Kindness: South Bay Beer & Wine Festival – Interfanatic Customer Spotlight

South Bay Beer & Wine Festival, for our Customer Spotlight on Kindness, an Interfanatic Quality

Let us learn to live with kindness, to love everyone, even when they do not love us.

Pope Francis

As we ring in the new year with expectations that times will continue to be tough, but with hope that perhaps they’ll be better than they were in 2020, it’s a great time to talk about beer and wine. And it’s always a great time to focus on kindness.

You think we’ve had a bad year (and we have) but look at Pope Francis’ tenure. What a bunch of stuff he’s had to deal with. And as politicians plot us against each other, force us to focus on differences rather than bringing us together, there is no better time for some spiritual guidance from a moral figure.

Yes, we sometimes have to be told things we don’t want to hear. Of course, we take in what we want to hear – it’s human nature. But we have to listen to things we don’t want to hear, too. To get from here to there, we need the whole truth, not just the portion we like.

And Pope Francis, Jesus’ representative on Earth, says we should focus on kindness and love toward all people, including those who don’t love us.

I’m not going to get into a deeply religious dissertation. But if you don’t want to hear that, you may need to examine your spiritual outlook.

Kindness: An Interfanatic Quality

We work so hard for our customers, we work so hard to show them kindness even when they don’t reciprocate.

We all have differences of opinion. Often, differences can be traced to poor communication. We work very hard to ensure excellent communication, but when that effort is not put back, relationships can break down. As I reflect on the years of clients, most of my memories are fond ones. But there have been a few that are not so fond.

The Pope reminds me to extend my kindness even to those who create unhappy instances. It’s difficult, but it’s crucial for us to do that not just in business but in all areas of life. We need understanding.

South Bay Beer & Wine Festival, brought about by Kindness

It’s hard not to think of Karen Greenberg when I recall kindnesses. Talk about a person who has had a rough year. 2020 may well have been remembered as the Year of the Karen had it not been for COVID-19. And there are few people in this world who are less of a Karen than Karen Greenberg.

Through one of her many charitable activities, Karen Green berg works on the South Bay Beer & Wine Festival. A charitable event of revelry and fun, but of course, not in 2020.

“…there are few people in this world who are less of a Karen than Karen Greenberg.”

Nonetheless, I think of Karen and how she brought us in to this project when it needed digital expertise and marketing help. I think of Karen when I think of kindness because that’s through and through what she is.

Interfanatic Service Focus: Interfanatic Power AI-Powered Social Marketing with Setup

Social media requires kindness. It requires reciprocation of kindness. When a person follows your account or likes your content, it is a knock on the door to reciprocate that kindness and build something together. Start small, but work to get larger.

Most people do not understand the work that goes into professional social media. Not only is it planning and massive labor, it is strategy and effort and creativity. Most people think of teenage girls clicking heart emojis, and they think, “that’s not hard”. But executing a complete social media strategy in concert with a larger digital marketing campaign takes dedication and work. And once the posts are done, you’re only just beginning. You must not only curate your feed, you must curate your interactions. You must reciprocate the kindness done to you, not hoard it like a digital miser.

Our AI-Powered Social Media service is an inexpensive way to produce quality content so you can spend more time reciprocating kindness and nurturing your followership. It reduces some of your work, so you can focus on the rest – hopefully, the fun part.

Interfanatic: Working on Kindness

I enjoy nurturing new relationships. Whether it’s through Social Media or through some other venue, a new relationship can be fun. And often, opening these doors begins with kindness, even with people with whom we do not completely agree.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

If you’re scratching your head, I don’t blame you. Sometimes my pictures fit the week’s Interfanatic Quality on the head, sometimes you have to think about it. In thinking of kindness, I was drawn to this beautiful chandelier from the Getty Villa because it reminds me how some bright lights of kindness are reflected and spread upon the many around. As a chandelier, kindness can be covered or it can be amplified. I wish to be more like this chandelier with the kindnesses done unto me.


Black Lives Matter.

I have a request for you. Please understand, I only request of anybody what I request of myself.

I request of myself and of you:

Strive to hear the truth, whether you like it or not. Seek out the whole truth.

Strive to give more kindness, whether you feel it is given to you or not. Seek out kindness, and more, seek out opportunities to show kindness to others, whether they love you or not.

This is America.

We are all Americans. We are all neighbors. People with a different color skin than yours are your neighbors. Those people of a different political affiliation than yours are your neighbors. People of a different sexuality than yours are your neighbors.

We are all in this together. Shine kindness on others like you and not like you, and let it be reflected upon you, whether you are the same or whether you are different. Kindness is the American way.

Loyalty: Carroll Smith Consulting, Inc. – Interfanatic Customer Spotlight

CarrollSmith.com, for our Customer Spotlight on Loyalty, an Interfanatic Quality

Loyalty means giving me your honest opinion, whether you think I’ll like you’re not.

General Colin Powell

My apologies for the late post. I got tied up with the holidays. This post was intended for publishing 12/24.

Loyalty – the right kind of loyalty – earned, not given or bribed, is a beautiful thing. Some say it’s the most important thing.

