Resolution: D&G Paving – Interfanatic Customer Spotlight

D&G Paving, for our Customer Spotlight on Resolution, an Interfanatic Quality

A great idea is nothing without the resolution to see it through. That’s the resolve we celebrate this week: follow through.

When I think of a business person resolved to succeed, I think of Dan Ash at D&G Paving. That man won’t quit. We don’t quit either, but with Dan, the inspiration often gets an extra step or two. It’s always easier to perform for a person who leads by example.

Dan’s passion is evident in his resolution. We strive to be the same.

D&G Paving: Resolved to Help the Local Community as Paving Experts

Dan Ash is very specific about where he operates his business: South of the 105 and West of the 605. And for that South Bay Los Angeles community that he and his team serve, they are resolved to do excellent, lasting work for a fair price.

The pandemic hit us all upside the head a bit. Dan’s business was no different. He’s got his regulars that keep coming back, but he needs fresh leads coming in for his team, so that his business and his team and their families are a little more self-reliant. Ash always steps up to extra work, but he wants his team to pick up more so they don’t have to count on him forever. He’s been training them hard and working them hard, inspiring them to be better and do better paving work all over Southern California.

Ash needs a solid lead source to feed potential customers to his sales team. One option is Google Ads.

We got D&G Paving‘s Google Ads account back under control and it’s producing regular leads for them at a competitive rate.

A demonstration of D&G Paving’s performance in search advertising.

It’s a really great feeling to be part of a successful team. We got D&G Paving’s site producing leads and work for Dan’s guys, and it feels good to be a part of that. We took inspiration from Dan’s resolve and adopted his “never quit until it works” attitude. We do this with all our projects, but it’s even easier working for Dan Ash because he just doesn’t have any quit in him. He’s got resolution.

Check out this quick video that shows their Google Ads campaign at work.

Resolution: An Interfanatic Quality

Use a mirror in difficult times. You will see both cause and resolution.

Deng Ming-Dao

We don’t quit. But when things get rough, we know we have to look at ourselves to find the root of the problem. Sometimes it’s not us, at least not directly. But when we really look deep, we often find we played a part.

And we stand resolved to do better.

Often, we find that the answer comes from putting ourselves in another’s place. We try to understand the situation from their perspective. When you work with successful people, they’re often stubborn. “It’s my way or the highway” certainly reflects resolve, but it does not result in resolution.

We’re here to help. We have tremendous experience doing what we’ve done for over 20 years. So that’s what we do. We help. And we’re resolved to do that.

Interfanatic Service Focus: Interfanatic Power Search Ads Management

Only last week we told you about website management. Well, we manage a lot more than that. This week, we’ll tell you about Ads Management.

We manage all kinds of digital ads for our customers – Social Media Ads, Video Ads, Phone Call Ads, and perhaps the most importat: Search Ads. Right now, Google has over 80% of the search traffic on the Internet. When your site is new and you’re not using our services for SEO, you need to find a way to get your business found.

That’s where we come in. We do that.

And when your site is performing well in the search engines, you can dominate your competition even more by filling the search results page real estate with your name even more using search ads. If you want to be perceived as number one for what you do, there’s no better way on the Internet than to have the top local search result, the top organic result, and the top paid result for an important keyword. Nobody will doubt they found the authority.

“If you want to be perceived as number one for what you do, there’s no better way on the Internet than to have the top local search reseult, the top organic result, and the top paid search result for an important keyword.”

Search Advertising is extremely complicated. It always has been. It’s really easy for Google to swindle you for a ton of money if you don’t know exactly what you’re doing. Heck, we’ve been doing this for over a decade and we still have to keep Google at bay!

There are simplified services, but they don’t often work and even the simplified interfaces can be tough to understand. Or, you can have us handle it. This is what we do. We know all about the complicated interfaces and how to interpret them. We’ll fill you in and get things moving in the right direction in no time.

Interfanatic: Resolved to be here with the answers.

By now, you’ve seen our new motto: We’ll be here, and for over 20 years we have the answer. We didn’t get here by being squishy or retreating. We’re here to help, and we remain resolved to help our clients make a positive impact on their communities. That’s what we’re here for. Not sure what needs to be done? Call us: we have the answer.


