Simplicity: Lilly Silks – Interfanatic Customer Spotlight

There is no greatness where there is not simplicity, goodness, and truth.

Leo Tolstoy

We all seek greatness in some way. Many of us seek greatness in business.

Simple. Elegant. Great.

Susan Lilly sought greatness in her own little corner of the fashion market – through hand-made silk scarves.

They were simple, and they were elegant. And they were great.

It was a genuine pleasure to work with Susan on her project. She’s since moved on from that business, leaving her silks real coveted collectors’ items. Oh, Susan took care of a great many gifts for me for quite some time!

Here, Tolstoy manages to pack a lot of heavy thinking into few words (instead of a lot of heavy thinking into many words, like usual). Simplicity, goodness and truth are the required ingredients for greatness, he says.

Simplicity: Often the Child of Complex Work

Sometimes performing a complex task yields simple results. Results so simple, they are discounted. Like when flat-earthers who use cellphones that require a geosynchoronous orbiting satellite network.

They don’t understand how it works. They just know it does. And they’re ungrateful to the efforts that made it so.

We shant be so hard on them; we all do it. Every day, people drive technological marvels without a thought to all of the complex safety that makes their cars easy to drive. We get so annoyed when our favorite video or tv show takes more than a few seconds to load. A cacophony of machinations yield a symphony of simplicity, yet we take the outrageous stance that it must be done more quickly, to please our flitting attentions.

And that’s what we see every day here at Interfanatic. Serpentine complexity orchestrated to create a simple result.

Keep it simple, stupid.

That’s what we strive for. To keep it simple. To make it great.

Just like Susan Lilly’s silks.

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