As I reflect upon 21 years of Interfanatic, it’s hard to discount that latter thought. Twenty-one years ago, Carroll Smith came to me and said, “can you build me a website.” Then, seventeen years ago Carroll passed away, and my business shifted to his son, Chris. Chris wanted to change the terms a bit, and we did, but it works better for him now. We did what was required to ensure loyalty, because we’re loyal to our customer.

We give it to each other honestly, whether we think the other will like the opinion or not.

Loyalty: An Interfanatic Quality

Efficiency is ingrained. Of course, we have to constantly fight for it. Our business is on an entropic trend with efficiencies fighting inefficiencies on every front. Efficiency doesn’t have to be impersonal, but it does have to work.

We’re constantly on the lookout for ways to make things happen faster, simpler. Any time there’s a complicated process, we seek to simplify it. Our business is rife with new tasks, new processes, and these are not always beautifully efficient.

Over time, we hone new processes to make them simpler and more efficient. It helps us save time and money. And then we can pass that efficiency to our customers through savings.

CarrollSmith.com, the Result of Two-way Loyalty

As we enter 2021, I’m filled with pride and humility (at the same time – weird, I know) – that we’re still running CarrollSmith.com some twenty-two years later.

This is not an accident. It works this way because we both want it to be this way and because our arrangement works for both parties. The arrangement works both ways because we make sure it does. We make sure it does because we’re both loyal.

“We work together to ensure all goes well and all are happy, and we do it for loyalty.”

Chris honors his father’s work. We at Interfanatic honor his father’s work. We work together to ensure all goes well and all are happy, and we do it for loyalty.

Interfanatic Service Focus: Interfanatic Basic Weekly Email Marketing with Setup⁠

Nothing has the potential to inspire loyalty gently like email marketing done right. Nothing has the potential to piss customers off slowly, violently, like spam – email marketing done wrong.

Email marketing done right, email marketing done the Interfanatic way, is like most things worth doing – it’s hard work. You have to constantly strive to find and deliver value to your customers. Not through sales or promotions or making them spend money, but through informing them, helping them, teaching them what they want to know, but they didn’t know to ask you.

Keep it interesting, and you keep customers coming back. Let it be boring, or even worse, all about you, and watch those customers you earned run away.

Interfanatic: Inspiring Loyalty

I’m pleased with our relationship with Carroll Smith Consulting. And I know that any day, if I don’t keep working at it, if I don’t stay loyal, it could go away. As it could with our other clients who have been with us for decades. There’s always somebody trying to do better. That’s why we keep after it for our clients – to keep them improving, to keep them thinking, to help them. To make them wish to stay loyal.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Ah, the vivacious blood-red heart. An eternal symbol of loyalty. Fill it with chocolate and you’ve got something that would keep me loyal. And what do you do when you need a great gift? Get them what you would want, of course. And so this was a gift for my wife, who has spent years putting up with me. I don’t know if it exactly inspired loyalty, but she didn’t leave me yet, so this was not the wrong answer apparently!


Black Lives Matter.

I have been writing plainly my explorations as I try to understand what divides this country and its people so. I won’t pontificate today (much), but I’ll leave you with this:

This is America.

History is history. We can’t change it, we shan’t change it. But we can show that we’ve chosen to learn from it.

Loyalty: Medawar Fine Jewelers – Interfanatic Customer Spotlight

Loyalty: Medawar Fine Jewelers in Palos Verdes

Loyalty.

Not just in the business sense; not just customer loyalty. Real loyalty that is beyond price – it’s belief in a business because of the people that make it. That they do the right thing. Faith in that business’ purpose and its genuine wish to do good, and fairly.

When I think of loyalty like this, I think of Family Medawar, proprietors of Medawar Fine Jewelers in Palos Verdes. They’ve been supporting the Palos Verdes Peninsula for 40 years.

When I think of loyalty like this, I think of Family Medawar

40 years is a lot of time to be in any business. It’s even more for a California business. It’s yet even more for a Palos Verdes Business. Palos Verdes was relatively undeveloped when Family Medawar came to live there.

But they’ve been loyal to their home, and their home has been loyal to them. Through the good and the bad, they’ve stuck it out.

And their customers keep going back.

Because they’re good people.

Customers go back. Not because they give the best price (though they do.)

Not because they’re warm and friendly even when things aren’t perfect (though they are).

Just like our Sondra Faye quote this week: prickly, beautiful, difficult, pleasant, temperamental roses require a loyal gardener.

You can now find Medawar at Terranea.
You can now find Medawar at Terranea.

Customers go back because they recognize the investment Medawar has made in Palos Verdes and how much better the Peninsula is for their efforts.

And, the result is that the Medawars have some big news to share regarding the Palos Verdes Peninsula in the coming weeks. Stay tuned.

We designed and built and host the Medawar website going back over ten years; we’re proud to be part of their tradition on the Peninsula for that long.

That is earned loyalty. If you want your business to be around for 40 years or more, do what the Medawars do.

Do what is right. That is how you earn loyalty.