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Ingenuity: Fastwire Electric – Interfanatic Customer Spotlight

Customer Spotlight, Partners

How do you stand out from 100 other electricians in your little area, all of whom are competing on price and doing so-so work? Ingenuity, that’s how.

This week we’re focusing on ingenuity – our love for finding new ways to do things. It’s fun! And as I reflect on the many ingenious clients we have at Interfanatic, Joey Baune, owner of Fastwire Electric stands out.

Fastwire Electric: Ingenuity in Action

Joey doesn’t want to be mired down driving all over town fixing electrical sockets. He has a larger vision than that. And he realized that although there isn’t much margin in electric panel upgrades, they’re often accompanied by other services that require skilled labor. And there are so many cheapo handymen in his area doing crap jobs replacing electric panels, it doesn’t take his customers long to figure out they’d rather have a quality professional on the job.

Joey doesn’t want to fill his crew’s time with driving around doing small jobs. Of course, they’re happy to do them for the many happy property managers Fastwire works with – but in that case there’s a volume of work that offsets the time. And Joey, his crew, and Fastwire Electric love working with property managers because even when there’s just an outlet that needs replacing, most likely there’s a few jobs around the complex that need attention. Not only that, Joey and Fastwire are often called out a few times per year fixing up projects started before he took over that complex.

Property managers love Baune and Fastwire Electric because his work is done right the first time and their work lasts. It’s done with quality parts and sharp labor who know this business well. They want their reputation for quality to precede them everywhere they go, so Joey makes sure everything Fastwire does is done right.

A 30-second website demonstrations video of ThePrecis.com.

But Joey figured out early on how to attack his business market with ingenuity: with electrical panels. Fastwire Electric is so good at electrical panel upgrades none of his competitors can compete. Sure they can claim to compete on price, but they use substandard parts and their customers always end up calling Fastwire to fix it properly, with lasting parts. You don’t want to chince on electrical stuff. Do it right. Call Fastwire.

We set up their new website and have been helping them advertise their services around their service area.

Just as Fastwire Electric, we use our ingenuity to find ways to do things better and last longer.

Ingenuity: An Interfanatic Quality

“Anywhere the struggle is great, the level of ingenuity and inventiveness is high.”

– Eleni Zaude Gabre-Madhin

Eleni Gabre-Madhin has seen ingenuity. In her native Ethiopia, there is incredible ingenuity to overcome some of the worlds’ largest problems. There has to be, because even though the place is like paradise, money and resources are scarce.

We love coming up with new, more efficient ways to do the same thing, but better. It’s been a staple of our work diet since the early days of Interfanatic (nee Web Site Maintenance & Design). There’s always a simple, beautiful solution around the corner if you keep working on it.

Interfanatic Service Focus: Interfanatic Website Maintenance & Development Work

Last week, we highlighted our SEO content services, showing you how we help our customers climb the search rankings with inexpensively, yet effectively, with our Interfanatic Basic SEO Content. But this week, we’ll change our tune to something a bit more mundane: Interfanatic Website Maintenance & Development work.

Websites break. Websites need updating. In fact, if you haven’t updated your site (ensuring the software is up-to-date or it has fresh content), it’s hurting you. The problem is it’s impossible to find somebody who will help you and do so reasonably.

“We’re here to do the project correctly, with lasting effect.”

That’s why we’re here.

We have two levels of service. Before I explain more, understand that we do all our work in-house. We don’t outsource to some less-than-reliable outfit halfway around the globe. It’s part of our business culture to hire talent local to the project whenever possible, that way that community builds its own. And also, we’ve found ways to be extremely frugal for our customers. We’re not here to do fast nor cheap. We’re here to do the project correctly, with lasting effect.

It used to be that you could build a website and let it be. It is no longer that way. Hackers continually grow in skill and sophistication, and the more visibility your website has, the more it’s a target for them. To counter this threat, websites need be maintained constantly. The software used to build websites is constantly updated, and that means that if you own your own website, your website needs to be constantly updated. That’s why we have affordable management plans that all include some monthly labor – to keep things safe.

But what happens when you need something fixed and the person who built your site is less than reliable? Call on us!

We charge a minimum of $75 for the first half-hour of labor, and after we bill in quarter-hour increments. Our standard fee for Interfanatic Power Website Maintenance & Development is $150/hr, and our Interfanatic The Works Website Maintenance & Development is $300/hr for after-hours (9-5, M-F), rush, or custom coding that requires extremely special skills.

And you can call on us any time and we’ll get you fixed up.

I’ve spent a long time doing this (over twenty years, ya know) and I sincerely feel this is the best way to do things – for us, for you, for a healthy business and healthy business relations.

Interfanatic: Sincerely here to help.

