of a flogged talent.

We strive for simplicity. We try to make sure it always looks like it, even when it’s not.

Like our home page. No fancy videos or scrolling effects. Black and white. A clear concise message. That’s what we’re about. No distractions.

Simplicity allows you to focus on the important.

Simplicity: An Interfanatic Quality

Many people don’t understand that simplicity is the result of hard work. They see only surface deep and believe that because it looks simple, it must be. But we know better. Were it simple, everyone would do it.

We’re working on a project now that is the culmination of a great many gears trying to gnash together. When we’re finished, the goal is that it will appear simple. But getting it there was not simple.

Like the F1 car. Hundreds of thousands of hours go into making it easy for Lewis Hamilton to appear to cruise to victory on Sunday. Or Pollack. Anybody can splatter paint on a wall. But it will not be so pleasing to the eye, or easing of the mind as a Jackson Pollack. Or Chanel. There are thousands of dress makers out there trying to make a beautiful dress that fits many women, making them feel beautiful. But the simplicity of Coco Chanel’s cuts – the result of hundreds of thousands of trials – is unmistakable.

When I think of simplicity bringing out sophistication, I immediately think of my friend Herair and his Beverly Hills art gallery, GARBOUSHIAN GALLERY.

He keeps it all very simple, very clean. Like our website, his is black and white. His website is a reflection of his gallery. He keeps it simple. The result: the art shines.

Garboushian Gallery – Simplicity and Sophistication in the Modern Art Scene

Everything about Garboushian Gallery is understated. As a result, your eye focuses on what is important – the art.

Garboushian gets up-and-coming artists from all over the world. He brings in art from people whose art goes on to be heavily collected and valuable. Because it’s good.

Sometimes its colorful, sometimes it’s social commentary, sometimes it’s a beautiful sculpture. But in his mind, it is all under rated.

So he makes his website and gallery a canvas on which the art can shine. He keeps it simple.

“…we completed regular updates to the GARBOUSHIAN GALLERY website for many years. His website flourished because it was regularly updated.”

Garboushian came to us about a decade ago, and we completed regular updates to the gallery website for many years. His website flourished because it was regularly updated.

We updated their website. It was simple.

Simplicity – Keep It Simple with Interfanatic The Works Year Round Monthly Maintenance

Have us update your site for you. Or, as websites now require regular maintenance to keep the hackers away, have us update your website at least once per month with our Management services.

Websites are like gardens. They flourish when you tend to them regularly. Come up with some new content or an edit monthly, and after some time you’ll grow organic traffic significantly. We’ll help you come up with a content calendar, and coach you and even edit the content for SEO, if you need it.

Google doesn’t like static sites as much as it likes ones that are regularly updated.

So, we can update your site, make sure the software is current, and do whatever posting you need every month. It’s a win win.

Interfanatic and Keeping it Simple

Keep your website updated. It’ll work better. It really is that simple. That’s what we do.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A tree is simply resolute. The tree’s function is simple. And the tree is important to our lives. Without trees, our earth crumbles. We’re watching as the ocean temperature rises, our trees and plants all burn. They’ll keep coming back, but for how long? The answer is simple. We have to begin yesterday. The temperature won’t suddenly get cooler.

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Humility: Par 5 Events, Ara Messerlian – Interfanatic Customer Spotlight

Humility is the greatest quality a man can have, and arrogance is undoubtedly the worst.

– Maulana W. Khan

Stay humble. It’s not always easy when you’re served with success after success. But it’s so important. One day’s miracle quickly becomes an expected norm. Just as easily, it can all turn around.

Gotta keep at it.

Khan is right: arrogance is the worst. Arrogant people require our empathy, if not our feeding. Arrogance is often a defense for massive insecurity, and while it’s tempting to focus on bringing ’em down a peg, we’re all better served trying to understand people, and by celebrating real humility.

Which brings me to Ara Messerlian. Messerlian created Par 5 Events some years ago, and immediately had success. He didn’t get or keep success with braggadocio; he brought customers in with confident humility. His results spoke for him, but his attitude kept new customers interested.

