Kindness: Roger Klein & Spectrum West Design – Interfanatic Customer Spotlight

Spectrum West Design - for our Customer Spotlight on Kindness, an Interfanatic Quality

Continue to be who and how you are, to astonish a mean world with your acts of kindness.

Dr. Maya Angelou

Astonish a mean world with your acts of kindness. That’s all we can do. One at a time, collectively, with kindness, there is progress.

Kindness doesn’t always mean keeping your mouth shut. Sure, that’s comfortable, but as we’ve seen, it doesn’t move things in any direction. To go forward we must speak up with kindness and love.

Many people don’t feel heard. Some react with empathy, some react with force. Which is kinder? Which would Dr. Angelou have us do?

Unfortunately, sometimes empathy isn’t understood until people bring forward the alternative. And seen among the alternatives, kindness will astonish a mean world, and bring forth progress.

Dr. Angelou calls for kindness. When kindness isn’t enough, it surely stands out.

Kindness: An Interfanatic Quality

We deal with a lot of people. We always try to do it with kindness. I don’t know your situation. I hope we can work together and make our little parts of the world work – with kindness.

The ripple of kindness spreads through our community. We put that ripple into everything we do. Which is, at times, difficult, and frustrating. But it’s so worth doing because that ripple always reflects back somehow. Kindness is always worth the effort, even if its reflected effects aren’t immediate. The effect on our own hearts of projecting kindness is immediate, especially when kindness is given freely.

That’s one reason, during this difficult time of tumult, we’re offering free products to people who need them. Free SEO situation reports, free digital marketing situation reports, free performance situation reports.

Kindness is always worth the effort

These aren’t some pre-packaged drivel. These are custom, bespoke reports created around your website. They’re not as powerful as the non-free reports, of course, but they still give you a lot of information. Take us up on our offer. And if you win the weekly Tuesday Trivia contest on our social, you get a paid Situation Report of your choice for free.

Effort goes into our Free Situation Reports. They’re valuable for the people who get them. A great deal of effort goes into our paid-for SitReps, and they’re extremely valuable for people who get them.

Roger Klein of Spectrum West Design – Always with the Kindness

A few years ago, we worked with Roger Klein to build him an effective website for his interior design services. The thing you understand about Roger immediately is his kindness. He’s a kind gentleman.

And he’s a great interior designer.

It’s always great to work with somebody who is good at what they do. They always teach you something. There’s always a lesson. But when they’re good at what they do and they’re kind, that’s where the fun really begins.

Klein brings kindness to his talent. That’s quite an effective combination.

Kindness in all Actions: Interfanatic Basic Management – 1 Hour of Updates

If your website isn’t producing customers for you, look at it. How effective is it?

We use our SitReps to guide your revision, then plan out what updates need to be done. Right now is a time to be dynamic in business. Stagnancy will not win this day. Address your customers. Address their concerns. Tell them if you’re open for business, and if you’ve had to adapt your services to the times, tell them how.

If you feel in over your head, we’re here to help. This is what we do. We take care of the details so you can focus on your business. Whether that means thriving, or just keeping the doors open, we’re here to help. We work with customers of all budgets.

Really, you should be constantly updating your site. (We can do that, too.) But seriously, right now is a time to be proactive, especially if you normally are not.

Our Begin Management products might make sense, too. They can include a SitRep and two hours of labor. These new products are not on our website, but contact us to learn more about them.

We’re here to help. We feel successful when we help you be successful. Let us do our job and make your website and digital marketing even more effective.

That’s the Interfanatic way.

Interfanatic and Kindness

We’re always here for you. And we always bring a dose of kindness to our relationship. That’s a fundamental part of our job. It’s a wonderful feeling to go the extra mile for a small business, then watch them take that mile and make so much more of it.

We’ll bring you kindness with our good work. We love to continue to astonish this mean old world.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

What in the heck does spaghetti have to do with kindness??? Have you ever shared a bowl full of spaghetti with family? It’s made with love, just like this kindness my wifey made for me. She’s busy working every day, but she sees how hard I work so she goes the extra mile to make delicious food with kindness and love. So, I wanted to celebrate that. I don’t ask her to cook – in fact, I often offer to. But she refuses because she loves to cook. It’s a wonderful load she takes on, and I’m grateful for her kindness.


Black Lives Matter.

Another week, another week of peaceful protesting. And a week of change. Minneapolis is working to change the narrative – to defund its police in favor of other socially beneficial options. Sometimes, policing works great. And it will always be necessary. But sometimes, a community decides the cost is too great, and they want to try something new. They want to invest in kindness and empathy, rather than enforcement.

This doesn’t mean that community hates its police. Police are our friends, our neighbors. They work every day to keep us safe.

But we’ve seen sometimes it doesn’t feel like that. Sometimes it feels like they’re not keeping us safe. Of course, police training is such that these officers of the law believe they are taking crime off the streets, keeping criminals in check, preventing problems before they happen.

But are they? The Grand Experiment of Minneapolis will determine much.

The point is, if police could address situations with more kindness and empathy, they may be able to do a better job. Then again, they may end up dead. Nobody wants to see the good officers of the law killed. But our collective community is tired of seeing innocent people convicted without trial.

Something huge feels broken.

When peaceful protestors are treated with contempt, and those officers there to keep those Americans safe treat those Americans with contempt – to establish order, to “keep the peace”… this is not a viable answer.

What is the viable answer? We won’t know until we try something else. We may end up back at square one. But we won’t know if we don’t try.

This is America.

Until we change it.

So, we bring kindness to our communities, one person at a time. And we hope that all people do the same. We know that not everyone will. But that won’t keep us from trying.