We’re here to help. We have the answer. We’ve been there before, and if somehow we haven’t, we’ve been close enough to know what to do. Don’t panic. Sincerely. Call us. We’ll get your website or digital marketing fixed up. We have the answer.

Ingenuity: Fastwire Electric – Interfanatic Customer Spotlight Read More »

Honesty: ACE Racing Engines– Interfanatic Customer Spotlight

Customer Spotlight, Partners

It’s impossible to do business for long without consistent honesty. You know who knows that? Engine builders who have lasted. You know who doesn’t know that? Fly-by-night racing folks.

You want a 2000hp engine for your drag car? No problem, go to my man Stef at ACE Racing Engines. I have no qualms recommending him because he’s honest. Not all engine builders are.

ACE Racing Engines: Producing High Horsepower Drag Racing Engines, Honestly

Stef Rossi is extremely passionate about his work: creating reliable yet powerful racing engines. In recent years, he’s begun to focus on LS and LSX drag racing engines for extremely fast quarter mile runs. Does your car need a two thousand horsepower engine? No problem, Stef will build it for you. Are you looking for three thousand hp? Stef at ACE Racing Engines is your man.

They recommend you call before ordering. That said, his website is set up to take orders to get exactly the engine you want, the way you need it. Racing engines are finicky, so it’s probably a good idea to call Stef or Laura to hash out the fine details and make sure what you want will get you where you want to go in the time you want to get there.

We help them by managing their site and helping them work on SEO a bit. When Stef came to me, he was already doing a great job on SEO. But we had a look at some of the terms he finds important and found ways to tackle those keywords and keyphrases to move his site up the SERPs.

A 1-minute video showing ACE-Engines.com’s performance in search.

Just like Stef is, we’re honest. We’ll give you an honest take and help you get your site where you want it to go. We work with budgets of all sizes, and we maximize that budget for your performance – just like Stef does.

Check out this quick video that shows their site’s performance for important keywords in search.

Honesty: An Interfanatic Quality

“Honest people don’t hide their actions.”

– Emily Brontë

Hiding from the truth will get you places for a little bit. But not for over twenty years. There’s no benefit in dishonesty – not if you want long-term results. And we want long-term results.

A 7-second quarter mile may not seem like long term results, but getting that seven second pull every time you go out with a decent launch is the holy grail from some drag racers. For that reason, Stef Rossi of ACE Racing Engines is honest with his customers and provides reliable and complete dyno sheets so there’s never a question they’re getting what they paid for.

We’ve had to deal with dishonest people through the years – from both sides. It’s not pleasant. We want to create a welcoming, productive environment with which we can thrive with our customers. For that reason, we stick with honesty.

Interfanatic Service Focus: Interfanatic Power Website Management

In our last blog, we told you about some of the Google Search Advertising we do for our customers. In this blog, we’ll cover our business website management – affordable performance Interfanatic Power Website Management.

Our Basic Management is great for most simple websites. But when you need a little performance on your side to help boost your site in search results, our Power Management is the most reliable and cost-efficient option. Not only do you get a more powerful server, you get more labor and some premium website management work, including a staging server for rolling out updates first.

There’s a lot more work involved in operating this website server for you, but it’s a more consistent, reliable, performance-based answer. And if you want some SEO built-in with that, well yeah, we do that, too.

“…when you need a little performance on your side to help boost your site in search results, our Power Management is the most reliable and cost-efficient option.”

We’ve just added a version of this service that our clients very much need this year – Management+ SEO. We offer it at all levels. We keep your website alive by combining our management with our content marketing services and SEO Situation Reports. It’s a great way to ensure your website keeps performing or even climbs the ranks for those all-important keywords and keyphrases. If you don’t have time to blog or write important articles, we do the heavy lifting for you. We come up with the ideas, we write and edit until you approve. And we track our performance with the SitReps.

So if you want a website built to perform in search, we’re your people. And if you want a website that keeps performing in search, we’re your people.

Interfanatic: Honestly here for you.

We’re here to help. We’re here to perform our expertise at a consistent, high level so you can count on us and you can count on your site. We exist to help your business every day, with honesty, integrity, and the gumption to make things happen for you. Call us: we have the answer.

Honesty: ACE Racing Engines– Interfanatic Customer Spotlight Read More »

Resolution: D&G Paving – Interfanatic Customer Spotlight

Customer Spotlight, Partners

A great idea is nothing without the resolution to see it through. That’s the resolve we celebrate this week: follow through.

When I think of a business person resolved to succeed, I think of Dan Ash at D&G Paving. That man won’t quit. We don’t quit either, but with Dan, the inspiration often gets an extra step or two. It’s always easier to perform for a person who leads by example.

Dan’s passion is evident in his resolution. We strive to be the same.

