Efficient: PCGS – Interfanatic Customer Spotlight
“Supernova,” a gold coin from the sunken shipwreck SS Central America treasure, authenticated and graded by PCGS, recently sold for $282,000.
Our quote this week is said by Robert Half, and he explains efficient work. Interfanatic uses custom systems and processes to do efficient work.
And that’s precisely what PCGS, part of Collectors Universe, does. Before I lose you, know that there is an incredible market and worldwide traveling circus for collectible coins – one that PCGS powers. PCGS, the Professional Coin Grading Service has, at time of writing, graded over 41,000,000 collectible coins.
Those 41 million collectible coins have a total market value of over $35,000,000,000.
PCGS has a couple of major competitors, so their portion is probably over half of the total certified coin market.
Since PCGS began in 1985, they’ve worked endlessly to be efficient. They certify something like 10,000 coins per week. Each coin is valuable and each coin must be tracked ruthlessly without compromising integrity and objectivity. There are hundreds of thousands of coin types from all over the world, and the coins must be proven authentic and graded to determine market value. It’s a difficult task, but they take it on.
It’s a similar, incredibly complex process to run a Search or Social Ad Campaign. Have you ever looked at a Google Analytics dashboard? Or a Search Console? Or a Local home screen?
This is where Interfanatic lives.
It used to be sufficient to create a website – you could be the only business in town with one. Now, there’s so much competition on the Internet, businesses have to compete for customers. And with margins slim, it’s all about efficiency.
We’ve run half-million dollar budgets to produce upwards of eight figures in revenue. And we’ve run $50/month campaigns to drive traffic and sales.
The only way we succeed with small budgets is by being ruthlessly efficient.
When it comes to spending on ads, that is. When it comes to working with our partners and customers, we give information freely.
We worked quite a bit with PCGS on a number of marketing initiatives and search ad campaigns. Most of our work centered around content marketing, social media marketing, event marketing and public relations. It was exciting work, pushing some fantastic initiatives through video, print, and digital marketing.
But just as we can play with the big dogs, we LOVE helping local small businesses and Not-For-Profits excel in the digital space. We do help smaller players work their way up with ruthless efficiency. We make ourselves affordable enough to help the causes we believe in – including local community small businesses.
Information isn’t what matters – everybody knows information. We know more than most because of our experience, so we share it. What you do with it? – that’s what matters.