Efficiency: Shirlee Yantz, Clinical Hypnotherapist – Interfanatic Customer Spotlight

Whispering Zen Hypnotherapy of Shirlee Yantz, Clinical Hypnotherapist, for our Customer Spotlight on Efficiency, an Interfanatic Quality

This week, we celebrate both our customer Shirlee Yantz and the Interfanatic Quality she continually demonstrates: efficiency.

Shirlee Yantz is a clinical hypnotherapist here in Southern California. She specializes in working with the LGBTQ community, but she loves working with everyone. And the efficient part of her therapy plan is that she wants to help you “come as you are, leave as you want to be” as quickly as possible. So many therapists try to sign you up for an unending schedule. Shirlee wants to help you tackle a problem in one session if possible, but usually just three or four.

It’s a refreshing take on clinical therapy.

This Drucker quote is perfect. The nature of Shirlee’s hypnotherapy is to quickly discover the right things to work on, and then get you a game plan to work on them. With her help, you can solve many problems quickly – efficiently.

Whispering Zen Clinical Hypnotherapy: Shirlee Yantz Helping You Efficiently

Yantz is one of these people that manages to balance a huge load of work constantly. She has her radio show (she’s been on LA Talk Radio for years, but now is moving to a social media audience), her therapy, and she’s a childrens’ book author. She always has something going on.

So she’s efficient with her time. And she’s efficient with your time.

As she’s a member of the LGBTQIA+ community, she specializes in working with people who are struggling to find themselves within that spectrum. She helps people with coming out, and defining their gender, and defining their place in this world. She has clients in West Hollywood, the Valley, and all over Los Angeles. Heck, Shirlee Yantz has hypnotherapy clients all over the world!

That’s one of the beautiful things about successfully implemented hypnotherapy – it can be executed online. So don’t settle for somebody close by, work with the best. Work with Shirlee. She tells me that she was nervous at the onset of COVID because she felt there was a personal connection you might only be able to make in person. But after successfully treating patients online with the same or better results, meeting in-person (for Shirlee, at least) is not necessary. Shirlee even gave up her office as it was no longer needed. Of course, she still takes in-person appointments, but she finds she prefers working online, doing hypnosis through video like Zoom, Facetime, or Portal.

Another favorite things of Shirlee’s is working with pain management. If you have a chronic pain, she can use her hypnotherapy to reduce or remove it. And she can train you to do the same. It sounds like magic! And she says sometimes she feels like a magician. But she’s worked with so many people – including herself and her wife – and of course a myriad of numerous customers, using hypnotherapy to successfully control pain, she knows it’s fact and that it works. It’s not magic, it’s the result of extensive training combined with talent, to produce properly executed clinical hypnotherapy.

So if you have pain, talk to Shirlee Yantz. She can help you manage your pain.

Come as you are,
leave as you want to be.”

Shirlee Yantz, Clinical Hypnotherapist

This extends to needles, by the way. If you want a tattoo but are fearful of needles, she can help with that. If you really need to get the COVID vaccine but you’re terrified of needles, Shirlee will help you through that process such that you might not even feel it. And if you work with Shirlee, she may help you tame your fear of needles altogether.

Of course, Shirlee can hypnotize you to kick that bad habit. That’s perhaps what hypnosis is known best for. Shirlee often helps people so much that after they’re finished with their habit-altering hypnosis, they tell her they could have done it without her. After they tried and failed to kick their habit for 20+ years. Sure. But that’s how good hypnosis works. That’s how excellent hypnotherapy, used by a highly trained and talented clinical hypnotherapist produces reliable, lasting results.

Efficiency: An Interfanatic Quality

Efficiency, which is doing things right, is irrelevant until you work on the right things.

Peter Drucker

Efficiency is something we work on regularly. If you know us, you know I’m a systems and processes guy. I’m all about finding an efficient process and regulating that with a consistent system. This is how we’re able to accomplish so much work for so much less than many of our less-experienced competitors. They say they charge less, but in the end their lack of comprehensive systems and processes allow problems, unexpected to them, to take over. We’ve been there, we’ve done that. That’s why that problem doesn’t creep up in our project.