D&G Paving: Resolved to Help the Local Community as Paving Experts

Dan Ash is very specific about where he operates his business: South of the 105 and West of the 605. And for that South Bay Los Angeles community that he and his team serve, they are resolved to do excellent, lasting work for a fair price.

The pandemic hit us all upside the head a bit. Dan’s business was no different. He’s got his regulars that keep coming back, but he needs fresh leads coming in for his team, so that his business and his team and their families are a little more self-reliant. Ash always steps up to extra work, but he wants his team to pick up more so they don’t have to count on him forever. He’s been training them hard and working them hard, inspiring them to be better and do better paving work all over Southern California.

Ash needs a solid lead source to feed potential customers to his sales team. One option is Google Ads.

We got D&G Paving‘s Google Ads account back under control and it’s producing regular leads for them at a competitive rate.

A demonstration of D&G Paving’s performance in search advertising.

It’s a really great feeling to be part of a successful team. We got D&G Paving’s site producing leads and work for Dan’s guys, and it feels good to be a part of that. We took inspiration from Dan’s resolve and adopted his “never quit until it works” attitude. We do this with all our projects, but it’s even easier working for Dan Ash because he just doesn’t have any quit in him. He’s got resolution.

Check out this quick video that shows their Google Ads campaign at work.

Resolution: An Interfanatic Quality

“Use a mirror in difficult times. You will see both cause and resolution.”

– Deng Ming-Dao

We don’t quit. But when things get rough, we know we have to look at ourselves to find the root of the problem. Sometimes it’s not us, at least not directly. But when we really look deep, we often find we played a part.

And we stand resolved to do better.

Often, we find that the answer comes from putting ourselves in another’s place. We try to understand the situation from their perspective. When you work with successful people, they’re often stubborn. “It’s my way or the highway” certainly reflects resolve, but it does not result in resolution.

We’re here to help. We have tremendous experience doing what we’ve done for over 20 years. So that’s what we do. We help. And we’re resolved to do that.

Interfanatic Service Focus: Interfanatic Power Search Ads Management

Only last week we told you about website management. Well, we manage a lot more than that. This week, we’ll tell you about Ads Management.

We manage all kinds of digital ads for our customers – Social Media Ads, Video Ads, Phone Call Ads, and perhaps the most importat: Search Ads. Right now, Google has over 80% of the search traffic on the Internet. When your site is new and you’re not using our services for SEO, you need to find a way to get your business found.

That’s where we come in. We do that.

And when your site is performing well in the search engines, you can dominate your competition even more by filling the search results page real estate with your name even more using search ads. If you want to be perceived as number one for what you do, there’s no better way on the Internet than to have the top local search result, the top organic result, and the top paid result for an important keyword. Nobody will doubt they found the authority.

“If you want to be perceived as number one for what you do, there’s no better way on the Internet than to have the top local search reseult, the top organic result, and the top paid search result for an important keyword.”

Search Advertising is extremely complicated. It always has been. It’s really easy for Google to swindle you for a ton of money if you don’t know exactly what you’re doing. Heck, we’ve been doing this for over a decade and we still have to keep Google at bay!

There are simplified services, but they don’t often work and even the simplified interfaces can be tough to understand. Or, you can have us handle it. This is what we do. We know all about the complicated interfaces and how to interpret them. We’ll fill you in and get things moving in the right direction in no time.

Interfanatic: Resolved to be here with the answers.

By now, you’ve seen our new motto: We’ll be here, and for over 20 years we have the answer. We didn’t get here by being squishy or retreating. We’re here to help, and we remain resolved to help our clients make a positive impact on their communities. That’s what we’re here for. Not sure what needs to be done? Call us: we have the answer.

Resolution: D&G Paving – Interfanatic Customer Spotlight Read More »

Honor: Fastwire Electric – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Humility forms the basis of honor, just as the low ground forms the foundation of a high elevation.”

– Bruce Lee

Lee knew from his training and his heritage that honor is a virtue one must possess to be a good person. He had no call to be humble. But he knew that old adage that no matter what you do, there is another who is better.

What we do with that knowledge defines us. Will we strive to do more, to be more? Or do we falter in the face of that truth and crumble under its pressure?

Lee chose to be more. We want to be like Lee.

So does one of our clients, Joey Baune of Fastwire Electric. He knows his stuff, but he also wants to do more. He, like us, is always learning. Improving. Like us, he surely has a target on his back, placed there by competitors. And like us, he surely targets more and better performance.

Without that goal, without that moving target to improve, we stagnate and others pass us. But with humility as our ally, we are forced to push and to constantly improve. It is our way of moving through business and life with honor. Just like Baune and Fastwire.

Honor: An Interfanatic Quality

We don’t have to do these things. We have great customers. We could just continue to work for them. We could do as we have. We could eschew improvement and stay safe by avoiding the inevitable change.

