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Honor: Fastwire Electric – Interfanatic Customer Spotlight

Humility forms the basis of honor, just as the low ground forms the foundation of a high elevation.

Bruce Lee

Lee knew from his training and his heritage that honor is a virtue one must possess to be a good person. He had no call to be humble. But he knew that old adage that no matter what you do, there is another who is better.

What we do with that knowledge defines us. Will we strive to do more, to be more? Or do we falter in the face of that truth and crumble under its pressure?

Lee chose to be more. We want to be like Lee.

So does one of our clients, Joey Baune of Fastwire Electric. He knows his stuff, but he also wants to do more. He, like us, is always learning. Improving. Like us, he surely has a target on his back, placed there by competitors. And like us, he surely targets more and better performance.

Without that goal, without that moving target to improve, we stagnate and others pass us. But with humility as our ally, we are forced to push and to constantly improve. It is our way of moving through business and life with honor. Just like Baune and Fastwire.

Honor: An Interfanatic Quality

We don’t have to do these things. We have great customers. We could just continue to work for them. We could do as we have. We could eschew improvement and stay safe by avoiding the inevitable change.

But we at Interfanatic have seen that play out. Not through ourselves, luckily, but through our many competitors who have fallen by the way through our 22 years of digital marketing. Many tried to stay the same. They are gone. Competition is too fierce. Even cleverness isn’t enough. We find we must work hard and smart to reach the ever-moving goal post.

We do this with humility, to treat our customers and our competitors with honor.

Fastwire Electric : Humility in Daily Practice, Proving Continuing Honor

Joey Baune came to us some time ago. We put together a large proposal for him, including site design, build and a full suite of digital marketing services.

“Fastwire Electric needed results, so Interfanatic got to work.”

Time went by and though we checked in, we didn’t hear much. Turns out Baune had a friend who offered to do the work we proposed for cheaper. But when Joey got tired of waiting for performance, he came back and told us what happened.

He needed results, so we got to work. We launched his site and search ads campaign about two months ago. Immediately, his site could be found for the search terms most important to him. And with a modest Search Ads budget, we’re getting his business in front of thousands of potential customers in his local area. We’re using his budget efficiently, getting his business in front of only people most interested in the jobs he wants most.

Digital marketing is a process. It takes time to acquire data, interpret it and make it work. Joey understands this, so we continue to work hard for Fastwire Electric to produce the results he needs and drive his return on investment.

Interfanatic Service Focus: Interfanatic Power Search Advertising

You know what keeps you humble? Search Ads. Just when you think you know your audience, something changes. Just when you think you have a perfect campaign set up, you find changes needed.

Search Ads always keep you on your toes. And they always keep you humble.

We take pride in our ability to work with customers of all budgets. Many companies require a minimum ad spend; we do not. We can run successful ad campaigns with large budgets and small.

If you need more customers, or you’re looking to get your business name out there, give us a call. It’s our pleasure to help.

Interfanatic: Working for Honor through Humility

We work hard to be honorable. We work hard for ourselves, and we work hard for our clients. We stay humble so we are inspired by our customers to keep working hard. We’re here for them.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The humble evergreen. These trees weather the summers and winters, and they are the foundation of mountain forests. Something about this humble tree struck me. It stands with honor in its place among the mountains.

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Love: Beach Cities Tutoring – Interfanatic Customer Spotlight

Love makes your soul crawl out from its hiding place.

-Zora Neale Hurston

Gosh, this is just a beautiful quote. Isn’t it?

Much like the lovely Zora Hurston – a beautiful woman, a beautiful soul. And somebody loved her, lucky for us, because her soul crawled out and blossomed into the beautiful body of work she created with her life.

She reminds me, in a way, of Ivie Sherman, the teacher turned tutor behind the Beach Cities Tutoring network of online and in-home tutors and test prep professionals based in nearby Torrance, CA. (Not to be confused with Beach Cities Student Tutoring, who came later basically stole Ivie’s business name).

Ivie definitely sees it as her job to help her students and mentees crawl out from their hiding places. And she does an excellent job, with love!

Love: An Interfanatic Quality

It takes passion and work to keep customers satisfied for decades. We’ve watched many fly-by-nights come and go in our business. But we’re back, day after day, because we love our customers and we want to help them succeed. We put love into our work for our customers, and it shows.

We love working with customers who love doing what they do. Almost all of our customers are wonderful to work with, and most are loving people. It makes it easy to get excited about helping them when they’re excited about loving what they do. It helps us love what we do.