That’s not saying problems don’t happen – they do. But they happen a lot less often because over 20 years, we’ve tackled more problems than the average web marketing company.

Interfanatic Service Focus: Interfanatic Basic Begin Management

One of the things we did with Shirlee’s project is we fixed up her website. Shirlee has a Wix site she created that she was proud of. It had a very personal message on the home page.

We started by doing what we always do: we sat down and got to know her and her business very well. Then we helped her hone her messaging, to explain what she does and what differentiates her business, Whispering Zen Hypnotherapy, from other hypnotherapists and therapies. The we helped her craft messaging that was more clear, confident, and concise. Like many sole practitioners, her talents lie in her practice of hypnotherapy, not in selling. So we helped her with that. With a clean, simplified, directed message, we then set about advertising her business to the local community, and adjusted her home page to be more easily digested.

We created a before and after video showing the change on her home page. As you can see, the lines are a bit cleaner, and her core message is easier to digest.

I thought we’d talk about this project this week also because we’re celebrating efficiency. Here, we demonstrate how much we accomplished with so little. It took some time, but the budget required was very low. Not because it needed to be, but because it could be.

Our Begin Management product is an introductory offer for all new customers who allow use to manage their site. It’s only $150 for two hours of labor in updating a site. In the case of Shirlee, it resulted in a full home-page makeover. Normally, we charge $150/hour, so it’s basically half off for the first two hours of work – normally sufficient to make some major changes and site updates. Thereafter, we have site management packages priced from $50 and up, that all include hosting, SSL, and more including a half hour of use-it-or-lose it maintenance per month. Typically, that’s enough to keep a site updated (and the hackers away) and many any minor changes needed.

We’re also running a very efficient search ads campaign for Shirlee.

Some last notes: Shirlee Yantz is moving her radio show from LA Talk Radio to her facebook and other social accounts starting the middle of September. So if you enjoy hearing her encouragement and guided thoughtful meditations and discussion of interesting topics, check out Shirlee’s Hypno Fairy Godmother facebook page from mid-September going forward. Also, watch our for her Hypno Fairy Godmother children’s books!

Interfanatic: Helping Our Customers With Efficiency for Over 20 Years

We’re here for you. We’ve been here for you. We’ll be there, and we have the answer. That’s what makes working with us the most efficient option. And we pride ourselves in working with budgets of all sizes and people and businesses of all types and sizes. It takes all kinds to run the world. And that’s what being a good, productive American is to me: figuring out how to work with everyone, whether I’m similar to them or not, whether I share their same views or not. It’s challenging, but it’s the way forward: figuring out how to make the world work for as many Americans as possible.


Diligence: 1st Stop Urgent Care – Interfanatic Customer Spotlight

The 1st Stop Urgent Care Clinics, for our Customer Spotlight on Diligence, an Interfanatic Quality

Diligence overcomes Difficulties,
Sloth makes them.

Poor Richard, aka Benjamin Franklin

Poor Richard, over two hundred years ago, adapted an English quote from the 1500s to create this succinct gem.

Difficulties happen. With diligence, these difficulties are eventually removed. With the opposite of diligence, they just keep a-coming.

That’s why when you employ somebody to do a job for you, you need that person (or group) to not quit, no matter how much the troubles mount. It can be difficult to stick with fixing a problem when more and more keep piling on. We’ve all been there. It’s life.

In life, often, the best defense is a great offense. So it is with difficulties; thus quoth Franklin.

We take on those difficulties, those challenges of work, and we vanquish them.

Diligence: An Interfanatic Quality

We see diligence as a way of life. The thought of an unfinished project, or one not completed the best way it could be – that’s the ultimate frustration. We would much rather complete the project, and complete it brilliantly. We enjoy it when customers entrust us and empower us to do our job properly.

Our customers are diligent, and we match or exceed their work ethic whenever we can.

1st Stop Urgent Care – Diligence, Every Day

When Dr. Raphael Argueta came to us, he was in a bind. His old web company (who was very good, from the looks of it), unfortunately was unable to survive. Business is hard for everyone, of course. But business comprised of web geeks seem particularly prone to failure.