But we at Interfanatic have seen that play out. Not through ourselves, luckily, but through our many competitors who have fallen by the way through our 22 years of digital marketing. Many tried to stay the same. They are gone. Competition is too fierce. Even cleverness isn’t enough. We find we must work hard and smart to reach the ever-moving goal post.

We do this with humility, to treat our customers and our competitors with honor.

Fastwire Electric : Humility in Daily Practice, Proving Continuing Honor

Joey Baune came to us some time ago. We put together a large proposal for him, including site design, build and a full suite of digital marketing services.

“Fastwire Electric needed results, so Interfanatic got to work.”

Time went by and though we checked in, we didn’t hear much. Turns out Baune had a friend who offered to do the work we proposed for cheaper. But when Joey got tired of waiting for performance, he came back and told us what happened.

He needed results, so we got to work. We launched his site and search ads campaign about two months ago. Immediately, his site could be found for the search terms most important to him. And with a modest Search Ads budget, we’re getting his business in front of thousands of potential customers in his local area. We’re using his budget efficiently, getting his business in front of only people most interested in the jobs he wants most.

Digital marketing is a process. It takes time to acquire data, interpret it and make it work. Joey understands this, so we continue to work hard for Fastwire Electric to produce the results he needs and drive his return on investment.

Interfanatic Service Focus: Interfanatic Power Search Advertising

You know what keeps you humble? Search Ads. Just when you think you know your audience, something changes. Just when you think you have a perfect campaign set up, you find changes needed.

Search Ads always keep you on your toes. And they always keep you humble.

We take pride in our ability to work with customers of all budgets. Many companies require a minimum ad spend; we do not. We can run successful ad campaigns with large budgets and small.

If you need more customers, or you’re looking to get your business name out there, give us a call. It’s our pleasure to help.

Interfanatic: Working for Honor through Humility

We work hard to be honorable. We work hard for ourselves, and we work hard for our clients. We stay humble so we are inspired by our customers to keep working hard. We’re here for them.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The humble evergreen. These trees weather the summers and winters, and they are the foundation of mountain forests. Something about this humble tree struck me. It stands with honor in its place among the mountains.

Honor: Fastwire Electric – Interfanatic Customer Spotlight Read More »

Endurance: Sheri Messerlian Commercial Real Estate – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Choose victory by gracious endurance.”

– Lailah Gifty Akita

Gracious endurance – that’s BEAUTIFUL. What a statement. That’s what I like to believe we do. When I read those words, I think, “yeah, we do that.” We outlast and out-effort our competition. Words to aspire to. Thank you Ms. Akita.

We know some other people like that. We try to surround ourselves with them. One example that immediately comes to mind: Sheri Messerlian.

Half of finishing the race is just finishing. Ask any 24-hour race entrant, and they’ll tell you you can finish in the top half if you can just finish. Such is the attrition of 24-hour racing, whether it be on tire or on foot. You have to push yourself or your vehicle to compete, but it can be a great accomplishment to simply push yourself just enough to still be there at the end.

And that’s what Sheri Messerlian does. She got into the commercial real estate game a long time ago. There are a lot of people biting at her heels. But rather than rush, she focuses on what’s needed to close deals. And she’s on top of her craft.

Endurance: An Interfanatic Quality

10% more. Ten percent more patience. Ten percent more effort. Just ten percent more asks. When you’re already trying hard, sometimes that’s all it takes. Just ask one more time. Just push gently one more time. Last just a little bit longer.

And then it all comes good. Sometimes. Not always, but enough. When hope pushes you a little bit further, it’s often enough to out-compete.

Sometimes the winner is the best. Always, the winner is the person in the right place at the right time. With so much competition in our world, it certainly doesn’t hurt to be the best, or close to it. But often the best just means sticking it out a little bit more.

But do know when to quit.

Sheri Messerlian, Commercial Real Estate: Endurance in the Commercial Property Market

Sheri Messerlian doesn’t know when to quit. She has no reason to. She is the expert in South Bay / Torrance for commercial real estate. Need your business to have great frontage? Sheri knows the building for you. She’ll get you in and up and running on-budget every time.

She didn’t get there by accident. She’s been at this for a while, so she knows the competitive landscape and all the players.

“Messerlian is a connector: she is able to put the right business in the right commercial property.”

Sheri Messerlian has made a business of bringing and representing the best Los Angeles South Bay commercial properties to market. She’s a connector: she is able to put the right business in the right commercial property. You know what they say about business – it’s all about three things: location, location, and location. That right there is Messerlian’s specialty.

A little bit ago, we helped Sheri update her website. We helped her list some new, important commercial properties in Torrance, CA, and remove a few she had already helped to lease. Whether it’s a big website management issue or a small one, we’re here to help.

