Simplicity: Garboushian Gallery – Interfanatic Customer Spotlight

GARBOUSHIAN GALLERY for our Customer Spotlight on Simplicity, an Interfanatic Quality

The epitome of sophistication is utter simplicity.

Maya Angelou

Lady Maya comes through with THE TRUTH. As always.

Keep it simple, stupid. The most beautiful things in life appear simple. A sunset, a gorgeous lbd, an incredible F1 car, phenomenal art, a great website.

They all appear simple. They just work.

And prose. The best poetry isn’t complicated. It is the result of malicious editing. Hours for a single sentence or paragraph. The result, the concision, the pointed nature – it all looks so simple. What we read, in fact, is most often the result of a great and complex task with many, many hours of work and planning that went into creating that illusion of simplicity.

Sure, sometime things come together and just work. But usually, even then it is but a culmination of a flogged talent.

We strive for simplicity. We try to make sure it always looks like it, even when it’s not.

Like our home page. No fancy videos or scrolling effects. Black and white. A clear concise message. That’s what we’re about. No distractions.

Simplicity allows you to focus on the important.

Simplicity: An Interfanatic Quality

Many people don’t understand that simplicity is the result of hard work. They see only surface deep and believe that because it looks simple, it must be. But we know better. Were it simple, everyone would do it.

We’re working on a project now that is the culmination of a great many gears trying to gnash together. When we’re finished, the goal is that it will appear simple. But getting it there was not simple.

Like the F1 car. Hundreds of thousands of hours go into making it easy for Lewis Hamilton to appear to cruise to victory on Sunday. Or Pollack. Anybody can splatter paint on a wall. But it will not be so pleasing to the eye, or easing of the mind as a Jackson Pollack. Or Chanel. There are thousands of dress makers out there trying to make a beautiful dress that fits many women, making them feel beautiful. But the simplicity of Coco Chanel’s cuts – the result of hundreds of thousands of trials – is unmistakable.

When I think of simplicity bringing out sophistication, I immediately think of my friend Herair and his Beverly Hills art gallery, GARBOUSHIAN GALLERY.

He keeps it all very simple, very clean. Like our website, his is black and white. His website is a reflection of his gallery. He keeps it simple. The result: the art shines.

Garboushian Gallery – Simplicity and Sophistication in the Modern Art Scene

Everything about Garboushian Gallery is understated. As a result, your eye focuses on what is important – the art.

Garboushian gets up-and-coming artists from all over the world. He brings in art from people whose art goes on to be heavily collected and valuable. Because it’s good.

Sometimes its colorful, sometimes it’s social commentary, sometimes it’s a beautiful sculpture. But in his mind, it is all under rated.

So he makes his website and gallery a canvas on which the art can shine. He keeps it simple.

“…we completed regular updates to the GARBOUSHIAN GALLERY website for many years. His website flourished because it was regularly updated.”

Garboushian came to us about a decade ago, and we completed regular updates to the gallery website for many years. His website flourished because it was regularly updated.

We updated their website. It was simple.

Simplicity – Keep It Simple with Interfanatic The Works Year Round Monthly Maintenance

Have us update your site for you. Or, as websites now require regular maintenance to keep the hackers away, have us update your website at least once per month with our Management services.

Websites are like gardens. They flourish when you tend to them regularly. Come up with some new content or an edit monthly, and after some time you’ll grow organic traffic significantly. We’ll help you come up with a content calendar, and coach you and even edit the content for SEO, if you need it.

Google doesn’t like static sites as much as it likes ones that are regularly updated.

So, we can update your site, make sure the software is current, and do whatever posting you need every month. It’s a win win.

Interfanatic and Keeping it Simple

Keep your website updated. It’ll work better. It really is that simple. That’s what we do.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A tree is simply resolute. The tree’s function is simple. And the tree is important to our lives. Without trees, our earth crumbles. We’re watching as the ocean temperature rises, our trees and plants all burn. They’ll keep coming back, but for how long? The answer is simple. We have to begin yesterday. The temperature won’t suddenly get cooler.


Black Lives Matter.

What we’re finding is that this isn’t simple. Police jobs are difficult. There is inherent racism built in to the system. It’s really easy for a white person who doesn’t experience the negative impacts of racism every day – who doesn’t see the negative impacts of racism every day – to discount so many of these problems with “If he didn’t put himself in that situation in the first place…”

Many are put in that situation in the first place by poor policing practices.

But, there is also an inherent softness on criminals that doesn’t help anything either. I was talking to a friend who owns a store with expensive items. After the third time his store got robbed this year, he’s nearly given up. “The police don’t care, it’s easier for me to collect insurance and rebuild than for them to deter crime.” How are criminals out and about having not been reformed? Having not been caught.

We walk a precarious line. I’m happily married now, but I try to imagine young men trying to date in the #MeToo era. When a woman wants the attention from you, your advances are required. But when she doesn’t and she fails to make that abundantly clear, those same advances that were once welcome are suddenly harassment. It’s made worse by some young women sometimes inviting actions and then turning around and finding them to be harassment.

The young women aren’t wrong. So often, the young men are just doing what women have conditioned them to do, so they’re not wrong. And yet, what was acceptable one minute is suddenly a terrible, life altering mistake.

(To be clear, I’m not referring to the recent sexual harassment allegations posed against the orange goon. He’s a piece of shit, not only hitting on, but sexually assaulting a man’s girlfriend. After screwing other women behind his pregnant wives’ backs.)

It all comes down to perception. But without better communication, from men to women, women to men, police to criminals, and good people to police we cannot fix perception such that these problems aren’t problems.

It’s all very complicated. It’s all very not simple.