That’s okay. We’re here for that.

We got his websites back up to speed and we’re doing our diligence to keep them running well. We’re so glad Dr. Argueta found us!

Dr. Raphael Argueta is just the kind of customer we love. Dr. Argueta good things for the world, and we get to be involved! He runs two urgent care clinics in Southern California, and every day he and his staff help people live longer, healthier, happier lives.

“Dr. Argueta good things for the world, and we get to be involved!”

And because we get to work with Dr. Argueta, we get to help people in our own little way. We’d love to work with more Dr. Arguetas.

Dr. Argueta’s clinics are great. Check them out! The sites need a bit of work, but we’re working with Dr. Argueta toward that goal. For now, they’re running nicely: 1st Stop Urgent Care – Camarillo, 1st Stop Urgent Care – Torrance.

Get Interfanatic Diligence on Your Team:
Interfanatic HackSecure Business Hosting w/SSL

Our hosting packages come with site maintenance built-in.

It used to be that you could build a website and leave it there. Of course, that’s never been the best way to use a website – but it was possible. Unfortunately now, that’s not the case. They need constant care and feeding to keep the hackers away.

So, we take care of all that, and if you need quick changes made to your site, that’s usually covered, too. As is an SSL Certificate – something you definitely want with your modern website.

We’ll be diligent about keeping your website up-to-date and you can worry about your business. (And, of course, we have many ways to help you get more business.)

Interfanatic and Diligence

We use our diligence to overcome difficulties and prevent many more. Stuff happens, but with us on your side, you have a better chance for greater success.

Because when you’re successful, we feel successful. It is our pleasure to help. It is our pleasure to be diligent in the face of difficulties. It’s what we do.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Diligence, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Diligence, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This duomo required great diligence to create. The artwork is spectacular. And though the Catholic Church is always controversial, I sincerely believe that it, as most churches, on the whole does more good than harm with its own brand of diligence.

Justice: Ace Process Service – Interfanatic Customer Spotlight

Ace Process Service, Customer Spotlight on Justice, an Interfanatic Quality

Never forget that justice is what love looks like in public.”

Cornell West

Public love. That’s a beautiful sentiment for justice.

But, as West knows better than I may ever know (if I’m lucky), justice is only truly love when it is true and pure. When justice is tainted, justice isn’t love; it’s hate.

But I digress. Justice is fairness to all and it is the quality we celebrate, this week’s virtue at Interfanatic.

Justice: An Interfanatic Quality

A critical component of society – and of business; justice. Businesses must treat their customers with justice or they will be spurned. This has never been so apparent as in the Age of Social Media.

It began with Yelp. Businesses had to suddenly become accustomed to passive-aggressive behavior from customers, and only after there was nothing the business could do about it.

It’s been an uncomfortable transition for some. “The customer is always right”, well, yes – but what if the customer is unhappy and doesn’t bother to speak up until after they have left the building? How is that fair to a business? How is it fair to criticize anybody in public without first giving them the personal opportunity to fix the situation. There is no honor in slinking around, bad-mouthing others when you don’t have the guts to tell them to their face, first.

But Social Media has been the great equalizer. Some have adapted, some have not. In the end, it makes everything work a little better – so long as it’s true justice.

Manipulated reviews: that’s how society’s customers and their interaction with the businesses that serve them can become unjust.

(Which is why we work very hard to keep an open dialogue with our customers.)

Ace Process Service: Administering Justice

Which brings us to Ace Process Service. Their job is to administer justice – to sometimes unsuspecting individuals, unaware they had treated others unjustly.

Jeff Levine of Ace Process Service works, well, all over California, but mostly in Southern California. Ace Process Service is based near El Segundo’s LAX, which means Levine has gotten to work with some interesting people.

You wouldn’t know it if you talked to Levine but briefly. But once you get to know him, you know he has stories. Stories of famous, fortunate people. Stories, of course, he cannot share, but still – it’s clear his experience is immense.