If you’re looking for a great property in Los Angeles’ South Bay, call Sheri Messerlian.

Interfanatic Service Focus: Interfanatic Power Hacksecure Business Website Hosting

One place you definitely need endurance in your digital business is in your hosting. Our management services include our Hacksecure business hosting that keeps your website up, up-to-date, and running smoothly. This often includes a number of things that you don’t even know about that we do as we constantly improve our systems and processes to keep your website safe and secure.

It used to be you could upload some files, upload some pictures – a friend reminded me of animated gifs – and voila, you have yourself a website. Through the years, it’s continually gotten more complicated. We don’t just write HTML files in notepad anymore! Now running a website involves orchestrating a symphony of software to ensure smooth operation. The better the hackers get, the more sophisticated we have to be in our defense of your business website.

Give us a call and have us manage your website for you. It’s what we do. We do us so you can do you. You, professional, focus on what you’re good at, and have us, other professionals on your team, handle what we’re good at.

Interfanatic: Enduring to Assist You With Your Goals

Over 20 years ago, I started coding my first HTML files for the new Microsoft thing called Internet Explorer, and this new iteration of Netscape Navigator. And then we learned about Google, which was kinda like Yahoo!, but without all the rigamarole. And immediately we wanted to figure out how to get websites listed there. The more some things change, the more they stay the same.

One thing that has stayed the same: we have endured to put our experience to work for your success. Just like Sheri Messerlian does for her clients.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Endruance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Endruance, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A beautiful Pacific sunset: it signifies you have made it through another day. Now, if you have a margarita in your hand, you’re really doing well! (Kidding.) (Sort of.) The ocean endures. Our planet endures. We endure, but our definition of endurance is small compared to the vastness outside our tiny lives.

What will you do with your gift of tomorrow?

Endurance: Sheri Messerlian Commercial Real Estate – Interfanatic Customer Spotlight Read More »

Love: Beach Cities Tutoring – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Love makes your soul crawl out from its hiding place.”

-Zora Neale Hurston

Gosh, this is just a beautiful quote. Isn’t it?

Much like the lovely Zora Hurston – a beautiful woman, a beautiful soul. And somebody loved her, lucky for us, because her soul crawled out and blossomed into the beautiful body of work she created with her life.

She reminds me, in a way, of Ivie Sherman, the teacher turned tutor behind the Beach Cities Tutoring network of online and in-home tutors and test prep professionals based in nearby Torrance, CA. (Not to be confused with Beach Cities Student Tutoring, who came later basically stole Ivie’s business name).

Ivie definitely sees it as her job to help her students and mentees crawl out from their hiding places. And she does an excellent job, with love!

Love: An Interfanatic Quality

It takes passion and work to keep customers satisfied for decades. We’ve watched many fly-by-nights come and go in our business. But we’re back, day after day, because we love our customers and we want to help them succeed. We put love into our work for our customers, and it shows.

We love working with customers who love doing what they do. Almost all of our customers are wonderful to work with, and most are loving people. It makes it easy to get excited about helping them when they’re excited about loving what they do. It helps us love what we do.

Beach Cities Tutoring: Loving Students, Helping their Souls Flourish

When I read this Hurston quote, I knew immediately we’d be featuring Ivie Sherman this week. It’s perfect. Sherman helps her students’ souls crawl from their hiding places. She, and the network of tutors she directs, give students the tools they need to be confident, to comprehend, to learn, and to study for success. She and her network of tutors give love.

Ivie came to me a few weeks ago looking for help with her website. She wanted to get more traffic. We quickly settled in and got working on an Interfanatic SEO Situation Reports. We found where she was doing well and where her site was under-performing, and we came up with a laundry list of tasks to attack for her. We’re working through that now.

“Sherman and the network of tutors she directs, gives students tools they need to be confident, to comprehend, to learn, and to study for success.”

It is absolutely our pleasure to help a good, hard-working teacher help students. Her investment in our area, and our investment in her, will help our kids grow up stronger and more confident. We hope in the long run her students will bring their brand of success back to our area to reinvest.

That’s what we’re here to do. We want to build up people all over the world. What better place to start with love than right under your nose?

Interfanatic Service Focus: Interfanatic Basic Social Media Marketing

Social Media is an excellent opportunity to show love to your customers. You can celebrate them there (as we do), and you can interact with them, often in fun ways you wouldn’t otherwise.

But, let’s face it: Social Media (done right, at least) is a LOT of work.

If you don’t have the time or energy to produce great content and schedule your posts, we can do that. You should still interact with your customers – you or your service department – but at least we can keep the ball rolling for you. And when you have more successful posts, we can help you with advertising them, to get them to a larger audience and land you some new customers.

We have many options for all budgets. Talk to us and we’ll get your social media rolling!

