Diligence: VDB Coins – Interfanatic Customer Spotlight
“…all things are accomplished by diligence and labor.”– Menander
As things are in 2021, they were 2350 years ago, when Menandros wrote great thoughts: they present themselves in drama. Menander was a playwright, a poet, and a comedian in Greece almost 400 years before the death of Christ. We see aphorisms and axioms presented in our modern drama, be it Bridgerton or The Right Stuff or The Marvelous Mrs. Maisel today, all reflecting aspects of the ancient human struggle.
Our problems are not new. Though this quote might be used by the Communist Xi to inspire his people to labor, we can also use it to reinforce our own work ethic.
Menander’s full quote is (undoubtedly a poor translation of the original Greek, but there we are), “He who labors diligently need never despair, for all things are accomplished by diligence and labor.”
I write now as this week I have labored diligently, to bring equity to my being. I have been afforded so much and must afford more, so I must labor diligently to pay for my space. To make a difference.
As it is with all of us: the human condition. And nobody understands that better than George Huber of VDB Coins. In the face of an ever-changing market, George labors diligently with his love of numismatics. He takes my recommendations and writes regularly on his website. The result is better positioning within the search engines.
As he labors diligently, we labor diligently for him.
Diligence: An Interfanatic Quality
It’s easy to work diligently when your customers are happy. It’s easy to work diligently when your customers appreciate your effort.
When things are not going well, we must dig down and keep working diligently until things are well again. When things are not going well, the motivation is to make them well. But when all is well, it’s important to keep on top of it – to keep things there, and going better.
George Huber of VDB Coins is Diligent
Selling coins is not always sexy. There’s a lot of cataloging, a lot of careful inspection, a great deal of labor that goes into a successful coin business. And, of course it can be dangerous. There are many fraudsters lurking, and storing inventory is itself a serious security issue.
To succeed, you must be diligent. And George is that. Especially in this age when everyone is vying for the attentions of the Internet, one must be diligent in their efforts.
We recommend writing and posting regularly to your site. Providing the search engines with regular, fresh, key-word rich, and most importantly valuable content is one way to get noticed and climb the ranks. Your content must be good – not spammy. You must provide information to your customers that they find valuable. But most important, you must be diligent about it. Don’t put it off – do it, and the results will come.
“The search engines reward George’s diligence, and we reward his diligence with our own.”
When George came to us a couple of years ago looking for a site redesign, we emphasized the importance of regular content updates. George loves his online coin shop, and he remains diligent in updating its content. The result is that he has increased his search position since the redesigned site launched in a couple of critical areas.
The search engines reward George’s diligence, and we reward his diligence with our own. The result is a solid website its business owner enjoys.
Interfanatic Service Focus: Interfanatic Basic Social Media Marketing
Social Media is ALL about diligence. You must post regularly, and you must interact with your followers continually.
It’s work. It’s hard work – not back-breaking, but certainly thoughtful work. Theorizing and enacting a lasting strategy of regular, constant posting takes work. It takes diligence.
If you don’t have the ability, we’re here to help. We can help you come up with a strategy and enact it. Interfanatic can even create content for you – content to use on your website, social media, email marketing – whatever!
We have managed some extremely successful social media campaigns for some major brands through the years. Interfanatic takes pride in our ability to work with budgets of all sizes.
If you need our assistance, it is our pleasure to help.
Interfanatic: Laboring with Diligence
We’ show up every day to do the tasks we and enjoy and the ones nobody enjoys. That’s our job. We do it, constantly, so that you don’t have to. We encourage you to, but if you’d rather, we can do that. Just ask us.
This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.
I took this from a friend’s apartment, high within the Long Beach city skyline. On the left, the cranes of the Port of Los Angeles silhouetted against the Palos Verdes Peninsula, then the Wells Fargo building. As the sun sets on another day in the city, I’m thoughtful. I think about the people who show up and work diligently every day to make that town – and every town – go around. We live in a beautiful place. I’m blessed.