One thing is true though – in a time when we need more understanding of each other, driving a wedge between people with inflammatory “non-politically correct” words is the wrong answer.

When you have the right answer, be straightforward about it. But embrace the uncomfortable conversations and be ready to make them useful for you and your foe – make them an ally.

We have to make our foes truly allies. It’s that simple.

This is America.

Making foes allies is democracy. It is the American way. Talking, learning, improving. Not hatred and violence.

Humility: Par 5 Events, Ara Messerlian – Interfanatic Customer Spotlight

Ara Messerlian and Par 5 Events, for our Customer Spotlight on Humility, an Interfanatic Quality

Humility is the greatest quality a man can have, and arrogance is undoubtedly the worst.

– Maulana W. Khan

Stay humble. It’s not always easy when you’re served with success after success. But it’s so important. One day’s miracle quickly becomes an expected norm. Just as easily, it can all turn around.

Gotta keep at it.

Khan is right: arrogance is the worst. Arrogant people require our empathy, if not our feeding. Arrogance is often a defense for massive insecurity, and while it’s tempting to focus on bringing ’em down a peg, we’re all better served trying to understand people, and by celebrating real humility.

Which brings me to Ara Messerlian. Messerlian created Par 5 Events some years ago, and immediately had success. He didn’t get or keep success with braggadocio; he brought customers in with confident humility. His results spoke for him, but his attitude kept new customers interested.

We try to remain quietly confident. Every time it feels like we’ve seen and done everything, a new customer comes in with a new challenge. After 20 years, we’ve seen plenty, but we’re still learning plenty, too.

Khan reminds us to stay humble, to stay thirsty, and never let our pride overwhelm us. It can all turn around so quickly – when you least expect it.

Humility: An Interfanatic Quality

When a new client comes our way, it’s a blessing. We treat every client as such. We’re proud of the way we’re able to work with clients of all budget-sizes. If you have $100,000, we can make your website and marketing rock and roll. But if you have $100, we can do something to help you, too.

Whatever it is, we can help. We’ve, at points, been down to $100, and we’ve had excess thousands. We’ve learned from that, and we’re happy to help anybody we possibly can.

We have a lot of experience, so we’re able to figure out how to most effectively help them invest their budget for the greatest return. And most importantly, we’ll stick it out with them until things start to work. We’ll stick it out if they’ll stick it out.

We remember the tough times. We’re here to help. We feel successful when we help our clients be successful.

Par 5 Events – Humility Always, Results That Were Always Becoming

Humility is a becoming quality. But what really matters are results. Ara Messerlian knew that, and he applied both with deftness to his business, Par 5 Events.

Ara leveraged his business into a better position, but while his business was running, we had the pleasure of working with him to fix up his site.

It’s always great to work with somebody humble.

It’s never great to work with somebody arrogant. So, if you’re humble, let’s work together! Let’s make some great things. It’ll be our great pleasure to work with you.

“It’s always great to work with somebody humble.”

Messerlian and Par 5 Events did well through their humility. They did well for their customers. It is our goal to do the same.

A Novel Way to Reach New Customers:
Interfanatic Power Social Advertising

One service that requires great humility: digital advertising. What you think you know, you don’t.

It’s always best to start with a clean slate and no expectations.

Proper digital advertising is really complicated. (Keep in mind, for professionals like us, the ads interfaces are quite different than those aimed at taking money from novice consumers.) But, it can also be an extremely useful way to generate leads when your brand is well known. For businesses just starting out, it can be a great way to get your name out there. The leads are slower to come than they are when people already recognize your name. People are much more likely to use your services when they already know you. And when you’re new, the only way to get known is to get your name out there so people learn your name.

Social advertising is a great way to get your name or brand in front of people. After they’ve seen your business a few times, it’ll start to be familiar. Especially if you do an excellent job of portraying your brand personality over social, you can really make an impact.

Then, we take it a step further and use your most successful posts to get in front of targeted customers.

We work with all sorts of Social Media platforms, like Facebook, Twitter, Instagram, Linkedin and Pinterest. Each have demographics that suit different businesses. But proper social posting is always a good idea for SEO.

Interfanatic and Humility

If you come to us for help, we’ll love to help you. We love to learn about your business and make an impression. And we know the only way we can learn about you is by approaching your business case with humility and experience.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

This is such a beautiful place. Sometimes, when we think we’ve made something good, it’s best to step back and appreciate all that surrounds us.


Black Lives Matter.

Nobody is perfect. But when we approach life with humility and a willingness to learn and do good for others, we can make this place better.

Doing the opposite, obviously, does not work.

This is America.

Let’s make it better with an experienced dose of humility.

Ara Masserlian’s Par 5 Events Management Company Scores Gold at Arpa

Ara Masserlian, the young, hustling proprieter of Par 5 Events recently won extraordinary praise for his work at Hollywood’s Arpa Film Festival.

Ara Masserlian's Par5Events.com
Ara Masserlian's Par5Events.com

Said Festival Director Alex Kalognomos, “We were so pleased that Ara was able to bring his event planning expertise to the 2010 Arpa International Film Festival. His professionalism and meticulous attention to detail greatly contributed to the Festival’s success. No matter how small or large the task, Ara did not compromise on quality of service, and hands-on care he provided to the Festival. I will certainly recommend Ara’s firm, PAR 5 Events, to plan, coordinate and execute your events.”

Masserlian has tremendous experience in planning phenomenal events, and particularly enjoys and excels with those of a sporting nature.  He can go anywhere and do anything.

We at WSmad are very proud to count Masserlian and his Par5Events.com among our satisfied clients.  Next time you wish to have an event done the right way, call Ara through www.Par5Events.com.