Tenacity: Intuitive Touch Massage & Wellness – Interfanatic Customer Spotlight

Eric Smith's Intuitive Touch Massage and Wellness for our Customer Spotlight on Tenacity, an Interfanatic Quality

…it is your talent and tenacity that will carve out, shape and seal your possibilities and destiny.

Rasheed Ogunlaru

Talent and tenacity will seal your destiny. In an ideal world, that is definitely true. I’m so pleased Ogunlaru has this optimism now.

Last week, the words of an extremist, this week; inspiring words from an ideal viewpoint. For many Americans, this idea is true.

Talent helps you work smart. Tenacity helps you work hard. One without the other is insufficient in our overpopulated world.

There was a time when talent was sufficient to get by. There was a time when tenacity was enough to get by. But today, in 2020, you need talent, tenacity, and quite a bit of luck to thrive.

Tenacity alone is not enough to seal your destiny. But it does play a huge part.

Tenacity: An Interfanatic Quality

There are many times we want to give up. And you can if you want. Doing so allows your destiny to change. If you want to control your own destiny, you must keep after your goals – to control your own destiny.

There have been projects where I wanted to throw in the towel. Things just weren’t working out. They client wasn’t paying. The designer simply didn’t deliver. But as I’ve found so many times, with tenacity all things can be overcome.

And the result is a growing book of work we can be very proud of.

We often love coming up with a novel way of tackling a problem. For most things, we stick to what works. But when you try new things, they don’t always work the first time. And in that way, progress is powered by tenacity.

As Eric Smith knows well….

Eric Smith & Intuitive Touch Massage and Wellness – Tenacity in Action

When Eric Smith relocated to Southern California a few years ago, he knew tenacity would work in his favor. When he created Intuitive Touch Massage and Wellness, based in Torrance, California, he knew it wouldn’t be easy to survive in a packed locale. But he also knew he could do it.

There are many massage professionals in Southern California. Eric brings his own brand of tenacity and a large vision – and plenty of goodness – to making his business a success.

“Armed with [an Interfanatic SEO Sit Rep and] … his tenacity, he’s improving his website’s performance and bringing in more customers.”

We had the pleasure of working with Eric last year when we helped him to understand his website better through one of our Situation Reports. We did a SEO Situation Report to show him decisively what was working, what wasn’t, and where his competitors stacked up. Armed with this new information and some of his tenacity, he’s improving his website’s performance and bringing in more customers.

We showed him where his website ranked in SERPs (search engine result pages) for local and generic terms important to his business. We then explained what was needed to improve those results.

Good white hat SEO definitely requires tenacity. And we know how to do that.

Tenacity – Know Where you Stand with an Interfanatic Basic SEO Sit Rep

After the success of our Basic SEO Sit Rep, we expanded our Situation Report Service into other areas. We now do SitReps for SEO, Website Performance, and Marketing Message. We also do four tiers of SitRep for each: Free, Basic, Power and The Works.

Free is a quick help for somebody who needs a hand and can’t afford to pay for service. We do a quick check and as we’re experts at all this. With a look at your site, we give you the what may be the easiest or biggest area where your site needs improvement.

Compared to Free, Basic is much more comprehensive. We spend a couple of hours working with the client to understand their needs and give them a snapshot of their current situation, including multiple areas for improvement to reach their goals.

Power is the same work, but again, much more comprehensive – more time invested. We invest about twice the time we do on a Basic Report. The Works is again, much more comprehensive than Power even, and may include all three areas of performance – SEO, technical, and messaging.

If we can help you, we want to. We feel successful when we help you become successful.

We helped Eric, and it was awesome.

How can we help you?

Interfanatic and Sticking With It

Success in the deep ocean of the Internet requires fanatical tenacity. Luckily, we’re here for that.

We don’t quit. We just keep after it, no matter what happens.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

After some very serious topics, I thought I would talk about something even more serious this week. You see, for some people, the above requires great determination. But because of my personal tenacity (combined with diligence in working out… sorta) my training has brought me to a place where the above is easily conquered. Not many have the ability to take that on like I do. Others get stomach aches when I’m just getting started. My wife prepared for me this beautiful sundae. And if you’re jealous, all is right in the world: you most definitely should be.


Black Lives Matter.

Another week, another scandal. This week, we’re concerned also for our friends and neighbors around California and the Pacific Northwest. I heard a report this morning that they may have containment of the creek fire in one month and one week. Surely, a time for tenacity.

And yet our brothers and sisters of colors don’t have a date for containment.

One hundred and fifty years after the conclusion of the Civil War and the abolition of slavery, racism still drives our society.

Racism is not and never will be a uniquely American problem. But we have a way of handling racism here that makes it a big problem and a big part of everything we do.