Interfanatic: Feel the Love!

We love our customers! Customers like Ivie are easy to love because they love what they do, and we get to be a part of their success. Come be one of our customers. Let us take care of you, so you can take care of your customers and your business.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Love, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Love, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The yellow rose of friendship. It’s a beautiful rose; more beautiful than reflected in this picture. But it conveys the point: roses express love. When you receive a rose, it helps your soul to crawl out from its hiding place and feel the warmth of acceptance, compassion, and appreciation. I share this rose with you.

Love: Beach Cities Tutoring – Interfanatic Customer Spotlight Read More »

Beauty: Fast Cars, Inc. – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“The future belongs to those who believe in the beauty of their dreams.”

– Eleanor Roosevelt

We all need something to believe in. Especially when today is not perfect, we need something to work for, something to cling to, hope for a better day.

Eleanor Roosevelt witnessed highs and lows through the eyes of the President. She helped her husband see a way for the country through the Great Depression. She believed in the beauty of their dream.

And then, 79 years ago this week, Japan attacked Pearl Harbor. Yet again, she and her husband found beauty in their dream of a way through. And the US emerged stronger than ever.

Every day, we face challenges – some small, like a hiccup in a computer system, and some large – like a loved one dying. We have to dream consistently to have something to work toward. We have to dream to see ourselves through.

One thing some people dream of is a beautiful automobile. It can be a symbol of status, of power, and of a certain uniqueness. Steve Tillack’s business, Fast Cars Inc., gives people a way to achieve that dream. It connects people who can with automobiles that can.

Beauty: An Interfanatic Quality

In everything we do, we seek beauty. Whether it’s a beautiful solution, or a beautiful compromise, or a beautiful design, that is what we dream daily to achieve.

Not just for us at Interfanatic, but for our customers. We seek to create beautiful solutions to their problems – to help them achieve their dreams.

Fast Cars, Inc. – Beauty Supply

Not every car is beautiful. But some are gorgeous kinetic works of art that, in the right hands, can be harnessed to create a kinetic sculpture of breathtaking speed. That’s what Steve Tillack does.

“A 100-point Pebble Beach Concourse 250 Ferrari is a satisfying sight, sound, and beauty to behold.”

Tillack’s company produces Pebble Beach winners. They restore Ferraris and other cars of great rarity and pedigree to pristine, better-than-factory condition. Many people deal in art, but fewer deal in the masters. A 100-point Pebble Beach Concourse 250 Ferrari is a satisfying sight, sound, and beauty to behold. And a great rarity. That’s what Steve deals in.

When Steve came to us to help him with his The Racers Shop branch of their business, it was our pleasure to assist. But we also helped them capture the beauty of their creations to add to their website for sale. As a professional photographer, I tutored their staff on how to photograph their cars to present them best for prospective owners.

I really enjoyed working with Steve’s team. He’s got an excellent shop and crew. And they’re a Redondo Beach institution.

Interfanatic Service Focus: Interfanatic Web Site Design & Production

The ultimate digital beauty is a website that is attractive and works. Perhaps, one might say, one that attracts money for its owner.

This is what we do. We give our customers what they want, but we guide them with our experience to help them use their website to make more money.

That’s why you have a website. To disseminate information, yes, but primarily to bring in repeat customers.

Interfanatic: Celebrating Beauty

Just like the cars of Fast Cars Inc., a great website is about beauty and performance. Of course, beauty is in the eye of the beholder… What beautiful dreams can we work with you on, to help you find a better future?

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

There is little more beautiful than the simplicity of a beautiful day. While out and about one day, walking with my wife, I captured this beautiful afternoon at the Redondo Beach Pier. The sky was mesmerizing.

Beauty: Fast Cars, Inc. – Interfanatic Customer Spotlight Read More »

Humility: Par 5 Events, Ara Messerlian – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Humility is the greatest quality a man can have, and arrogance is undoubtedly the worst.”

– Maulana W. Khan

Stay humble. It’s not always easy when you’re served with success after success. But it’s so important. One day’s miracle quickly becomes an expected norm. Just as easily, it can all turn around.

Gotta keep at it.

Khan is right: arrogance is the worst. Arrogant people require our empathy, if not our feeding. Arrogance is often a defense for massive insecurity, and while it’s tempting to focus on bringing ’em down a peg, we’re all better served trying to understand people, and by celebrating real humility.

Which brings me to Ara Messerlian. Messerlian created Par 5 Events some years ago, and immediately had success. He didn’t get or keep success with braggadocio; he brought customers in with confident humility. His results spoke for him, but his attitude kept new customers interested.

We try to remain quietly confident. Every time it feels like we’ve seen and done everything, a new customer comes in with a new challenge. After 20 years, we’ve seen plenty, but we’re still learning plenty, too.

