Tenacity: D&G Paving – Interfanatic Customer Spotlight

D&G Paving, for our Customer Spotlight on Tenacity, an Interfanatic Quality

To make our way, we must have firm resolve, persistence, tenacity.

Ralph Bunche

Ralph Bunche, an American icon and a great man to highlight during the waning days of Black History Month. Bunche used tenacity to make the world a better place, to the extent that he was honored by a Nobel Peace Prize. So I guess I should listen to his words when it comes to tenacity, eh?

Yup.

I’m working to be tenacious about the things that are important in 2021.

And I’m not alone. So is Dan Ash and his whole crew at D&G Paving.

2020 was rough on a lot of people. It was rough on a lot of businesses. It’s frustrating to watch the group you support through a lifetime of hard work go through tough times. But that’s what happened with D&G. With the world shutting down, paving projects were drying up, too. But, tenacity got them through.

It’s really important to remember that the people telling you the bad news are not responsible for the bad news. The people trying to help you are reacting best they can to the enemy: a pandemic disease. Don’t get angry with those trying to help you just because you don’t like what they’re saying.

Same with a business owner. It’s a tough situation when a business has to lay off workers. Nobody wants to do it. It’s not their fault.

It’s our nature as humans to find somebody to blame. But sometimes life just sucks. We get through it with tenacity. Not assigning blame.

Tenacity: An Interfanatic Quality

There are many times in any month I want to tell a customer what to do with themselves. (We all have one or two customers, am I right???) But, tenacious professionalism needs to win the day. It’s hard.

We don’t give up on jobs. We do our best to make everyone happy and produce results.

I’m taking Bunche’s words to heart: I’m going to resolve, persist, and keep tenacity as my asset. And I lead by example with my people. I have great people. Sometimes, we all need a reminder to push forth with tenacity.

D&G Paving: Tenacious Through Adversity

When things get tough, you can bail, or you can double down. Dan Ash doubles down.

Things were not brilliant for D&G at the beginning of last year. Their quality of work was up, their customers were satisfied, but the leads did not roll in as usual. For obvious reasons. As we all came to terms with the global pandemic, many of us were not as focused on the ADA compliance level of our parking lot. We were not as interested in sealing and striping, or getting our new concrete sidewalk paving project kicked off.

“D&G Paving tenaciously doubled down, they got the right help, and they’re back at it.”

Dan came to us. He knew we were the right choice because we redesigned D&G Paving’s website over a decade ago. It was time for a refresh of the site, and to get some leads rolling in.

We jumped in immediately with some serious Google Ads campaigns, and immediately got the leads coming in again. We worked through the summer on their ads, and the results were immediate.

When we were finally able to pin the team down, we got the content we needed and completed their most recent site redesign. We launched the new DandGPaving.com about a month ago.

It was a tough time for Ash and crew, and they could have given up. They could have thrown in the towel, as many of their competitors did. But they refused – D&G Paving tenaciously doubled down, they got the right help, and they’re back at it.

Interfanatic Service Focus: Interfanatic Power Search Advertising with $1,500 Monthly Ad Spend

When you need leads coming through your site now, the best way is to get a powerful Google Ads campaign (or many) running. We run ad campaigns of all budget sizes, but $1,500 is typically enough to ensure sufficient traffic to bring in the leads.

That can seem like a lot of money, but for many small businesses, it’s the sweet spot. Most of our competitors require a much higher ad spend just to get an appointment. We’ll deal with almost any budget. I take pride in that – in our ability to help businesses of all sizes and budgets.

Interfanatic: Still Here Because of Tenacity

Many of our competitors are gone. I recently heard a line in a TV show, “You know what the worst part of growing old is? So many of the people you’ve known all your life are gone…” We’ve known many of our competitors through the years, and most of them are gone. In this case, it’s not the worst thing about running a business. But it didn’t happen this way without tenacity. There have been many bumps. I’m grateful for the opportunity to work hard for our great clients.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Last week’s image was one of immense beauty I was lucky enough to capture. This week’s is again a reflection upon the quality. You don’t climb a mountain if you quit. Despite the difficulty, you have to keep ascending. It’s not easy. It requires tenacity. You don’t survive without tenacity.