We try to remain quietly confident. Every time it feels like we’ve seen and done everything, a new customer comes in with a new challenge. After 20 years, we’ve seen plenty, but we’re still learning plenty, too.

Khan reminds us to stay humble, to stay thirsty, and never let our pride overwhelm us. It can all turn around so quickly – when you least expect it.

Humility: An Interfanatic Quality

When a new client comes our way, it’s a blessing. We treat every client as such. We’re proud of the way we’re able to work with clients of all budget-sizes. If you have $100,000, we can make your website and marketing rock and roll. But if you have $100, we can do something to help you, too.

Whatever it is, we can help. We’ve, at points, been down to $100, and we’ve had excess thousands. We’ve learned from that, and we’re happy to help anybody we possibly can.

We have a lot of experience, so we’re able to figure out how to most effectively help them invest their budget for the greatest return. And most importantly, we’ll stick it out with them until things start to work. We’ll stick it out if they’ll stick it out.

We remember the tough times. We’re here to help. We feel successful when we help our clients be successful.

Par 5 Events – Humility Always, Results That Were Always Becoming

Humility is a becoming quality. But what really matters are results. Ara Messerlian knew that, and he applied both with deftness to his business, Par 5 Events.

Ara leveraged his business into a better position, but while his business was running, we had the pleasure of working with him to fix up his site.

It’s always great to work with somebody humble.

It’s never great to work with somebody arrogant. So, if you’re humble, let’s work together! Let’s make some great things. It’ll be our great pleasure to work with you.

“It’s always great to work with somebody humble.”

Messerlian and Par 5 Events did well through their humility. They did well for their customers. It is our goal to do the same.

A Novel Way to Reach New Customers:
Interfanatic Power Social Advertising

One service that requires great humility: digital advertising. What you think you know, you don’t.

It’s always best to start with a clean slate and no expectations.

Proper digital advertising is really complicated. (Keep in mind, for professionals like us, the ads interfaces are quite different than those aimed at taking money from novice consumers.) But, it can also be an extremely useful way to generate leads when your brand is well known. For businesses just starting out, it can be a great way to get your name out there. The leads are slower to come than they are when people already recognize your name. People are much more likely to use your services when they already know you. And when you’re new, the only way to get known is to get your name out there so people learn your name.

Social advertising is a great way to get your name or brand in front of people. After they’ve seen your business a few times, it’ll start to be familiar. Especially if you do an excellent job of portraying your brand personality over social, you can really make an impact.

Then, we take it a step further and use your most successful posts to get in front of targeted customers.

We work with all sorts of Social Media platforms, like Facebook, Twitter, Instagram, Linkedin and Pinterest. Each have demographics that suit different businesses. But proper social posting is always a good idea for SEO.

Interfanatic and Humility

If you come to us for help, we’ll love to help you. We love to learn about your business and make an impression. And we know the only way we can learn about you is by approaching your business case with humility and experience.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

This is such a beautiful place. Sometimes, when we think we’ve made something good, it’s best to step back and appreciate all that surrounds us.

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Ara Masserlian’s Par 5 Events Management Company Scores Gold at Arpa

Ara Masserlian, the young, hustling proprieter of Par 5 Events recently won extraordinary praise for his work at Hollywood’s Arpa Film Festival.

Ara Masserlian's Par5Events.com
Ara Masserlian's Par5Events.com

Said Festival Director Alex Kalognomos, “We were so pleased that Ara was able to bring his event planning expertise to the 2010 Arpa International Film Festival. His professionalism and meticulous attention to detail greatly contributed to the Festival’s success. No matter how small or large the task, Ara did not compromise on quality of service, and hands-on care he provided to the Festival. I will certainly recommend Ara’s firm, PAR 5 Events, to plan, coordinate and execute your events.”

Masserlian has tremendous experience in planning phenomenal events, and particularly enjoys and excels with those of a sporting nature.  He can go anywhere and do anything.

We at WSmad are very proud to count Masserlian and his Par5Events.com among our satisfied clients.  Next time you wish to have an event done the right way, call Ara through www.Par5Events.com.

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