Adaptability: Checkered Past Racing – Interfanatic Customer Spotlight

We created a beautiful website for the good people at Checkered Past Racing about 12 years ago. Of course, in 2007, smartphones were just becoming a thing, and the world was only just moving to 4G. People didn’t use their phones to search the web much. Looking back at our analytics, mobile accounted for under 10% of traffic.

Checkered Past Racing Responsive Mobile-Friendly Website
Checkered Past Racing Responsive Mobile-Friendly Website

Today, mobile accounts for 80% of site traffic (depending on your marketing mix).

Checkered Past Racing's old website. It worked beautifully in the pre-mobile world.
Checkered Past Racing’s old website. It worked beautifully in the pre-mobile world.

Time to Evolve

We decided with Checkered Past it was time to evolve. We looked at the data, the site usage statistics, and their goals. From this data, we created a new, beautiful, even more effective responsive website that should carry them another 10+ years, fulfilling their goals and serving their site users better than before.

Ten years ago, mobile accounted for under 15% of site traffic. In 2019, we have some sites as high as 80% mobile traffic.

In addition to a new site, we set them up with a new hosting plan which includes maintenance and a secure certificate and a powerful server protected from hackers and kept up to date – all for one low price. Just as Checkered Past Racing evolved, we evolve our products and services to match the needs of our customers.

Willingness to Adapt Leads To Success In the Digital Marketplace

Checkered Past Racing is willing to adapt. The digital landscape shifts quickly. To stay on top of it and be successful, you must adapt and overcome. The testing we do on websites and marketing packages is much like the testing engineers have done on race cars for dozens of years – we’re all making minor tweaks in hopes of eeking out better performance.

But you have to start somewhere.

Start with us. We’ve done this before, we’ll show you how it’s done.