Conservatives tend to focus on self-belief as the way forward. Liberals tend to focus on belief in all of us as the way forward. But the right way is obviously an appreciation of self and an appreciation of the group. We have to find and bring out the best in both, and keep working on the worst in both.

That work takes talent and tenacity.

This is America.

We must do better.

Our climate is changing, and even if it isn’t, can’t we do better for our planet? Wouldn’t it be nice to not have to worry about our sky spontaneously combusting? And terrorizing and murdering people?

(Yes, I’m aware our fire near Fresno was started by a genius who used pyrotechnics near dry brush. But the fires up North were caused by lightning storms.)

There’s a lot we need to do. There’s a lot we can do. Let’s get to work.

Justice: Ace Process Service – Interfanatic Customer Spotlight

Ace Process Service, Customer Spotlight on Justice, an Interfanatic Quality

Never forget that justice is what love looks like in public.”

Cornell West

Public love. That’s a beautiful sentiment for justice.

But, as West knows better than I may ever know (if I’m lucky), justice is only truly love when it is true and pure. When justice is tainted, justice isn’t love; it’s hate.

But I digress. Justice is fairness to all and it is the quality we celebrate, this week’s virtue at Interfanatic.

Justice: An Interfanatic Quality

A critical component of society – and of business; justice. Businesses must treat their customers with justice or they will be spurned. This has never been so apparent as in the Age of Social Media.

It began with Yelp. Businesses had to suddenly become accustomed to passive-aggressive behavior from customers, and only after there was nothing the business could do about it.

It’s been an uncomfortable transition for some. “The customer is always right”, well, yes – but what if the customer is unhappy and doesn’t bother to speak up until after they have left the building? How is that fair to a business? How is it fair to criticize anybody in public without first giving them the personal opportunity to fix the situation. There is no honor in slinking around, bad-mouthing others when you don’t have the guts to tell them to their face, first.

But Social Media has been the great equalizer. Some have adapted, some have not. In the end, it makes everything work a little better – so long as it’s true justice.

Manipulated reviews: that’s how society’s customers and their interaction with the businesses that serve them can become unjust.

(Which is why we work very hard to keep an open dialogue with our customers.)

Ace Process Service: Administering Justice

Which brings us to Ace Process Service. Their job is to administer justice – to sometimes unsuspecting individuals, unaware they had treated others unjustly.

Jeff Levine of Ace Process Service works, well, all over California, but mostly in Southern California. Ace Process Service is based near El Segundo’s LAX, which means Levine has gotten to work with some interesting people.

You wouldn’t know it if you talked to Levine but briefly. But once you get to know him, you know he has stories. Stories of famous, fortunate people. Stories, of course, he cannot share, but still – it’s clear his experience is immense.

Which means he’s the perfect person to handle this business. His deft hand, honed through years of dancing through sticky situations, means he’s great and handling himself. And your business.

Levine’s deft hand, honed through years of dancing through sticky situations, is great at handling … your business

So next time you need to service papers, know you should work with Ace Process Service.

Interfanatic Basic SEO Situation Report: A Website Performance Check

A few months ago, we worked with Levine to do an SEO Check up. We’re now calling this service the SEO Situation Report. A lot of work goes into understanding your site’s performance in search. It’s an extremely valuable asset we provide to small businesses with websites.

If you’ve ever wondered why your website isn’t getting much traffic or why your customers aren’t finding your business easily online, we give you the answers.

From there, we can craft a strategy to cost efficiently improve your sites ranking for the keywords and keyphrases you care about. There are plenty of ways to help a website, and we work through all of them to give you results.

One of the pieces in our arsenal to improve search results is the Interfanatic Power SEO Business Site Preparation. We go through your entire site and bring it up to speed on SEO, focusing on keywords and keyphrases that matter to your business. The SitRep and Site Prep are a pretty incredible combination for either older sites, or sites not done right.

But the focus here is Ace Process Service. We really have enjoyed working with Levine. He and Ace Process Service provide a valuable service to the people of Southern California, and if we ever need that kind of service, it’s great to know where to find him and his team.

Interfanatic & Justice

We work hard to treat our customers fairly. Our goal is excellent value for their money. We work hard to give them results: justice for money well spent and time invested.

We work hard to do what’s right.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

I remember being struck by this Olympic moment a few years ago. There is no justice like the stopwatch. And they had done it! Ultimate justice in payment for years of training. It was an inspiring moment. So inspired, I took a picture of the TV! (So yes, not one of my greatest photographic accomplishments.) And, when I selected this picture, it had just come out that the Olympics were to be postponed… Not exactly justice, but a reminder that Mother Nature is in charge, and we’d best do our part to keep her happy. Mother Nature administers her own justice.