Humility: The Human Equation – Peter Getoff – Interfanatic Customer Spotlight

The Human Equation of Peter Getoff, for our Customer Spotlight on Humility, an Interfanatic Quality

We must in strength and humility meet hate with love.

Dr. Martin Luther King, Jr.

“In strength and humility meet hate with love”… It’s so easy to hate. Too easy. Too easy to assign minor differences major import. If we can humble ourselves to understand our opponent, we can find love for them, and turn them from opponent to friend.

In 2021, my goal is to understand people I disagree with. To have fewer opponents, realizing that we’re all in this together, and really we all want the same things.

In business, people come to us for help with a common opponent. We get customers who come to us struggling with a certain aspect of their business. They know we can be trusted to solve this problem; to relieve pressure from this opponent, so that they can better succeed in their business, with their struggle, their opponent, better understood. It is our task to approach their problem with humility, and to help them solve it for the long term.

A man who uses a similar approach of humility in all his dealings – a man I really love working with – is Peter Getoff. Peter is a psychotherapist, executive trainer and not-for-profit coach in Los Angeles. His calm, jovial demeanor is a blessing. And he comes at every situation with curiosity, and humility.

He has been an excellent student and client as we’ve worked to improve his site’s search presence. And you can only be an excellent student through humility.

Humility: An Interfanatic Quality

So often, we see a problem and we think, “ah, we’ve seen this before. We do this and this and that, and voila – all will be well again.” But sometimes when you go with that knee-jerk reaction, all goes horribly wrong. So instead, we’ve learned to employ systems and processes to hedge our bets. We take back-ups regularly just in case the problem is not all it seems.

And you have to do that when you’re dealing with complex technical systems. And indeed, the modern website is a complex technical system. If it appears to be simple, that just means we’re doing our job well.

So we do as Doctor King instructs. We seek out problems with strength of experience, and with a big fat dose of humility.

Peter Getoff: Bringing a Business into the Digital World, With Humility

Getoff has learned so much in just a few months. We went from taking over the most basic aspects of his digital presence to most recently launching a The Human Equation YouTube Channel for Peter. Definitely a work in progress, but my goodness what a difference.

“Peter Getoff’s humble manner and natural curiosity helps him to move his psychotherapy business, The Human Equation, forward.”

Here we have a successful guy who was working hard, but he realized his website wasn’t working for him. So he trusted us to help, and he went from having an ancient website to now having an important blog about tackling the homeless problem in Los Angeles and YouTube Channel. There’s still much to be done, but the labors are already bearing fruit.

Peter’s humble manner and natural curiosity helps him to move his business forward. Without Peter’s humility, he may well be stuck in the ancient ages with his business. He chooses to learn and to move forward, and it is our pleasure to help.

Interfanatic Service Focus: Interfanatic Power Year-Round SEO Monitoring / Monthly

We normally start with an Interfanatic Basic SEO Situation Report. We find out what keywords are important your business, and we find out how your site is performing for them.

That’s only the beginning. From there, we can recommend and even take actions for you to improve your site’s results in the search rankings. For those who find search performance critical to their business function, we monitor those results regularly: weekly, monthly, or at some other regular basis.

In this way, we’re able to track the performance of our suggestions and actions. It’s a very hands-on approach to SEO and website performance.

It is our pleasure to help your website improve.

Interfanatic: Approaching with Humility

We look to Dr. King for advice regularly. We see the wisdom in his words, advising us to approach with strength and humility. We’d be happy to do that for you. Just ask us.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Humility, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Humility, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Whenever you think you’ve made something of beauty, you look up and you find humility.

Just another typical sunset in Southern California! I took this photograph a while ago now, and it reminds me of my mother’s words growing up that she learned from her father: “Red sky at night, sailor’s delight; red sky in warning, sailors take warning.” The pastels in the sky that evening were unbelievable. It’s wonderful my humble phone camera were able to catch them. But the lesson is the sailor’s: approach the beast of the ocean with humility, and she can be a good mother. Bring too much arrogance, and you will be destroyed.