Quickness: Numismatic Literary Guild – Interfanatic Customer Spotlight

Ron Guth's Numismatic Literary Guild, for our Customer Spotlight on Quickness, an Interfanatic Quality

Quickness is the essence of war.

Sun Tzu

You’ve got to be quick. Sun Tzu saw the need fifteen hundred years ago just as we see it today.

A fast response will often win you the battle. I’ve found this in business, too. I see my best, most successful customers employ quickness – or rapidity – to earn and keep their businesses running.

I think of Ron Guth and his Executive Directorship of the Numismatic Literary Guild. He needed help quick, and we were able to step in and help. His customers, his membership, wants doing business to be quick and easy. So Ron did what he had to do to facilitate quick and easy business for his members.

As he was quick to respond, we endeavored to be quick in response to his need. And everybody got what they needed.

Quickness: An Interfanatic Quality

It’s not always easy to be nimble – to respond quickly. When the machinations are in place to keep the momentum of work in front of you going, it can be a difficult distraction to take on something new out of the blue.

Yet, we understand the importance of helping out quickly whenever we can. It has won us business. And once that high standard is set, we must keep pushing to keep the bar there. We have to keep responding quickly.

Quickness is a necessity in our business, despite the impermanence of its nature. So, we work to be quick.

And we’re not alone.

Quickness in Coin Books? Ron Guth Employs Quickness to Keep Membership Strong

Ron Guth is a major numismatic author. He’s written many books about coins and collecting through the years – major works, beautiful words. Great coin books.

So on top of his many businesses, he also is the Executive Director of the Numismatic Literary Guild. This is a task he takes seriously. Not only does he serve his hobby, he’s working with the many friends he has acquired through the years.

It was time for memberships to renew, and Ron needed help with his site. His new site! Unfortunately, the people that built it disappeared, as so often is the case. Luckily, Ron knew we were around, and we got him heading down the right track. Twice.

The result is smooth business operation for his guild, and happy members.

“Unfortunately, the people that built the website could not be reached. Luckily, Ron knows Interfanatic is around.”

It’s a great feeling to know that Ron trusts us when the chips are down. And it’s a great feeling when we can outperform our competitors. But hey, these are tough times, I just hope they’re okay.

Interfanatic Service Focus: Interfanatic Power Web Site Design & Production

Website production is about staying on track. We have systems and processes in place to keep things moving the right direction.

It’s also about quickly responding to difficulties that arise. Hackers, server issues, ISP issues, user issues. By having systems and processes in place, we can quickly and efficiently respond to threats or problems. It’s not always easy, but because we have over 20 years of experience, many things are easier. This ain’t our first rodeo.

If you need a quick fix for your website, that’s what we’re here for. We do projects of all sizes, all the time.

So next time you need something fixed quickly, think of us. We’re here to help.

Interfanatic: Down with the Quickness

Not every project has to be a multi-thousand dollar deal. We do hundred dollar fixes all the time. We take pride in our ability to get work done quickly. Just ask us.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Quickness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Quickness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This is one of my favorite photographs of all time. It was a rainy day at Brands Hatch, and a lucky owner got to take Prost’s Ferrari F1 for a spin at lunchtime. The sound was glorious. The car twitched and wiggled around the damp English concrete, all the while screeching and screaming its glorious tune. That is a seriously quick car – at a seriously quick track.

Quickness: CoinSniper – Interfanatic Customer Spotlight

CoinSniper : Interfanatic Customer Spotlight on Quickness

“We gain so much by quickness and lose so much by slowness.”

Seneca the Younger

Seneca saw personally how being quick on your feet can save your life – or end it.

Quickness is a virtue for business owners. Without it, the market will change around you, leaving you behind. Agility – the ability to adapt quickly – is one of the most important aspects of business in 2020. Those businesses not quickly adjusting to market forces are falling away.

Rusty Scropper: A Scrappy Business Numismatist

Scropper had the idea to create a numismatic penny auction. He insisted on treating his customers fairly, on being honest. And he listened. He listened to them well.

Rusty Scropper tweaked his business model ever-so-slightly in a quick, continuous manner early on, making sure his customers got bang for their buck. The result was that his customers overwhelmingly loved his business. It was his agility – his quickness – that helped his business grow over five years while many of his competitors failed within just a few months.

Digital Marketing is in Constant Flux

What worked in digital marketing 25 years ago is no longer even a thing. The problems we faced then no longer exist; in fact, in many ways they are the exact opposite. Doing business online undergoes a major tectonic shift every few years, and many scramble to go the new light.

And go to the new light we must. But through 20 years of business, Interfanatic has learned which lights to pay attention to, and which to let go.

But we remain agile, adjusting our product and service offerings to what works for our clients.

It was our pleasure to work with Scropper to quickly adapt and remain agile to customer demands. It was gratifying to watch his customer list grow, and to see their loyalty swell over CoinSniper’s many years of business. It was great fun to watch and help CoinSniper react quickly, and to ultimately succeed.