Industry: M A Trading – Interfanatic Customer Spotlight

M A Trading: Interfanatic Customer Spotlight on Industry

“Sloth makes all things difficult, but industry all things easy.”

Benjamin Franklin

Well now, hold your horses there Ben. Excuse me, poor Richard! It doesn’t make things easy, but industry certainly makes things easier…

Industry – doing things regularly and efficiently – does make things easier. But it doesn’t get any easier than sloth. Of course, nothing gets done with sloth, and everything gets done better with industry. But doing nothing will always be easier than getting things done.

That’s why we have vacation.

Industry: This Week’s Interfanatic Virtue

Keeping at it. Grinding away. Keeping your head down. These are the recipe of industry and, when focused on useful work, a primary element required to get things done.

At Interfanatic, we’re all about the unglamourous side of things – the industry of getting work done with positive long-term and short-term results. It’s not sexy. It’s not exciting. But we’re results-driven.

Industry in Action: M A Trading

When MA Trading came to us a few years ago requesting that we put their various catalogs on-line, they immediately impressed us with their industry. They’ve found a way to take artisans from all over the world and help them reliably and predictably create beautiful, hand-made home decor. It’s industry at scale, and it’s beautiful.

It was our pleasure to bring their websites into the modern era. They had, like so many of our clients, tried to get away with doing things the cheap way, and it blew up in their face. We got the right people on the job and created something both useful and beautiful for them and their customers. It was great working with them.

We love working with companies all over the world. And, as in this case, local companies, too. Their offices are just up the street from ours, in southern Redondo Beach, in the south part of Los Angeles, California. We’re on Skype calls at all hours of the day and night dealing with fabulous clients, so there’s something warming about getting to drive (or even walk) up the street to shake hands with a good customer you’ve gotten to know so well.

Walking up the street is not always industrious, but it is pleasant. And that’s what makes life worth living. At Interfanatic, we do the industry so we can afford the pleasant company of our great customers. Like M A Trading.

Ingenuity: Rockwell Medical Supply – Interfanatic Customer Spotlight

Rockwell Medical Supply - Interfanatic Customer Spotlight: Ingenuity

Emenike says it: success comes from a combination of things. One of those primary ingredients is ingenuity. Unless you’re the only gig in town, it’s hard to be successful without a unique and compelling proposition.

Thinking about all of this immediately triggered a memory of Rockwell Medical Supply. What a great company! Lean and mean, and an ingenious method of selling. They outsmarted their competitors.

Rockwell has since been sold and merged into another company, accomplishing a dream of the founders.

Rockwell Medical Supply: A Great American Success Story of Ingenuity

Rockwell knew that their customers cared about certain products, and less about others. They also knew that in an extremely competitive field, they were hard-pressed to beat the competition with such tight margins. So they focused on their customers first, giving them what they needed at the price they wanted, and made up for tight margins in other ways.

It was ingenious, and it worked.

We designed and built an attractive, functional Magento-based website for Rockwell many years ago, long before ownership sold. Crucially, it was functional in the complicated way that it handled each customer. It wasn’t easy, but we all made it work. And work it did.

It wasn’t easy, but we all made it work. And work it did.

We love coming up with novel solutions for problems.

That’s one of the reasons we refuse to get stuck in a niche – you learn something new from every customer – when you listen.

And we listen.

We’ve already congratulated the Rockwell Team on their incredible success, but what they hey, we’ll do it again. Congrats on your fantastic achievement, Rockwell Medical Supply! And congratulations more on giving your customer exactly what they wanted – in an ingenious way nobody else could.