Khan reminds us to stay humble, to stay thirsty, and never let our pride overwhelm us. It can all turn around so quickly – when you least expect it.

Humility: An Interfanatic Quality

When a new client comes our way, it’s a blessing. We treat every client as such. We’re proud of the way we’re able to work with clients of all budget-sizes. If you have $100,000, we can make your website and marketing rock and roll. But if you have $100, we can do something to help you, too.

Whatever it is, we can help. We’ve, at points, been down to $100, and we’ve had excess thousands. We’ve learned from that, and we’re happy to help anybody we possibly can.

We have a lot of experience, so we’re able to figure out how to most effectively help them invest their budget for the greatest return. And most importantly, we’ll stick it out with them until things start to work. We’ll stick it out if they’ll stick it out.

We remember the tough times. We’re here to help. We feel successful when we help our clients be successful.

Par 5 Events – Humility Always, Results That Were Always Becoming

Humility is a becoming quality. But what really matters are results. Ara Messerlian knew that, and he applied both with deftness to his business, Par 5 Events.

Ara leveraged his business into a better position, but while his business was running, we had the pleasure of working with him to fix up his site.

It’s always great to work with somebody humble.

It’s never great to work with somebody arrogant. So, if you’re humble, let’s work together! Let’s make some great things. It’ll be our great pleasure to work with you.

“It’s always great to work with somebody humble.”

Messerlian and Par 5 Events did well through their humility. They did well for their customers. It is our goal to do the same.

A Novel Way to Reach New Customers:
Interfanatic Power Social Advertising

One service that requires great humility: digital advertising. What you think you know, you don’t.

It’s always best to start with a clean slate and no expectations.

Proper digital advertising is really complicated. (Keep in mind, for professionals like us, the ads interfaces are quite different than those aimed at taking money from novice consumers.) But, it can also be an extremely useful way to generate leads when your brand is well known. For businesses just starting out, it can be a great way to get your name out there. The leads are slower to come than they are when people already recognize your name. People are much more likely to use your services when they already know you. And when you’re new, the only way to get known is to get your name out there so people learn your name.

Social advertising is a great way to get your name or brand in front of people. After they’ve seen your business a few times, it’ll start to be familiar. Especially if you do an excellent job of portraying your brand personality over social, you can really make an impact.

Then, we take it a step further and use your most successful posts to get in front of targeted customers.

We work with all sorts of Social Media platforms, like Facebook, Twitter, Instagram, Linkedin and Pinterest. Each have demographics that suit different businesses. But proper social posting is always a good idea for SEO.

Interfanatic and Humility

If you come to us for help, we’ll love to help you. We love to learn about your business and make an impression. And we know the only way we can learn about you is by approaching your business case with humility and experience.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

This is such a beautiful place. Sometimes, when we think we’ve made something good, it’s best to step back and appreciate all that surrounds us.

Humility: Par 5 Events, Ara Messerlian – Interfanatic Customer Spotlight Read More »

Quickness: D&G Paving – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Forget perfect. Be quick. Quickness kills.”

– Ehab Atalla

It strikes me as a bit controversial to use a Persian-American’s quote that features killing. No doubt it will offend someone. But Atalla knows how to “kill it” in a business sense, and he wants to be known for this quote. And his sentiment is true: quickness kills.

Whether you’re first to market with an idea or mash-up, or most responsive, your quickness determines your success or failure in great measure.

We fully admit that we’re more comprehensive than quick. But quickness, as all Interfanatic Qualities, is one we strive for.

Quickness: An Interfanatic Quality

When it comes to emergencies, we’re on it. It doesn’t matter what else is going on, in a digital marketing emergency, we drop everything to focus on making things right.

With that quickness, we keep our customers on top. So that they can respond quickly in the moment it is needed most.

There are very few businesses that treat your business as if it were their own. That’s an Interfanatic way.

D&G Paving – Killing it with Quickness

Dan Ash of D&G Paving came back to us recently with a problem. He needed customers NOW.

This is not usually a problem Dan ever has. He runs a tight ship with great people. But some extenuating circumstances were making his life difficult and drying up his funnel. The pandemic is no joke. Most of our lives have ground to a halt.

The cornerstone of Dan’s business is his ability to respond to customers quickly. Most people in his industry don’t bother to call back quickly. Dan knows this, and he exploits his competitors’ weakness.

For that reason, he always has business. His customers know they can trust him and always go back to him with any job – huge or tiny.

Also, his signs are prolific around Southern California’s South Bay. I know you’ve seen his orange signs. They’re everywhere.

“D&G Paving’s signs are prolific around Southern California’s South Bay. I know you’ve seen the orange signs. They’re everywhere.”

So, when Dan said he wanted help, and quick, we knew exactly what to do. To compliment his quickness, we needed to create some for him.

