Temperance: South Bay Beer & Wine Festival – Interfanatic Customer Spotlight

South Bay Beer & Wine Festival, Customer Spotlight on Temperance, an Interfanatic Quality

Temperate temperance is best; intemperate temperance injures the cause of temperance…”

Mark Twain

Clemens’ words… always funny. The complete quote is actually, “Intemperate temperance injures the cause of temperance, while temperate temperance helps it in its fight against intemperate intemperance.”

He’s being funny. But he’s also being quite serious: his message is that when the rules are too strict, it causes societal problems. We have to have a little leeway.

As is the case with the good Rotarians of Palos Verdes. They do good things for their community, but they always do them in moderation. Because too much of anything is not necessarily a good thing. (That’s a James Kirk quote, by the way.)

It’s easy to get excited and go overboard. It’s easy to not get excited enough, and to not do enough.

Enough: that’s the trick. And that’s where temperance comes in. It flourishes with experience. After 20 years of web sites and digital marketing, we have the experience to know how to make things tick. With temperance.

Temperance: An Interfanatic Quality

Every year, there’s a new fad. Many people jump on board immediately, hoping to ride the wave. We don’t do that. We tend to watch things for a bit, see how they work – if they stick. Then and only then, if it seems the new solution has staying power, we get good at it. Really, really good at it.

“If… the new solution has staying power, Interfanatic get good at it. Really, really good at it.”

There was a time, not that long ago even, that businesses were choosing to eschew a website in favor of a MySpace or Facebook page. As confidence in Facebook has eroded, those who controlled their narrative and presence with their own website have done better.

Facebook certainly has a place in digital marketing. But if you don’t control your message, you’re at the whims of others. Cambridge Analytica, political ads, and many other sideshows taint perception of Facebook. Do you really want you primary message tainted?

The point is, use a bit of temperance to keep your keel in the water.

Platforms come and go. Social Media comes and goes. Snap was quite en vogue a few years ago, but now it’s more popular with certain demographics in certain places than others.

Let Interfanatic be the experts so you can focus on your business. It’s what we do.

And Twain has some marked words about experts, too. But today we celebrate his keen wit and understanding of one of our favorite qualities. Temperance.

The South Bay Beer & Wine Festival: Temperance for a Good Time

Just a couple of years ago, Karen Greenberg asked us to help get Rotary’s South Bay Beer & Wine Festival website fixed up. It was our pleasure to help.

Since then, another Rotarian has stepped in to take over, and we always agree that free can be a beautiful thing. The event continues to be a success and we will always support the event and the great people behind it.

Without forethought and temperance, their festival would be a nightmare. But when good people come together to do good things with a bit of temperance in all they do, the result is beautiful.

As we look forward to the nerve-wracking future directly ahead of us, we do so with temperance. With patience. With the understanding that comes with 20 years of experience. These coming days will not be easy. But they will go more smoothly if we keep a healthy dose of temperate temperance at our side.

We’re here, working hard to support you for the coming years. It is Interfanatic‘s great pleasure to help.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

This week’s image is but a screenshot. I thought it was funny that while I chose the quality of temperance to celebrate this week, the stock market was crashing – surely intemperate temperance made a physical reality. It is a reaction to a great deal of intemperance at the heart of the politics of the past couple of years. At Interfanatic, we’re calm and we carry on. Be safe. We’re on your side.

Ingenuity: Jodi McDaniel, JRMHomeSales.com – Interfanatic Customer Spotlight

Jodi McDaniel, the Ingenious Co-Buying Real Estate Agent, Coach, Author, and Teacher - through JRMHomeSales.com: Interfanatic Customer Spotlight on Ingenuity, Interfanatic Quality

Anywhere the struggle is great, the level of ingenuity and inventiveness is high.”

Eleni Zaude Gabre-Madhin

Jodi McDaniel doesn’t have it easy. In the ultra-competitive market for real estate agents in Southern California, the struggle to differentiate and excel exists.

Jodi McDaniel’s struggle isn’t the same as those Eleni Zaude Gabre-Madhin witnesses regularly. But standing out in a thick, over-saturated market is definitely its own kind of struggle.

It’s one that McDaniel rises to daily. It is our pleasure to help her excel.

Ingenuity: An Interfanatic Quality

How do you separate yourself from the other real estate agents in SoCal? If you ask 100 real estate agents, 100 will tell you, “personal service, going above and beyond.” And there’s no doubt that’s true. But McDaniel realized early on that wasn’t going to be enough.

“If you ask 100 real estate agents what set them apart, 100 will tell you, “personal service, going above and beyond.”

So she created her own niche, and she is the absolute expert in that niche. Nobody else comes close to the knowledge and experience Jodi McDaniel has in her niche.