Beach Cities Tutoring: Loving Students, Helping their Souls Flourish

When I read this Hurston quote, I knew immediately we’d be featuring Ivie Sherman this week. It’s perfect. Sherman helps her students’ souls crawl from their hiding places. She, and the network of tutors she directs, give students the tools they need to be confident, to comprehend, to learn, and to study for success. She and her network of tutors give love.

Ivie came to me a few weeks ago looking for help with her website. She wanted to get more traffic. We quickly settled in and got working on an Interfanatic SEO Situation Reports. We found where she was doing well and where her site was under-performing, and we came up with a laundry list of tasks to attack for her. We’re working through that now.

“Sherman and the network of tutors she directs, gives students tools they need to be confident, to comprehend, to learn, and to study for success.”

It is absolutely our pleasure to help a good, hard-working teacher help students. Her investment in our area, and our investment in her, will help our kids grow up stronger and more confident. We hope in the long run her students will bring their brand of success back to our area to reinvest.

That’s what we’re here to do. We want to build up people all over the world. What better place to start with love than right under your nose?

Interfanatic Service Focus: Interfanatic Basic Social Media Marketing

Social Media is an excellent opportunity to show love to your customers. You can celebrate them there (as we do), and you can interact with them, often in fun ways you wouldn’t otherwise.

But, let’s face it: Social Media (done right, at least) is a LOT of work.

If you don’t have the time or energy to produce great content and schedule your posts, we can do that. You should still interact with your customers – you or your service department – but at least we can keep the ball rolling for you. And when you have more successful posts, we can help you with advertising them, to get them to a larger audience and land you some new customers.

We have many options for all budgets. Talk to us and we’ll get your social media rolling!

Interfanatic: Feel the Love!

We love our customers! Customers like Ivie are easy to love because they love what they do, and we get to be a part of their success. Come be one of our customers. Let us take care of you, so you can take care of your customers and your business.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Love, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Love, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The yellow rose of friendship. It’s a beautiful rose; more beautiful than reflected in this picture. But it conveys the point: roses express love. When you receive a rose, it helps your soul to crawl out from its hiding place and feel the warmth of acceptance, compassion, and appreciation. I share this rose with you.

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Peters Realty Center Hosts Two Extremely Valuable Seminars For Real Estate Investors

Nick Peters and the Peters Realty Center are offering 2 extremely valuable seminars in early March.  They are already famous for their “Foreclosures and Short Sales” seminar which always packs the house.  Now they have added “Income Property – Buying, Owning and Exchanging” and it’s sure to fill up quick as well.

Nick Peters and Peters Realty Center
Peters Realty Center offers two Great Seminars to Real Estate and Property Investors

Nick Peters is a local expert on Foreclosures and Short Sales, having worked with them for over twenty years and lived as a proactive resident in Torrance, CA for much longer.  In the past few years, he’s also been compiling a comprehensive, reliable list of all foreclosures and short sales in the area – completely different than everybody else’s list in that it’s actually up-to-date and reliable – by far the best list in the industry.  You can find out more about this list by talking to the great people at the Peters Realty Center in Redondo Beach, CA.

With over 30 years of being involved with and investing in Income Properties all over the United States, Nick has seen it all.  His new seminar “Income Property – Buying, Owning & Exchanging” will certainly be packed with information and the details Nick is known for – tidbits that other people just don’t know because they haven’t been in the thick of it like he has.

Members of WSmad have been to the “Foreclosures and Short Sales” presentation more than once, and every time it yielded fascinating information about the economy and investing in real estate.  We highly anticipate this new addition to Nick repertoire, and vigorously encourage anyone interested in Real Property investing to make their way to these seminars in Redondo Beach, California.

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Cook’s Doors & Windows Teams up with Milgard to Save You Up To $2250

“If you are considering installing energy efficient windows and doors in your home, there has never been a better time,” so reads the article on the Cook’s Web Site.  And I certainly won’t argue – the folks at Cook’s are the best in the business at making sure projects are done right, with the right product, at the right price.

Cooks Doors and Windows work with Milgard to save you up to $2250 on your next project
Cooks Doors and Windows work with Milgard to save you up to $2250 on your next project

Talk to the folks at Cook’s (Bob and Jim, the Cook brothers running the place) are both great, but all of their staff is fantastic to work with and extremely knowledgeable.

Check out CooksDoorsAndWindows.com today to find out more, and give them a call.  They love to help!

Also, you can have a look at Quietus.us to see how we helped on their project from start to finish.

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