Get Interfanatic Customers Quick:
Interfanatic Search Advertising

Google Ads can turn the spigot back on for you.

In the hands of the incompetent, Google Ads are a horrendous waste of money. Google has seemingly taken great delight in making Analyitics and Ads so complicated, no normal person can figure them out.

No worries, mate – you’ve got Interfanatic ready to help. Most Ads vendors require a minimum ad spend on the order of $3,000. We do not. We’ll work with a $150 budget, and we’ll make it work.

That’s just what we’ve done for D&G. There’s a lot more to do, but to get things moving, we knew the place to start. We got business moving for Dan and D&G again. It’s a great feeling to make a instantaneous difference in a Southern California institution.

Interfanatic and Quickness

When you need all hands on deck and results NOW, we got you. We’ve been there. Nobody treats your business like you treat your business, but we make it our imperative to get pretty danged close.

To keep the lights on, sometimes cutting costs isn’t the correct answer. Sometimes it’s temporarily moving some around.

Be like Dan. Kill it. We’ll help.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality
D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality

Nothing is quite as nimble as a go-kart. And a real go-kart, real racers know, is the closest thing you can get to the top level of motorsport on a tiny budget. Nothing is quite as nimble as a real go-kart, but Interfanatic prides itself on being close. And we can get you Formula One results starting with a go-kart budget.

Quickness: D&G Paving – Interfanatic Customer Spotlight Read More »

Diligence: 1st Stop Urgent Care – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Diligence overcomes Difficulties,
Sloth makes them.”

– Poor Richard, aka Benjamin Franklin

Poor Richard, over two hundred years ago, adapted an English quote from the 1500s to create this succinct gem.

Difficulties happen. With diligence, these difficulties are eventually removed. With the opposite of diligence, they just keep a-coming.

That’s why when you employ somebody to do a job for you, you need that person (or group) to not quit, no matter how much the troubles mount. It can be difficult to stick with fixing a problem when more and more keep piling on. We’ve all been there. It’s life.

In life, often, the best defense is a great offense. So it is with difficulties; thus quoth Franklin.

We take on those difficulties, those challenges of work, and we vanquish them.

Diligence: An Interfanatic Quality

We see diligence as a way of life. The thought of an unfinished project, or one not completed the best way it could be – that’s the ultimate frustration. We would much rather complete the project, and complete it brilliantly. We enjoy it when customers entrust us and empower us to do our job properly.

Our customers are diligent, and we match or exceed their work ethic whenever we can.

1st Stop Urgent Care – Diligence, Every Day

When Dr. Raphael Argueta came to us, he was in a bind. His old web company (who was very good, from the looks of it), unfortunately was unable to survive. Business is hard for everyone, of course. But business comprised of web geeks seem particularly prone to failure.

That’s okay. We’re here for that.

We got his websites back up to speed and we’re doing our diligence to keep them running well. We’re so glad Dr. Argueta found us!

Dr. Raphael Argueta is just the kind of customer we love. Dr. Argueta good things for the world, and we get to be involved! He runs two urgent care clinics in Southern California, and every day he and his staff help people live longer, healthier, happier lives.

“Dr. Argueta good things for the world, and we get to be involved!”

And because we get to work with Dr. Argueta, we get to help people in our own little way. We’d love to work with more Dr. Arguetas.

Dr. Argueta’s clinics are great. Check them out! The sites need a bit of work, but we’re working with Dr. Argueta toward that goal. For now, they’re running nicely: 1st Stop Urgent Care – Camarillo, 1st Stop Urgent Care – Torrance.

Get Interfanatic Diligence on Your Team:
Interfanatic HackSecure Business Hosting w/SSL

Our hosting packages come with site maintenance built-in.

It used to be that you could build a website and leave it there. Of course, that’s never been the best way to use a website – but it was possible. Unfortunately now, that’s not the case. They need constant care and feeding to keep the hackers away.

So, we take care of all that, and if you need quick changes made to your site, that’s usually covered, too. As is an SSL Certificate – something you definitely want with your modern website.

We’ll be diligent about keeping your website up-to-date and you can worry about your business. (And, of course, we have many ways to help you get more business.)

Interfanatic and Diligence

We use our diligence to overcome difficulties and prevent many more. Stuff happens, but with us on your side, you have a better chance for greater success.

Because when you’re successful, we feel successful. It is our pleasure to help. It is our pleasure to be diligent in the face of difficulties. It’s what we do.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Diligence, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Diligence, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This duomo required great diligence to create. The artwork is spectacular. And though the Catholic Church is always controversial, I sincerely believe that it, as most churches, on the whole does more good than harm with its own brand of diligence.

Diligence: 1st Stop Urgent Care – Interfanatic Customer Spotlight Read More »

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