Jodi McDaniel: An Ingenious Real Estate Specialist

Co-buying is tricky. When you want to purchase a private property jointly, but you’re not otherwise legally attached entities, the waters can be difficult to navigate. Unless you have Jodi McDaniel leading your way.

It’s a different process. It requires different paperwork. Some is easy, some is extremely difficult. But all of it is different. And that’s where Jodi excels. She not only knows how to do it, she teaches co-buying. She (literally) wrote the book on it.

If you’re interested in co-buying property, Jodi McDaniel’s expertise is available to you. That’s an incredible advantage that will save you time, energy, and a great deal of difficulty. McDaniel has seen it all, and she’s been trough it all, when it comes to co-buying.

Co-Buying through JRMHomeSales.com

Jodi needed a way to make her boilerplate website stand out. Like most real estate agents, she’s chained to the site her agency gives her. But we were able to pull out some tricks to make it work exceptionally well.

Like Jodi McDaniel’s, we at Interfanatic love coming up with novel ways to attack problems. It was fun to work within the confines of her site and make it work better than any of her competitors’ with our own honed SEO techniques.

When you’re looking for an ingenious real estate agent, go to Jodi McDaniel.

When you’re thinking about co-buying property, there’s no better teacher, coach, author and agent to have in your corner than Jodi McDaniel.

Honesty: Sheri Messerlian’s Commercial Real Estate Business at SheriMesserlian.com– Interfanatic Customer Spotlight

Sheri Messerlian's Commercial Real Estate at SheriMesserlian.com: Interfanatic Customer Spotlight on Honesty, Interfanatic Quality

“…the first thing is to be honest with yourself.

Nelson Mandela

With Mandela and Sheri Messerlian, Honesty flows from within. When you’re honest with yourself, Mandela holds, you can be more easily honest with the people who trust you.

Working in sales (and in marketing) it is easy to be tempted to dishonesty; a white lie, a little fib, a slight exaggeration. If it helps get the sale, does it really matter?

Yes.

Yes, it does. So we don’t do that. And neither does Sheri Messerlian. Which is one reason why it’s so great to work with her.

Honesty: An Interfanatic Quality

In the competitive field of real estate, it’s difficult to stand out. There are thousands of agents vying for listings and vying for their customers to make sales. It would be so easy to take a few shortcuts to make sure you get the edge.

…she has some of the most choice property in her portfolio at all times.

But, like Madiba says, if you’re not honest with yourself, nothing else will be right.

Sheri Messerlian: An Honest, Extremely Successful Salesperson

Sheri Messerlian has grown her business through the years through hard work and building trust. She goes the extra distance to get the job done, taking the load off of her clients, she doesn’t pretend. Sheri doesn’t fib. She doesn’t get her extra edge through little lies, she gets it through hard work.

Through decades of dedication, Sheri has built a solid book of business with both businesses looking to lease property and with property owners and managers all over the South Bay. The result is that she has some of the most choice property in her portfolio at all times.

And that’s no lie.

Messerlian Property: SheriMesserlian.com

For years, Sheri has had access to frontage with incredible visibility on major streets. Her offerings include restaurants, office buildings, retail stores, and mixed use properties. She offers properties both available for lease and buildings for sale.

It has been our privilege to work with Sheri through the years, updating her website, SheriMesserlian.com.

So when you need access to the best property in Southern California, look up SheriMesserlian.com. Her commitment, hard work, and honesty will help you find exactly what you’re looking for to help you bring your business success.

Strength: D&G Paving – Interfanatic Customer Spotlight

Interfanatic Customer Spotlight: D&G Paving

“You never know how strong you are until being strong is your only choice.”

Bob Marley

Marley was certainly tested, which is why he gained so much insight into strength. He needed it to make his rebellious music, and his fans grew to need it from him. When we lost him, it was a tragedy for those who loved him – but his strength plays on.

Strength: strength of body, strength of character, strength of mind, strength of will.

When you look at Dan Ash of D&G Paving, his strengths are the first thing that strike you. Dan’s built a great business on strength, and on the strength of his product: great paving services.

Strength is a requirement of building a new business. It’s not easy. One must retain the fortitude to make it through the bumps.

I don’t know if Ash is the Yoda of asphalt, but some certainly consider him to be. He doesn’t need the Force, he just uses gigantic powerful machines to do his job beautifully and quickly in a way that has strength to stand the test of time.

If you look anywhere around Los Angeles, California’s South Bay, you’ll see the signature white and orange “D&G Paving” signs all over the place. You’ve probably noticed them before. There’s a reason for that – D&G is great at what they do.

Unless you’re a property owner or a property manager, you probably don’t have the need for fresh slurry very often. But next time you need asphalt or concrete work done for your business or parking lot, you know you can count on the strength of Dan Ash and D&G Paving.