Which means he’s the perfect person to handle this business. His deft hand, honed through years of dancing through sticky situations, means he’s great and handling himself. And your business.

Levine’s deft hand, honed through years of dancing through sticky situations, is great at handling … your business

So next time you need to service papers, know you should work with Ace Process Service.

Interfanatic Basic SEO Situation Report: A Website Performance Check

A few months ago, we worked with Levine to do an SEO Check up. We’re now calling this service the SEO Situation Report. A lot of work goes into understanding your site’s performance in search. It’s an extremely valuable asset we provide to small businesses with websites.

If you’ve ever wondered why your website isn’t getting much traffic or why your customers aren’t finding your business easily online, we give you the answers.

From there, we can craft a strategy to cost efficiently improve your sites ranking for the keywords and keyphrases you care about. There are plenty of ways to help a website, and we work through all of them to give you results.

One of the pieces in our arsenal to improve search results is the Interfanatic Power SEO Business Site Preparation. We go through your entire site and bring it up to speed on SEO, focusing on keywords and keyphrases that matter to your business. The SitRep and Site Prep are a pretty incredible combination for either older sites, or sites not done right.

But the focus here is Ace Process Service. We really have enjoyed working with Levine. He and Ace Process Service provide a valuable service to the people of Southern California, and if we ever need that kind of service, it’s great to know where to find him and his team.

Interfanatic & Justice

We work hard to treat our customers fairly. Our goal is excellent value for their money. We work hard to give them results: justice for money well spent and time invested.

We work hard to do what’s right.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

I remember being struck by this Olympic moment a few years ago. There is no justice like the stopwatch. And they had done it! Ultimate justice in payment for years of training. It was an inspiring moment. So inspired, I took a picture of the TV! (So yes, not one of my greatest photographic accomplishments.) And, when I selected this picture, it had just come out that the Olympics were to be postponed… Not exactly justice, but a reminder that Mother Nature is in charge, and we’d best do our part to keep her happy. Mother Nature administers her own justice.

Honesty: Sheri Messerlian’s Commercial Real Estate Business at SheriMesserlian.com– Interfanatic Customer Spotlight

Sheri Messerlian's Commercial Real Estate at SheriMesserlian.com: Interfanatic Customer Spotlight on Honesty, Interfanatic Quality

“…the first thing is to be honest with yourself.

Nelson Mandela

With Mandela and Sheri Messerlian, Honesty flows from within. When you’re honest with yourself, Mandela holds, you can be more easily honest with the people who trust you.

Working in sales (and in marketing) it is easy to be tempted to dishonesty; a white lie, a little fib, a slight exaggeration. If it helps get the sale, does it really matter?

Yes.

Yes, it does. So we don’t do that. And neither does Sheri Messerlian. Which is one reason why it’s so great to work with her.

Honesty: An Interfanatic Quality

In the competitive field of real estate, it’s difficult to stand out. There are thousands of agents vying for listings and vying for their customers to make sales. It would be so easy to take a few shortcuts to make sure you get the edge.

…she has some of the most choice property in her portfolio at all times.

But, like Madiba says, if you’re not honest with yourself, nothing else will be right.

Sheri Messerlian: An Honest, Extremely Successful Salesperson

Sheri Messerlian has grown her business through the years through hard work and building trust. She goes the extra distance to get the job done, taking the load off of her clients, she doesn’t pretend. Sheri doesn’t fib. She doesn’t get her extra edge through little lies, she gets it through hard work.

Through decades of dedication, Sheri has built a solid book of business with both businesses looking to lease property and with property owners and managers all over the South Bay. The result is that she has some of the most choice property in her portfolio at all times.

And that’s no lie.

Messerlian Property: SheriMesserlian.com

For years, Sheri has had access to frontage with incredible visibility on major streets. Her offerings include restaurants, office buildings, retail stores, and mixed use properties. She offers properties both available for lease and buildings for sale.

It has been our privilege to work with Sheri through the years, updating her website, SheriMesserlian.com.

So when you need access to the best property in Southern California, look up SheriMesserlian.com. Her commitment, hard work, and honesty will help you find exactly what you’re looking for to help you bring your business success.