strong

“Strength does not come from physical capacity. It comes from an indomitable will.”

– M. K. Gandhi

There are times an indomitable will is insufficient. If I were to try to take on Mike Tyson, for instance, in a boxing match, no amount of indomitable will would keep my head attached to my neck when he inevitably pops me one.

But outside of physical contests, in great measure will defines the level at which you can train to compete. Your training defines the level at which you can compete.

Gandhi was not a strong physical specimen, but his strength changed the world. His strength carried his voice through generations and around the world. Not bad for a little guy!

(We love fighting for the little guy by they way. We love to make the little guy into Goliath.)

But that’s not the client I think of this week. I think of a client who’s already strong and capable: GKAD Architects, in Frankfurt, Germany.

They’re a commercial architecture firm, and they design high-use facilities. They create restaurants for airports, and popular cafes and markets. Their design is up to code, resilient, and best of all, inspires and accommodates purchasing behavior.

If you own a chain of restaurants and you want to build a location at a high-volume metro or train station, go to GKAD. They have the strength and knowledge to finish your project at a level so high, you’ll be profitable at your new location in no time.

That’s why, when I think of strength, a number of our clients stand out. But this time, I want to focus on GKAD.

Strength: An Interfanatic Quality

We didn’t last over 20 years through weakness. The Interfanatic Way is to keep after projects until they’re done – and successful. We are inspired by the strength of our clients and we love to inspire strength in our clients.

Interfanatic does that by being there for them when they need us. We have the experience and the creativity to bring fresh perspective, to help them build a foundation for better business.

GKAD Architects: Strength Through Architecture

Goeckmann & Kleespies are phenomenal architects and designers based in Frankfurt, Germany. They don’t build houses; GKAD create places people want to spend money.

Their niche of architecture is highly technical and highly emotional. Building a cafe in an airport isn’t easy – the regulations are enough to put most architects off the job. Who wants to deal with that kind of red tape? Well, GKAD does.

They make a place that is to code, of course. But then they also make it comfortable. And beautiful. And that is special. But then, the beauty must last. You can’t build a restaurant with cheap materials because after the first 100 customers, it will begin to look poor. When you have hundreds of customers per day, you have high-frequency architecture that has it’s own special needs. GKAD takes care of that. But yet, on top of that even, they then bring more psychology into their masterworks – they make a place that inspires spend. They design architecture for their clients that not only meets the need, it ensures their clients will make money.

The strength of their architecture is definitely within its physical capacity. But they do so much more – they make money for their clients by moving to – not the next level beyond – the next order of magnitude beyond. It is their indomitable will to create something amazing and so highly functional and timeless that makes them the best architects in Germany.

“GKAD create places people want to spend money.”

We’re quite proud to work with GKAD. We had an idea, we worked together to hone it, and the result is something interesting and special. This isn’t your average website. It displays their ingenuity, their strength, and their capability.

It was a step in an opposite direction for us. They don’t want their website to be found. They only want their website being seen by people they talk to. Usually, we want to create a volume of traffic. Not this time.

We love working with unique and interesting projects – it’s always an opportunity to learn. It’s always an opportunity to grow in strength.

Interfanatic Service Focus: Interfanatic Website Management Packages

The bedrock of all website function is its management. We have hosting and management packages for budgets of all sizes. It’s fun to work with new, small businesses; it’s just as fun to have an impact on established businesses. Watching owners light up because of great results is satisfying no matter how long they’ve been around.

We handle your hosting and updates. We keep your site up and running. When new technologies emerge, we help you evaluate and implement the ones that make sense for you.

We do that because we’ve been there before. We’ve been doing this for over 20 years. We may not have seen it all, but we’ve seen most of it. And we know what works, what’s going to stick, and what to pass on. We’re here to help you make money, and we do that very well.

Interfanatic: Designing, Building and Supporting Strength

Let’s make something beautiful. Let’s make something effective. Interfanatic and you can build something strong that will last.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

I saw this pretty image while on an outing with my wifey. We popped up to PV one day and on our way back down the hill, I saw this view – Los Angeles through the palm trees. I had to stop to take the picture. Sadly, modern phone cameras are terrible. I miss having a real camera to work with! But the sentiment is there: tall palm trees that can take the beating of wind and thunderstorms, and the strength of powerful buildings of downtown Los Angeles. There is strength in this image.